Regional Marketing Manager

📌 Core Information

🔹 Job Title: Regional Marketing Manager

🔹 Company: CleverTap

🔹 Location: Mumbai/Bangalore

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: June 17, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Leading regional marketing strategy for India to drive revenue growth and pipeline
• Executing localized marketing campaigns, including field marketing, digital, ABM, events, PR, and partner/customer programs
• Managing regional marketing budget and delivering measurable ROI
• Collaborating with global teams and local sales leadership to align marketing efforts
• Coaching and supporting the India Field Marketing Manager

ASSUMPTION: The role requires a strategic mindset to balance global and regional marketing objectives, with a strong focus on execution and results.

📋 Key Responsibilities

✅ Define and execute India demand generation strategy in collaboration with local Sales leadership and global marketing

✅ Own marketing pipeline targets for India, with a strong focus on SALs, field events, and integrated campaigns

✅ Lead cross-functional alignment with central teams to deliver high-impact, localized programs

✅ Drive regional field marketing, customer/partner marketing, and ensure local voice is represented globally

✅ Monitor and report on regional performance metrics, forecast pipeline, and optimize programs for impact

✅ Support and coach the India Field Marketing Manager and engage directly with customers, partners, and prospects as needed

ASSUMPTION: The role requires a high level of autonomy and the ability to work effectively with various teams and stakeholders.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field (MBA preferred)

Experience: 8-10 years in B2B SaaS marketing with strong demand generation and field marketing experience

Required Skills:

• Proven track record in pipeline strategy and SAL-focused program execution
• Experience working with Sales and Partnerships teams
• Strong communication, strategic thinking, and organizational skills
• Self-starter with a collaborative mindset and ability to drive outcomes independently
• Willingness to travel across the region

Preferred Skills:

• Background in MarTech or experience with regional ABM programs
• Prior experience in implementing scalable marketing initiatives

ASSUMPTION: The role requires a well-rounded marketing professional with a strong background in demand generation and field marketing, as well as experience working with sales teams.

💰 Compensation & Benefits

Salary Range: INR 25-35 lakhs per annum (AI-estimated based on experience level and market standards)

Benefits:

• Health, dental, and vision insurance
• 401(k) matching
• Generous PTO and holiday policy
• Flexible work arrangements
• Professional development opportunities

Working Hours: Full-time (40 hours/week) with flexibility for remote work as needed

ASSUMPTION: The salary range is estimated based on market standards for similar roles in India, considering the candidate's experience level. Benefits may vary based on the candidate's location and employment status.

📌 Applicant Insights

🔍 Company Context

Industry: CleverTap operates in the technology, information, and internet industry, focusing on customer engagement and retention for mobile apps

Company Size: CleverTap has 501-1,000 employees, offering a mid-sized company environment with opportunities for growth and collaboration

Founded: CleverTap was founded in 2013 and has since grown to become a leading customer engagement platform, trusted by over 2,000 global brands

Company Description:

• CleverTap is an all-in-one customer engagement platform that helps brands unlock limitless customer lifetime value
• The platform is powered by TesseractDB™, a purpose-built database for customer engagement, offering speed and cost efficiency at scale
• CleverTap is backed by top-tier investors such as Accel, Peak XV Partners, Tiger Global, CDPQ, and 360 One

Company Specialties:

• User Retention
• Personalization
• Marketing Automation
• Mobile Apps
• Mobile Analytics
• Push Notifications
• User Engagement
• Mobile Marketing
• Digital Marketing
• Machine Learning
• Artificial Intelligence
• App Analytics
• Predictive Analytics
• App Optimization
• Mobile Growth
• Customer Experience
• Customer Loyalty

Company Website: clevertap.com

ASSUMPTION: CleverTap's focus on customer engagement and retention makes it an attractive option for marketing professionals looking to make an impact in the tech industry.

📊 Role Analysis

Career Level: This role is suitable for experienced marketing professionals looking to take on a leadership role in driving regional marketing strategy

Reporting Structure: The Regional Marketing Manager will report directly to the VP of Regional Marketing and work closely with global marketing teams and local sales leadership

Work Arrangement: The role is primarily on-site, with flexibility for remote work as needed. The candidate should be willing to travel across the region

Growth Opportunities:

• Potential to grow into a more senior role within the marketing organization
• Opportunities to work on global marketing initiatives and collaborate with diverse teams
• Chance to gain experience in a fast-growing tech company and make a significant impact on its success

ASSUMPTION: The role offers strong growth potential for the right candidate, with opportunities to expand their skills and advance their career within the company.

