Field Marketing Executive

📌 Core Information

🔹 Job Title: Field Marketing Executive

🔹 Company: Solarvest

🔹 Location: Petaling Jaya, Selangor, Malaysia

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: July 11, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Executing on-ground marketing strategies to drive brand awareness, customer engagement, and lead generation.
• Collaborating cross-functionally with sales and digital marketing teams to align field activities with broader campaign goals.
• Managing and updating customer data, campaign activities, and lead progress using Salesforce CRM.
• Analyzing and reporting on field activity performance, lead quality, and conversion insights.

ASSUMPTION: This role requires a high level of organization, strong communication skills, and the ability to work independently and in a team environment. The ideal candidate will be passionate about sustainability and clean energy.

📋 Key Responsibilities

✅ Plan, coordinate, and execute field marketing initiatives including roadshows, events, site activations, and partner programs.

✅ Support sales team in regional lead generation activities and customer outreach.

✅ Manage and update customer data, campaign activities, and lead progress using Salesforce CRM.

✅ Track, analyze, and report on field activity performance, lead quality, and conversion insights through Salesforce dashboards.

✅ Distribute marketing materials and ensure accurate brand representation across all touchpoints.

✅ Collaborate cross-functionally with sales and digital marketing teams to align field activities with broader campaign goals.

✅ Track, analyze, and report on field marketing performance, lead quality, and on-ground insights to provide valuable customer and market feedback for continuous campaign improvement.

✅ Ensure all marketing activities comply with brand guidelines and corporate policies.

✅ Build and maintain relationships with partners, local stakeholders, and event organizers.

✅ Stay updated and gather market insights, customer feedback, and competitor intelligence from the field.

ASSUMPTION: This role involves a significant amount of travel and may require working on weekends for events.

🎯 Required Qualifications

Education: Degree in Marketing, Business, Communications, or related field.

Experience: 1-3 years of experience in field marketing, event marketing, or B2B customer engagement.

Required Skills:

• Strong communication and interpersonal skills.
• Fluency in Bahasa Malaysia and English. Mandarin is an added advantage.
• Able to travel and work on weekends when needed (event-based).

Preferred Skills:

• Experience with Salesforce CRM.
• Knowledge of the renewable energy industry.

ASSUMPTION: Candidates with experience in field marketing or event management roles are strongly encouraged to apply. Familiarity with the renewable energy industry is a plus but not required.

💰 Compensation & Benefits

Salary Range: The salary range for this role is estimated to be between RM 3,500 - RM 5,000 per month, based on industry standards for a Field Marketing Executive with 1-3 years of experience in Malaysia.

Benefits:

• Medical insurance.
• Retirement benefits.
• Employee discounts on Solarvest products and services.

Working Hours: Full-time position with standard office hours, Monday to Friday. Occasional weekend work may be required for events.

ASSUMPTION: The salary range provided is an estimate and may vary based on the candidate's qualifications and experience. Benefits may vary based on the company's policies and the candidate's employment status.

📌 Applicant Insights

🔍 Company Context

Industry: Solarvest operates in the renewable energy power generation industry, focusing on solar energy solutions.

Company Size: Solarvest is a medium-sized company with 201-500 employees, providing a collaborative and dynamic work environment.

Founded: Solarvest was founded in 2012 and is headquartered in Petaling Jaya, Selangor, Malaysia.

Company Description:

• Solarvest is a clean energy expert with a multi-national presence across Asia-Pacific in 7 countries.
• The company started as a one-stop solar photovoltaic system solution provider for residential, commercial & industrial, and utility-scale solar farms.
• Today, Solarvest has accumulated a renewable energy portfolio of over 1,200MW (on-going and completed) and is venturing into other clean energy solutions.

Company Specialties:

• Energy Management.
• Solar EPC.
• Turnkey Solution Provider.
• Renewable Energy.
• Clean Energy.
• Net Zero.
• Solar Energy.
• Energy Efficiency.
• EV Infrastructure.
• and BESS.

Company Website: solarvest.com

ASSUMPTION: Solarvest is a growing company with a strong focus on sustainability and clean energy, providing opportunities for career growth and development.

📊 Role Analysis

Career Level: This role is suitable for early to mid-career marketing professionals with 1-3 years of experience in field marketing, event marketing, or B2B customer engagement.

Reporting Structure: The Field Marketing Executive will report directly to the Marketing Manager and work closely with the sales and digital marketing teams.

Work Arrangement: This is an on-site role with a flexible work arrangement that may require travel and weekend work for events.

Growth Opportunities:

• Progression to a Senior Field Marketing Executive or Marketing Manager role.
• Expanding skills and knowledge in the renewable energy industry.
• Cross-functional collaboration with other departments to gain a holistic understanding of the business.

ASSUMPTION: This role offers opportunities for career growth and development within the marketing department and across the organization.

🌍 Location & Work Environment

Office Type: Solarvest's headquarters is located in Petaling Jaya, Selangor, Malaysia, with additional offices across Asia-Pacific.

