📌 Core Information
🔹 Job Title: Field Marketing & ABM Sr. Manager
🔹 Company: Gainwell Technologies LLC
🔹 Location: Any city, TX, USA
🔹 Job Type: Full-time, Remote
🔹 Category: Marketing
🔹 Date Posted: June 28, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: Remote Solely
🚀 Job Overview
Key aspects of this role include:
- Developing and executing ABM strategies for state public health and Medicaid agencies
- Collaborating with internal teams to create customized marketing plans
- Targeting decision-makers and influencers within state agencies
- Managing field marketing budgets and resources
- Optimizing marketing strategies based on performance data
ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and the ability to work effectively with cross-functional teams.
📋 Key Responsibilities
✅ Develop and execute ABM strategies for state public health and Medicaid agencies
✅ Collaborate with internal teams to create customized marketing plans targeting decision-makers and influencers
✅ Execute marketing programs and campaigns tailored to the priorities of each state
✅ Create and manage custom field marketing initiatives, including campaigns, events, webinars, and digital marketing strategies
✅ Partner with internal teams to ensure messaging is consistent and aligned with business objectives
✅ Analyze data to identify key decision-makers and influencers within state agencies, tailoring content and outreach strategies to their specific needs
✅ Oversee the development and execution of multi-channel campaigns aimed at improving customer engagement and growing account relationships
✅ Establish KPIs and track the effectiveness of marketing efforts, optimizing strategies based on results to drive continuous improvement
✅ Manage field marketing budgets, ensuring that resources are allocated effectively to maximize impact
ASSUMPTION: This role involves a high degree of strategic planning, project management, and stakeholder communication.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communications, Business, or related field
Experience: 7+ years of experience in field marketing, account-based marketing, or B2G marketing, preferably in the healthcare public sector industry
Required Skills:
- Proven ability to build and manage ABM campaigns for complex, multi-stakeholder accounts
- Strong collaboration skills with experience working cross-functionally with sales, account management, and product marketing, and content teams
- Proven experience in creating and executing marketing plans to target decision-makers and influencers at state and government levels
- Strong analytical skills and ability to translate data into actionable insights
- Excellent communication, presentation, writing, and project management skills
- Familiarity with marketing automation tools (e.g., Demandbase, HubSpot) and CRM platforms (e.g., Salesforce)
Preferred Skills:
- Experience working with state public health and Medicaid agencies
- Fluency in additional languages
ASSUMPTION: While not explicitly stated, proficiency in marketing automation tools and CRM platforms is highly preferred for this role.
💰 Compensation & Benefits
Salary Range: $120,000 - $160,000 per year (Based on industry standards for a Senior Manager role in Marketing with 7+ years of experience in the healthcare public sector)
Benefits:
- Flexible vacation policy
- 401(k) employer match
- Comprehensive health benefits
- Educational assistance
Working Hours: Full-time, typically 40 hours per week, with flexibility for remote work
ASSUMPTION: The salary range provided is an estimate based on industry standards for a Senior Manager role in Marketing with the given experience level and location. Actual salary may vary based on factors such as performance, skills, and experience.
📌 Applicant Insights
🔍 Company Context
Industry: IT Services and IT Consulting, focusing on healthcare and human services
Company Size: 10,001+ employees (Large enterprise)
Founded: 1971 (as a division of McKesson Corporation, now operating as Gainwell Technologies)
Company Description:
- Gainwell Technologies specializes in providing technology-enabled services and solutions to state and federal health and human services agencies
- The company offers a comprehensive suite of scalable services and solutions, proven to deliver cost savings, better patient outcomes, and an improved provider experience
- Gainwell is committed to innovation, deep experience, and leveraging insights from customers across 50 states to expand its next-generation, cloud-enabled technologies
Company Specialties:
- Medicaid Management Information Systems (MMIS)
- Eligibility and Enrollment Systems
- Case Management Systems
- Data Analytics and Business Intelligence
Company Website: www.gainwelltechnologies.com
ASSUMPTION: Gainwell Technologies is a well-established company with a strong focus on innovation and customer success in the healthcare and human services industry.
📊 Role Analysis
Career Level: Senior Manager
Reporting Structure: This role reports directly to the Vice President of Marketing and works closely with state account leaders and sector growth leaders
Work Arrangement: Remote solely, with flexibility for occasional in-person meetings or events
Growth Opportunities:
- Potential to advance to a Director or Vice President role within the Marketing department
- Opportunities to lead and mentor junior team members as the team grows
- Chance to gain experience in a large enterprise environment and work with diverse stakeholders
ASSUMPTION: This role offers significant growth potential within the Marketing department and the broader organization.
🌍 Location & Work Environment
Office Type: Remote, with no physical office location required
Office Location(s): Any city, TX, USA (remote work allows for flexibility in location)
Geographic Context:
- Texas is the second-largest state in the US by population and has a diverse economy
- The state is home to numerous state agencies and government entities, providing ample opportunities for marketing and engagement
- Texas has a competitive job market, with many opportunities for professional growth and development
Work Schedule: Full-time, typically 40 hours per week, with flexibility for remote work
ASSUMPTION: The remote work arrangement offers flexibility and the opportunity to work from any location within the US.
