📌 Core Information
🔹 Job Title: Field & Channel Marketing Specialist, SLED
🔹 Company: Abnormal Security
🔹 Location: Remote - USA
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: April 15, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: Remote (10-15% travel required)
🚀 Job Overview
Key aspects of this role include:
- Supporting the growing SLED business by developing and executing strategic marketing programs
- Collaborating closely with sales and channel partners to drive awareness, generate pipeline, and deepen partner engagement
- Managing multiple projects simultaneously, tracking performance metrics, and reporting results
- Thriving in a fast-paced, collaborative environment with a strong organizational mindset and strategic approach
ASSUMPTION: This role requires a balance of strategic planning and hands-on execution, with a focus on driving results and supporting sales goals in the SLED market.
📋 Key Responsibilities
✅ Plan, develop, and execute integrated regional and channel marketing programs to drive demand and support SLED sales goals, with a focus on the Northeast POD
✅ Collaborate with sales, channel, and alliance partners to implement joint initiatives, align on key priorities, and support pipeline growth through account-based marketing (ABM) strategies
✅ Localize and adapt corporate campaigns to ensure relevance for the SLED market and alignment with SLED business objectives
✅ Manage program budgets, calendars, and execution timelines to ensure campaigns are delivered on time, within budget, and with measurable impact
✅ Track and report campaign and partner performance metrics using marketing automation and CRM tools to measure ROI and optimize results
✅ Support sales enablement by creating marketing materials, aligning with AEs and sales leadership, and ensuring coordination between Marketing and the SLED Northeast POD to meet bookings and revenue targets
ASSUMPTION: This role involves a mix of strategic planning, tactical execution, and cross-functional collaboration to drive marketing results and support sales goals in the SLED market.
🎯 Required Qualifications
Education: Bachelor’s degree in Marketing, Business, Communications, or a related field (preferred)
Experience: 2-4 years of relevant B2B marketing experience in field, channel, or demand generation roles, preferably in the cybersecurity industry
Required Skills:
- Strong organizational skills and a strategic mindset
- Hands-on approach to executing events and campaigns
- Metrics-driven approach with analytics experience
- Ability to manage multiple projects simultaneously and thrive in a fast-paced environment
- Strong interpersonal and collaboration skills
Preferred Skills:
- Understanding of the SLED landscape, including procurement cycles and partner ecosystems
- Ability to tailor messaging for government audiences
- Proficiency with marketing tools and platforms such as Salesforce, Marketo, and business intelligence tools
- Experience marketing cybersecurity products or solutions
ASSUMPTION: While a degree in marketing or a related field is preferred, relevant experience and a strong skill set are more important for success in this role.
💰 Compensation & Benefits
Salary Range: $93,000 - $126,000 USD per year
Benefits:
- Bonus
- Restricted Stock Units (RSUs)
- Benefits package
Working Hours: Full-time, with flexibility for remote work and occasional travel (10-15%)
ASSUMPTION: The salary range provided is an estimate based on industry standards for a marketing role with 2-4 years of experience in the cybersecurity industry. Benefits and perks are also an important part of the total compensation package and can be explored further on the company's benefits and perks page.
📌 Applicant Insights
🔍 Company Context
Industry: Abnormal Security is a leading AI-native human behavior security platform focused on stopping sophisticated inbound attacks and detecting compromised accounts across email and connected applications.
Company Size: Abnormal Security has 501-1,000 employees, providing a mid-sized company environment with opportunities for growth and collaboration.
Founded: 2018, with a focus on leveraging machine learning to protect against advanced email threats and account compromises.
Company Description:
- Abnormal Security is the leading AI-native human behavior security platform, leveraging machine learning to stop sophisticated inbound attacks and detect compromised accounts across email and connected applications.
- The company is committed to providing a secure and protected environment for businesses, with a focus on email security and account compromise detection.
- Abnormal Security offers a range of solutions, including business email security, cloud email security, phishing detection, business email compromise, and account takeover prevention.
Company Specialties:
- Email Security
- Business Email Security
- Cloud Email Security
- Phishing Detection
- Business Email Compromise
- Account Takeover
- Artificial Intelligence
- Machine Learning
Company Website: http://www.abnormalsecurity.com
ASSUMPTION: Abnormal Security is a mid-sized company with a focus on leveraging AI and machine learning to provide advanced email security solutions for businesses.
📊 Role Analysis
Career Level: Mid-level marketing role with opportunities for growth and development within the company.
Reporting Structure: This role reports directly to the Marketing Manager, SLED and collaborates closely with sales, channel, and alliance partners.
Work Arrangement: Remote work with occasional travel (10-15%) required to support regional and channel marketing programs.
Growth Opportunities:
- Potential for career advancement within the marketing department or other areas of the company as Abnormal Security continues to grow.
- Opportunities to work on high-impact campaigns and initiatives that drive revenue growth and support the company's mission.
- Chance to develop skills in areas such as account-based marketing, event planning, and cross-functional collaboration.
ASSUMPTION: This role offers opportunities for professional growth and development within a dynamic and growing enterprise SaaS company.
🌍 Location & Work Environment
Office Type: Remote work with occasional travel (10-15%) required to support regional and channel marketing programs.
