Field Marketer

📌 Core Information

🔹 Job Title: Field Marketer

🔹 Company: Johnson Controls

🔹 Location: Mexico City, Mexico

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: July 30, 2025

🔹 Experience Level: Mid-Level (2-5 years)

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Executing on-site marketing strategies for B2B businesses
• Analyzing data to evaluate marketing actions and forecast impact
• Supporting sales processes and lead capture integrated with CRM
• Adapting regional strategies for local implementation
• Managing online and offline channels for customer communications

ASSUMPTION: This role requires a strong understanding of B2B marketing, data analysis, and CRM systems. The ideal candidate will have experience in event execution and content development for various communication channels.

📋 Key Responsibilities

✅ Marketing Strategy Execution: Responsible for executing and implementing on-site marketing strategies for the B2B business, including product promotion, event execution, and development of materials for sales channels.

✅ Data Analysis: Collect and analyze data to evaluate the current and future impact of marketing actions in different markets and forecast the impact based on sales related to those actions.

✅ CRM Support: Provide direct support to lead capture processes integrated with our CRM (Salesforce.com) and content integration & automation systems. Support salespeople and follow up with them.

✅ Regional Strategy Adaptation: Support the implementation and feedback of regional strategies and action plans, ensuring they are adapted for local implementation.

✅ Channel Management: Support the company's online and offline channels, including 360 customer communications: email marketing, social media, and database management.

✅ Content Development: Support the effective development of offline and online activities aimed at conveying the value of our products, brands, and services to customers, such as webinars, trade shows, events, conferences, and roadshows.

✅ Content Improvement: Propose improvements to and adaptations of content for different communication channels to generate leads (e.g., brochures, emails, presentations, and videos).

✅ Success Story Research: Ability to research, develop, and assist in sharing success stories achieved by the organization.

✅ Data Reporting: Extract qualitative and quantitative data for subsequent report preparation to improve our processes.

✅ Administrative Processes: Responsible for administrative processes related to marketing in the procurement area, such as creating suppliers, purchase orders, and tracking payments.

✅ Revenue Impact Measurement: Ensure measurement of the impact of activities on revenue conversion for the region (MROI).

ASSUMPTION: This role requires strong organizational skills, attention to detail, and the ability to manage multiple projects simultaneously. The ideal candidate will be proactive, dynamic, and creative.

🎯 Required Qualifications

Education: A university degree in marketing, communications, or a related field is required.

Experience: The ideal candidate will have four to five years of experience in marketing in the B2B or technology industries.

Required Skills:

• Proficiency in marketing automation tools
• Proficiency in Salesforce is considered an asset
• Advanced level of English
• Microsoft Office knowledge (Excel, Word, etc.)
• Intermediate knowledge of design tools
• Advanced dynamism and creativity skills
• Excellent communication and presentation skills

Preferred Skills:

• Experience in the HVAC, fire & hazard protection, or industrial refrigeration industries
• Fluency in Spanish

ASSUMPTION: This role requires a strong background in marketing, with a focus on B2B or technology industries. Proficiency in marketing automation tools and Salesforce is highly desirable.

💰 Compensation & Benefits

Salary Range: The salary range for this role is estimated to be between MXN 60,000 and MXN 90,000 per month, based on industry standards for mid-level marketing roles in Mexico City. This estimate is subject to change based on the company's final offer.

Benefits:

• Health insurance
• Retirement savings plan
• Employee discounts on Johnson Controls products
• Professional development opportunities

Working Hours: The standard workweek is Monday through Friday, 8:00 AM to 5:00 PM, with a one-hour lunch break. Flexible hours may be available based on business needs and manager approval.

ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications. Benefits are subject to change and may vary based on the company's policies.

📌 Applicant Insights

🔍 Company Context

Industry: Johnson Controls operates in the industrial machinery manufacturing industry, focusing on building automation, fire & hazard protection, HVAC, and industrial refrigeration systems.

Company Size: Johnson Controls is a large corporation with over 10,000 employees worldwide. This size offers opportunities for career growth and exposure to diverse projects.

Founded: Johnson Controls was founded in 1885 and has a rich history of innovation in the building automation and HVAC industries.

