📌 Core Information
🔹 Job Title: Field Marketing Assistant
🔹 Company: Petalfast
🔹 Location: Tempe, Arizona
🔹 Job Type: On-site
🔹 Category: Advertising Services
🔹 Date Posted: 2025-07-28
🔹 Experience Level: Entry-level (0-2 years)
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Conducting consumer-facing marketing activations to increase brand awareness
- Engaging with customers at retail locations to educate and drive sales
- Tracking activity and submitting detailed reports
- Collaborating with the field marketing coordinator to coordinate logistics and share insights
ASSUMPTION: This role requires strong communication skills, a passion for the cannabis industry, and the ability to work well with customers and retail staff.
📋 Key Responsibilities
✅ Follow instructions and guidance provided by the field marketing manager and coordinator
✅ Maintain an expert understanding of Petalfast brands, products, and cannabis knowledge
✅ Conduct consumer-facing marketing activations such as in-store demos and events
✅ Increase brand awareness at retail through consumer education and engagement, driving in-store sales and building customer loyalty
✅ Communicate pricing, promotions, key selling points, product effects, and proper dosing to customers
✅ Provide non-dosed samples and gift branded swag to interested customers, encouraging them to connect with brands through digital platforms
✅ Engage with retail staff, survey merchandising, place merchandising materials, check product inventory, drop swag and non-medicated samples, etc.
✅ Create harmonious relationships with Petalfast’s retail partners and their staff to cultivate a strong affinity for Petalfast’s portfolio
✅ Track all activity, stats, and consumer insights/feedback through detailed and constructive recap reports, submitted directly following shifts
✅ Consistently and proactively communicate with the field marketing coordinator to coordinate demo/event logistics, integrate best practices, and share success stories and key learnings
ASSUMPTION: This role requires a high level of detail-orientation, self-motivation, and results-driven attitude to ensure accurate tracking and reporting of activity.
🎯 Required Qualifications
Education: High school diploma or equivalent
Experience: 1-2 years of experience in events, retail, customer service, or related fields
Required Skills:
- Familiarity with basic event marketing, promotions, and sales tactics
- Ability to communicate effectively, both verbally and in writing, with strong public speaking skills
- Sales skills, including persuasion, overcoming objections, active listening, and negotiation
- Must be punctual, professional, reliable, highly detail-oriented, self-motivated, and results-driven
- Must be outgoing, attentive, and comfortable engaging in conversation with customers and retail staff
- Must have confidence and the ability to connect with a diverse spectrum of customers and retail staff
- Passionate and knowledgeable about the cannabis industry
Preferred Skills:
- Bilingual or multilingual
- Experience with CRM software
ASSUMPTION: While not explicitly stated, having a valid driver's license and reliable transportation may be required for this role due to the nature of the work.
💰 Compensation & Benefits
Salary Range: $20.00 per hour
Benefits:
- Investment in employee growth and development through team-building events, diversity celebrations, and growth programs
- Core values including inclusion, transformative, dynamic, authenticity, trust, and partnership
Working Hours: Full-time, with occasional weekend work (demos and tradeshows) and nights/holidays (pre-defined by position)
ASSUMPTION: The salary range provided is based on industry standards for entry-level marketing roles in the cannabis industry in the Tempe, Arizona area.
📌 Applicant Insights
🔍 Company Context
Industry: Petalfast operates in the cannabis industry, focusing on advertising services, merchandising, and sales programming. The cannabis industry is a rapidly growing and evolving market, with a strong emphasis on consumer education and engagement.
Company Size: Petalfast is a small company with 11-50 employees, which may offer a more intimate and collaborative work environment. This size allows for closer relationships with team members and management, providing opportunities for growth and development.
Founded: Petalfast was founded in 2020, making it a relatively new company in the cannabis industry. This may present opportunities for growth and advancement as the company expands.
