Field Marketer

📌 Core Information

🔹 Job Title: Field Marketer

🔹 Company: Erie Home

🔹 Location: Kentwood, Michigan

🔹 Job Type: On-site

🔹 Category: Sales & Marketing

🔹 Date Posted: 2025-07-29

🔹 Experience Level: Entry-level (0-2 years)

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Generating leads through door-to-door canvassing and engaging homeowners
• Booking appointments for sales representatives
• Working in a fast-paced, physically active environment
• Earning weekly pay with bonuses and benefits package

ASSUMPTION: This role requires strong communication skills, a positive attitude, and the ability to handle rejection. It's ideal for individuals who enjoy meeting new people and thrive in a competitive, goal-driven environment.

📋 Key Responsibilities

✅ Ride with the team to canvass neighborhoods (transportation provided)

✅ Knock doors, talk with homeowners, and book appointments for our sales reps

✅ Create a sense of urgency and bring energy to every conversation

✅ Log lead info accurately and consistently

ASSUMPTION: While this role involves a significant amount of rejection, successful candidates will be able to maintain a positive attitude and focus on the goal of booking appointments.

🎯 Required Qualifications

Education: High school diploma or equivalent

Experience: No prior experience required

Required Skills:

• Reliable transportation to and from the office
• Strong communication skills
• Outgoing personality and ability to engage with homeowners
• Positive attitude and resilience in the face of rejection

Preferred Skills:

• Previous sales or marketing experience
• Fluency in Spanish

ASSUMPTION: While not explicitly stated, having a clean driving record and the ability to pass a background check may be required for this role.

💰 Compensation & Benefits

Salary Range: $30,000 - $40,000 per year (based on hourly wage of $15 - $20 per hour, full-time)

Benefits:

• Medical, dental, and vision insurance
• Life insurance
• 401(k) with company match
• Paid time off (PTO)
• Military perks: tenure-based bonuses up to $5,000 and inclusive retreat

Working Hours: Full-time: Monday–Thursday, 11 AM–8 PM; Saturday: 10 AM–4 PM (some Fridays may rotate with Saturdays)

ASSUMPTION: The salary range is estimated based on the hourly wage provided and typical full-time hours worked in this industry.

📌 Applicant Insights

🔍 Company Context

Industry: Construction, specifically home improvement and roofing

Company Size: 1,001-5,000 employees (according to LinkedIn)

Founded: 1976

Company Description:

• Erie Home is a national leader in home improvement with nearly 100 locations and over $525M in annual revenue
• Specializes in premium roofing and waterproofing solutions
• Consistently ranked in the Top 10 of Qualified Remodeler's Top 500

Company Specialties:

• Metal Roofing
• Vinyl Windows
• Basement Waterproofing
• Traditional Shingle Roofing

Company Website: http://www.workaterie.com

ASSUMPTION: Erie Home is a well-established company with a strong reputation in the home improvement industry. They value growth and offer opportunities for employees to advance within the organization.

📊 Role Analysis

Career Level: Entry-level to mid-level (with growth opportunities)

Reporting Structure: Reports directly to the Field Marketing Manager

Work Arrangement: On-site, full-time with a consistent schedule

Growth Opportunities:

• Many top sales reps and leaders started in this role
• Potential for career advancement within the company

ASSUMPTION: This role provides a solid foundation in sales and customer engagement, setting candidates up for success in future positions within the company.

🌍 Location & Work Environment

Office Type: Corporate office with a field-based component

Office Location(s): Kentwood, Michigan

Geographic Context:

• Kentwood is a suburb of Grand Rapids, Michigan
• The area has a diverse population and a mix of urban and suburban neighborhoods
• Erie Home's office is located near major highways, providing easy access to various residential areas

Work Schedule: Monday–Thursday, 11 AM–8 PM; Saturday: 10 AM–4 PM (some Fridays may rotate with Saturdays)

ASSUMPTION: The work environment is fast-paced and physically active, with a focus on generating leads and booking appointments.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the hiring manager
• In-person or virtual interview with the field marketing team
• Background check and onboarding

Key Assessment Areas:

• Communication skills and ability to engage with homeowners
• Positive attitude and resilience in the face of rejection
• Sales aptitude and goal-oriented mindset
• Physical stamina and ability to work in a fast-paced environment

Application Tips:

• Highlight any relevant sales or marketing experience on your resume
• Tailor your cover letter to emphasize your communication skills, positive attitude, and ability to thrive in a competitive environment
• Prepare examples of times when you've overcome rejection or adversity

ATS Keywords: Lead generation, door-to-door sales, home improvement, customer engagement, sales representative, field marketing

ASSUMPTION: The application process may include assessments or role-play scenarios to evaluate the candidate's communication skills and sales aptitude.

🛠️ Tools & Technologies

• Company-provided transportation and lead management software
• Smartphone or tablet for logging lead information

ASSUMPTION: While not explicitly stated, candidates should be comfortable using basic technology and have access to a smartphone or tablet for logging lead information.

👔 Cultural Fit Considerations

Company Values:

• Customer-focused
• Results-driven
• Continuous improvement

Work Style:

• Fast-paced and goal-oriented
• Team-based with a competitive environment
• Focus on generating leads and booking appointments

Self-Assessment Questions:

• Do you thrive in a competitive, goal-driven environment?
• Can you maintain a positive attitude and resilience in the face of rejection?
• Are you comfortable working in a physically active role with a consistent schedule?

ASSUMPTION: Erie Home values candidates who are driven, competitive, and able to maintain a positive attitude in a fast-paced, goal-oriented work environment.

⚠️ Potential Challenges

• Handling rejection and maintaining a positive attitude
• Working in a physically active role with a consistent schedule
• Meeting and exceeding weekly lead generation goals
• Adapting to a competitive, team-based work environment

ASSUMPTION: While this role offers numerous benefits and growth opportunities, it also presents challenges that require strong communication skills, resilience, and a competitive mindset.

📈 Similar Roles Comparison

• Compared to traditional sales roles, this position requires less product knowledge and more focus on lead generation and customer engagement
• Unlike other field marketing roles, this position is focused on door-to-door canvassing rather than event-based marketing
• Career progression in this role may differ from other sales or marketing positions, with a greater emphasis on lead generation and customer engagement skills

ASSUMPTION: This role is unique in its focus on door-to-door canvassing and lead generation, setting it apart from other sales or marketing positions.

📝 Sample Projects

• Canvassing a new neighborhood and booking appointments for the sales team
• Developing a rapport with homeowners and understanding their needs
• Implementing strategies to overcome objections and close appointments

ASSUMPTION: These sample projects highlight the key responsibilities of the Field Marketer role and provide insight into the day-to-day tasks required to succeed in this position.

❓ Key Questions to Ask During Interview

• What are the key metrics used to measure success in this role?
• How does the company support the growth and development of its field marketing team members?
• What is the typical career path for someone in this role, and what opportunities exist for advancement?
• How does the company foster a positive and inclusive work environment, particularly in a competitive role like this one?
• What resources and training are provided to help new field marketers succeed in their role?

ASSUMPTION: Asking these questions will provide valuable insight into the company's culture, expectations, and support for employees in this role.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume to highlight your communication skills, positive attitude, and relevant experience
• Write a cover letter explaining your interest in the role and how your skills and experience make you a strong fit
• Prepare for your interview by practicing common sales scenarios and thinking about how you would handle rejection
• Follow up with the hiring manager after your interview to express your enthusiasm for the role and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.