Company Description:

• Johnson Controls is a global leader in smart, healthy, and sustainable buildings, providing comprehensive digital offerings through OpenBlue.
• The company serves various industries, including healthcare, schools, data centers, airports, stadiums, and manufacturing.
• Johnson Controls offers the world's largest portfolio of building technology and software, as well as service solutions from trusted names in the industry.

Company Specialties:

• Engineering
• Manufacturing Operations
• Sales
• Building Automation
• Fire & Hazard Protection
• Industrial Refrigeration
• HVAC
• Security
• and Sustainability

Company Website: www.johnsoncontrols.com

ASSUMPTION: Johnson Controls is a well-established company with a strong reputation in the building automation and HVAC industries. The company's size and global presence offer opportunities for career growth and exposure to diverse projects.

📊 Role Analysis

Career Level: This role is a mid-level position, requiring several years of experience in marketing, preferably in the B2B or technology industries.

Reporting Structure: The Field Marketer will report directly to the Marketing Manager and work closely with the sales team to support lead capture processes and follow up with salespeople.

Work Arrangement: This role is on-site, with the primary work location being the Johnson Controls office in Mexico City. Flexible hours may be available based on business needs and manager approval.

Growth Opportunities:

• This role offers opportunities to gain experience in B2B marketing, event execution, and data analysis.
• As the company continues to grow and expand its offerings, there may be opportunities for career advancement within the marketing department or other areas of the business.
• The company provides professional development opportunities to help employees grow their skills and advance their careers.

ASSUMPTION: This role offers a unique opportunity to gain experience in B2B marketing and work with a global leader in the building automation and HVAC industries. The company's size and global presence provide opportunities for career growth and exposure to diverse projects.

🌍 Location & Work Environment

Office Type: The primary work location for this role is the Johnson Controls office in Mexico City. The office is a modern, professional environment with collaborative workspaces and state-of-the-art technology.

Office Location(s): Mexico City, Mexico

Geographic Context:

• Mexico City is the capital and most populous city of Mexico, with a diverse cultural scene and a vibrant business environment.
• The city is home to numerous multinational corporations and offers ample opportunities for professional growth and development.
• Mexico City has a subtropical highland climate, with mild winters and warm summers, making it an enjoyable place to live and work year-round.

Work Schedule: The standard workweek is Monday through Friday, 8:00 AM to 5:00 PM, with a one-hour lunch break. Flexible hours may be available based on business needs and manager approval.

ASSUMPTION: The work environment at Johnson Controls is collaborative and professional, with a focus on innovation and continuous improvement. The company's office in Mexico City offers a modern, comfortable workspace with state-of-the-art technology.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening with the HR department
• In-depth interview with the hiring manager and/or team members
• Final interview with the director or another senior leader
• Job offer and onboarding

Key Assessment Areas:

• Marketing and event planning skills
• Data analysis and reporting abilities
• CRM and marketing automation tool proficiency
• Communication and presentation skills
• Cultural fit and alignment with company values

Application Tips:

• Tailor your resume and cover letter to highlight your marketing and event planning experience, as well as your data analysis and CRM skills.
• Prepare examples of successful marketing campaigns or events you've managed, emphasizing the impact on revenue or customer engagement.
• Demonstrate your proficiency in marketing automation tools and Salesforce by providing specific examples of how you've used these tools in previous roles.
• Showcase your communication and presentation skills by preparing a brief presentation on a marketing topic relevant to the role.

ATS Keywords: Marketing, B2B, Salesforce, Data Analysis, Event Execution, Email Marketing, Social Media, CRM, Communication, Presentation, Creativity, Design Tools, Microsoft Office, Lead Generation, Content Development, Customer Engagement

ASSUMPTION: The application process for this role is likely to be competitive, with a focus on marketing and event planning experience, data analysis skills, and CRM proficiency. Applicants should tailor their resumes and cover letters to highlight these skills and provide specific examples of their accomplishments in these areas.

🛠️ Tools & Technologies

• Marketing automation tools (e.g., Marketo, Pardot, HubSpot)
• Salesforce
• Microsoft Office (Excel, Word, PowerPoint)
• Design tools (e.g., Adobe Creative Suite, Canva)
• CRM systems (e.g., Salesforce, HubSpot CRM)
• Data analysis tools (e.g., Excel, Google Analytics)

ASSUMPTION: The ideal candidate will have experience with marketing automation tools, Salesforce, and Microsoft Office. Proficiency in design tools and data analysis tools is also desirable.