Company Description:
- Petalfast is the first-of-its-kind route-through-market platform for the cannabis industry
- Offers a go-to-market accelerator program in California and agency services nationally
- Works with notable cannabis brands such as Space Coyote, Emerald Sky, Bloom Brands, and Yada Yada
- Provides new and recently launched brands with direct access to leading retailers through its incubator program, Pilot by Petalfast
Company Specialties:
- Merchandising
- Sales programming
- Distribution
- Sales tracking
- Digital content
- CRM
- Loyalty programs
- Account management
- Budtender relations
- Sell-in and sell-through strategies
- B2B collateral
- Consumer ad campaigns
- Pricing strategy
- Brand positioning
- Retail strategy
- Three-tier distribution
Company Website: petalfast.com
ASSUMPTION: Petalfast's focus on the cannabis industry and its unique route-through-market platform make it an attractive option for individuals interested in the cannabis industry and looking to gain experience in advertising services, merchandising, and sales programming.
📊 Role Analysis
Career Level: Entry-level (0-2 years of experience)
Reporting Structure: The Field Marketing Assistant will report directly to the Field Marketing Coordinator and work closely with the Field Marketing Manager.
Work Arrangement: This role is on-site, with occasional weekend work (demos and tradeshows) and nights/holidays (pre-defined by position).
Growth Opportunities:
- As Petalfast continues to grow, there may be opportunities for advancement within the marketing department or other areas of the company
- Working closely with the Field Marketing Coordinator and Manager may provide opportunities to learn and develop new skills
- Gaining experience in the cannabis industry and advertising services may open doors to future career opportunities
ASSUMPTION: While this role is entry-level, the fast-growing nature of the cannabis industry and Petalfast's unique platform may present unique growth and advancement opportunities for the right candidate.
🌍 Location & Work Environment
Office Type: Petalfast's headquarters is located in Irvine, California, but this role is based in Tempe, Arizona. The office is a professional and collaborative environment.
Office Location(s): 18012 Cowan, Suite 200, Irvine, California 92614, US
Geographic Context:
- Tempe, Arizona, is a mid-sized city located in the Phoenix metropolitan area
- The city is known for its vibrant arts and culture scene, as well as its proximity to outdoor recreation opportunities
- The cannabis industry is growing in Arizona, with a strong focus on consumer education and engagement
Work Schedule: Full-time, with occasional weekend work (demos and tradeshows) and nights/holidays (pre-defined by position)
ASSUMPTION: The Tempe, Arizona, location may offer a more laid-back and collaborative work environment compared to larger cities, while still providing access to the growing cannabis industry and consumer market.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- In-person or virtual interview with the Field Marketing Coordinator and/or Manager
- Background check and reference check
- Job offer and onboarding
Key Assessment Areas:
- Communication skills, both verbal and written
- Sales skills, including persuasion, active listening, and negotiation
- Customer service and engagement skills
- Attention to detail and ability to track and report activity
- Passion for the cannabis industry and Petalfast's mission
Application Tips:
- Tailor your resume and cover letter to highlight relevant experience and skills for this role
- Demonstrate your passion for the cannabis industry and Petalfast's unique platform
- Prepare examples of your customer service, sales, and marketing experiences to discuss during the interview
- Research Petalfast's company culture and values to show your fit for the role
- Follow up with the hiring manager after your interview to express your interest in the role and reiterate your qualifications
ATS Keywords: Field Marketing, Marketing Activations, Consumer Engagement, Retail Sales, Cannabis Industry, Event Marketing, Sales Tactics, Customer Service, Public Speaking, Sales Skills, Detail-Oriented, Self-Motivated, Results-Driven, Engagement, Cannabis Knowledge, Relationship Building, Active Listening, Negotiation, Persuasion, Teamwork
ASSUMPTION: Petalfast's hiring process may be more flexible and personal due to its small company size, allowing for more direct communication with the hiring manager and a more tailored interview experience.
🛠️ Tools & Technologies
- CRM software (if applicable)
- Marketing automation tools (if applicable)
- Social media platforms (e.g., Instagram, Facebook, Twitter)
- Email marketing tools (e.g., Mailchimp, Constant Contact)
- Microsoft Office Suite (Word, Excel, PowerPoint)
ASSUMPTION: As a small company, Petalfast may rely on a combination of industry-standard and custom-built tools to manage its marketing efforts. The specific tools used may be mentioned during the interview process.
