📌 Core Information
🔹 Job Title: Field Marketing Associate
🔹 Company: Pilmico Foods Corporation
🔹 Location: Iligan, Lanao Del Norte, Philippines
🔹 Job Type: Full-time
🔹 Category: Food Production
🔹 Date Posted: May 16, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing and executing strategic marketing initiatives to drive brand awareness, generate leads, and support sales efforts in designated geographic regions.
- Collaborating closely with cross-functional teams to develop and implement effective marketing campaigns and events tailored to local market needs.
- Requiring a combination of creativity, strong communication skills, and a data-driven approach to drive measurable results.
- Offering opportunities to work with a diverse range of stakeholders, from sales teams to external vendors and agencies.
ASSUMPTION: This role requires a high level of self-motivation and adaptability, as the Field Marketing Associate will often work independently and manage multiple projects simultaneously.
📋 Key Responsibilities
✅ Develop and execute integrated marketing plans to support business objectives and drive demand generation in assigned territories.
✅ Identify target market segments, key decision-makers, and competitive landscape to inform marketing strategies.
✅ Plan and execute regional events, trade shows, and other promotional activities to increase brand visibility and generate leads.
✅ Work closely with sales teams to understand market dynamics, identify opportunities, and develop marketing materials and sales collateral.
✅ Collaborate with the marketing team to create compelling content, including presentations, case studies, whitepapers, and website content, tailored to regional audiences.
✅ Track and analyze key performance metrics to evaluate the effectiveness of marketing initiatives and optimize future campaigns.
✅ Manage relationships with external vendors, agencies, and partners to support marketing activities and maximize ROI.
✅ Stay informed about industry trends, competitive developments, and emerging technologies to identify new opportunities for growth.
ASSUMPTION: The Field Marketing Associate may need to adapt to changing priorities and tight deadlines, as marketing campaigns and events often require quick turnaround times.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business Administration, or related field
Experience: 3+ years of experience in field marketing, event management, or related roles.
Required Skills:
- Proven track record of developing and executing successful marketing campaigns and events.
- Strong project management skills with the ability to multitask and prioritize competing deadlines.
- Excellent written and verbal communication skills, with the ability to tailor messaging to different audiences.
- Analytical mindset with proficiency in data analysis and reporting tools.
- Ability to work independently with minimal supervision and as part of a collaborative team.
- Willingness to travel frequently within assigned territories.
Preferred Skills:
- Fluency in local languages (e.g., Tagalog, Cebuano) in addition to English.
- Experience working in the food production or related industries.
ASSUMPTION: Fresh graduates are welcome to apply, as the company values potential and provides opportunities for professional growth and development.
💰 Compensation & Benefits
Salary Range: PHP 35,000 - 45,000 per month (Estimated based on industry standards for similar roles and experience levels in the Philippines)
Benefits:
- Health insurance and wellness programs
- Retirement plans and employee savings
- Training and development opportunities
- Employee discounts on Pilmico products
Working Hours: Full-time, Monday to Friday, with occasional weekend work for events and campaigns
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's qualifications and experience. The company offers a comprehensive benefits package to attract and retain top talent.
📌 Applicant Insights
🔍 Company Context
Industry: Food Production. Pilmico Foods Corporation is a subsidiary of Aboitiz Equity Ventures, focusing on flour milling and related products. It is one of the largest flour milling companies in the Philippines.
Company Size: 10,001+ employees. As a large corporation, Pilmico offers extensive resources and opportunities for career growth and development.
Founded: Pilmico Foods Corporation was established in 1962, making it a well-established player in the food production industry.
Company Description:
- Pilmico Foods Corporation is committed to creating a high-performance culture anchored on its time-honored values of Integrity, Teamwork, Innovation, and Responsibility.
- The company integrates the value chain around Asia, leveraging its sector expertise and capabilities to deliver quality products and services.
- Pilmico Foods Corporation is dedicated to serving its customers better by embracing change and inspiring innovation.
Company Specialties:
- Flour milling and related products
- Food production and agribusiness
- Branding and marketing
Company Website: https://www.pilmico.com/
ASSUMPTION: Pilmico Foods Corporation's extensive experience and resources in the food production industry make it an attractive employer for candidates seeking stability and growth opportunities.
📊 Role Analysis
Career Level: Mid-level. The Field Marketing Associate role requires a combination of experience and strong communication skills to drive marketing initiatives and support sales efforts.
Reporting Structure: The Field Marketing Associate will report directly to the Marketing Manager and collaborate closely with cross-functional teams, including sales, product management, and other marketing professionals.
Work Arrangement: On-site, with frequent travel within assigned territories. The role may require occasional weekend work for events and campaigns.
Growth Opportunities:
- Progression to senior marketing roles within the company
- Expansion into other areas of the business, such as sales or product management
- Development of leadership and management skills through mentorship and training programs
ASSUMPTION: The Field Marketing Associate role offers numerous opportunities for professional growth and development, as the company values internal promotions and provides training and development programs for its employees.
🌍 Location & Work Environment
Office Type: Corporate office environment with a focus on collaboration and innovation
Office Location(s): Kiwalan Cove, Dalipuga, Iligan City, Lanao Del Norte, Philippines
Geographic Context:
- Iligan City is located in the Lanao del Norte province in the Philippines, offering a mix of urban and rural environments.
- The city is known for its industrial developments and natural attractions, such as waterfalls and parks.
