📌 Core Information
🔹 Job Title: Field Marketing Manager Germany
🔹 Company: Doctrine
🔹 Location: Paris, Île-de-France, France
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: June 2, 2025
🔹 Experience Level: Mid-Senior level (2-5 years)
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing and executing a tailored go-to-market strategy for the German market
- Leading multi-channel marketing initiatives to drive high-quality pipeline growth
- Building Doctrine’s local brand through social networks, relationships with media, influencers, and amplifying customer success stories
- Measuring, analyzing, and optimizing marketing performance to ensure data-driven initiatives
- Collaborating across departments to ensure alignment between marketing, growth, ops, and sales
ASSUMPTION: This role requires a mix of strategic vision and hands-on execution, with a focus on driving pipeline growth and accelerating market entry in Germany.
📋 Key Responsibilities
✅ Develop and execute a tailored go-to-market strategy for the German market, working closely with the French marketing team to ensure alignment with global objectives.
✅ Lead multi-channel marketing initiatives—including events, content creation, and co-marketing—to establish Doctrine’s visibility and drive high-quality pipeline growth to support the sales team.
✅ Build Doctrine’s local brand through social networks, relationships with media, influencers, and amplifying customer success stories.
✅ Measure, analyze, and optimize marketing performance, ensuring that every initiative is data-driven and contributes to revenue growth.
✅ Collaborate across departments to ensure alignment between marketing, growth, ops, and sales.
ASSUMPTION: The role involves a significant amount of cross-functional collaboration and requires strong communication skills to ensure marketing efforts support business growth and revenue impact.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
Experience: Proven experience in marketing, with a focus on SaaS sales and a strong understanding of the legal sector
Required Skills:
- Native-level German and fluent French (written and spoken)
- Excellent written and verbal communication skills
- Rigorous and detail-oriented
- Strong sense of ownership and a taste for challenges
- Performance-based incentives and uncapped variable compensation
Preferred Skills:
- Knowledge of the legal sector
- Experience in event management
- Familiarity with influencer relations
ASSUMPTION: While not explicitly stated, experience in international marketing or market expansion would be beneficial for this role.
💰 Compensation & Benefits
Salary Range: €55,000 - €75,000 per year (based on experience and market standards for mid-senior level marketing roles in Paris)
Benefits:
- Health insurance
- Retirement savings plan
- Flexible work hours
- Professional development opportunities
Working Hours: Full-time (40 hours per week), with potential travel within Germany required
ASSUMPTION: The salary range provided is an estimate based on market standards for similar roles in Paris. The actual salary may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Software Development, specifically Legal AI Platforms
Company Size: 51-200 employees (growing steadily and profitably)
Founded: 2015 (with a significant expansion phase starting in 2025)
Company Description:
- Doctrine is the first legal AI platform that frees lawyers and legal professionals from repetitive and time-consuming tasks
- Offers a comprehensive solution for understanding cases, searching for information, and drafting documents
- Committed to providing legal security and productivity to its clients
Company Specialties:
- Legal AI Platform
- SaaS Solutions
- Legal Tech
Company Website: http://www.doctrine.fr
ASSUMPTION: Doctrine is expanding its presence in international markets, with a focus on Germany as a key market for growth.
📊 Role Analysis
Career Level: Mid-Senior level (2-5 years of experience)
Reporting Structure: Reports directly to the VP of Marketing & Ops, Grégoire Thomas
Work Arrangement: On-site, with potential travel within Germany required
Growth Opportunities:
- As the first Field Marketing Manager for Germany, this role offers significant growth potential as the company expands in the region
- Opportunities to collaborate with cross-functional teams and contribute to global marketing strategies
- Potential for career advancement within the marketing department or related fields
ASSUMPTION: This role is well-suited for candidates seeking to grow with a company and make a significant impact on its international expansion.
