📌 Core Information
🔹 Job Title: Field Marketing Associate
🔹 Company: Crunch Fitness
🔹 Location: New York, NY
🔹 Job Type: Full-Time, Hybrid (3 days in office)
🔹 Category: Marketing
🔹 Date Posted: July 8, 2025
🔹 Experience Level: Entry to Mid-Level
🔹 Remote Status: On-site with flexible work from home options
🚀 Job Overview
Key aspects of this role include:
- Supporting local marketing strategies and campaigns to enhance franchisee experience
- Managing creative campaigns, updating digital properties, and collaborating with internal teams
- Working closely with the Associate Director, Franchise Marketing, to drive business performance
- Thriving in a fast-paced, dynamic marketing environment
ASSUMPTION: This role requires a high level of organization, strong communication skills, and the ability to manage multiple projects simultaneously. The ideal candidate will be detail-oriented, self-motivated, and passionate about marketing.
📋 Key Responsibilities
✅ Develop and manage local creative campaigns and initiatives to support franchise growth, brand consistency, and business performance
✅ Support the Associate Director in overseeing Crunch’s creative automation platforms, developing new content, and ensuring user experience
✅ Build new location and landing pages for new Crunch Fitness locations on crunch.com and in HubSpot, maintaining and updating CMS content
✅ Assist in developing standard operating procedures (SOPs) for project workflows and reporting to support ongoing optimization
✅ Execute email marketing campaign approvals and creative approvals for the franchise network
✅ Build relationships with internal departments and external partners to support marketing efforts
✅ Collaborate with internal teams to plan and support educational webinars for franchisees on marketing tools and platforms
✅ Support marketing operations with process improvements and reporting
ASSUMPTION: This role requires a strong understanding of marketing principles, excellent communication skills, and the ability to work effectively with various teams and stakeholders.
🎯 Required Qualifications
Education: Bachelor’s degree in marketing, Business, Communications, or related field
Experience: 1-3 years of experience in marketing, digital marketing, marketing operations, project management, or related field
Required Skills:
- Excellent communication skills — written, visual, and verbal
- Strong organizational, troubleshooting, and problem-solving abilities
- Ability to thrive in a fast-paced environment and manage multiple projects and deadlines simultaneously
- Confident presentation and interpersonal skills, with the ability to collaborate across teams
- Familiarity with email marketing, and digital advertising platforms. Knowledge of HubSpot and GA4 a plus
- Knowledge in Word, Excel, and PowerPoint. Proficiency in marketing analytics and campaign performance reporting a plus
Preferred Skills:
- Experience with HubSpot and GA4
- Proficiency in marketing analytics and campaign performance reporting
ASSUMPTION: Candidates with experience in fitness, wellness, or franchise industries may have an advantage but are not required.
💰 Compensation & Benefits
Salary Range: $60,000 - $65,000 per year (based on industry standards for the role, experience level, and location)
Benefits:
- Generous, flexible paid time off
- 401(k) plan with discretionary matching opportunities
- Comprehensive medical, dental, and vision benefits
- Health savings and flexible spending accounts
- Basic life and AD&D insurance, plus short-term and long-term disability coverage
- Employee Assistance Plan
- Education assistance program
- Free Crunch Gym Membership across all clubs, nationwide
- Milestone Anniversary Recognition program
Working Hours: Full-time, 40 hours per week. Flexible work from home options available.
ASSUMPTION: The salary range provided is an estimate based on industry standards for the role, experience level, and location. Actual salary may vary based on factors such as skills, experience, and market conditions.
📌 Applicant Insights
🔍 Company Context
Industry: Wellness and Fitness Services. Crunch Fitness is a rapidly expanding fitness brand with over 500 franchised and corporate-owned gyms across the United States and internationally.
Company Size: 1,001-5,000 employees. As a mid-sized company, Crunch Fitness offers a dynamic work environment with opportunities for professional development and advancement.
Founded: 1989. Crunch Fitness was founded in 1989 and has since grown to become a leading fitness brand known for its unique approach to making serious fitness fun.
Company Description:
- Crunch Fitness leads the industry in fusing fitness and entertainment, creating one-of-a-kind group fitness classes and unique programming for its diverse members
- The company is renowned for its "No Judgments" philosophy, creating a fitness community for all types of people with all types of goals, exercising all different ways
- Crunch Fitness is committed to making working out a good time and offers a wide range of amenities and services to its members
Company Specialties:
- Fitness
- Personal Training
- Retail
- Health
- and Wellness
Company Website: http://www.crunch.com
ASSUMPTION: As a well-established fitness brand, Crunch Fitness offers a stable work environment with opportunities for career growth and development.
📊 Role Analysis
Career Level: Entry to Mid-Level. This role is suitable for candidates with 1-3 years of experience in marketing, digital marketing, or related fields.
Reporting Structure: The Field Marketing Associate will report directly to the Associate Director, Franchise Marketing.
Work Arrangement: This is a hybrid position, requiring the associate to work in the headquarters office near Grand Central in NYC for 3 days per week.
Growth Opportunities:
- As Crunch Fitness continues to expand, there may be opportunities for the Field Marketing Associate to take on more responsibilities or move into a different role within the marketing department
- The company offers a comprehensive benefits package, including education assistance, which can help associates further their careers
- Crunch Fitness values internal promotions and offers opportunities for professional development and advancement
ASSUMPTION: This role offers a unique opportunity to gain experience in franchise marketing and contribute to the growth of a leading fitness brand.
🌍 Location & Work Environment
Office Type: Corporate Headquarters. The Field Marketing Associate will work in Crunch Fitness's corporate headquarters near Grand Central in NYC.
