📌 Core Information
🔹 Job Title: Field Marketing Associate
🔹 Company: Pilmico Foods Corporation
🔹 Location: Iligan, Philippines
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: May 16, 2025
🔹 Experience Level: 0-2 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing and executing strategic marketing initiatives to drive brand awareness, generate leads, and support sales efforts in designated geographic regions.
- Collaborating closely with cross-functional teams to create effective marketing campaigns and events tailored to local market needs.
- Analyzing key performance metrics to evaluate the effectiveness of marketing initiatives and optimize future campaigns.
- Managing relationships with external vendors, agencies, and partners to support marketing activities and maximize ROI.
ASSUMPTION: This role requires a high level of creativity, strong communication skills, and a data-driven approach to drive measurable results. The ideal candidate will have experience in field marketing, event management, or related roles and a proven track record of developing and executing successful marketing campaigns and events.
📋 Key Responsibilities
✅ Develop and execute integrated marketing plans to support business objectives and drive demand generation in assigned territories.
✅ Identify target market segments, key decision-makers, and competitive landscape to inform marketing strategies.
✅ Plan and execute regional events, trade shows, and other promotional activities to increase brand visibility and generate leads.
✅ Work closely with sales teams to understand market dynamics, identify opportunities, and develop marketing materials and sales collateral.
✅ Collaborate with the marketing team to create compelling content, including presentations, case studies, whitepapers, and website content, tailored to regional audiences.
✅ Track and analyze key performance metrics to evaluate the effectiveness of marketing initiatives and optimize future campaigns.
✅ Manage relationships with external vendors, agencies, and partners to support marketing activities and maximize ROI.
✅ Stay informed about industry trends, competitive developments, and emerging technologies to identify new opportunities for growth.
ASSUMPTION: The responsibilities listed above are essential for the success of this role. However, the specific tasks and priorities may vary depending on the needs of the business and the regional markets.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business Administration, or related field
Experience: 3+ years of experience in field marketing, event management, or related roles.
Required Skills:
- Proven track record of developing and executing successful marketing campaigns and events.
- Strong project management skills with the ability to multitask and prioritize competing deadlines.
- Excellent written and verbal communication skills, with the ability to tailor messaging to different audiences.
- Analytical mindset with proficiency in data analysis and reporting tools.
- Ability to work independently with minimal supervision and as part of a collaborative team.
- Willingness to travel frequently within assigned territories.
Preferred Skills:
- Fluency in local languages (e.g., Tagalog, Cebuano) in addition to English.
- Experience working in the food production or agribusiness industry.
ASSUMPTION: While the required qualifications provide a solid foundation for success in this role, the preferred skills would be a significant advantage for candidates looking to excel in this position.
💰 Compensation & Benefits
Salary Range: PHP 35,000 - 45,000 per month (Estimated based on industry standards for entry-level marketing roles in the Philippines)
Benefits:
- Health insurance
- Retirement plan
- Employee discounts on Pilmico products
- Opportunities for professional development and growth
Working Hours: Full-time (40 hours per week) with flexible working hours and the possibility of remote work for specific tasks or projects.
ASSUMPTION: The salary range provided is an estimate based on industry standards for entry-level marketing roles in the Philippines. The actual salary may vary depending on the candidate's qualifications, experience, and the company's internal compensation structure.
📌 Applicant Insights
🔍 Company Context
Industry: Food Production
Company Size: 10,001+ employees
Founded: Pilmico Foods Corporation is a subsidiary of Aboitiz Equity Ventures, which was founded in 1968.
Company Description:
- Pilmico Foods Corporation is the food and agribusiness subsidiary of Aboitiz Equity Ventures, one of the largest flour milling companies in the Philippines.
- The company is primarily engaged in the manufacture of wheat flour and wheat by-products, which are fortified with Vitamin A and Iron and certified with Halal and Sangkap Pinoy seal.
- Pilmico's products are distributed all over the Philippines through distributors and dealers and have also expanded the reach of their flour products to the ASEAN region, exporting to countries like Vietnam, Thailand, Malaysia, Myanmar, and Hong Kong.
Company Specialties:
- Flour milling
- Wheat by-products
- Food production
- Agribusiness
Company Website: https://www.pilmico.com/
ASSUMPTION: Pilmico Foods Corporation is a well-established company with a strong presence in the food production industry. The company's size and experience provide opportunities for growth and development for employees.
📊 Role Analysis
Career Level: Entry-level to mid-level marketing role with opportunities for growth and advancement within the company.
Reporting Structure: The Field Marketing Associate will report directly to the Marketing Manager and collaborate closely with cross-functional teams, including sales, product management, and other marketing team members.
Work Arrangement: This role is primarily on-site, with the possibility of remote work for specific tasks or projects. The Field Marketing Associate will be required to travel frequently within assigned territories.
Growth Opportunities:
- Advancement to senior marketing roles within the company.
- Expansion of responsibilities to include regional or global marketing initiatives.
- Opportunities to gain experience in different aspects of marketing, such as digital marketing, brand management, or product marketing.
ASSUMPTION: The Field Marketing Associate role provides a strong foundation for a career in marketing, with opportunities for growth and development within the company.
🌍 Location & Work Environment
Office Type: Modern office space with collaborative work environments and state-of-the-art facilities.
Office Location(s): 9th floor NAC Tower, 32nd Street, Bonifacio Global City, Taguig City, National Capital Region 1634, PH
Geographic Context:
- Iligan is a first-class city in the province of Lanao del Norte, Philippines. It is known for its scenic landscapes, rich history, and cultural heritage.