🌍 Location & Work Environment
Office Type: On-site, with a focus on collaboration and cross-functional teamwork
Office Location(s): Paris, Île-de-France, France (with potential travel within Germany required)
Geographic Context:
- Paris is a major European hub for technology and innovation, with a thriving startup ecosystem
- Germany is a key market for Doctrine’s expansion, with significant potential for growth and revenue impact
- The role requires a strong understanding of both the French and German markets, as well as the ability to navigate cultural differences
Work Schedule: Full-time (40 hours per week), with flexible work hours and potential travel within Germany required
ASSUMPTION: The role may require occasional travel to Germany to build relationships with local partners, attend events, and support the sales team.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the HR department
- In-depth interviews with the hiring manager and relevant team members
- Final interview with the VP of Marketing & Ops
Key Assessment Areas:
- Language proficiency in German and French
- Marketing and SaaS sales experience
- Strategic thinking and go-to-market planning
- Cross-functional collaboration and communication skills
- Adaptability and cultural sensitivity
Application Tips:
- Tailor your resume and cover letter to highlight your experience in marketing, SaaS sales, and international market expansion
- Demonstrate your understanding of the legal sector and Doctrine’s platform
- Prepare examples of your go-to-market strategies and marketing campaigns
- Showcase your ability to work effectively in a cross-cultural environment
ATS Keywords: Field Marketing, Go-to-market Strategy, Multi-channel Marketing, Content Creation, Social Media, Data Analysis, Collaboration, Communication, Ownership, Detail-oriented, SaaS Sales, Legal Sector Knowledge, Event Management, Customer Success, Influencer Relations, Performance-based Incentives
ASSUMPTION: The application process may involve assessments or case studies to evaluate the candidate’s strategic thinking and marketing skills.
🛠️ Tools & Technologies
- Marketing automation tools (e.g., HubSpot, Marketo)
- CRM software (e.g., Salesforce, HubSpot CRM)
- Social media management tools (e.g., Hootsuite, Buffer)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: The role may require the use of additional tools and technologies specific to the German market and local partnerships.
👔 Cultural Fit Considerations
Company Values:
- Innovation
- Customer-centricity
- Collaboration
- Continuous learning
Work Style:
- Results-driven and performance-oriented
- Cross-functional collaboration and teamwork
- Adaptability and cultural sensitivity
- Strong communication and interpersonal skills
Self-Assessment Questions:
- How do you approach building a brand in a new market, and how have you adapted your strategies to different cultural contexts?
- Can you provide an example of a successful go-to-market strategy you’ve developed and executed, and how you measured its impact?
- How do you prioritize and manage multiple projects and stakeholders, ensuring that marketing efforts align with business objectives?
ASSUMPTION: Doctrine values candidates who are innovative, customer-focused, and able to work effectively in a collaborative, cross-cultural environment.
⚠️ Potential Challenges
- Navigating cultural differences and building relationships in the German market
- Managing multiple projects and stakeholders, balancing global objectives with local market needs
- Adapting marketing strategies to the unique requirements of the legal sector
- Ensuring marketing efforts contribute to revenue growth and support the sales team
ASSUMPTION: The role may present challenges related to market expansion, cultural adaptation, and aligning marketing efforts with business objectives.
📈 Similar Roles Comparison
- Unlike traditional marketing roles, this position focuses on market expansion and requires a strong understanding of both the French and German markets
- Experience in the legal sector or legal tech is a plus, as the role involves building relationships with legal professionals and understanding their unique needs
- Career progression may involve moving into a global marketing role or related fields, such as product marketing or customer success
ASSUMPTION: This role is well-suited for candidates seeking to gain international marketing experience and contribute to a company’s global expansion.
📝 Sample Projects
- Developing and executing a go-to-market strategy for a new product launch in the German market
- Building and managing relationships with local media, influencers, and industry partners to amplify Doctrine’s presence in Germany
- Analyzing marketing performance data to optimize campaigns and ensure revenue growth
ASSUMPTION: The role involves a mix of strategic planning, hands-on execution, and data-driven optimization, with a focus on driving pipeline growth and market entry.
❓ Key Questions to Ask During Interview
- How does this role fit into Doctrine’s overall expansion strategy, and what are the key priorities for the first year?
- Can you describe the team structure and how this role will collaborate with other departments, such as sales and growth?
- What are the most significant cultural differences between the French and German markets, and how should I approach building Doctrine’s brand in Germany?
- How does Doctrine support the professional development and growth of its employees, particularly those in international roles?
- What are the key performance indicators (KPIs) for this role, and how will my success be measured?
ASSUMPTION: Asking thoughtful questions during the interview process demonstrates your interest in the role and commitment to understanding the company’s goals and expectations.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your experience in marketing, SaaS sales, and international market expansion
- Prepare examples of your go-to-market strategies and marketing campaigns
- Showcase your ability to work effectively in a cross-cultural environment
- Follow up with the hiring manager or HR department within one week of submitting your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