👔 Cultural Fit Considerations
Company Values:
- Inclusion: Create a culture where individuals can thrive together as their most authentic selves
- Transformative: Challenge the status quo and have the courage to fail, learning from experiences to capitalize on new opportunities
- Dynamic: Be do-ers that adapt to the unexpected while maintaining operational efficiencies
- Authenticity + Passion: Aspire to work and live passionately, collaboratively, and with mutual respect
- Trust: Empower each other to take ownership and act in the best interests of the community, customers, and company
- Partnership: Cultivate mutually beneficial partnerships by aligning with partners' strengths to create sustainable profitable growth
Work Style:
- Collaborative and team-oriented
- Adaptable and flexible, able to work in a fast-paced and evolving industry
- Results-driven and detail-oriented
- Strong communication and interpersonal skills
- Passionate about the cannabis industry and Petalfast's mission
Self-Assessment Questions:
- How do you align with Petalfast's value of inclusion, and how have you demonstrated this in past roles or experiences?
- Describe a time when you had to adapt to unexpected changes or challenges in a work environment. How did you maintain operational efficiencies while doing so?
- How do you balance working passionately and collaboratively with maintaining mutual respect in a team environment?
ASSUMPTION: Petalfast's company culture emphasizes inclusion, adaptability, and collaboration, with a strong focus on empowering employees to take ownership and act in the best interests of the company and its customers.
⚠️ Potential Challenges
- Working in the cannabis industry may require navigating complex regulations and compliance issues
- Occasional weekend work (demos and tradeshows) and nights/holidays (pre-defined by position) may impact work-life balance
- The fast-paced and evolving nature of the cannabis industry may present challenges in keeping up with industry trends and best practices
- Working with customers and retail staff may require strong interpersonal and communication skills to overcome objections and build relationships
ASSUMPTION: While these challenges may present obstacles, they also offer opportunities for growth, learning, and career advancement for the right candidate.
📈 Similar Roles Comparison
- Field Marketing Assistant vs. Event Coordinator: Both roles focus on event planning and execution, but the Field Marketing Assistant role is more focused on consumer engagement and brand awareness at retail locations, while the Event Coordinator role may be more focused on large-scale events and trade shows
- Cannabis Industry Context: The cannabis industry is unique in its focus on consumer education and engagement, as well as its complex regulations and compliance requirements. This may present unique challenges and opportunities compared to other industries
- Career Path Comparison: The Field Marketing Assistant role may offer opportunities for advancement within the marketing department or other areas of the company, such as moving into a Field Marketing Coordinator or Manager role, or exploring other career paths within the cannabis industry
ASSUMPTION: While the Field Marketing Assistant role may share similarities with other marketing roles, its unique focus on the cannabis industry and consumer engagement at retail locations sets it apart.
📝 Sample Projects
- Planning and executing an in-store demo or event to increase brand awareness and drive sales
- Developing and implementing a consumer education campaign to teach customers about cannabis products, effects, and proper dosing
- Creating and distributing marketing materials, such as flyers, posters, and digital content, to promote Petalfast's portfolio of brands
ASSUMPTION: These sample projects are designed to give applicants an idea of the types of tasks and responsibilities they may encounter in the Field Marketing Assistant role at Petalfast.
❓ Key Questions to Ask During Interview
- Can you describe a typical day or week in the life of a Field Marketing Assistant at Petalfast?
- How does Petalfast support the growth and development of its employees, particularly in entry-level roles?
- What are the most important qualities and skills for success in this role, and how do they align with Petalfast's company values?
- How does Petalfast measure the success of its marketing activations, and what key performance indicators (KPIs) does the company track?
- What opportunities are there for growth and advancement within the marketing department or other areas of the company for someone in this role?
ASSUMPTION: Asking these questions can help applicants better understand the role, the company culture, and the opportunities for growth and advancement.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the Petalfast careers page
- Tailor your resume and cover letter to highlight relevant experience and skills for this role
- Prepare examples of your customer service, sales, and marketing experiences to discuss during the interview
- Research Petalfast's company culture and values to show your fit for the role
- Follow up with the hiring manager after your interview to express your interest in the role and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
