Field Marketer

📌 Core Information

🔹 Job Title: Field Marketer

🔹 Company: Erie Home

🔹 Location: Rochester, Minnesota

🔹 Job Type: On-site

🔹 Category: Sales & Marketing

🔹 Date Posted: 2025-07-28

🔹 Experience Level: Entry-level (0-2 years)

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Door-to-door canvassing to generate leads for sales reps
• Engaging homeowners and booking appointments
• Consistent and accurate lead logging
• Working in a fast-paced, energetic team environment
• Opportunity for growth and career advancement

ASSUMPTION: This role requires a high level of energy, confidence, and resilience, as it involves frequent rejection and a fast-paced work environment. Successful candidates will have strong communication skills and be comfortable working in a dynamic, outdoor setting.

📋 Key Responsibilities

✅ Ride with the team to canvass neighborhoods (transportation provided)

✅ Knock doors, talk with homeowners, and book appointments for sales reps

✅ Create a sense of urgency and bring energy to every conversation

✅ Log lead info accurately and consistently

ASSUMPTION: While the role involves a significant amount of rejection, successful candidates will be able to maintain a positive attitude and persevere, as this is crucial for generating leads and booking appointments.

🎯 Required Qualifications

Education: High school diploma or equivalent

Experience: No prior experience required

Required Skills:

• Reliable transportation to and from the office
• Strong communication skills
• Ability to work in a fast-paced environment
• Positive attitude and resilience
• Outgoing personality and comfort approaching strangers

Preferred Skills:

• Previous sales or marketing experience
• Fluency in Spanish (or other languages common in the area)

ASSUMPTION: While not explicitly stated, having a valid driver's license and access to a reliable vehicle is crucial for this role, as it requires traveling to different neighborhoods daily.

💰 Compensation & Benefits

Salary Range: $30,000 - $40,000 per year (based on hourly wage of $15-$20/hour, 40 hours/week, 52 weeks/year)

Benefits:

• Weekly pay with hourly base plus bonuses
• Medical, dental, vision, life insurance, 401(k) with company match, PTO
• Military perks: tenure-based bonuses up to $5,000 and inclusive retreat

Working Hours: Full-time: Monday–Thursday, 11 AM–8 PM; Saturday: 10 AM–4 PM (some Fridays may rotate with Saturdays)

ASSUMPTION: The salary range is estimated based on the hourly wage provided and standard full-time work hours. Actual compensation may vary based on experience and performance.

📌 Applicant Insights

🔍 Company Context

Industry: Construction (Home Improvement)

Company Size: 1,001-5,000 employees (according to LinkedIn)

Founded: 1976

Company Description:

• Erie Home is a national leader in home improvement with nearly 100 locations and over $525M in annual revenue
• Consistently ranked in the Top 10 of Qualified Remodeler's Top 500
• Specializes in premium roofing and waterproofing solutions

Company Specialties:

• Metal Roofing
• Vinyl Windows
• Basement Waterproofing
• Traditional Shingle Roofing

Company Website: www.workaterie.com

ASSUMPTION: Erie Home is a well-established company with a strong reputation in the home improvement industry. They prioritize organic growth and have a proven track record of success.

📊 Role Analysis

Career Level: Entry-level to mid-level (with opportunities for growth)

Reporting Structure: Reports directly to the Field Marketing Manager

Work Arrangement: On-site, full-time with a consistent schedule and overtime opportunities

Growth Opportunities:

• Many of Erie Home's top sales reps and leaders started in this role
• Potential for career advancement in sales, marketing, or management
• Opportunities for bonuses and incentives based on performance

ASSUMPTION: This role offers significant growth potential for candidates who demonstrate strong performance and a commitment to learning and development.