- Iligan City has a tropical climate, with temperatures ranging from 21°C to 32°C (70°F to 90°F) throughout the year.
Work Schedule: Full-time, Monday to Friday, with occasional weekend work for events and campaigns
ASSUMPTION: The Field Marketing Associate role may require frequent travel within assigned territories, as the candidate will be responsible for executing marketing initiatives and supporting sales efforts in designated geographic regions.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- In-person or virtual interview with the hiring manager
- Final interview with key stakeholders
- Background check and offer extension
Key Assessment Areas:
- Communication skills and ability to tailor messaging to different audiences
- Project management skills and ability to multitask
- Analytical mindset and proficiency in data analysis and reporting tools
- Creativity and ability to develop and execute successful marketing campaigns and events
Application Tips:
- Highlight relevant experience and achievements in field marketing, event management, or related roles.
- Tailor your resume and cover letter to emphasize your communication skills, project management abilities, and analytical mindset.
- Prepare examples of successful marketing campaigns or events you have executed, highlighting your creativity and ability to drive measurable results.
- Research Pilmico Foods Corporation and the food production industry to demonstrate your knowledge and enthusiasm for the role.
ATS Keywords: Field Marketing, Event Management, Project Management, Communication Skills, Data Analysis, Marketing Campaigns, Brand Awareness, Lead Generation, Sales Support, Industry Trends, Growth Opportunities
ASSUMPTION: The application process for the Field Marketing Associate role may vary depending on the specific needs of the hiring manager and the company's current hiring practices.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Customer Relationship Management (CRM) software (e.g., Salesforce, HubSpot)
- Marketing automation tools (e.g., Marketo, Pardot)
- Data analysis and reporting tools (e.g., Google Analytics, Tableau)
- Project management software (e.g., Asana, Trello)
ASSUMPTION: The Field Marketing Associate may be required to use additional tools and technologies specific to the company's marketing and sales processes.
👔 Cultural Fit Considerations
Company Values:
- Integrity: Upholding ethical standards and acting with honesty and transparency
- Teamwork: Collaborating effectively with colleagues and stakeholders to achieve common goals
- Innovation: Embracing change and continuously seeking new and better ways to serve customers and grow the business
- Responsibility: Taking ownership of one's actions and being accountable for results
Work Style:
- Collaborative: Working closely with cross-functional teams to develop and implement effective marketing campaigns and events
- Adaptable: Managing multiple projects simultaneously and adapting to changing priorities and tight deadlines
- Data-driven: Using data and analytics to inform marketing strategies and optimize campaign performance
Self-Assessment Questions:
- Do you have a proven track record of developing and executing successful marketing campaigns and events?
- Are you comfortable working independently and managing multiple projects simultaneously?
- Do you have strong communication skills and the ability to tailor messaging to different audiences?
- Are you comfortable using data analysis and reporting tools to inform marketing strategies and optimize campaign performance?
ASSUMPTION: The Field Marketing Associate role requires a strong cultural fit with Pilmico Foods Corporation's values and work style, as the candidate will be expected to collaborate effectively with colleagues and stakeholders to achieve common goals.
⚠️ Potential Challenges
- Managing multiple projects simultaneously and meeting tight deadlines
- Adapting to changing priorities and market dynamics
- Working effectively with diverse stakeholders, from sales teams to external vendors and agencies
- Traveling frequently within assigned territories
ASSUMPTION: The Field Marketing Associate role may present unique challenges, such as managing multiple projects simultaneously and adapting to changing priorities and market dynamics. However, these challenges also offer opportunities for professional growth and development.
📈 Similar Roles Comparison
- The Field Marketing Associate role is similar to other marketing and event management positions, but with a focus on driving brand awareness, generating leads, and supporting sales efforts in designated geographic regions.
- Compared to other marketing roles, the Field Marketing Associate requires a higher degree of self-motivation and adaptability, as the candidate will often work independently and manage multiple projects simultaneously.
- Career progression in the Field Marketing Associate role may involve expanding into other areas of the business, such as sales or product management, or taking on leadership and management responsibilities within the marketing department.
ASSUMPTION: The Field Marketing Associate role offers numerous opportunities for professional growth and development, as the company values internal promotions and provides training and development programs for its employees.
📝 Sample Projects
- Developing and executing a regional marketing campaign to launch a new product line in a designated territory
- Planning and executing a trade show or industry event to increase brand visibility and generate leads
- Creating compelling content, such as presentations, case studies, whitepapers, and website content, tailored to regional audiences
ASSUMPTION: The Field Marketing Associate role involves a wide range of projects, from developing and executing marketing campaigns and events to creating compelling content and managing relationships with external vendors and agencies.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does this role support the company's overall marketing and sales strategies?
- What opportunities are there for professional growth and development within the marketing department and the company as a whole?
- How does the company measure the success of its marketing initiatives, and how will my performance be evaluated?
- What is the company's approach to work-life balance, and how does this role fit into that framework?
ASSUMPTION: The Field Marketing Associate role offers numerous opportunities for professional growth and development, as the company values internal promotions and provides training and development programs for its employees.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the application link
- Tailor your resume and cover letter to emphasize your communication skills, project management abilities, and analytical mindset.
- Prepare examples of successful marketing campaigns or events you have executed, highlighting your creativity and ability to drive measurable results.
- Research Pilmico Foods Corporation and the food production industry to demonstrate your knowledge and enthusiasm for the role.
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the position.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