- The city is an important economic hub in Northern Mindanao, with a diverse range of industries, including manufacturing, agriculture, and tourism.
- Iligan has a tropical climate, with hot and humid weather throughout the year. The city experiences occasional typhoons and heavy rainfall during the rainy season.
Work Schedule: Full-time (40 hours per week) with flexible working hours and the possibility of remote work for specific tasks or projects.
ASSUMPTION: The work environment at Pilmico Foods Corporation is collaborative and supportive, with a focus on employee growth and development. The company's office space is modern and well-equipped, providing employees with the tools they need to succeed.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- In-person or virtual interview with the hiring manager and/or team members
- Background check and reference check
- Job offer
Key Assessment Areas:
- Communication skills
- Problem-solving abilities
- Creativity and innovation
- Analytical skills
- Cultural fit
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
- Demonstrate your understanding of the food production industry and Pilmico Foods Corporation's business.
- Prepare examples of your past marketing campaigns and their results to discuss during the interview.
- Research the company and its competitors to show your knowledge of the market and your enthusiasm for the role.
ATS Keywords: Marketing, Field Marketing, Event Management, Campaign Development, Lead Generation, Sales Support, Market Research, Data Analysis, Project Management, Communication Skills, Collaboration, Teamwork, Innovation, Problem-Solving, Flour Milling, Food Production, Agribusiness
ASSUMPTION: The application process for this role is competitive, and candidates should take the time to tailor their application materials to highlight their relevant experience and skills. The interview process is designed to assess the candidate's fit for the role and the company's culture.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- CRM software (e.g., Salesforce, HubSpot)
- Marketing automation tools (e.g., Marketo, Pardot)
- Social media platforms (e.g., Facebook, LinkedIn, Twitter)
- Project management tools (e.g., Asana, Trello)
- Data analysis tools (e.g., Google Analytics, Tableau)
ASSUMPTION: The tools and technologies listed above are commonly used in marketing roles. However, the specific tools and platforms used may vary depending on the company's internal systems and processes.
👔 Cultural Fit Considerations
Company Values:
- Integrity
- Teamwork
- Innovation
- Responsibility
Work Style:
- Collaborative
- Results-driven
- Innovative
- Adaptable
Self-Assessment Questions:
- Do you have experience working in a collaborative, team-oriented environment?
- Are you comfortable working independently and taking initiative on projects?
- Do you have a proven track record of developing and executing successful marketing campaigns?
- Are you comfortable working in a fast-paced, dynamic environment?
ASSUMPTION: Pilmico Foods Corporation values employees who are collaborative, innovative, and results-driven. Candidates who can demonstrate a strong fit with the company's values and work style are more likely to succeed in this role.
⚠️ Potential Challenges
- Frequent travel within assigned territories may be required.
- The role may involve working on multiple projects simultaneously, requiring strong project management skills and the ability to multitask.
- The food production industry can be competitive, and the Field Marketing Associate may need to stay informed about industry trends and competitive developments to identify new opportunities for growth.
- The role may require working with external vendors, agencies, and partners, which can present unique challenges and require strong relationship management skills.
ASSUMPTION: The potential challenges listed above are common to field marketing roles and can be overcome with strong communication skills, adaptability, and a proactive approach to problem-solving.
📈 Similar Roles Comparison
- Field Marketing Associate vs. Marketing Coordinator: The Field Marketing Associate role is more focused on regional marketing initiatives and supporting sales efforts, while the Marketing Coordinator role may be more focused on day-to-day marketing tasks and administrative support.
- Field Marketing Associate vs. Brand Manager: The Field Marketing Associate role is more focused on executing marketing campaigns and events, while the Brand Manager role is more focused on strategic brand development and management.
- Field Marketing Associate vs. Sales Representative: The Field Marketing Associate role is more focused on generating leads and supporting sales efforts, while the Sales Representative role is more focused on direct sales and customer acquisition.
ASSUMPTION: The Field Marketing Associate role is unique in its focus on regional marketing initiatives and support for sales efforts. However, the specific responsibilities and priorities of this role may vary depending on the company's internal structure and market needs.
📝 Sample Projects
- Developing and executing a regional marketing campaign to launch a new product in the assigned territory.
- Planning and executing a trade show or event to increase brand visibility and generate leads.
- Conducting market research to identify target market segments and key decision-makers in the assigned territory.
- Creating marketing materials and sales collateral tailored to regional audiences and market needs.
ASSUMPTION: The sample projects listed above are intended to provide examples of the types of tasks and initiatives that the Field Marketing Associate may be responsible for. However, the specific projects and priorities may vary depending on the company's internal structure and market needs.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does this role support the company's overall business objectives and growth strategies?
- What are the most challenging aspects of this role, and how have previous incumbents succeeded in overcoming them?
- How does the company support the professional development and growth of its marketing team members?
- What are the key performance indicators (KPIs) for this role, and how will my success be measured?
ASSUMPTION: The key questions listed above are intended to help candidates better understand the role, the company's expectations, and the opportunities for growth and development. However, candidates should also feel free to ask their own questions based on their specific interests and concerns.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the following link: https://jobs.smartrecruiters.com/PilmicoFoodsCorporation/744000059978901-field-marketing-associate/
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
- Prepare examples of your past marketing campaigns and their results to discuss during the interview.
- Research the company and its competitors to show your knowledge of the market and your enthusiasm for the role.
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the role.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
