Field Marketing Manager

📌 Core Information

🔹 Job Title: Field Marketing Manager

🔹 Company: CENTRIC SOFTWARE INC

🔹 Location: Sydney, New South Wales, Australia

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: 2025-05-12

🔹 Experience Level: 5-10 years

🔹 Remote Status: Remote OK (South Asia)

🚀 Job Overview

Key aspects of this role include:

• Developing and executing innovative marketing campaigns and events to support the company's launch into various markets
• Coordinating logistics, managing budgets, and evaluating event success
• Collaborating with sales and regional partners
• Working with a tight-knit, fun, highly energetic marketing team

ASSUMPTION: This role requires a high level of autonomy and the ability to manage multiple projects in a fast-paced environment. The ideal candidate will have experience working with vendors, managing budgets, and collaborating with several departments cross-functionally.

📋 Key Responsibilities

✅ Develop and execute innovative marketing campaigns and events to support the company's launch into various markets

✅ Coordinate logistics, manage budgets, and evaluate event success

✅ Collaborate with sales and regional partners

✅ Work with a tight-knit, fun, highly energetic marketing team

✅ Travel approximately 25% of the time

ASSUMPTION: The role involves a significant amount of travel, so candidates should be comfortable with this requirement. The role also requires strong interpersonal communication and collaboration skills, as well as the ability to negotiate.

🎯 Required Qualifications

Education: Not specified

Experience: At least 7 years of experience in marketing enterprise solutions to the CPG industry, with a strong focus on lead generation and funnel management

Required Skills:

• Event management
• Marketing campaign development
• CRM experience
• Logistics management
• Budget management
• Cross-functional collaboration
• Data management
• Digital marketing
• Content creation
• Lead generation
• Communication skills
• Problem-solving
• Interpersonal skills
• Self-motivation
• Detail-orientation

Preferred Skills:

• Experience with PLM/ERP/PPM/PIM/DAM or other enterprise solutions
• Fluency in multiple languages

ASSUMPTION: While not explicitly stated, it is assumed that candidates with experience in the fashion, food & beverage, cosmetics, consumer electronics, and other CPG industries would be particularly well-suited to this role.

💰 Compensation & Benefits

Salary Range: The salary range for this role is estimated to be between AU$120,000 and AU$160,000 per year, based on industry standards for a Field Marketing Manager with 5-10 years of experience in the CPG industry in Sydney, Australia.

Benefits:

• Not specified

Working Hours: Full-time, with approximately 25% travel

ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications. The company offers equal employment opportunities to all qualified applicants without regard to race, sex, sexual orientation, gender identity, national origin, color, age, religion, protected veteran or disability status or genetic information.

📌 Applicant Insights

🔍 Company Context

Industry: Software Development, specifically Product Lifecycle Management (PLM) for various industries, including fashion, luxury, footwear, outdoor, home, food & beverage, cosmetics & personal care, and multi-category retail

Company Size: 1,001-5,000 employees

Founded: Not specified

Company Description:

• Centric Software provides an innovative and AI-enabled product concept-to-commercialization platform for retailers, brands, and manufacturers of all sizes
• Expertise in fashion, luxury, footwear, outdoor, home, food & beverage, cosmetics & personal care, and multi-category retail
• Offers solutions for planning, designing, developing, sourcing, complying, buying, making, pricing, allocating, marketing, selling, and replenishing products

Company Specialties:

• PLM for Retail
• Fashion Accessories
• Fashion Software
• Fashion
• Footwear
• Outdoor
• Product Lifecycle Management
• Luxury
• Digital Transformation
• Sustainability
• Consumer Goods
• Optimization
• Quality
• Maximize Business Performance

Company Website: https://www.centricsoftware.com

ASSUMPTION: As a global company with headquarters in Silicon Valley and teams spread throughout the world, Centric Software offers opportunities for candidates interested in working in a dynamic, international environment.

📊 Role Analysis

Career Level: Mid-level to senior-level marketing role

Reporting Structure: Reports directly to the marketing team

Work Arrangement: Full-time, with approximately 25% travel

Growth Opportunities:

• Potential for career growth as the company continues to expand
• Opportunities to work on a variety of projects and campaigns
• Possibility to gain experience in multiple industries and markets

ASSUMPTION: The company's rapid growth and international presence offer numerous opportunities for career development and advancement.

🌍 Location & Work Environment

Office Type: Not specified

Office Location(s): Sydney, New South Wales, Australia

Geographic Context:

• Sydney is the largest city in Australia and the capital of New South Wales
• Known for its vibrant culture, beautiful harbor, and iconic landmarks such as the Sydney Opera House and Sydney Harbour Bridge
• Offers a high quality of life with a mild climate, excellent education, and healthcare systems

Work Schedule: Full-time, with approximately 25% travel

ASSUMPTION: The role requires a significant amount of travel, so candidates should be comfortable with this requirement. The role also offers the opportunity to work in a dynamic, international environment.

