🔹 Job Title: Field Marketing Lead - US Northeast & South
🔹 Company: Illumina
🔹 Location: US - New York - Remote
🔹 Job Type: Full-Time
🔹 Category: Biotechnology Research
🔹 Date Posted: 2025-06-18
🔹 Experience Level: 10+ years
🔹 Remote Status: Remote
Key aspects of this role include:
ASSUMPTION: This role requires a high level of strategic thinking, data analysis, and cross-functional collaboration to drive commercial success in a dynamic and competitive market.
✅ Formulate the marketing plan to support Illumina’s commercial goals in the sub-region, with a strong emphasis on aligning with sales strategies and revenue targets.
✅ Develop go-to-market strategies and drive execution with clear milestones and action plans, in close collaboration with Sales to ensure commercial success.
✅ Ensure marketing plans are relevant to the specific market and customers while aligning to Illumina’s strategies, product positioning, branding, and sales enablement needs.
✅ Partner with local Sales leadership to co-develop demand generation initiatives that directly support pipeline growth, customer acquisition, and sales acceleration.
✅ Develop a Marketing tactics flight plan together with Regional Field Marketing Programs, Events, Tradeshows, and Digital shared resource teams and define clear metrics for delivery and effectiveness.
✅ Balance OpEx for plans with revenue commitments across Sub-region and Region together with Head of Regional Field Marketing and Sales leadership for deployment.
✅ Assess customer pipeline Marketing KPIs in sub-region by stage, aligned to regional business plan (RBP) targets (revenue, product mix, customers, new product introduction business case), and reverse waterfall KPIs for pipeline health and coverage (# new customers, # marketing qualified leads, Opportunities, etc.).
✅ Report on Customer full pipeline health KPIs regularly with GMs, Sales, Sales Specialists, and Strategic Growth team. Adjust engagement plans to meet sub-regional business targets and maximize sales conversion.
✅ Collaborate within a complex, matrixed organizational structure to serve as the sub-regional marketing point of contact across numerous functions, including Global Product and Customer Segment Marketing, and Sales Enablement teams.
✅ Provide sales teams with marketing tools, content, and training to support effective customer engagement and product positioning.
ASSUMPTION: This role requires a high level of strategic thinking, data analysis, and cross-functional collaboration to drive commercial success in a dynamic and competitive market.
Education: Bachelor’s degree in Life Sciences, Marketing, or related field required. Advanced degree (MS, PhD) preferred. MBA is a plus.
Experience: Minimum of 12 years of marketing and/or sales experience in life sciences, genomics, or healthcare sectors. Proven success in strategic marketing, product launches, demand generation, and/or quota-carrying sales. Demonstrated experience working closely with sales teams to drive revenue growth. Experience working within highly matrixed, global organizations. Familiarity with genetic technologies and their clinical or research applications. Background in business strategy, product management, consulting, or commercial roles a plus.
Required Skills:
Preferred Skills:
ASSUMPTION: Given the competitive nature of the biotechnology industry and the complex, matrixed organizational structure, candidates with a strong track record of driving commercial success through strategic marketing and cross-functional collaboration will be most successful in this role.
Salary Range: The estimated base salary range for this role is $152,600 - $228,800 USD per year. Compensation decisions are dependent on several factors including, but not limited to, an individual’s qualifications, location where the role is to be performed, internal equity, and alignment with market data.
Benefits:
Working Hours: Full-time position with a standard workweek of 40 hours. Some flexibility may be available, depending on the needs of the role and the team.
ASSUMPTION: The salary range provided is an estimate based on market data for similar roles in the biotechnology industry. Actual compensation may vary based on the factors listed above.
Industry: Illumina operates in the competitive and dynamic biotechnology research industry, focusing on applying innovative technologies and revolutionary assays to the analysis of genetic variation and function.
Company Size: Illumina is a mid-sized company with 5,001-10,000 employees, providing a collaborative and innovative work environment.
Founded: Illumina was founded in 1998 and is headquartered in San Diego, CA, with additional locations worldwide.
Company Description:
Company Specialties:
Company Website: http://www.illumina.com
ASSUMPTION: Illumina's focus on innovation, collaboration, and customer-centric solutions makes it an attractive employer for individuals seeking to make a significant impact in the biotechnology industry.
Career Level: This role is at the senior management level, requiring a high degree of strategic thinking, data analysis, and cross-functional collaboration.
Reporting Structure: The Field Marketing Lead reports directly to the Head of Regional Field Marketing and works closely with regional sales leadership and various marketing functions.
Work Arrangement: This role is remote, with a willingness to travel up to 25% of the time.
Growth Opportunities:
ASSUMPTION: Given Illumina's focus on innovation and growth, there are significant opportunities for career advancement and professional development within the company.
Office Type: Remote work environment with occasional travel required.
Office Location(s): This role is based in the US Northeast and South regions, with a remote work arrangement.
Geographic Context:
Work Schedule: Full-time position with a standard workweek of 40 hours. Some flexibility may be available, depending on the needs of the role and the team.
ASSUMPTION: The remote work arrangement and flexible work schedule provide a good balance between work and personal life, while also enabling effective collaboration and communication with team members and customers.
Typical Process:
Key Assessment Areas:
Application Tips:
ATS Keywords: Strategic Marketing, Demand Generation, Pipeline Growth, Sales Acceleration, Marketing KPIs, Cross-Functional Collaboration, Genetic Technologies, Data-Driven Decisions, Matrixed Organizations
ASSUMPTION: Illumina's interview process is designed to assess candidates' strategic thinking, data analysis, and cross-functional collaboration skills, as well as their alignment with the company's values and culture.
ASSUMPTION: Illumina uses a variety of marketing automation, CRM, data visualization, and project management tools to support its marketing and sales efforts. Proficiency in these tools is not required but may be beneficial.
Company Values:
Work Style:
Self-Assessment Questions:
ASSUMPTION: Illumina's company values and work style require candidates who are innovative, collaborative, customer-centric, data-driven, and adaptable to thrive in this role.
ASSUMPTION: These potential challenges require candidates with strong organizational and project management skills, as well as the ability to influence and build relationships across complex teams and a variety of levels.
ASSUMPTION: Given the unique nature of this role and the competitive biotechnology industry, candidates with a strong track record of driving commercial success through strategic marketing and cross-functional collaboration will be most successful in this position.
ASSUMPTION: These sample projects demonstrate the strategic thinking, data analysis, and cross-functional collaboration required to drive commercial success in this role.
ASSUMPTION: These key questions will help candidates better understand the role's responsibilities, the company's culture, and the opportunities for career growth and development.
To apply for this position:
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.