👔 Cultural Fit Considerations

Company Values:

• Integrity
• Customer focus
• Innovation
• Performance
• One Johnson Controls

Work Style:

• Collaborative
• Innovative
• Data-driven
• Customer-focused
• Results-oriented

Self-Assessment Questions:

• Do you have a proven track record of success in B2B marketing, with a focus on event planning and data analysis?
• Are you proficient in marketing automation tools and Salesforce, with experience using these tools to support lead capture processes and follow up with salespeople?
• Do you have strong communication and presentation skills, with the ability to convey complex ideas clearly and effectively?
• Are you a self-starter, with the ability to work independently and manage multiple projects simultaneously?
• Do you align with Johnson Controls' company values, including integrity, customer focus, innovation, performance, and a collaborative work style?

ASSUMPTION: Johnson Controls values candidates who are innovative, data-driven, and customer-focused, with a strong work ethic and a commitment to continuous improvement. Applicants should assess their fit with the company's values and work style before applying.

⚠️ Potential Challenges

• The role may require frequent travel to attend events and meet with clients, which could be challenging for candidates who prefer a more sedentary work environment.
• The role involves managing multiple projects simultaneously, which could be challenging for candidates who struggle with time management or prioritization.
• The role requires a strong understanding of the HVAC, fire & hazard protection, or industrial refrigeration industries, which could be challenging for candidates without relevant industry experience.
• The role is based in Mexico City, which may present challenges for candidates who are not familiar with the city or the local culture.

ASSUMPTION: The ideal candidate will be adaptable, with strong time management and prioritization skills, and a willingness to travel as needed. Familiarity with the local culture and language may also be beneficial for this role.

📈 Similar Roles Comparison

• This role is similar to a Marketing Manager or Event Manager position, with a focus on B2B marketing and event planning.
• However, this role is unique in its focus on the HVAC, fire & hazard protection, or industrial refrigeration industries, and its requirement for proficiency in marketing automation tools and Salesforce.
• This role offers opportunities for career growth and advancement within the marketing department or other areas of the business, as the company continues to grow and expand its offerings.

ASSUMPTION: Applicants should compare this role to similar marketing or event management positions, with a focus on the unique requirements and opportunities offered by this role.

📝 Sample Projects

• Develop and execute a marketing campaign to promote a new HVAC system, including event planning, content development, and lead generation strategies.
• Analyze data from a recent trade show to evaluate the impact of marketing actions on sales and identify opportunities for improvement.
• Research and develop a success story highlighting the benefits of Johnson Controls' fire & hazard protection systems for a specific industry or application.

ASSUMPTION: These sample projects are intended to illustrate the types of tasks and responsibilities associated with this role. Applicants should be prepared to provide specific examples of their own experiences and accomplishments in these areas during the interview process.

❓ Key Questions to Ask During Interview

• Can you describe the typical workweek for this role, and how flexible hours may be available based on business needs and manager approval?
• How does this role support the company's overall marketing strategy, and what are the key priorities for the first 90 days in this position?
• Can you provide more information about the company's culture and work environment, and how this role fits into the broader organization?
• What opportunities are there for professional development and career advancement within the marketing department or other areas of the business?
• How does the company support work-life balance for employees in this role?

ASSUMPTION: These key questions are intended to help applicants better understand the role, the company culture, and the opportunities for professional development and career advancement. Applicants should tailor their questions to the specific role and company, and be prepared to ask thoughtful, insightful questions during the interview process.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the linked job posting
• Tailor your resume and cover letter to highlight your marketing and event planning experience, as well as your data analysis and CRM skills.
• Prepare examples of successful marketing campaigns or events you've managed, emphasizing the impact on revenue or customer engagement.
• Demonstrate your proficiency in marketing automation tools and Salesforce by providing specific examples of how you've used these tools in previous roles.
• Showcase your communication and presentation skills by preparing a brief presentation on a marketing topic relevant to the role.
• Follow up with the hiring manager one week after submitting your application to inquire about the status of your application and express your continued interest in the role.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.