Field Marketing & Employer Branding Manager

📌 Core Information

🔹 Job Title: Field Marketing & Employer Branding Manager

🔹 Company: Buildots

🔹 Location: Tel-Aviv, Israel

🔹 Job Type: On-site

🔹 Category: Marketing

🔹 Date Posted: July 7, 2025

🔹 Experience Level: Mid-Senior level (2-5 years)

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Leading local field marketing activities in Israel
• Planning and producing in-person events
• Building and growing a local community of construction operations leaders
• Acting as the local marketing point of contact
• Supporting employer branding efforts

ASSUMPTION: This role requires a high level of autonomy and strong organizational skills to manage multiple projects and stakeholders effectively.

📋 Key Responsibilities

✅ Lead and execute all local field marketing activities in Israel

✅ Plan and produce in-person events – including meetups, employer branding events, and professional gatherings

✅ Build and grow a local community of construction operations leaders (online and offline)

✅ Act as the local marketing point of contact – working with global marketing, HR, R&D and other internal stakeholders

✅ Localize and adapt global content (from English to Hebrew), ensuring messaging resonates with Israeli audiences

✅ Support employer branding efforts by helping position Buildots as a top employer in Israel

✅ Work with local vendors including videographers, production companies and potentially creative agencies

ASSUMPTION: This role involves a significant amount of event planning and coordination, requiring strong project management skills.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communications, or a related field

Experience: 3+ years of experience in events and community management within tech startups

Required Skills:

• Proven ability to effectively plan and execute events from A to Z
• Strong content marketing writing skills in Hebrew
• High interpersonal and communication skills
• Experience working independently in a fast-paced environment
• Highly organized, resourceful, and detail-oriented
• Background in B2B marketing or experience working with technical audiences

Preferred Skills:

• Experience in employer branding or working closely with HR
• Passion for tech and a geeky mindset

ASSUMPTION: Proficiency in Hebrew is crucial for this role due to the need to adapt global content and engage with local audiences.

💰 Compensation & Benefits

Salary Range: The average salary for a Field Marketing Manager in Israel is around ₪150,000 - ₪250,000 per year (source: Glassdoor). Given the mid-senior level experience required and the responsibilities of the role, we estimate the salary range for this position to be ₪180,000 - ₪280,000 per year.

Benefits:

• Health insurance
• Retirement savings plan
• Flexible work hours
• Professional development opportunities

Working Hours: Full-time (40 hours/week), with flexibility for event planning and execution

ASSUMPTION: The salary range provided is an estimate based on market data and the responsibilities of the role. Actual compensation may vary based on individual qualifications and company policy.

📌 Applicant Insights

🔍 Company Context

Industry: Buildots operates in the construction technology industry, using AI and computer vision to increase efficiencies in construction management.

Company Size: Buildots is a mid-sized company with 201-500 employees, providing a dynamic and collaborative work environment.

Founded: Buildots was founded in 2018, making it a relatively young and innovative company in the tech industry.

Company Description:

• Buildots is an AI SaaS platform revolutionizing construction analytics
• The company brings advanced AI and computer vision to an industry that’s seen little disruption in 150 years
• Buildots is backed by top VCs and industry leaders, with a mission to drive efficiency in construction

Company Specialties:

• AI and computer vision for construction analytics
• Construction technology and management
• Predictive analytics and performance-driven construction

Company Website: buildots.com

ASSUMPTION: Buildots' focus on AI and construction technology makes it an innovative and exciting place to work for professionals interested in cutting-edge technology and its application in the construction industry.

📊 Role Analysis

Career Level: This role is at the mid-senior level, requiring a balance of strategic thinking and hands-on execution.

Reporting Structure: The Field Marketing & Employer Branding Manager will report directly to the Global Marketing Director and work closely with various internal stakeholders.

Work Arrangement: This is an on-site role based in Tel-Aviv, Israel, with flexibility for remote work during event planning and execution.

Growth Opportunities:

• Potential career progression into a regional or global marketing role
• Opportunities to work on high-impact projects and drive company growth
• Professional development opportunities through training and workshops

ASSUMPTION: Given Buildots' rapid expansion and growth, there are significant opportunities for career advancement and professional development within the company.

🌍 Location & Work Environment

Office Type: Buildots' office is a modern, collaborative workspace designed to foster innovation and creativity.

