📌 Core Information
🔹 Job Title: Field Marketing Associate
🔹 Company: Green Thumb Industries
🔹 Location: Minnesota, Ohio, and California
🔹 Job Type: On-site, Full-time
🔹 Category: Marketing
🔹 Date Posted: July 15, 2025
🔹 Experience Level: Mid-level
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Coordinating and executing marketing programs and events in multiple states
- Building and maintaining strong relationships with local store teams and external partners
- Collaborating with cross-functional teams to drive revenue and growth
- Adapting to a fast-paced, start-up environment
- Working with a high level of professionalism and integrity
ASSUMPTION: This role requires a high level of self-motivation, adaptability, and strong communication skills to succeed in a dynamic, multi-state environment.
📋 Key Responsibilities
✅ Coordinate and execute marketing programs and events in Minnesota, Ohio, and California markets
✅ Build and maintain strong relationships with local store teams and external partners
✅ Collaborate with cross-functional teams to drive revenue and growth
✅ Adapt to a fast-paced, start-up environment
✅ Work with a high level of professionalism and integrity, including dealing with confidential information
ASSUMPTION: The role involves frequent travel, overnight stays, and working non-traditional hours. Candidates must be comfortable with these requirements.
🎯 Required Qualifications
Education: Bachelor’s degree preferred
Experience: 2+ years in Sales, Brand Marketing, or Field Marketing at a retail organization, consumer products company, or similar environment
Required Skills:
- Relationship Building
- Collaboration
- Resourcefulness
- Sales
- Brand Marketing
- Field Marketing
- Project Management
- Communication
- Organization
- Planning
- Execution
- Compliance
- Microsoft Office Suite
- Event Coordination
- Training
- Customer Engagement
Preferred Skills:
- Cannabis Industry Knowledge
- Spanish Language Proficiency
ASSUMPTION: While a degree is preferred, relevant experience and skills may be considered in lieu of a degree.
💰 Compensation & Benefits
Salary Range: $60,000 - $75,000 USD per year
Benefits:
- Competitive benefits package
- 401(k) with company match
- Health, dental, and vision insurance
- Paid time off and holidays
- Employee discounts on Green Thumb products
- Gym membership reimbursement
- Tuition reimbursement
Working Hours: Full-time, 40 hours per week, with flexibility to work non-traditional hours as needed
ASSUMPTION: The salary range is an estimate and may vary based on experience, qualifications, and location. The benefits package is subject to change and may be modified at the discretion of Green Thumb.
📌 Applicant Insights
🔍 Company Context
Industry: Alternative Medicine
Company Size: 1,001-5,000 employees
Founded: 2014
Company Description:
- Green Thumb Industries is a national cannabis consumer packaged goods company and retailer
- Headquartered in Chicago, Illinois, with operations across 14 U.S. markets
- Employs approximately 4,800 people and serves millions of patients and customers each year
- Named to Crain’s Chicago Business, Fast 50 list in 2021, 2022, 2023 and a Best Workplace by MG Retailer magazine in 2018, 2019 and 2021
Company Specialties:
- Manufacturing and distributing branded cannabis products
- Operating retail cannabis stores
- Promoting well-being through the power of cannabis
- Giving back to communities
Company Website: www.gtigrows.com
ASSUMPTION: Green Thumb is a rapidly growing company with a strong focus on employee development and career growth opportunities.
📊 Role Analysis
Career Level: Mid-level
Reporting Structure: Reports directly to the Sr. Manager, Regional Marketing
Work Arrangement: On-site, with frequent travel and overnight stays required
Growth Opportunities:
- Potential for career advancement within the marketing department
- Opportunities to work on high-impact projects and initiatives
- Exposure to a wide range of marketing disciplines
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to take on more responsibilities and advance within the company.
🌍 Location & Work Environment
Office Type: Hybrid (on-site and remote work arrangements)
Office Location(s): Minnesota, Ohio, and California
Geographic Context:
- Minnesota: Known for its cold winters and outdoor recreation opportunities
- Ohio: Offers a mix of urban and rural environments
- California: Known for its diverse landscapes and cultural scenes
Work Schedule: Full-time, with flexibility to work non-traditional hours as needed
ASSUMPTION: The work environment requires adaptability and comfort working in various settings and with diverse teams.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- In-person or virtual interview with the hiring manager
- Background check and reference check
- Final decision and offer
Key Assessment Areas:
- Communication skills
- Problem-solving abilities
- Adaptability to a fast-paced environment
- Cultural fit with the company
- Industry-specific knowledge
Application Tips:
- Tailor your resume and cover letter to highlight relevant experience and skills
- Prepare for behavioral interview questions focusing on problem-solving, teamwork, and adaptability
- Research the company and industry to demonstrate your enthusiasm and understanding
ATS Keywords: Relationship Building, Collaboration, Resourcefulness, Sales, Brand Marketing, Field Marketing, Project Management, Communication, Organization, Planning, Execution, Compliance, Microsoft Office Suite, Event Coordination, Training, Customer Engagement
ASSUMPTION: Green Thumb uses an Applicant Tracking System (ATS) to manage job applications. Familiarize yourself with the ATS process and optimize your resume and application for the system.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- CRM or similar customer relationship management software
- Event planning and management tools
- Social media platforms (Facebook, Instagram, Twitter, LinkedIn)
ASSUMPTION: Proficiency in the listed tools and technologies is preferred, but training will be provided as needed.
👔 Cultural Fit Considerations
Company Values:
- Integrity
- Accountability
- Collaboration
- Innovation
- Customer-centricity
Work Style:
- Fast-paced
- Adaptable
- Team-oriented
- Results-driven
- Customer-focused
Self-Assessment Questions:
- How do you handle working in a fast-paced, start-up environment?
- Can you provide an example of a time when you had to adapt to a significant change in plans or priorities?
- How do you approach building and maintaining strong relationships with diverse teams and external partners?
ASSUMPTION: Green Thumb values candidates who align with their core values and can thrive in their fast-paced, collaborative work environment.
⚠️ Potential Challenges
- Frequent travel and overnight stays may be challenging for some candidates
- The role requires adaptability to various work environments and teams
- Working in the cannabis industry may come with additional scrutiny and regulations
ASSUMPTION: Candidates should carefully consider these potential challenges and ensure they are comfortable with the demands of the role before applying.
📈 Similar Roles Comparison
- This role is unique in its focus on multi-state marketing coordination and execution
- It offers a blend of strategic planning and hands-on implementation
- Compared to other marketing roles, this position requires a higher level of adaptability and travel
ASSUMPTION: This role is ideal for candidates seeking a dynamic, multi-faceted marketing experience with a focus on execution and growth.
📝 Sample Projects
- Planning and executing a multi-state event series
- Developing and implementing a regional marketing strategy
- Managing a team to execute a large-scale product launch
ASSUMPTION: These sample projects illustrate the diverse and challenging nature of the role, requiring candidates to demonstrate their adaptability and initiative.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 90 days?
- How does this role fit into the overall marketing strategy for the company?
- What are the biggest challenges facing the marketing department, and how can this role help address them?
- How does Green Thumb support the growth and development of its employees?
- What are the key performance indicators (KPIs) for this role, and how will my success be measured?
ASSUMPTION: These questions demonstrate your interest in the role and the company, and help you better understand the expectations and opportunities for growth.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the provided link
- Tailor your resume and cover letter to highlight relevant experience and skills
- Prepare for a phone or video screening and in-person or virtual interview with the hiring manager
- Complete a background check and reference check
- Follow up with the hiring manager after your interview to express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