Office Location(s): L1-01, Pacific 63 @ PJ Centre, No. 5, Jalan 13/6, Seksyen 13, Petaling Jaya, Selangor 46200, MY

Geographic Context:

• Petaling Jaya is a bustling city with a mix of residential, commercial, and industrial areas.
• The office is located near public transportation, shopping centers, and restaurants.
• Malaysia has a tropical climate with high humidity and temperatures ranging from 21°C to 32°C throughout the year.

Work Schedule: Full-time position with standard office hours, Monday to Friday. Occasional weekend work may be required for events.

ASSUMPTION: The work environment is dynamic and fast-paced, with a strong focus on collaboration and teamwork.

💼 Interview & Application Insights

Typical Process:

• Online application submission.
• Phone or video screening with the HR department.
• In-person or video interview with the Marketing Manager.
• Final interview with the Head of Marketing or another senior team member.

Key Assessment Areas:

• Communication and interpersonal skills.
• Problem-solving and analytical skills.
• Understanding of field marketing strategies and tactics.
• Cultural fit with the company's values and work environment.

Application Tips:

• Highlight relevant experience in field marketing, event management, or B2B customer engagement.
• Demonstrate strong communication and interpersonal skills in your resume and cover letter.
• Showcase your passion for sustainability and clean energy in your application materials.

ATS Keywords: Field Marketing, Event Marketing, B2B Customer Engagement, Sales Support, Data Management, Salesforce CRM, Performance Tracking, Brand Representation, Cross-Functional Collaboration, Market Insights, Customer Feedback, Communication Skills, Interpersonal Skills, Bahasa Malaysia, English, Mandarin

ASSUMPTION: The application process may vary based on the company's needs and the candidate's qualifications.

🛠️ Tools & Technologies

• Salesforce CRM.
• Microsoft Office Suite (Word, Excel, PowerPoint).
• Social media platforms (LinkedIn, Facebook, Instagram).
• Event management software (e.g., Eventbrite, Bizzabo).

ASSUMPTION: Familiarity with these tools is not required but would be an asset. Training will be provided as needed.

👔 Cultural Fit Considerations

Company Values:

• Integrity.
• Excellence.
• Innovation.
• Sustainability.
• Customer-centricity.

Work Style:

• Collaborative and team-oriented.
• Dynamic and fast-paced.
• Focused on continuous learning and improvement.

Self-Assessment Questions:

• Do you share Solarvest's commitment to sustainability and clean energy?
• Are you comfortable working in a dynamic and fast-paced environment?
• Do you thrive in a collaborative and team-oriented work culture?

ASSUMPTION: Candidates who align with Solarvest's values and work style will be a strong fit for this role and the organization.

⚠️ Potential Challenges

• Occasional travel and weekend work for events may be required.
• The role involves managing multiple projects and deadlines, which can be challenging at times.
• The renewable energy industry is dynamic and fast-paced, with constant changes and updates.
• Candidates may face competition from other applicants with relevant experience in field marketing or event management.

ASSUMPTION: These challenges can be overcome with strong organizational skills, adaptability, and a commitment to continuous learning and improvement.

📈 Similar Roles Comparison

• Field Marketing Executive vs. Event Coordinator: The Field Marketing Executive role is more strategic and focused on driving brand awareness and lead generation, while the Event Coordinator role is more tactical and focused on event planning and logistics.
• Field Marketing Executive vs. Digital Marketing Specialist: The Field Marketing Executive role focuses on on-ground marketing activities, while the Digital Marketing Specialist role focuses on online marketing channels and digital campaigns.
• Career progression: The Field Marketing Executive role can lead to career progression into Senior Field Marketing Executive, Marketing Manager, or other related roles within the marketing department or across the organization.

ASSUMPTION: Candidates should consider their career goals and preferences when comparing similar roles and determining the best fit for their skills and aspirations.

📝 Sample Projects

• Planning and executing a successful roadshow or event to generate leads and increase brand awareness.
• Managing customer data and campaign activities using Salesforce CRM to improve lead quality and conversion rates.
• Analyzing and reporting on field activity performance, lead quality, and conversion insights to optimize marketing strategies and tactics.

ASSUMPTION: These sample projects are intended to provide an idea of the types of tasks and responsibilities associated with the Field Marketing Executive role at Solarvest.

❓ Key Questions to Ask During Interview

• What are the key priorities for this role in the first 90 days?
• How does this role collaborate with the sales and digital marketing teams to achieve broader campaign goals?
• What opportunities are there for career growth and development within the marketing department and across the organization?
• How does Solarvest support work-life balance for employees, especially those in field marketing roles?
• What are the most challenging aspects of this role, and how can I overcome them?

ASSUMPTION: These questions are intended to help candidates better understand the role, the company culture, and the opportunities for growth and development.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link.
• Tailor your resume and cover letter to highlight your relevant experience in field marketing, event management, or B2B customer engagement.
• Demonstrate your strong communication and interpersonal skills in your application materials.
• Showcase your passion for sustainability and clean energy in your application materials.
• Follow up with the HR department two weeks after submitting your application to inquire about the status of your application.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.