Field Marketing Assistant

📌 Core Information

🔹 Job Title: Field Marketing Assistant

🔹 Company: Petalfast

🔹 Location: Chandler, Arizona

🔹 Job Type: On-site

🔹 Category: Advertising Services

🔹 Date Posted: July 28, 2025

🔹 Experience Level: Entry-level (0-2 years)

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Representing Petalfast brands at retail locations
• Conducting in-store demos and events to drive sales and customer loyalty
• Building relationships with retail partners and their staff
• Tracking consumer insights and providing constructive recap reports

ASSUMPTION: This role requires strong communication skills, a passion for the cannabis industry, and the ability to work well with diverse customers and retail staff.

📋 Key Responsibilities

✅ Follow instructions and guidance provided by field marketing manager and coordinator

✅ Maintain an expert understanding of Petalfast brands, including product details, brand mission/values, and general cannabis knowledge

✅ Conduct consumer-facing marketing activations such as in-store demos and events

✅ Increase brand awareness at retail through consumer education and engagement, driving in-store sales and building customer loyalty

✅ Communicate pricing, promotions, key selling points, product effects, use-cases, and proper dosing of cannabis products represented

✅ Provide non-dosed samples and gift branded swag to interested customers, encouraging them to connect with brands through digital platforms

✅ While at retail, engage staff, survey merchandising, place merchandising materials, check product inventory, drop swag and non-medicated samples, etc.

✅ Create harmonious relationships with Petalfast’s retail partners and their staff to cultivate a strong affinity for Petalfast’s portfolio

✅ Track all activity, stats, and consumer insights/feedback through detailed and constructive recap reports, submitted directly following shifts

✅ Consistent and proactive communication with Petalfast field marketing coordinator to coordinate demo/event logistics, integrate best practices, and share success stories and key learnings

ASSUMPTION: This role requires a high level of detail orientation, self-motivation, and results-driven approach to ensure accurate tracking and reporting of consumer insights.

🎯 Required Qualifications

Education: High school diploma or equivalent

Experience: 1-2 years of experience in events, retail, customer service, or related fields

Required Skills:

• Basic event marketing, promotions, and sales tactics
• Strong communication skills, both verbal and written
• Sales skills, including persuasion, overcoming objections, active listening, and negotiation
• Punctuality, professionalism, reliability, and high detail orientation
• Self-motivation, results-driven, and strong work ethic
• Outgoing, attentive, and comfortable engaging in conversation with customers and retail staff
• Passionate and knowledgeable about the cannabis industry

Preferred Skills:

• Fluency in Spanish

ASSUMPTION: While not explicitly stated, having a valid driver's license and reliable transportation may be required for this role due to the nature of the work.

💰 Compensation & Benefits

Salary Range: $20.00 per hour. This is the provided salary range, with no industry standard range provided.

Benefits:

• Team-building events, diversity celebrations, and growth and development programs

Working Hours: Full-time, with occasional weekend and holiday work required. Night and holiday work will be pre-defined by position.

ASSUMPTION: The salary range provided is for the Chandler, Arizona location. Salary ranges may vary based on location and experience level.

📌 Applicant Insights

🔍 Company Context

Industry: Petalfast operates in the advertising services industry, specifically focusing on the cannabis market.

Company Size: Petalfast is a small company with 11-50 employees, which may offer a more intimate work environment and opportunities for growth.

Founded: Petalfast was founded in 2020, making it a relatively new company in the cannabis industry.

Company Description:

• Petalfast is a route-through-market platform for the cannabis industry, helping cannabis brands achieve rapid growth through its go-to-market accelerator program in California and agency services available to brands nationally.
• The company works with notable cannabis brands such as Space Coyote, Emerald Sky, Bloom Brands, and Yada Yada.
• Petalfast also offers an incubator program, Pilot by Petalfast, which provides new and recently launched brands with direct access to leading retailers and opportunities to gain first-hand market analysis.

Company Specialties:

• Merchandising
• Sales Programming
• Distribution
• Sales Tracking
• Digital Content
• CRM
• Loyalty Programs
• Account Management
• Budtender Relations
• Sell-In
• B2B Collateral
• Consumer Ad Campaigns
• Pricing Strategy
• Brand Positioning
• Retail Strategy
• Cannabis
• Field and Trade
• Trade Marketing
• Field Marketing
• CPG
• Sell Through
• Three Tier Distribution

Company Website: petalfast.com

ASSUMPTION: Petalfast's focus on the cannabis industry may provide unique opportunities for career growth and development in this emerging market.

📊 Role Analysis

Career Level: This role is an entry-level position, ideal for candidates seeking to break into the cannabis industry or gain experience in field marketing.

Reporting Structure: The Field Marketing Assistant will report directly to the Field Marketing Coordinator and work closely with the Field Marketing Manager.

Work Arrangement: This is an on-site position, with occasional weekend and holiday work required. Night and holiday work will be pre-defined by position.

Growth Opportunities:

• As Petalfast continues to grow, there may be opportunities for the Field Marketing Assistant to take on more responsibilities or move into a different role within the company.
• Gaining experience in field marketing and the cannabis industry may open up opportunities for career advancement within the company or the broader industry.

ASSUMPTION: Given Petalfast's focus on growth and development, there may be opportunities for professional growth and advancement within the company.

🌍 Location & Work Environment

Office Type: Petalfast's headquarters is located in Irvine, California, but this role is based in Chandler, Arizona.

Office Location(s): 18012 Cowan, Suite 200, Irvine, California 92614, US

Geographic Context:

• Chandler, Arizona, is a suburb of Phoenix, offering a mix of urban and suburban living.
• The area has a growing cannabis industry, with several dispensaries and related businesses operating in the region.
• Chandler is known for its high-quality schools, family-friendly neighborhoods, and abundant recreational opportunities.