🌍 Location & Work Environment

Office Type: CleverTap's offices are modern and collaborative workspaces, fostering innovation and creativity

Office Location(s): Mumbai and Bangalore

Geographic Context:

• Mumbai and Bangalore are major tech hubs in India, offering a vibrant and dynamic work environment
• The cities are known for their diverse cultures, rich histories, and thriving food scenes
• Candidates should be comfortable working in a fast-paced, multicultural environment

Work Schedule: The role follows a standard full-time work schedule, with flexibility for remote work as needed

ASSUMPTION: The role requires candidates to be comfortable working in a dynamic, multicultural environment and be willing to travel across the region as needed.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the hiring manager
• In-depth interview with the global marketing team
• Final interview with the VP of Regional Marketing

Key Assessment Areas:

• Strategic thinking and problem-solving skills
• Communication and presentation skills
• Experience with demand generation and field marketing
• Ability to work effectively with cross-functional teams

Application Tips:

• Highlight relevant experience and achievements in demand generation and field marketing
• Tailor your resume and cover letter to emphasize your fit for the role and company
• Prepare for behavioral and situational interview questions that focus on your problem-solving skills and ability to work collaboratively

ATS Keywords: Demand Generation, Field Marketing, Pipeline Strategy, SALs, Marketing Automation, Customer Engagement, Regional Marketing, Global Marketing, Cross-Functional Teams

ASSUMPTION: The interview process will focus on assessing the candidate's strategic thinking, communication skills, and experience in demand generation and field marketing.

🛠️ Tools & Technologies

• Marketing automation platforms (e.g., Marketo, Pardot)
• CRM software (e.g., Salesforce, HubSpot)
• Project management tools (e.g., Asana, Trello)
• Analytics and reporting tools (e.g., Google Analytics, Tableau)

ASSUMPTION: The role requires proficiency in marketing automation platforms, CRM software, and project management tools. Familiarity with analytics and reporting tools is also beneficial.

👔 Cultural Fit Considerations

Company Values:

• Customer-centric
• Innovative
• Collaborative
• Data-driven
• Accountable

Work Style:

• Fast-paced and dynamic
• Collaborative and cross-functional
• Data-driven and results-oriented
• Adaptable and open to change

Self-Assessment Questions:

• Do you thrive in a fast-paced, dynamic environment?
• Are you comfortable working collaboratively with cross-functional teams?
• Do you have a data-driven approach to decision-making?
• Are you adaptable and open to change?

ASSUMPTION: CleverTap values candidates who are customer-centric, innovative, collaborative, data-driven, and accountable, with a fast-paced, collaborative, and adaptable work style.

⚠️ Potential Challenges

• Managing multiple stakeholders and balancing global and regional marketing objectives
• Working in a fast-paced, dynamic environment with tight deadlines
• Travel requirements for on-site events and meetings
• Adapting to changes in marketing strategies and priorities

ASSUMPTION: The role presents unique challenges that require strong communication, organizational, and adaptability skills to succeed.

📈 Similar Roles Comparison

• Regional Marketing Manager vs. Global Marketing Manager: Regional focus vs. global strategy
• Demand Generation vs. Product Marketing: Focus on driving pipeline vs. go-to-market strategy
• Marketing Manager vs. Marketing Director: Scope of responsibilities and team size

ASSUMPTION: The role of Regional Marketing Manager differs from similar roles in its regional focus, demand generation emphasis, and scope of responsibilities.

📝 Sample Projects

• Developing and executing a regional marketing campaign that drives a 20% increase in pipeline
• Collaborating with global marketing teams to localize content and messaging for regional audiences
• Managing a regional event that generates 500 leads and results in a 15% increase in SALs

ASSUMPTION: Sample projects should demonstrate the candidate's ability to develop and execute strategic marketing campaigns, collaborate with global teams, and drive measurable results.

❓ Key Questions to Ask During Interview

• How does this role fit into the company's overall marketing strategy?
• What are the biggest challenges facing the regional marketing team, and how can I help address them?
• How does CleverTap support the growth and development of its marketing team members?
• What are the key priorities for this role in the first 90 days?
• How does CleverTap measure the success of its marketing campaigns, and how can I contribute to improving these metrics?

ASSUMPTION: Interview questions should focus on understanding the role's strategic fit, addressing challenges, supporting growth, and measuring success.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare for behavioral and situational interview questions that focus on your problem-solving skills and ability to work collaboratively
• Research CleverTap's products, customers, and industry to demonstrate your understanding of the company and its market
• Follow up with the hiring manager one week after submitting your application to express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.