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Field Marketing Manager Germany

Doctrine
Full-time
On-site
Paris, Île-de-France, France
πŸ“ Field Marketing

πŸ“Œ Core Information

πŸ”Ή Job Title: Field Marketing Manager Germany

πŸ”Ή Company: Doctrine

πŸ”Ή Location: Paris, Île-de-France, France

πŸ”Ή Job Type: Full-time

πŸ”Ή Category: Marketing

πŸ”Ή Date Posted: June 2, 2025

πŸ”Ή Experience Level: Mid-Senior level (2-5 years)

πŸ”Ή Remote Status: On-site

πŸš€ Job Overview

Key aspects of this role include:

  • Developing and executing a tailored go-to-market strategy for the German market
  • Leading multi-channel marketing initiatives to drive high-quality pipeline growth
  • Building Doctrine’s local brand through social networks, relationships with media, influencers, and amplifying customer success stories
  • Measuring, analyzing, and optimizing marketing performance to ensure data-driven initiatives
  • Collaborating across departments to ensure alignment between marketing, growth, ops, and sales

ASSUMPTION: This role requires a mix of strategic vision and hands-on execution, with a focus on driving pipeline growth and accelerating market entry in Germany.

πŸ“‹ Key Responsibilities

βœ… Develop and execute a tailored go-to-market strategy for the German market, working closely with the French marketing team to ensure alignment with global objectives.

βœ… Lead multi-channel marketing initiativesβ€”including events, content creation, and co-marketingβ€”to establish Doctrine’s visibility and drive high-quality pipeline growth to support the sales team.

βœ… Build Doctrine’s local brand through social networks, relationships with media, influencers, and amplifying customer success stories.

βœ… Measure, analyze, and optimize marketing performance, ensuring that every initiative is data-driven and contributes to revenue growth.

βœ… Collaborate across departments to ensure alignment between marketing, growth, ops, and sales.

ASSUMPTION: The role involves a significant amount of cross-functional collaboration and requires strong communication skills to ensure marketing efforts support business growth and revenue impact.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)

Experience: Proven experience in marketing, with a focus on SaaS sales and a strong understanding of the legal sector

Required Skills:

  • Native-level German and fluent French (written and spoken)
  • Excellent written and verbal communication skills
  • Rigorous and detail-oriented
  • Strong sense of ownership and a taste for challenges
  • Performance-based incentives and uncapped variable compensation

Preferred Skills:

  • Knowledge of the legal sector
  • Experience in event management
  • Familiarity with influencer relations

ASSUMPTION: While not explicitly stated, experience in international marketing or market expansion would be beneficial for this role.

πŸ’° Compensation & Benefits

Salary Range: €55,000 - €75,000 per year (based on experience and market standards for mid-senior level marketing roles in Paris)

Benefits:

  • Health insurance
  • Retirement savings plan
  • Flexible work hours
  • Professional development opportunities

Working Hours: Full-time (40 hours per week), with potential travel within Germany required

ASSUMPTION: The salary range provided is an estimate based on market standards for similar roles in Paris. The actual salary may vary depending on the candidate's experience and qualifications.

πŸ“Œ Applicant Insights

πŸ” Company Context

Industry: Software Development, specifically Legal AI Platforms

Company Size: 51-200 employees (growing steadily and profitably)

Founded: 2015 (with a significant expansion phase starting in 2025)

Company Description:

  • Doctrine is the first legal AI platform that frees lawyers and legal professionals from repetitive and time-consuming tasks
  • Offers a comprehensive solution for understanding cases, searching for information, and drafting documents
  • Committed to providing legal security and productivity to its clients

Company Specialties:

  • Legal AI Platform
  • SaaS Solutions
  • Legal Tech

Company Website: http://www.doctrine.fr

ASSUMPTION: Doctrine is expanding its presence in international markets, with a focus on Germany as a key market for growth.

πŸ“Š Role Analysis

Career Level: Mid-Senior level (2-5 years of experience)

Reporting Structure: Reports directly to the VP of Marketing & Ops, GrΓ©goire Thomas

Work Arrangement: On-site, with potential travel within Germany required

Growth Opportunities:

  • As the first Field Marketing Manager for Germany, this role offers significant growth potential as the company expands in the region
  • Opportunities to collaborate with cross-functional teams and contribute to global marketing strategies
  • Potential for career advancement within the marketing department or related fields

ASSUMPTION: This role is well-suited for candidates seeking to grow with a company and make a significant impact on its international expansion.

🌍 Location & Work Environment

Office Type: On-site, with a focus on collaboration and cross-functional teamwork

Office Location(s): Paris, Île-de-France, France (with potential travel within Germany required)

Geographic Context:

  • Paris is a major European hub for technology and innovation, with a thriving startup ecosystem
  • Germany is a key market for Doctrine’s expansion, with significant potential for growth and revenue impact
  • The role requires a strong understanding of both the French and German markets, as well as the ability to navigate cultural differences

Work Schedule: Full-time (40 hours per week), with flexible work hours and potential travel within Germany required

ASSUMPTION: The role may require occasional travel to Germany to build relationships with local partners, attend events, and support the sales team.