🌍 Location & Work Environment

Office Type: Field-based with a central office in Rochester, Minnesota

Office Location(s): 234 35th Street SE, Rochester, MN 55904

Geographic Context:

• Rochester is a mid-sized city with a population of approximately 120,000 people
• It is located in southeastern Minnesota, about 80 miles southeast of Minneapolis
• The city is known for its strong economy, high quality of life, and excellent healthcare facilities

Work Schedule: Full-time, Monday–Thursday, 11 AM–8 PM; Saturday: 10 AM–4 PM (some Fridays may rotate with Saturdays)

ASSUMPTION: The work schedule is consistent and provides a good work-life balance, with opportunities for overtime and bonuses.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• In-person or virtual interview with the Field Marketing Manager
• Background check and offer

Key Assessment Areas:

• Communication skills and comfort approaching strangers
• Resilience and ability to handle rejection
• Energy and enthusiasm for the role
• Problem-solving skills and ability to think on your feet

Application Tips:

• Highlight any relevant sales, marketing, or customer service experience
• Demonstrate your ability to work well in a team and adapt to a fast-paced environment
• Show enthusiasm for the opportunity to grow and learn within the company

ATS Keywords: Field Marketing, Lead Generation, Door-to-Door Sales, Customer Engagement, Energy, Hustle, Confidence, Communication, Sales, Marketing

ASSUMPTION: The application process is straightforward and focuses on assessing the candidate's fit for the role's specific requirements and work environment.

🛠️ Tools & Technologies

• Company-provided transportation
• Lead management software (e.g., CRM)
• Communication tools (e.g., email, phone, text)

ASSUMPTION: The tools and technologies required for this role are minimal and primarily focus on communication and lead management.

👔 Cultural Fit Considerations

Company Values:

• Customer-focused
• Integrity
• Teamwork
• Growth mindset

Work Style:

• Fast-paced and dynamic
• Collaborative and team-oriented
• Focused on results and continuous improvement

Self-Assessment Questions:

• Do you thrive in a fast-paced, energetic environment?
• Are you comfortable approaching strangers and engaging in conversations?
• Can you maintain a positive attitude and persevere in the face of rejection?

ASSUMPTION: Erie Home values a strong work ethic, a customer-focused mindset, and a growth-oriented attitude. Candidates who align with these values and are comfortable working in a fast-paced, dynamic environment will likely be a good fit for the company.

⚠️ Potential Challenges

• Frequent rejection and the need to maintain a positive attitude
• Working outdoors in various weather conditions
• Meeting daily and weekly sales targets
• Adapting to a consistent but sometimes demanding work schedule

ASSUMPTION: While the role presents challenges, it also offers significant growth opportunities and the chance to develop essential sales and marketing skills.

📈 Similar Roles Comparison

• Compared to other field marketing roles, this position offers a clear path to career advancement and growth opportunities
• Erie Home's strong reputation and commitment to organic growth make it an attractive employer in the home improvement industry
• This role may require more frequent rejection and a higher level of resilience than other similar positions

ASSUMPTION: When compared to similar roles, this position stands out for its growth potential, strong company reputation, and clear career path.

📝 Sample Projects

• Developing and implementing a targeted canvassing strategy for a specific neighborhood
• Creating engaging and persuasive scripts for approaching homeowners
• Collaborating with the sales team to refine the appointment booking process

ASSUMPTION: These sample projects demonstrate the hands-on, collaborative nature of the role and the opportunity for candidates to make a significant impact on the company's success.

❓ Key Questions to Ask During Interview

• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does Erie Home support the growth and development of its field marketing agents?
• What are the most challenging aspects of the role, and how can I best prepare for them?
• How does Erie Home measure success for this role, and what are the opportunities for bonuses and incentives?
• What is the typical career path for someone in this role, and what opportunities exist for growth and advancement?

ASSUMPTION: Asking these questions will help candidates better understand the role's expectations, growth opportunities, and the company's commitment to supporting its employees.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant skills and experience for this role
• Prepare examples of your sales or marketing experience and any relevant achievements
• Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.