💼 Interview & Application Insights
Typical Process:
- Initial phone or video screen with a member of the HR team
- Behavioral and situational interview with the hiring manager
- Final interview with key stakeholders, such as the Vice President of Marketing or other senior leaders
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Ability to collaborate effectively with cross-functional teams
- Experience with ABM strategies and marketing automation tools
- Communication and presentation skills
Application Tips:
- Tailor your resume and cover letter to highlight your experience with ABM strategies, marketing automation tools, and working with state agencies
- Prepare examples of successful ABM campaigns you've executed in the past
- Research Gainwell Technologies and be prepared to discuss how your skills and experience align with the company's mission and values
ATS Keywords: Account-Based Marketing, ABM, Field Marketing, State Agencies, Medicaid, Public Health, Marketing Automation, CRM, Strategic Planning, Campaign Management, Budget Management
ASSUMPTION: Gainwell Technologies uses an Applicant Tracking System (ATS) to manage job applications, so including relevant keywords in your resume can improve your chances of being selected for an interview.
🛠️ Tools & Technologies
- Marketing automation tools (e.g., Demandbase, HubSpot)
- CRM platforms (e.g., Salesforce)
- Project management tools (e.g., Asana, Trello)
- Data analysis tools (e.g., Excel, Google Analytics)
ASSUMPTION: Familiarity with marketing automation tools and CRM platforms is essential for this role, while proficiency in project management and data analysis tools is also beneficial.
👔 Cultural Fit Considerations
Company Values:
- Innovation: Gainwell Technologies values innovation and encourages employees to think creatively and challenge the status quo
- Customer Focus: The company prioritizes customer success and works to understand the unique needs of each state agency
- Collaboration: Gainwell Technologies fosters a collaborative work environment, encouraging employees to work together to achieve common goals
Work Style:
- Strategic: This role requires a strategic mindset and the ability to develop and execute long-term marketing plans
- Data-driven: Gainwell Technologies values data-driven decision-making, and this role requires a strong analytical skill set
- Collaborative: The role involves working closely with cross-functional teams, requiring strong communication and collaboration skills
Self-Assessment Questions:
- Do you have experience developing and executing ABM strategies for complex, multi-stakeholder accounts?
- Are you comfortable working remotely and managing your time effectively?
- Do you have strong analytical skills and the ability to translate data into actionable insights?
ASSUMPTION: Gainwell Technologies values employees who are strategic thinkers, data-driven, and collaborative, with a strong focus on customer success.
⚠️ Potential Challenges
- The role may require occasional travel for in-person meetings or events
- Working with state agencies can present unique challenges, such as complex procurement processes and political dynamics
- The role may involve managing a significant budget, requiring strong financial management skills
- The remote work arrangement may present challenges in maintaining work-life balance
ASSUMPTION: While this role offers many benefits, such as remote work and significant growth potential, it also presents unique challenges that candidates should be prepared to navigate.
📈 Similar Roles Comparison
- This role is unique in its focus on state public health and Medicaid agencies, requiring specific knowledge of the healthcare public sector
- Compared to other ABM roles, this position may have a broader scope, requiring a strong understanding of both strategic marketing and field marketing tactics
- Career progression in this role may involve moving into a Director or Vice President role within the Marketing department or transitioning into a strategic account leadership role
ASSUMPTION: This role is unique in its focus on the healthcare public sector and offers significant growth potential within the Marketing department and the broader organization.
📝 Sample Projects
- Developing and executing an ABM campaign targeting decision-makers and influencers within a specific state's Medicaid agency
- Creating and managing a custom field marketing initiative, such as a targeted event or webinar, to engage state agency stakeholders
- Analyzing data to identify key decision-makers and influencers within state agencies and tailoring content and outreach strategies to their specific needs
ASSUMPTION: These sample projects illustrate the strategic and tactical aspects of the role, requiring a strong understanding of both ABM strategies and field marketing tactics.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and how this role fits within the broader Marketing department?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does Gainwell Technologies support the professional development and growth of its employees?
- What are the key challenges facing the company in the next 1-2 years, and how can this role contribute to addressing them?
- How does Gainwell Technologies measure the success of its ABM campaigns, and what metrics are most important for this role?
ASSUMPTION: Asking these questions can help you better understand the role, the team, and the company's priorities, allowing you to make an informed decision about the opportunity.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your experience with ABM strategies, marketing automation tools, and working with state agencies
- Prepare examples of successful ABM campaigns you've executed in the past
- Research Gainwell Technologies and be prepared to discuss how your skills and experience align with the company's mission and values
- Follow up with the hiring manager one week after submitting your application to express your interest in the role and inquire about the status of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