πŸ’Ό Interview & Application Insights

Typical Process:

  • Online application submission
  • Phone or video screening with the HR department
  • In-depth interviews with the hiring manager and relevant team members
  • Final interview with the VP of Marketing & Ops

Key Assessment Areas:

  • Language proficiency in German and French
  • Marketing and SaaS sales experience
  • Strategic thinking and go-to-market planning
  • Cross-functional collaboration and communication skills
  • Adaptability and cultural sensitivity

Application Tips:

  • Tailor your resume and cover letter to highlight your experience in marketing, SaaS sales, and international market expansion
  • Demonstrate your understanding of the legal sector and Doctrine’s platform
  • Prepare examples of your go-to-market strategies and marketing campaigns
  • Showcase your ability to work effectively in a cross-cultural environment

ATS Keywords: Field Marketing, Go-to-market Strategy, Multi-channel Marketing, Content Creation, Social Media, Data Analysis, Collaboration, Communication, Ownership, Detail-oriented, SaaS Sales, Legal Sector Knowledge, Event Management, Customer Success, Influencer Relations, Performance-based Incentives

ASSUMPTION: The application process may involve assessments or case studies to evaluate the candidate’s strategic thinking and marketing skills.

πŸ› οΈ Tools & Technologies

  • Marketing automation tools (e.g., HubSpot, Marketo)
  • CRM software (e.g., Salesforce, HubSpot CRM)
  • Social media management tools (e.g., Hootsuite, Buffer)
  • Project management tools (e.g., Asana, Trello)

ASSUMPTION: The role may require the use of additional tools and technologies specific to the German market and local partnerships.

πŸ‘” Cultural Fit Considerations

Company Values:

  • Innovation
  • Customer-centricity
  • Collaboration
  • Continuous learning

Work Style:

  • Results-driven and performance-oriented
  • Cross-functional collaboration and teamwork
  • Adaptability and cultural sensitivity
  • Strong communication and interpersonal skills

Self-Assessment Questions:

  • How do you approach building a brand in a new market, and how have you adapted your strategies to different cultural contexts?
  • Can you provide an example of a successful go-to-market strategy you’ve developed and executed, and how you measured its impact?
  • How do you prioritize and manage multiple projects and stakeholders, ensuring that marketing efforts align with business objectives?

ASSUMPTION: Doctrine values candidates who are innovative, customer-focused, and able to work effectively in a collaborative, cross-cultural environment.

⚠️ Potential Challenges

  • Navigating cultural differences and building relationships in the German market
  • Managing multiple projects and stakeholders, balancing global objectives with local market needs
  • Adapting marketing strategies to the unique requirements of the legal sector
  • Ensuring marketing efforts contribute to revenue growth and support the sales team

ASSUMPTION: The role may present challenges related to market expansion, cultural adaptation, and aligning marketing efforts with business objectives.

πŸ“ˆ Similar Roles Comparison

  • Unlike traditional marketing roles, this position focuses on market expansion and requires a strong understanding of both the French and German markets
  • Experience in the legal sector or legal tech is a plus, as the role involves building relationships with legal professionals and understanding their unique needs
  • Career progression may involve moving into a global marketing role or related fields, such as product marketing or customer success

ASSUMPTION: This role is well-suited for candidates seeking to gain international marketing experience and contribute to a company’s global expansion.

πŸ“ Sample Projects

  • Developing and executing a go-to-market strategy for a new product launch in the German market
  • Building and managing relationships with local media, influencers, and industry partners to amplify Doctrine’s presence in Germany
  • Analyzing marketing performance data to optimize campaigns and ensure revenue growth

ASSUMPTION: The role involves a mix of strategic planning, hands-on execution, and data-driven optimization, with a focus on driving pipeline growth and market entry.

❓ Key Questions to Ask During Interview

  • How does this role fit into Doctrine’s overall expansion strategy, and what are the key priorities for the first year?
  • Can you describe the team structure and how this role will collaborate with other departments, such as sales and growth?
  • What are the most significant cultural differences between the French and German markets, and how should I approach building Doctrine’s brand in Germany?
  • How does Doctrine support the professional development and growth of its employees, particularly those in international roles?
  • What are the key performance indicators (KPIs) for this role, and how will my success be measured?

ASSUMPTION: Asking thoughtful questions during the interview process demonstrates your interest in the role and commitment to understanding the company’s goals and expectations.

πŸ“Œ Next Steps for Applicants

To apply for this position:

  • Submit your application through this link
  • Tailor your resume and cover letter to highlight your experience in marketing, SaaS sales, and international market expansion
  • Prepare examples of your go-to-market strategies and marketing campaigns
  • Showcase your ability to work effectively in a cross-cultural environment
  • Follow up with the hiring manager or HR department within one week of submitting your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.