Office Location(s): 22 West 19th Street, 3rd Floor, New York, NY 10011, US
Geographic Context:
- New York City is a major metropolitan area with a diverse population and a thriving fitness industry
- The headquarters office is located in the Flatiron District, offering easy access to public transportation and nearby amenities
- The city's vibrant culture and energy may provide additional opportunities for networking and professional development
Work Schedule: Full-time, 40 hours per week. The Field Marketing Associate will work in the office for 3 days per week and have the flexibility to work from home for the remaining 2 days.
ASSUMPTION: Working in a hybrid environment allows for a better work-life balance while still providing opportunities for collaboration and in-person interaction with team members.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the HR department
- In-person or virtual interview with the hiring manager (Associate Director, Franchise Marketing)
- Final interview with additional team members or stakeholders
- Background check and offer extension
Key Assessment Areas:
- Marketing skills and experience
- Communication and presentation skills
- Problem-solving and analytical skills
- Cultural fit and alignment with Crunch Fitness's values
- Ability to thrive in a fast-paced, dynamic environment
Application Tips:
- Tailor your resume and cover letter to highlight relevant marketing experience and skills
- Be prepared to discuss specific marketing campaigns or projects you've worked on and the results you achieved
- Demonstrate your understanding of the fitness industry and Crunch Fitness's unique approach to marketing
- Show enthusiasm for the role and Crunch Fitness's mission to make working out a good time
ATS Keywords: Marketing, Digital Marketing, Campaign Management, Email Marketing, HubSpot, GA4, Word, Excel, PowerPoint, Marketing Analytics, Campaign Performance Reporting
ASSUMPTION: As a mid-sized company, Crunch Fitness may use an Applicant Tracking System (ATS) to manage job applications. Including relevant keywords in your resume can help your application stand out and increase the likelihood of being selected for an interview.
🛠️ Tools & Technologies
- HubSpot
- GA4
- Word
- Excel
- PowerPoint
- Email marketing platforms
- Digital advertising platforms
ASSUMPTION: Familiarity with these tools and technologies is preferred but not required. The ideal candidate will be eager to learn and adapt to new tools as needed.
👔 Cultural Fit Considerations
Company Values:
- No Judgments: Crunch Fitness welcomes all types of people, regardless of their fitness level or background
- Make It Fun: Crunch Fitness believes in making serious fitness fun by fusing exercise with entertainment and innovation
- Innovation: Crunch Fitness is committed to continually improving and evolving its offerings to better serve its members
Work Style:
- Dynamic and fast-paced
- Collaborative and team-oriented
- Results-driven and focused on continuous improvement
- Flexible and adaptable to change
Self-Assessment Questions:
- Do you embrace Crunch Fitness's "No Judgments" philosophy and strive to create an inclusive environment for all types of people?
- Are you passionate about making fitness fun and innovative?
- Do you thrive in a dynamic, fast-paced work environment and enjoy collaborating with others to achieve common goals?
ASSUMPTION: Crunch Fitness values employees who align with its core values and work style. Candidates who can demonstrate a strong cultural fit are more likely to succeed in this role.
⚠️ Potential Challenges
- The fast-paced nature of the role may require the Field Marketing Associate to manage multiple projects and deadlines simultaneously
- The role may involve working with a diverse range of stakeholders, including franchisees, internal departments, and external partners, which can present unique challenges and require strong communication and interpersonal skills
- The hybrid work arrangement may require the Field Marketing Associate to balance in-person collaboration with remote work, which can present unique challenges and require strong time management skills
- The fitness industry can be competitive, and the Field Marketing Associate may need to stay up-to-date with industry trends and best practices to drive business performance
ASSUMPTION: These challenges can be overcome with strong organizational skills, effective time management, excellent communication skills, and a commitment to continuous learning and improvement.
📈 Similar Roles Comparison
- This role is unique in its focus on franchise marketing and supporting the growth of Crunch Fitness's franchise network
- Compared to other marketing roles, this position requires a strong understanding of franchise marketing principles and the ability to work effectively with franchisees
- Career paths for this role may include moving into a franchise marketing manager position or transitioning into a different marketing specialty within the company
ASSUMPTION: This role offers a unique opportunity to gain experience in franchise marketing and contribute to the growth of a leading fitness brand. Candidates with experience in franchise marketing or a strong understanding of franchise marketing principles may be particularly well-suited for this role.
📝 Sample Projects
- Developing and executing a local marketing campaign to support the grand opening of a new Crunch Fitness location
- Updating Crunch Fitness's website and digital properties to reflect the brand's unique approach to fitness and entertainment
- Collaborating with internal teams to plan and execute an educational webinar for franchisees on marketing tools and platforms
ASSUMPTION: These sample projects demonstrate the range of responsibilities and the types of initiatives the Field Marketing Associate may be involved in. The specific projects and initiatives may vary based on the needs of the franchise network and the company's overall marketing strategy.
❓ Key Questions to Ask During Interview
- Can you describe the typical marketing campaigns and initiatives that the Field Marketing Associate will be involved in?
- How does the Field Marketing Associate collaborate with franchisees, internal departments, and external partners to support marketing efforts?
- What opportunities are there for professional development and growth within the marketing department?
- How does Crunch Fitness measure the success of its marketing campaigns and initiatives?
- What is the company's approach to work-life balance, and how does the hybrid work arrangement support this?
ASSUMPTION: Asking these questions can help you better understand the role, the company's marketing strategy, and the work environment, allowing you to make a more informed decision about whether this role is the right fit for you.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight relevant marketing experience and skills
- Prepare for your interview by researching Crunch Fitness's unique approach to marketing and the fitness industry
- If selected for a final interview, be prepared to discuss specific marketing campaigns or projects you've worked on and the results you achieved
- Follow up with the hiring manager within 24 hours after your interview to express your appreciation for the opportunity and reiterate your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
