📌 Core Information
🔹 Job Title: Field Marketing Associate
🔹 Company: Qualia
🔹 Location: Austin, Texas, United States
🔹 Job Type: Full-time
🔹 Category: Field Marketing
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📌 Essential Job Details
🚀 Job Overview
Qualia, the leading B2B real estate technology company, is seeking a dynamic Field Marketing Associate to drive their rapid growth. In this role, you will be responsible for strategically planning, executing, and optimizing high-impact marketing events and programs that increase brand awareness and generate quality leads within the title industry. As a key collaborator on Qualia's signature events, you will leverage your exceptional project management and relationship-building skills to deliver flawless event experiences.
ASSUMPTION: The Field Marketing Associate role is focused on event-driven marketing and industry engagement to support Qualia's growth objectives. The position requires a blend of strategic planning, operational execution, and stakeholder management skills.
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📋 Key Responsibilities
✅ Plan, execute, and optimize new customer acquisition and customer success campaigns and programs, encompassing online and face-to-face events, third-party trade shows, partner activities, and proprietary events
✅ Develop, manage, and meticulously track event budgets, ensuring cost-effectiveness and maximizing return on investment
✅ Conduct post-event analysis to measure ROI and identify areas for improvement, using data-driven insights to refine future event strategies
✅ Develop and implement a comprehensive event calendar aligned with overall marketing and sales objectives, ensuring strategic timing, staffing, and resource allocation
✅ Develop and execute a strategy for working with industry partners and associations, fostering strategic alliances, and expanding market reach
✅ Collaborate seamlessly with cross-functional teams (sales, marketing operations, demand generation, industry relations, product marketing) for event and messaging coordination, ensuring consistent brand messaging and integrated campaign execution
✅ Provide clear and consistent communication of event programs to all stakeholders, including detailed internal briefing documents for specified events and conferences, and post event reports
✅ Collaborate with potential event agencies, promotional, and print vendors, maintaining positive and productive relationships while ensuring high-quality deliverables
ASSUMPTION: The Field Marketing Associate will be responsible for the full event lifecycle, from strategic planning to post-event analysis, working closely with cross-functional teams to drive integrated marketing and sales programs.
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🎯 Required Qualifications
Education: Not specified
Experience: 4+ years of highly analytical experience in B2B marketing or field marketing
Skills:
🔹 Exceptional project management skills
🔹 Outstanding oral and written communication skills
🔹 Ability to cultivate and maintain strong relationships with key stakeholders
🔹 Highly organized and able to thrive at coordinating multiple moving parts
🔹 Comfortable talking to audiences of all levels and adapting communication style
🔹 High-energy, creative, and resourceful self-starter with demonstrated leadership skills
🔹 Attention to detail and ability to multitask
🔹 Willingness to travel to select national conferences
ASSUMPTION: The role requires a combination of technical marketing skills, event management expertise, and strong interpersonal abilities to effectively engage with internal and external stakeholders.
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💰 Compensation & Benefits
Salary Range: $75,000 - $85,000 per year
Benefits: Comprehensive health plans, 401(k) program, commuter benefits, professional development, parental leave, and flexible time off
Industry Comparison: The salary range for this position is competitive within the B2B marketing and real estate technology industry in Austin, Texas.
ASSUMPTION: The provided salary range is reasonable for a Field Marketing Associate role with 4+ years of relevant experience in the Austin, Texas market based on industry data.
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📌 Applicant Insights
🔍 Company Context
Industry Position: Qualia is the leading B2B real estate technology platform, transforming the home buying and selling experience for millions of consumers.
Company Size: Not specified
Company Stage: Growth stage, rapidly expanding its products and customer base
ASSUMPTION: Qualia is a well-established and growing B2B technology company in the real estate industry, providing a valuable platform for its customers.
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📊 Role Analysis
Career Level: Mid-level
Reporting Structure: The Field Marketing Associate will likely report to a marketing manager or director and collaborate closely with cross-functional teams.
Team Size/Composition: Not specified
Growth Opportunities: The Field Marketing Associate role presents opportunities to expand event management responsibilities, take on more strategic marketing initiatives, and potentially move into senior marketing positions.
ASSUMPTION: This is a mid-level position within Qualia's marketing organization, with room for career advancement based on performance and demonstrated capabilities.
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🌍 Location & Work Environment
Office Type: Based in Austin, Texas, with the ability to work in the office a minimum of three days per week. Openness to candidates in the San Francisco, CA office as well.
Geographic Context: Austin is a thriving technology and innovation hub, known for its dynamic startup ecosystem and vibrant cultural scene.
Work Schedule: Not specified, but likely to involve some travel to industry events and conferences.
Regional Considerations: Austin offers a high quality of life and relatively low cost of living compared to other major tech hubs, making it an attractive location for talent.
ASSUMPTION: This role will likely involve a mix of in-office and remote work, with the expectation of regular in-person collaboration and event attendance.