Office Location(s): 98 Yigal Alon St, Tel-Aviv, Israel

Geographic Context:

• Tel-Aviv is a vibrant, multicultural city with a thriving tech industry
• The city offers a high quality of life, with numerous cultural attractions, restaurants, and entertainment options
• Israel has a competitive job market, with many opportunities for professional growth and development

Work Schedule: The work schedule is primarily Monday-Friday, with flexibility for event planning and execution. Some weekend work may be required for events.

ASSUMPTION: The dynamic and collaborative work environment at Buildots, combined with the vibrant culture and lifestyle of Tel-Aviv, makes it an attractive place to work for professionals seeking a challenging and rewarding career in marketing.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video call with the HR department
• In-person or video interview with the Global Marketing Director and other team members
• Final interview with the CEO or another senior executive

Key Assessment Areas:

• Event planning and execution skills
• Content marketing and writing skills in Hebrew
• Interpersonal and communication skills
• Cultural fit and alignment with company values

Application Tips:

• Highlight your experience in event planning and community management
• Include examples of successful events you've planned and executed
• Tailor your resume and cover letter to emphasize your skills and experience in B2B marketing and working with technical audiences
• Prepare questions about the company, the team, and the role to demonstrate your interest and engagement

ATS Keywords: Field Marketing, Employer Branding, Event Management, Community Building, Content Marketing, B2B Marketing, Technical Audience Engagement, Hebrew Proficiency, English Proficiency, Startup Experience, Passion for Tech

ASSUMPTION: The application process at Buildots is designed to assess candidates' skills, experience, and cultural fit, with a focus on finding the best fit for the role and the company.

🛠️ Tools & Technologies

• Event planning and management tools (e.g., Eventbrite, Bizzabo)
• Content creation and management tools (e.g., Canva, Hootsuite)
• Project management tools (e.g., Asana, Trello)
• Localization and translation tools (e.g., Google Translate, DeepL)

ASSUMPTION: The specific tools and technologies used in this role may vary depending on the company's existing tech stack and the candidate's preferences and expertise.

👔 Cultural Fit Considerations

Company Values:

• Innovation and continuous learning
• Collaboration and teamwork
• Customer-centricity and excellence

Work Style:

• Dynamic and fast-paced environment
• Strong focus on execution and results
• Collaborative and supportive team culture

Self-Assessment Questions:

• Do you thrive in fast-paced, dynamic environments?
• Are you comfortable working independently and managing multiple projects?
• Do you share Buildots' passion for innovation and continuous learning?

ASSUMPTION: Buildots values candidates who are proactive, results-driven, and able to thrive in a fast-paced, collaborative environment.

⚠️ Potential Challenges

• Managing multiple projects and stakeholders simultaneously
• Adapting to a fast-paced, dynamic work environment
• Working with vendors and external partners to execute events
• Navigating the competitive job market in Israel

ASSUMPTION: The challenges associated with this role are primarily related to the fast-paced nature of the work environment and the need to manage multiple projects and stakeholders effectively.

📈 Similar Roles Comparison

• This role is unique in its focus on both field marketing and employer branding in the construction technology industry
• Similar roles in other industries may have a broader focus on marketing or a more specific focus on employer branding
• Career progression in this role may lead to regional or global marketing roles within the company

ASSUMPTION: The unique focus of this role on both field marketing and employer branding in the construction technology industry sets it apart from similar roles in other industries.

📝 Sample Projects

• Planning and executing a successful industry event in Israel
• Developing and implementing a local content marketing strategy to engage Israeli audiences
• Collaborating with global marketing and HR teams to create employer branding materials tailored to the Israeli market

ASSUMPTION: The specific projects in this role may vary depending on the company's priorities and the candidate's skills and experience.

❓ Key Questions to Ask During Interview

• What are the key priorities for this role in the first 90 days?
• How does this role support the company's overall growth and expansion plans?
• What are the most challenging aspects of this role, and how have previous incumbents succeeded in overcoming them?
• How does Buildots support the professional development and growth of its employees?
• What is the company's approach to work-life balance, and how is it supported in this role?

ASSUMPTION: Asking thoughtful, insightful questions during the interview process demonstrates your interest in the role and your commitment to understanding the company and its culture.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your experience in event planning, community management, and B2B marketing
• Prepare for the interview by researching the company, the team, and the role, and by practicing common interview questions
• Follow up with the hiring manager after the interview to express your appreciation and reiterate your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.