Work Schedule: Full-time, with occasional weekend and holiday work required. Night and holiday work will be pre-defined by position.

ASSUMPTION: Working in Chandler, Arizona, may offer a more laid-back work environment compared to larger cities like Phoenix or Los Angeles, while still providing access to the growing cannabis industry in the region.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• In-person or virtual interview with the Field Marketing Coordinator
• Final interview with the Field Marketing Manager
• Background check and offer

Key Assessment Areas:

• Communication skills, both verbal and written
• Sales skills and ability to engage with customers
• Knowledge of the cannabis industry
• Detail orientation and self-motivation
• Ability to work well with diverse customers and retail staff

Application Tips:

• Tailor your resume and cover letter to highlight relevant experience and skills for this role.
• Demonstrate your passion for the cannabis industry and your understanding of Petalfast's mission and values.
• Prepare examples of your sales skills, customer engagement, and cannabis industry knowledge to discuss during the interview.
• Research Petalfast's competitors and unique selling points to show your understanding of the industry and the company's position within it.

ATS Keywords: Field Marketing, Cannabis Industry, Customer Engagement, Sales Skills, Retail Experience, Event Marketing, Promotions, Brand Awareness

ASSUMPTION: Petalfast's interview process may be more casual and focused on cultural fit, given the company's size and focus on growth and development.

🛠️ Tools & Technologies

• Point-of-sale (POS) systems
• Customer relationship management (CRM) software
• Social media platforms (for consumer engagement and brand promotion)
• Merchandising and event planning tools

ASSUMPTION: The specific tools and technologies used by Petalfast may vary based on the brand and retail partner being represented.

👔 Cultural Fit Considerations

Company Values:

• Inclusion: creating a culture where individuals can thrive together as their most authentic selves
• Transformative: challenging the status quo and having the courage to fail, learning from experiences to capitalize on new opportunities
• Dynamic: being do-ers that adapt to the unexpected while maintaining operational efficiencies
• Authenticity + Passion: working and living passionately, collaboratively, and with mutual respect
• Trust: empowering each other to take ownership and act in the best interests of the community, customers, and company
• Partnership: cultivating mutually beneficial partnerships by aligning with partners' strengths to create sustainable profitable growth

Work Style:

• Petalfast values a dynamic work environment where employees are encouraged to adapt to the unexpected and maintain operational efficiencies.
• The company fosters a culture of inclusion, where individuals can thrive together as their most authentic selves.
• Petalfast emphasizes authenticity, passion, and mutual respect in its work environment.

Self-Assessment Questions:

• Do you feel comfortable working in a dynamic environment where you may need to adapt to the unexpected?
• Are you passionate about the cannabis industry and eager to learn and grow within the company?
• Do you thrive in a collaborative work environment where mutual respect is valued?

ASSUMPTION: Petalfast's cultural values may be particularly appealing to candidates who are adaptable, passionate about the cannabis industry, and comfortable working in a dynamic, collaborative environment.

⚠️ Potential Challenges

• Occasional weekend and holiday work may be required, which could impact work-life balance for some individuals.
• Working in the cannabis industry may present unique challenges, such as navigating regulations and compliance issues, as well as potential stigma or negative perceptions from some customers or retail partners.
• The on-site nature of the role may require frequent travel within the Chandler, Arizona, area and potentially to other locations in the region.
• The dynamic work environment may be challenging for candidates who prefer a more structured or predictable work environment.

ASSUMPTION: These challenges may be mitigated by effective communication, clear expectations, and a strong support system within the company.

📈 Similar Roles Comparison

• Compared to other field marketing roles, this position may require more frequent interaction with customers and retail staff, as well as a greater emphasis on sales skills and customer engagement.
• In the cannabis industry, this role may offer unique opportunities for career growth and development, as the industry continues to expand and evolve.
• Compared to other entry-level marketing roles, this position may require more flexibility and adaptability, given the dynamic nature of the work environment and the occasional need to work weekends or holidays.

ASSUMPTION: This role may be particularly appealing to candidates who are eager to gain experience in the cannabis industry and are comfortable working in a dynamic, adaptable environment.

📝 Sample Projects

• Planning and executing an in-store demo or event to drive sales and customer loyalty for a specific Petalfast brand
• Developing a consumer education campaign to increase brand awareness and engagement for a portfolio of Petalfast brands
• Collaborating with retail partners to optimize merchandising and inventory management for Petalfast brands

ASSUMPTION: These sample projects are intended to illustrate the types of responsibilities and initiatives the Field Marketing Assistant may be involved in, but the specific projects may vary based on the brand and retail partner being represented.

❓ Key Questions to Ask During Interview

• What are the most challenging aspects of this role, and how can I best prepare for them?
• How does Petalfast support the growth and development of its employees, particularly in entry-level positions?
• What opportunities are there for career advancement within the company, and how does Petalfast support employees in pursuing those opportunities?
• How does Petalfast measure the success of its field marketing efforts, and what key performance indicators (KPIs) are most important for this role?
• What is the company's approach to working with retail partners, and how can I best contribute to those relationships?

ASSUMPTION: Asking thoughtful, insightful questions during the interview can help demonstrate your interest in the role and the company, as well as your understanding of the industry and the specific responsibilities of the position.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the Petalfast careers page
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role, emphasizing your passion for the cannabis industry and your understanding of Petalfast's mission and values.
• Prepare examples of your sales skills, customer engagement, and cannabis industry knowledge to discuss during the interview.
• Research Petalfast's competitors and unique selling points to show your understanding of the industry and the company's position within it.
• Follow up with the hiring manager one week after submitting your application to express your continued interest in the role.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.