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💼 Interview & Application Insights
Typical Process: The interview process may include an initial phone/video screening, followed by in-person or virtual interviews with the hiring manager and cross-functional team members. Candidates may be asked to complete a project or presentation to demonstrate their skills.
Key Assessment Areas: Employers will likely evaluate the candidate's event planning and project management expertise, communication abilities, industry knowledge, and cultural fit.
Application Tips: Highlight your experience in B2B marketing, event coordination, and stakeholder management. Demonstrate your passion for the real estate industry and Qualia's mission.
ATS Keywords: event planning, field marketing, project management, B2B marketing, real estate technology, brand awareness, lead generation
ASSUMPTION: The interview process and assessment criteria are based on standard practices for mid-level marketing roles in the technology industry.
ASSUMPTION: These are common tools and technologies used in B2B marketing and event management roles, though the specific software may vary based on Qualia's tech stack.
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👔 Cultural Fit Considerations
Company Values: Qualia is likely focused on innovation, customer-centricity, and teamwork, given its position as a leading real estate technology provider.
Work Style: The role will require a collaborative, results-oriented, and adaptable work style to navigate the dynamic nature of event planning and cross-functional coordination.
Self-Assessment: Consider your passion for the real estate industry, ability to thrive in a fast-paced environment, and enthusiasm for driving measurable marketing results.
ASSUMPTION: Qualia's culture likely values teamwork, innovation, and a customer-centric approach, which should be reflected in the work style and mindset of the successful candidate.
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⚠️ Potential Challenges
The Field Marketing Associate role may involve:
🔹 Juggling multiple events and projects simultaneously with tight deadlines
🔹 Navigating complex stakeholder relationships and coordinating across departments
🔹 Adapting event strategies and tactics based on changing market conditions or customer needs
🔹 Demonstrating the tangible impact of marketing initiatives through rigorous data analysis
ASSUMPTION: The fast-paced, event-driven nature of this role may present coordination and prioritization challenges that the successful candidate will need to navigate effectively.
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📈 Similar Roles Comparison
The Field Marketing Associate role is similar to other B2B marketing positions focused on event planning, industry engagement, and lead generation, such as:
🔹 Event Marketing Coordinator
🔹 Field Marketing Manager
🔹 Industry Relations Specialist
However, this role may have a stronger emphasis on strategic event planning and cross-functional collaboration within the real estate technology industry.
ASSUMPTION: While the core responsibilities are comparable to other B2B marketing roles, the Field Marketing Associate position at Qualia is tailored to the real estate technology sector and requires a unique blend of skills.
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📝 Sample Projects
As a Field Marketing Associate at Qualia, you may work on projects such as:
🔹 Developing and executing a comprehensive event calendar to support the company's growth initiatives
🔹 Coordinating the logistics and promotion of Qualia's signature "Future of Real Estate Summit" conference
🔹 Designing and implementing a strategy to build strategic partnerships with key industry associations
🔹 Analyzing post-event data to identify areas for improvement and optimize future marketing campaigns
🔹 Collaborating with the sales team to ensure consistent messaging and lead generation at trade shows and other industry events
ASSUMPTION: These sample projects are based on the stated responsibilities and are intended to provide a general sense of the work involved in this role.
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❓ Key Questions to Ask During Interview
🔹 Can you tell me more about Qualia's event strategy and how this role will contribute to it?
🔹 What are the key metrics and KPIs used to measure the success of your field marketing initiatives?
🔹 How does the field marketing team collaborate with other departments, such as sales and product marketing?
🔹 What are the biggest challenges you've faced in this type of role, and how have you overcome them?
🔹 Can you describe the company's culture and what you believe are the most important qualities for someone to thrive in this environment?
🔹 What opportunities for professional development and career growth are available for someone in this position?
ASSUMPTION: These questions cover important aspects of the role, company, and culture to help the candidate assess fit and demonstrate their interest.
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📌 Disclaimer
⚠️ This enhanced job description was AI-generated based on the original job listing. Information has been organized and supplemented with industry-standard insights where details were not provided. All assumptions are explicitly labeled. Applicants should verify all details directly with the employer before making decisions based on this content.
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📌 Next Steps for Applicants
To pursue this opportunity effectively, consider the following steps:
🔹 Tailor your resume and cover letter to highlight your relevant experience in B2B marketing, event planning, and stakeholder management.
🔹 Research Qualia's products, customers, and industry position to demonstrate your understanding of the company and fit for the role.
🔹 Prepare thoughtful questions that show your interest in the position and Qualia's growth strategy.
🔹 Review the job description carefully and ensure your application addresses the required qualifications and key responsibilities.
🔹 Stay up-to-date on Qualia's news and announcements to discuss relevant industry trends during the interview.
🔹 Optimize your application for applicant tracking systems (ATS) by including relevant keywords from the job description.
By taking these steps, you can position yourself as a strong candidate and increase your chances of moving forward in the recruitment process.
