📌 Core Information
🔹 Job Title: Field Marketing Assistant
🔹 Company: Petalfast
🔹 Location: Mesa, Arizona
🔹 Job Type: On-site
🔹 Category: Advertising Services
🔹 Date Posted: 2025-07-28
🔹 Experience Level: 0-2 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Conducting consumer-facing marketing activations
- Increasing brand awareness at retail through consumer education and engagement
- Building customer loyalty and relationships with retail partners
- Tracking and reporting on activity and consumer insights
ASSUMPTION: This role requires strong communication skills, a passion for cannabis, and the ability to thrive in a fast-paced, dynamic environment.
📋 Key Responsibilities
✅ Follow instructions and guidance provided by field marketing manager and field marketing coordinator
✅ Maintain an expert understanding of Petalfast brands and cannabis knowledge
✅ Conduct consumer-facing marketing activations such as in-store demos and events
✅ Increase brand awareness at retail through consumer education and engagement
✅ Communicate pricing, promotions, product effects, and proper dosing to customers
✅ Provide non-dosed samples and branded swag to interested customers
✅ Engage retail staff, survey merchandising, and place merchandising materials
✅ Create harmonious relationships with retail partners and their staff
✅ Track all activity, stats, and consumer insights/feedback through detailed reports
✅ Communicate with Petalfast field marketing coordinator to coordinate demo/event logistics and share success stories
ASSUMPTION: This role requires a high level of organization, attention to detail, and the ability to work independently.
🎯 Required Qualifications
Education: No formal education requirements specified
Experience: 1-2 years of experience in events, retail, customer service, or related fields
Required Skills:
- Basic event marketing, promotions, and sales tactics
- Ability to communicate effectively, both verbally and in writing
- Sales skills, including persuasion, overcoming objections, active listening, and negotiation
- Punctual, professional, reliable, highly detail-oriented, self-motivated, and results-driven
- Outgoing, attentive, and comfortable engaging in conversation with customers and retail staff
- Passionate and knowledgeable about the cannabis industry
Preferred Skills:
- Familiarity with cannabis industry trends and regulations
- Bilingual or multilingual skills
ASSUMPTION: While not explicitly stated, a high school diploma or equivalent is likely expected for this role.
💰 Compensation & Benefits
Salary Range: $20.00 per hour
Benefits:
- Investment in employee growth and development
- Diversity celebrations and team-building events
Working Hours: 40 hours per week, with occasional weekend work and night/holiday work as defined by the position
ASSUMPTION: The salary range provided is likely the starting rate, and there may be opportunities for growth based on performance and experience.
📌 Applicant Insights
🔍 Company Context
Industry: Petalfast operates in the cannabis industry, focusing on advertising services and route-through-market platforms for cannabis brands.
Company Size: Petalfast is a small company with 11-50 employees, which may offer a more intimate work environment and opportunities for growth.
Founded: Petalfast was founded in 2020, making it a relatively new company in the cannabis industry.
Company Description:
- Petalfast is the first-of-its-kind route-through-market platform for the cannabis industry
- It helps cannabis brands achieve rapid growth through its go-to-market accelerator program in California and offers agency services nationally
- Petalfast also provides new and recently launched brands with direct access to leading retailers through its incubator program, Pilot by Petalfast
Company Specialties:
- Merchandising
- Sales programming
- Distribution
- Sales tracking
- Digital content
- CRM
- Loyalty programs
- Account management
- Budtender relations
- Sell-in
- B2B collateral
- Consumer ad campaigns
- Pricing strategy
- Brand positioning
- Retail strategy
- Cannabis
- Field and trade
- Trade marketing
- Field marketing
- CPG
- Sell through
- Three-tier distribution
Company Website: http://petalfast.com
ASSUMPTION: Petalfast is a growing company with a focus on innovation and transformation within the cannabis industry.
📊 Role Analysis
Career Level: Entry-level to mid-level, depending on the candidate's experience and skills
Reporting Structure: The Field Marketing Assistant will report directly to the Field Marketing Manager and work closely with the Field Marketing Coordinator
Work Arrangement: On-site, with occasional weekend work and night/holiday work as defined by the position
Growth Opportunities:
- Advancement within the marketing department, such as becoming a Field Marketing Coordinator or Manager
- Expansion into other areas of the business, such as sales, account management, or business development
- Potential opportunities to work on special projects or initiatives
ASSUMPTION: Petalfast's small size and focus on growth may present unique opportunities for career advancement and professional development.
