Field & Channel Marketing Specialist, OHV

📌 Core Information

🔹 Job Title: Field & Channel Marketing Specialist, OHV

🔹 Company: Abnormal Security

🔹 Location: Remote - USA

🔹 Job Type: Full-time

🔹 Category: Marketing

🔹 Date Posted: April 15, 2025

🔹 Experience Level: 2-4 years

🔹 Remote Status: Remote (10-15% travel required)

🚀 Job Overview

Key aspects of this role include:

• Supporting the growing Enterprise and Mid-Market business in the Ohio Valley Region
• Collaborating with sales and channel partners to develop and execute strategic marketing programs
• Driving awareness, generating pipeline, and deepening partner engagement
• Managing multiple projects simultaneously in a fast-paced, collaborative environment

ASSUMPTION: This role requires a balance of strategic planning and hands-on execution, with a focus on driving results and supporting sales goals.

📋 Key Responsibilities

✅ Plan, develop, and execute integrated regional and channel marketing programs—including webinars, executive events, trade shows, and third-party sponsorships—that drive demand and support sales goals, with a focus on the Ohio Valley Region/POD.

✅ Collaborate with sales, channel, and alliance partners to develop and execute a pipeline generation plan, implement joint initiatives, align on key priorities, and support pipeline growth through account-based marketing (ABM) strategies.

✅ Localize and adapt corporate campaigns to ensure relevance for the OHV market and alignment with business objectives.

✅ Manage program budgets, calendars, and execution timelines to ensure campaigns are delivered on time, within budget, and with measurable impact.

✅ Track and report campaign and partner performance metrics using marketing automation and CRM tools (e.g., Marketo, Salesforce, Sigma dashboards) to measure ROI and optimize results.

✅ Support sales enablement by creating marketing materials, aligning with AEs and sales leadership, and ensuring coordination between Marketing and OHV POD to meet bookings and revenue targets.

ASSUMPTION: This role requires strong organizational skills, a strategic mindset, and the ability to track and report results across the marketing and sales funnel.

🎯 Required Qualifications

Education: Bachelor’s degree in Marketing, Business, Communications, or a related field (preferred)

Experience: 2-4 years of relevant B2B marketing experience in field, channel, or demand generation roles, preferably in the cybersecurity industry

Required Skills:

• Proven track record of planning and executing successful local, regional, and virtual marketing programs and campaigns that effectively generate pipeline
• Metrics-driven marketer with experience measuring and reporting results across the marketing and sales funnel
• Strong interpersonal and collaboration skills with the ability to build trusted relationships across sales and cross-functional teams
• Self-starter with an “owner mentality”—organized, proactive, and comfortable working autonomously in a fast-paced environment
• Willingness to travel 10–15%, as needed

Preferred Skills:

• Understanding of core business processes, including procurement cycles and partner ecosystems (channel partners, distributors, system integrators)
• Ability to tailor messaging for different personas and audiences
• Proficiency with marketing tools and platforms such as Salesforce, Marketo, and business intelligence tools
• Experience marketing cybersecurity products or solutions

ASSUMPTION: While a degree in a related field is preferred, relevant experience and a strong track record are more important for success in this role.

💰 Compensation & Benefits

Salary Range: $93,000 - $126,000 USD per year (based on AI analysis of provided data)

Benefits:

• Bonus
• Restricted Stock Units (RSUs)
• Benefits

Working Hours: Full-time, with flexibility for remote work and occasional travel

ASSUMPTION: The provided salary range is an estimate based on the company's size and the role's requirements. Actual compensation may vary based on individual candidate factors.

📌 Applicant Insights

🔍 Company Context

Industry: Abnormal Security is a leading AI-native human behavior security platform, focusing on email security and protecting against sophisticated inbound attacks and compromised accounts.

Company Size: Abnormal Security has 501-1,000 employees, providing a mid-sized company environment with opportunities for growth and collaboration.

Founded: Abnormal Security was founded in 2018, making it a relatively young company with a strong focus on innovation and growth.

Company Description:

• Abnormal Security is the leading AI-native human behavior security platform, leveraging machine learning to stop sophisticated inbound attacks and detect compromised accounts across email and connected applications.
• The company provides a comprehensive suite of email security solutions, including email security, cloud email security, phishing detection, business email compromise, and account takeover protection.
• Abnormal Security is committed to delivering cutting-edge security technology and marketing tools to its employees, fostering a dynamic and collaborative work environment.

Company Specialties:

• Email Security
• Business Email Security
• Cloud Email Security
• Phishing Detection
• Business Email Compromise
• Account Takeover
• Artificial Intelligence
• Machine Learning

Company Website: http://www.abnormalsecurity.com

ASSUMPTION: Abnormal Security's focus on AI and machine learning provides employees with opportunities to work with cutting-edge technology and contribute to innovative security solutions.

📊 Role Analysis

Career Level: This role is suitable for mid-career marketing professionals with 2-4 years of relevant experience in field, channel, or demand generation roles.

Reporting Structure: The Field & Channel Marketing Specialist, OHV will report directly to the Marketing department and collaborate closely with sales and channel partners.

Work Arrangement: This role is remote, with a requirement to travel 10-15% of the time for events and meetings.

Growth Opportunities:

• As Abnormal Security continues to grow, there may be opportunities for the incumbent to take on additional responsibilities or advance to a senior role within the marketing department.
• The company's focus on innovation and cutting-edge technology provides opportunities for professional development and skill-building.
• Collaborating with cross-functional teams and stakeholders offers the chance to gain a broader understanding of the business and contribute to its success.

ASSUMPTION: The growth opportunities in this role are tied to the company's overall success and expansion, as well as the individual's performance and contributions.

