🔹 Job Title: Field Marketing Lead - US West & Central
🔹 Company: Illumina
🔹 Location: US - California - Southern - Remote, US - Washington - Remote, US - California - Northern - Remote, US - Illinois - Remote, US - Arizona - Remote
🔹 Job Type: Full-Time
🔹 Category: Biotechnology Research
🔹 Date Posted: 2025-06-18
🔹 Experience Level: 10+ years
🔹 Remote Status: Remote (with up to 25% travel)
Key aspects of this role include:
ASSUMPTION: This role requires a high level of strategic thinking, data-driven decision making, and strong collaboration skills to succeed in a complex, matrixed environment.
✅ Formulate the marketing plan to support Illumina’s commercial goals in the sub-region, with a strong emphasis on aligning with sales strategies and revenue targets.
✅ Develop go-to-market strategies and drive execution with clear milestones and action plans, in close collaboration with Sales to ensure commercial success.
✅ Ensure marketing plans are relevant to the specific market and customers while aligning to Illumina’s strategies, product positioning, branding, and sales enablement needs.
✅ Partner with local Sales leadership to co-develop demand generation initiatives that directly support pipeline growth, customer acquisition, and sales acceleration.
✅ Develop a Marketing tactics flight plan together with Regional Field Marketing Programs, Events, Tradeshows, and Digital shared resource teams and define clear metrics for delivery and effectiveness.
✅ Balance OpEx for plans with revenue commitments across Sub-region and Region together with Head of Regional Field Marketing and Sales leadership for deployment.
✅ Assess customer pipeline Marketing KPIs in sub-region by stage, aligned to regional business plan (RBP) targets (revenue, product mix, customers, new product introduction business case), and reverse waterfall KPIs for pipeline health and coverage (# new customers, # marketing qualified leads, Opportunities, etc.).
✅ Report on Customer full pipeline health KPIs regularly with GMs, Sales, Sales Specialists, and Strategic Growth team. Adjust engagement plans to meet sub-regional business targets and maximize sales conversion.
✅ Collaborate within a complex, matrixed organizational structure to serve as the sub-regional marketing point of contact across numerous functions, including Global Product and Customer Segment Marketing, and Sales Enablement teams.
✅ Provide sales teams with marketing tools, content, and training to support effective customer engagement and product positioning.
ASSUMPTION: This role requires a high level of collaboration and communication skills to work effectively across multiple teams and functions.
Education: Bachelor’s degree in Life Sciences, Marketing, or related field required. Advanced degree (MS, PhD) preferred. MBA is a plus.
Experience: Minimum of 12 years of marketing and/or sales experience in life sciences, genomics, or healthcare sectors. Proven success in strategic marketing, product launches, demand generation, and/or quota-carrying sales. Demonstrated experience working closely with sales teams to drive revenue growth. Experience working within highly matrixed, global organizations. Familiarity with genetic technologies and their clinical or research applications. Background in business strategy, product management, consulting, or commercial roles a plus.
Required Skills:
Preferred Skills:
ASSUMPTION: While not explicitly stated, familiarity with the genomics industry and Illumina’s products would be beneficial for this role.
Salary Range: The estimated base salary range for this role is $152,600 - $228,800 USD per year. Compensation decisions are dependent on several factors including an individual’s qualifications, location where the role is to be performed, internal equity, and alignment with market data. Additionally, all employees are eligible for one of their variable cash programs (bonus or commission) and eligible roles may receive equity as part of the compensation package.
Benefits:
Working Hours: Full-time position with a standard workweek of 40 hours, with the flexibility to work remotely and on a flexible schedule as needed.
ASSUMPTION: The salary range provided is an estimate based on market data and internal equity. The final compensation package may vary based on the factors mentioned.
Industry: Illumina is a global leader in genomics, with a mission to apply innovative technologies and revolutionary assays to the analysis of genetic variation and function, making studies possible that were not even imaginable just a few years ago. These studies will help make the realization of personalized medicine possible.
Company Size: Illumina has 5,001-10,000 employees worldwide, making it a large organization with significant resources and opportunities for growth.
Founded: Illumina was founded in 1998 and is headquartered in San Diego, California.
Company Description:
Company Specialties:
Company Website: http://www.illumina.com
ASSUMPTION: Illumina’s focus on innovation, collaboration, and customer-centricity creates an environment where employees can thrive and make a significant impact on the field of genomics.
Career Level: This role is at the senior management level, requiring a high degree of strategic thinking, leadership, and collaboration skills.
Reporting Structure: The Field Marketing Lead reports directly to the Head of Regional Field Marketing and works closely with regional and sub-regional sales leadership.
Work Arrangement: This role is remote with up to 25% travel, allowing for a flexible work arrangement that balances remote work and in-person collaboration.
Growth Opportunities:
ASSUMPTION: Given Illumina’s size and global presence, there are significant opportunities for career growth and development within the organization.
Office Type: Remote with occasional travel to regional offices and customer sites.
Office Location(s): San Diego, California (headquarters), Madison, Wisconsin, and other regional offices across the US.
Geographic Context:
Work Schedule: Full-time, with a standard workweek of 40 hours. The flexible work arrangement allows for a balance between remote work and in-person collaboration.
ASSUMPTION: The remote work arrangement and flexible work schedule provide a high degree of work-life balance, while still allowing for the necessary in-person collaboration to drive success in this role.
Typical Process:
Key Assessment Areas:
Application Tips:
ATS Keywords: Marketing strategy, demand generation, pipeline growth, customer acquisition, sales enablement, matrixed organization, remote work, travel, genomics, Illumina
ASSUMPTION: Illumina’s interview process is designed to assess the candidate’s strategic thinking, collaboration, and communication skills, as well as their understanding of the genomics industry and Illumina’s products.
ASSUMPTION: Familiarity with marketing automation tools, CRM systems, and project management tools is beneficial for this role, as they are commonly used in the field marketing function.
Company Values:
Work Style:
Self-Assessment Questions:
ASSUMPTION: Illumina’s culture values innovation, collaboration, and customer-centricity, and employees who thrive in this environment are typically adaptable, data-driven, and strong communicators.
ASSUMPTION: These challenges can be mitigated with strong communication, collaboration, and time management skills, as well as a willingness to adapt and learn in a dynamic environment.
ASSUMPTION: Understanding the differences between similar roles and the unique aspects of Illumina’s business is crucial for candidates to determine if this role is the right fit for their career goals and skillset.
ASSUMPTION: These sample projects illustrate the strategic, collaborative, and data-driven nature of the Field Marketing Lead role at Illumina.
ASSUMPTION: Asking these questions demonstrates the candidate’s interest in understanding the role, the team, and the company culture, and shows their commitment to success in the position.
To apply for this position:
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.