🌍 Location & Work Environment
Office Type: Petalfast's headquarters is located in Irvine, California, with this position based in Mesa, Arizona
Office Location(s): 18012 Cowan, Suite 200, Irvine, California 92614, US
Geographic Context:
- Mesa, Arizona, is located in Maricopa County and is part of the Phoenix-Mesa-Chandler metropolitan area
- The area has a hot desert climate, with mild winters and very hot summers
- Mesa is known for its cultural attractions, including museums, performing arts centers, and historic neighborhoods
Work Schedule: The work schedule for this position is 40 hours per week, with occasional weekend work and night/holiday work as defined by the position
ASSUMPTION: The work environment at Petalfast may be fast-paced and dynamic, with a strong focus on teamwork and collaboration.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- In-person or virtual interview with the hiring manager
- Final decision and offer
Key Assessment Areas:
- Communication skills, both verbal and written
- Sales skills and customer service experience
- Knowledge of the cannabis industry and Petalfast's brands
- Ability to work independently and manage time effectively
Application Tips:
- Tailor your resume and cover letter to highlight relevant experience and skills for this role
- Demonstrate your passion for the cannabis industry and Petalfast's mission
- Prepare for behavioral interview questions that focus on your problem-solving skills, customer service experience, and ability to work in a fast-paced environment
ATS Keywords: Field Marketing, Consumer Education, Retail Engagement, Brand Awareness, Customer Service, Sales Skills, Cannabis Industry, Event Marketing, Promotions, Public Speaking
ASSUMPTION: Petalfast may use an Applicant Tracking System (ATS) to manage and organize job applications, so including relevant keywords in your resume can help your application stand out.
🛠️ Tools & Technologies
- Customer relationship management (CRM) software
- Marketing automation tools
- Social media platforms
- Event planning and management software
- Data analysis and reporting tools
ASSUMPTION: The specific tools and technologies used by Petalfast may vary depending on the role and the team's needs.
👔 Cultural Fit Considerations
Company Values:
- Inclusion: Create a culture where individuals can thrive together as their most authentic selves
- Transformative: Challenge the status quo and have the courage to fail, relying on those experiences to learn and capitalize on new opportunities
- Dynamic: Be do-ers that adapt to the unexpected while maintaining operational efficiencies
- Authenticity + Passion: Aspire to work and live passionately, collaboratively, and with mutual respect
- Trust: Empower each other to take ownership and act in the best interests of the community, customers, and company
- Partnership: Cultivate mutually beneficial partnerships by aligning with partners' strengths to create sustainable profitable growth
Work Style:
- Fast-paced and dynamic, with a focus on adaptability and innovation
- Collaborative and team-oriented, with a strong emphasis on communication and coordination
- Results-driven and focused on continuous improvement
- Passionate about the cannabis industry and committed to driving its growth and success
Self-Assessment Questions:
- Do you thrive in fast-paced, dynamic environments?
- Are you comfortable working independently and managing your time effectively?
- Do you have strong communication skills and the ability to engage with a diverse range of customers and retail staff?
- Are you passionate about the cannabis industry and committed to driving its growth and success?
- Do you have experience working in events, retail, or customer service, and are you comfortable with public speaking?
ASSUMPTION: Petalfast values candidates who are authentic, passionate, and committed to driving the cannabis industry forward through innovation and collaboration.
⚠️ Potential Challenges
- The cannabis industry is rapidly evolving, which may require continuous learning and adaptation
- Working in retail environments may involve long hours, standing for extended periods, and interacting with a diverse range of customers
- Occasional weekend work and night/holiday work may be required, depending on the position
- The cannabis industry is subject to strict regulations and compliance requirements, which may involve additional training and certifications
ASSUMPTION: These challenges can be overcome with a strong work ethic, a willingness to learn and adapt, and a commitment to maintaining a positive attitude in the face of change.
📈 Similar Roles Comparison
- Field Marketing Assistant vs. Event Coordinator: Both roles involve planning and executing events, but the Field Marketing Assistant role focuses more on retail engagement and brand awareness, while the Event Coordinator role may be more focused on logistics and vendor management
- Cannabis Industry Context: The cannabis industry is unique in its regulations, target audience, and marketing strategies, which may require specific knowledge and experience
- Career Path Comparison: The Field Marketing Assistant role can lead to advancement within the marketing department or expansion into other areas of the business, such as sales or account management
ASSUMPTION: Understanding the unique aspects of this role and the cannabis industry can help candidates tailor their applications and prepare for interviews.
📝 Sample Projects
- Planning and executing an in-store demo or event to increase brand awareness and drive sales
- Developing and implementing a consumer education campaign to promote responsible cannabis use and consumption
- Creating and distributing a retail merchandising plan to optimize product placement and visibility
ASSUMPTION: These sample projects demonstrate the range of responsibilities and initiatives that a Field Marketing Assistant may be involved in at Petalfast.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does this role contribute to Petalfast's overall mission and growth strategy?
- What opportunities are there for professional development and career advancement within the company?
- How does Petalfast support work-life balance for its employees?
- What are the biggest challenges facing the cannabis industry, and how does Petalfast plan to address them?
ASSUMPTION: Asking thoughtful, informed questions can help candidates better understand the role, the company, and the industry, and demonstrate their interest and engagement.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight relevant experience and skills for this role
- Prepare for behavioral interview questions that focus on your problem-solving skills, customer service experience, and ability to work in a fast-paced environment
- If selected for an interview, arrive 10-15 minutes early to demonstrate punctuality and professionalism
- Follow up with a thank-you note after your interview to express your appreciation for the opportunity
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
