📌 Core Information
🔹 Job Title: Regional Marketing Manager
🔹 Company: Shiji Group
🔹 Location: Singapore, Singapore
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: June 16, 2025
🔹 Experience Level: Mid-level (2-5 years)
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Translating global marketing strategies into regionally relevant campaigns
- Driving lead generation and brand awareness in the assigned region
- Collaborating with global marketing resources and regional leadership teams
- Analyzing regional data and tailoring campaigns to fit local realities
ASSUMPTION: This role requires a strong understanding of regional market dynamics and customer behavior, as well as experience in managing PR, content, events, and lead generation campaigns.
📋 Key Responsibilities
✅ Translate global marketing strategies and branding into regionally relevant campaigns
✅ Prioritize products and marketing initiatives based on collaboration with regional leadership and performance data
✅ Serve as the central point of contact for the region, providing tailored marketing information to the sales and account teams
✅ Deliver a strong pipeline of qualified leads to the regional sales team
✅ Monitor and grow organic search traffic to the website in the region
✅ Develop and execute new initiatives such as regional briefings, industry lunches, or product showcases to attract prospects and engage customers
✅ Collect customer success stories and package them as case studies, testimonials, and press releases
✅ Build and maintain a network of local media contacts and contribute to ongoing PR activity in the region
✅ Source and coordinate local partners for content collaboration
✅ Identify and propose industry events in the region to attend, sponsor, or activate, aligned with regional priorities
✅ Analyze regional campaign performance and continuously optimize based on results
✅ Collaborate with the global marketing team to adapt resources and strategies for local success
ASSUMPTION: This role involves a high degree of cross-functional collaboration and requires strong communication and organizational skills.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 2-5 years of marketing experience, ideally in B2B tech or hospitality technology
Required Skills:
- Strong understanding of regional market dynamics and customer behavior
- Experience managing PR, content, events, and lead generation campaigns
- Highly organized with the ability to juggle multiple projects and stakeholders
- Analytical mindset with experience using tools like Google Analytics, Zoho Analytics, Zoho CRM, etc.
- Strong communicator and collaborator, able to work across functions and time zones
- Ability to execute marketing tasks such as writing press releases, creating presentations, and some experience with design tools like Figma
Preferred Skills:
- Fluency in local languages
- Experience working with global teams
- Knowledge of the hospitality industry
ASSUMPTION: While a degree in Marketing or Business is preferred, relevant experience and a strong portfolio may be considered equivalent.
💰 Compensation & Benefits
Salary Range: SGD 80,000 - 120,000 per annum (Estimated based on industry standards for mid-level marketing roles in Singapore)
Benefits:
- Medical and dental insurance
- Retirement benefits
- Employee discounts on hotel stays and services
- Opportunities for professional development and career growth
Working Hours: Full-time, Monday to Friday, with occasional overtime as needed
ASSUMPTION: The salary range is an estimate based on industry standards for mid-level marketing roles in Singapore. Actual compensation may vary based on experience and performance.
📌 Applicant Insights
🔍 Company Context
Industry: Software Development, specifically hospitality technology
Company Size: 5,001-10,000 employees (Large enterprise)
Founded: 1998
Company Description:
- Shiji Group provides software solutions and services for the hospitality, food service, retail, and entertainment industries
- Offers a range of products, including property management systems, point-of-sale, guest engagement, distribution, payments, and data intelligence
- Serves over 91,000 hotels, 200,000 restaurants, and 600,000 retail outlets worldwide
Company Specialties:
- Hotel software and solutions
- Hospitality technology
- Distribution and reputation management
- Guest messaging and engagement
- Food and beverage management
- Business intelligence and analytics
Company Website: shijigroup.com
ASSUMPTION: Shiji Group is a well-established company in the hospitality technology space, with a strong global presence and a wide range of products and services.
📊 Role Analysis
Career Level: Mid-level marketing role with opportunities for growth and advancement
Reporting Structure: Reports directly to the regional head and collaborates with the global marketing leadership team
Work Arrangement: On-site, with occasional remote work possible for specific tasks or events
Growth Opportunities:
- Progression to senior marketing roles within the company
- Expansion into other regions or product lines
- Potential to work on global marketing initiatives and projects
ASSUMPTION: This role offers significant opportunities for career growth and development within the company.