Office Location(s): Remote - USA
Geographic Context:
- The role requires a remote worker with a focus on supporting the SLED business in the Northeast POD.
- Occasional travel (10-15%) may be required to attend events, meet with partners, or collaborate with the team in person.
- The company's headquarters is located in Las Vegas, Nevada, with additional offices and employees worldwide.
Work Schedule: Full-time, with flexibility for remote work and occasional travel (10-15%)
ASSUMPTION: This role requires a remote worker with a focus on supporting the SLED business in the Northeast POD, with occasional travel required to attend events, meet with partners, or collaborate with the team in person.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the hiring manager
- In-depth interview with the marketing team and relevant stakeholders
- Final interview with the marketing leadership team
Key Assessment Areas:
- Marketing skills and experience
- Strategic mindset and ability to plan and execute campaigns
- Collaboration and communication skills
- Understanding of the SLED market and relevant procurement cycles
Application Tips:
- Highlight relevant marketing experience and achievements in your resume, with a focus on field, channel, or demand generation roles.
- Tailor your cover letter to demonstrate your understanding of the SLED market and your ability to drive results in a fast-paced environment.
- Prepare for behavioral interview questions that assess your ability to manage multiple projects, track performance metrics, and collaborate with cross-functional teams.
ATS Keywords: B2B Marketing, Field Marketing, Channel Marketing, Demand Generation, Event Planning, Metrics-Driven, Analytics, Collaboration, Sales Enablement, Account-Based Marketing, Project Management, Budget Management, Marketing Automation, CRM Tools, Interpersonal Skills, Self-Starter
ASSUMPTION: The application process for this role may involve multiple interviews and assessments to evaluate the candidate's marketing skills, strategic mindset, and ability to collaborate with cross-functional teams.
🛠️ Tools & Technologies
- Marketo
- Salesforce
- Sigma dashboards
- Additional marketing tools and platforms as needed
ASSUMPTION: This role requires proficiency with marketing automation and CRM tools, as well as additional marketing tools and platforms as needed to execute campaigns and track performance metrics.
👔 Cultural Fit Considerations
Company Values:
- Go ahead, be human.
- Abnormal AI keeps your email protected.
Work Style:
- Collaborative and cross-functional
- Fast-paced and dynamic
- Focused on driving results and supporting sales goals
Self-Assessment Questions:
- How do you approach planning and executing marketing campaigns in a fast-paced environment?
- Can you provide an example of a time when you collaborated with cross-functional teams to drive marketing results?
- How do you stay organized and manage multiple projects simultaneously?
ASSUMPTION: Abnormal Security values a human-centered approach to email security and a collaborative work style that focuses on driving results and supporting sales goals.
⚠️ Potential Challenges
- Managing multiple projects simultaneously and meeting tight deadlines
- Collaborating with cross-functional teams and stakeholders to align on priorities and execute campaigns
- Occasional travel (10-15%) required to support regional and channel marketing programs
- Keeping up with the fast-paced nature of the cybersecurity industry and adapting to changes in the market
ASSUMPTION: This role may present challenges related to managing multiple projects, collaborating with cross-functional teams, and keeping up with the fast-paced nature of the cybersecurity industry.
📈 Similar Roles Comparison
- This role is focused on supporting the SLED business, with a focus on the Northeast POD, and may differ from other marketing roles within the company that focus on different regions or customer segments.
- The SLED market has unique procurement cycles and partner ecosystems, requiring a strong understanding of the landscape and relevant trends.
- Career paths within Abnormal Security may include opportunities for growth and development within the marketing department or other areas of the company as the organization continues to grow.
ASSUMPTION: This role may differ from other marketing roles within the company and requires a strong understanding of the SLED market and relevant trends.
📝 Sample Projects
- Planning and executing a regional event to drive demand and support sales goals in the Northeast POD
- Collaborating with channel partners to develop and execute a joint marketing initiative that aligns with SLED business objectives
- Localizing and adapting corporate campaigns to ensure relevance for the SLED market and measuring the impact of the campaigns on pipeline generation and revenue growth
ASSUMPTION: Sample projects for this role may include planning and executing regional events, collaborating with channel partners, and localizing corporate campaigns to drive demand and support sales goals in the SLED market.
❓ Key Questions to Ask During Interview
- Can you describe the typical marketing campaign planning process for the SLED business?
- How does the marketing team collaborate with sales and channel partners to support pipeline growth and revenue targets?
- What opportunities are there for professional development and growth within the marketing department or other areas of the company?
- How does the company support work-life balance for remote employees?
- Can you provide an example of a successful marketing campaign executed by the SLED team and the key factors that contributed to its success?
ASSUMPTION: Key questions to ask during the interview may include inquiries about the marketing campaign planning process, collaboration with sales and channel partners, professional development opportunities, work-life balance, and successful marketing campaigns executed by the SLED team.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume to highlight relevant marketing experience and achievements, with a focus on field, channel, or demand generation roles.
- Write a cover letter that demonstrates your understanding of the SLED market and your ability to drive results in a fast-paced environment.
- Prepare for behavioral interview questions that assess your ability to manage multiple projects, track performance metrics, and collaborate with cross-functional teams.
- Follow up with the hiring manager one week after submitting your application to express your interest in the role and reiterate your qualifications.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