🌍 Location & Work Environment

Office Type: Remote, with occasional travel required

Office Location(s): The primary location for this role is Remote - USA, with a requirement to travel 10-15% of the time for events and meetings.

Geographic Context:

• The Ohio Valley Region (OHV) covers a large geographic area, requiring the incumbent to be comfortable working remotely and managing multiple time zones.
• The region includes several major metropolitan areas, providing opportunities for networking and collaboration with local business communities.
• The remote work arrangement offers flexibility and the ability to balance work and personal responsibilities.

Work Schedule: Full-time, with flexibility for remote work and occasional travel

ASSUMPTION: The remote work arrangement and occasional travel requirements provide the incumbent with the flexibility to balance work and personal responsibilities while still collaborating effectively with team members and stakeholders.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the hiring manager
• In-depth interview with the marketing team and relevant stakeholders
• Final interview with the marketing director or another senior leader

Key Assessment Areas:

• Marketing strategy and planning
• Campaign execution and project management
• Metrics-driven approach and data analysis
• Collaboration and communication skills
• Alignment with company values and culture

Application Tips:

• Tailor your resume and cover letter to highlight relevant marketing experience, particularly in field, channel, or demand generation roles.
• Demonstrate your understanding of the cybersecurity industry and Abnormal Security's products and services.
• Showcase your ability to manage multiple projects simultaneously and drive results across the marketing and sales funnel.
• Prepare examples of successful marketing campaigns you've executed, highlighting your strategic approach, execution, and results.

ATS Keywords: B2B marketing, field marketing, channel marketing, demand generation, event planning, metrics-driven, analytics, sales enablement, collaboration, project management, account-based marketing, marketing automation, CRM tools, communication, organizational skills, self-starter

ASSUMPTION: The interview process for this role will focus on assessing the candidate's marketing skills, strategic mindset, and ability to collaborate effectively with cross-functional teams and stakeholders.

🛠️ Tools & Technologies

• Marketo
• Salesforce
• Sigma dashboards
• Business intelligence tools

ASSUMPTION: The incumbent will be expected to have proficiency with marketing tools and platforms such as Marketo, Salesforce, and business intelligence tools, as well as a willingness to learn and adapt to new technologies as needed.

👔 Cultural Fit Considerations

Company Values:

• Innovation
• Collaboration
• Customer-centricity

Work Style:

• Dynamic and fast-paced
• Results-driven and metrics-focused
• Collaborative and team-oriented

Self-Assessment Questions:

• Do you thrive in a fast-paced, collaborative environment and enjoy managing multiple projects simultaneously?
• Are you comfortable working remotely and managing time zones, with occasional travel requirements?
• Do you have a strong understanding of the cybersecurity industry and a passion for driving results across the marketing and sales funnel?

ASSUMPTION: The ideal candidate for this role will be a self-starter with strong organizational skills, a strategic mindset, and a metrics-driven approach to marketing. They will also be comfortable working remotely and collaborating effectively with cross-functional teams and stakeholders.

⚠️ Potential Challenges

• The remote work arrangement may present challenges in terms of staying connected and engaged with team members and stakeholders.
• The incumbent may face competition from other marketing professionals with more or less experience, requiring them to demonstrate their unique qualifications and contributions.
• The fast-paced and dynamic work environment may require the incumbent to adapt quickly to changes and prioritize effectively.
• The focus on driving results and supporting sales goals may necessitate the incumbent to work closely with sales and channel partners, requiring strong collaboration and communication skills.

ASSUMPTION: The incumbent will need to be proactive in managing their time and priorities, staying connected with team members and stakeholders, and demonstrating their value and contributions to the organization.

📈 Similar Roles Comparison

• This role is similar to other field and channel marketing positions, but with a focus on the Ohio Valley Region and a requirement to travel 10-15% of the time.
• Compared to other marketing roles, this position requires a strong understanding of the cybersecurity industry and a metrics-driven approach to campaign execution and project management.
• In terms of career path, this role provides an opportunity for mid-career marketing professionals to gain experience in a growing enterprise SaaS company and advance to senior roles within the marketing department.

ASSUMPTION: The unique aspects of this role, such as its focus on the Ohio Valley Region and requirement for occasional travel, set it apart from other similar marketing positions and provide opportunities for professional growth and development.

📝 Sample Projects

• Planning and executing a regional marketing campaign to drive demand and generate pipeline for the Ohio Valley Region
• Collaborating with sales and channel partners to develop and execute a pipeline generation plan, implementing joint initiatives, and supporting pipeline growth through account-based marketing strategies
• Localizing and adapting corporate campaigns to ensure relevance for the OHV market and alignment with business objectives

ASSUMPTION: The incumbent will be expected to manage multiple projects simultaneously, requiring strong organizational skills, strategic planning, and execution capabilities.

❓ Key Questions to Ask During Interview

• Can you describe the typical marketing campaigns executed for the Ohio Valley Region and how this role will contribute to their success?
• How does the marketing team collaborate with sales and channel partners to drive pipeline and support business objectives?
• What are the key priorities for this role in the first 30, 60, and 90 days, and how will my performance be measured?
• How does Abnormal Security support the professional development and growth of its marketing team members?
• What is the company's approach to work-life balance, particularly for remote employees?

ASSUMPTION: The interview process for this role will focus on assessing the candidate's marketing skills, strategic mindset, and ability to collaborate effectively with cross-functional teams and stakeholders. The ideal candidate will be proactive in asking questions and demonstrating their understanding of the role and the company's goals and objectives.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight relevant marketing experience, particularly in field, channel, or demand generation roles.
• Prepare examples of successful marketing campaigns you've executed, highlighting your strategic approach, execution, and results.
• Follow up with the hiring manager within one week of submitting your application to express your interest and reiterate your qualifications.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.