🌍 Location & Work Environment
Office Type: Modern, collaborative office space with amenities
Office Location(s): 152 Beach Rd, #06-01, Singapore 189721
Geographic Context:
- Singapore is a multicultural city-state and island country in Southeast Asia
- Known for its business-friendly environment, low tax rates, and high quality of life
- Home to a diverse range of industries, including finance, technology, and hospitality
Work Schedule: Standard office hours with flexibility for specific tasks or events
ASSUMPTION: The work environment is collaborative and dynamic, with a strong focus on cross-functional teamwork and innovation.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the hiring manager
- In-person or virtual interview with the regional head and global marketing team members
- Final decision and offer
Key Assessment Areas:
- Marketing experience and expertise
- Understanding of regional market dynamics
- Communication and collaboration skills
- Analytical mindset and problem-solving abilities
- Cultural fit and alignment with company values
Application Tips:
- Tailor your resume and cover letter to highlight relevant marketing experience and skills
- Demonstrate your understanding of the regional market and customer behavior
- Showcase your ability to manage multiple projects and stakeholders
- Prepare examples of successful marketing campaigns you've led or contributed to
ATS Keywords: Regional marketing, campaign management, lead generation, PR, content, events, market analysis, customer behavior, global marketing, cross-functional collaboration
ASSUMPTION: The application process may vary depending on the specific needs of the hiring manager or regional team.
🛠️ Tools & Technologies
- Google Analytics
- Zoho Analytics
- Zoho CRM
- Figma
- Microsoft Office Suite (Word, PowerPoint, Excel)
- Project management tools (e.g., Asana, Trello, Jira)
ASSUMPTION: The specific tools and technologies used may vary depending on the needs of the role and the preferences of the global marketing team.
👔 Cultural Fit Considerations
Company Values:
- Innovation
- Customer-centricity
- Collaboration
- Integrity
- Excellence
Work Style:
- Dynamic and fast-paced
- Collaborative and cross-functional
- Data-driven and analytical
- Results-oriented and focused on execution
Self-Assessment Questions:
- Do you thrive in a dynamic, collaborative environment?
- Are you comfortable working with global teams and across different time zones?
- Do you have a strong understanding of regional market dynamics and customer behavior?
- Are you able to manage multiple projects and stakeholders effectively?
ASSUMPTION: Shiji Group values employees who are innovative, customer-focused, and able to work effectively in a collaborative, dynamic environment.
⚠️ Potential Challenges
- Managing multiple projects and stakeholders simultaneously
- Adapting global marketing strategies to fit local realities
- Working effectively across different time zones and cultures
- Keeping up with the fast-paced nature of the hospitality technology industry
ASSUMPTION: These challenges can be overcome with strong organizational skills, a deep understanding of regional market dynamics, and a willingness to adapt and learn.
📈 Similar Roles Comparison
- Regional Marketing Manager vs. Global Marketing Manager: Regional role focuses on local execution and adaptation, while global role focuses on strategic planning and coordination
- Regional Marketing Manager vs. Local Marketing Manager: Regional role involves coordination across multiple markets, while local role focuses on a single market or location
- Career progression: Regional Marketing Manager role can lead to senior marketing roles within the company, with opportunities to work on global marketing initiatives and projects
ASSUMPTION: This role offers unique opportunities and challenges compared to similar marketing roles, with a strong focus on regional adaptation and cross-functional collaboration.
📝 Sample Projects
- Developing and executing a regional campaign to promote a new product launch
- Conducting market research to understand customer behavior and preferences in the assigned region
- Collaborating with local partners to create co-authored content for Shiji Insights and other sources
- Planning and executing a regional event to showcase Shiji Group's products and services to potential customers and partners
ASSUMPTION: These sample projects demonstrate the range of responsibilities and initiatives that a Regional Marketing Manager might undertake in this role.
❓ Key Questions to Ask During Interview
- Can you describe the regional marketing team's structure and how this role fits within it?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does this role collaborate with the global marketing team, and what resources are available for regional adaptation?
- What opportunities are there for professional development and career growth within the company?
- How does Shiji Group support work-life balance for its employees?
ASSUMPTION: These questions can help applicants better understand the role, the team, and the company culture, and demonstrate their interest and engagement.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the Shiji Group careers portal
- Tailor your resume and cover letter to highlight your relevant marketing experience and skills
- Prepare examples of successful marketing campaigns you've led or contributed to
- Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