💼 Interview & Application Insights

Typical Process:

• Online application
• Phone or video screen
• In-person or video interview with the hiring manager
• Final round interview with the marketing team

Key Assessment Areas:

• Marketing expertise and experience
• Event management skills
• Budget management and financial acumen
• Collaboration and communication skills
• Problem-solving and analytical skills
• Cultural fit and alignment with company values

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills
• Be prepared to discuss your experience with marketing enterprise solutions to the CPG industry
• Showcase your ability to manage multiple projects and meet assigned deadlines and targets in a fast-paced environment
• Demonstrate your strong interpersonal communication and collaboration skills
• Be ready to discuss your experience working with vendors and managing budgets

ATS Keywords: Event Management, Marketing Campaigns, CRM, Logistics, Budget Management, Cross-Functional Collaboration, Data Management, Digital Marketing, Content Creation, Lead Generation, Communication, PR Support, Problem Solving, Interpersonal Skills, Self-Motivated, Detail-Oriented

ASSUMPTION: The company uses an Applicant Tracking System (ATS) to manage job applications, so including relevant keywords in your resume can help your application stand out.

🛠️ Tools & Technologies

• CRM (e.g., Salesforce, Pardot)
• Marketing automation tools (e.g., Pardot)
• Event management tools (e.g., Cvent, Eventbrite)
• Budget management tools (e.g., Microsoft Excel, Google Sheets)
• Content creation tools (e.g., Microsoft Office, Google Workspace)
• Digital marketing tools (e.g., Google Analytics, Hootsuite, Buffer)

ASSUMPTION: The specific tools and technologies required for this role may vary depending on the company's internal systems and processes.

👔 Cultural Fit Considerations

Company Values:

• Innovation
• Collaboration
• Customer-centricity
• Integrity
• Accountability
• Continuous learning

Work Style:

• Dynamic and fast-paced
• International and multicultural
• Focused on results and ROI
• Data-driven and analytical
• Collaborative and team-oriented

Self-Assessment Questions:

• Do you thrive in a dynamic, fast-paced environment?
• Are you comfortable working with a diverse, international team?
• Do you have strong interpersonal communication and collaboration skills?
• Are you able to manage multiple projects and meet assigned deadlines and targets?
• Do you have experience working with vendors and managing budgets?

ASSUMPTION: Candidates who are self-motivated, detail-oriented, and able to manage multiple projects in a fast-paced environment will be particularly well-suited to this role.

⚠️ Potential Challenges

• The role requires a significant amount of travel, which may not be suitable for candidates who prefer a more sedentary work arrangement
• The role involves managing budgets, which requires strong financial acumen and attention to detail
• The role requires strong interpersonal communication and collaboration skills, as well as the ability to negotiate
• The role involves working with a tight-knit, highly energetic marketing team, which may not be suitable for candidates who prefer a more laid-back work environment

ASSUMPTION: While the role offers numerous opportunities for career development and advancement, it also presents several challenges that candidates should be aware of before applying.

📈 Similar Roles Comparison

• Field Marketing Manager vs. Event Manager: Field Marketing Managers are responsible for developing and executing marketing campaigns and events, while Event Managers focus solely on event planning and logistics. Field Marketing Managers may have more strategic responsibilities and may work more closely with sales and regional partners.
• Field Marketing Manager vs. Marketing Manager: Field Marketing Managers may have more specialized responsibilities focused on specific markets or regions, while Marketing Managers may have broader responsibilities for overall marketing strategy and execution. Field Marketing Managers may also have more experience in event management and logistics.
• Career path: Field Marketing Managers may have more opportunities for career growth as the company continues to expand into new markets and industries. They may also have more opportunities to gain experience in multiple industries and markets.

ASSUMPTION: The specific responsibilities and career paths for Field Marketing Managers may vary depending on the company's size, industry, and growth trajectory.

📝 Sample Projects

• Developing and executing a marketing campaign to launch a new product line in the fashion industry
• Planning and coordinating a trade show or conference for the outdoor industry
• Managing a regional marketing partner to generate leads and nurture prospects in the food & beverage industry

ASSUMPTION: The specific projects that Field Marketing Managers may work on will vary depending on the company's industry, target markets, and growth strategy.

❓ Key Questions to Ask During Interview

• Can you describe the company's growth plans and how this role fits into that strategy?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does the marketing team collaborate with other departments, such as sales and product management?
• What are the most challenging aspects of this role, and how can I best prepare for them?
• What opportunities are there for career growth and development within the company?

ASSUMPTION: Asking thoughtful, insightful questions during the interview process can help you better understand the role, the company, and your potential fit within the organization.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills, including your experience with marketing enterprise solutions to the CPG industry, your ability to manage multiple projects in a fast-paced environment, and your strong interpersonal communication and collaboration skills
• Prepare for your interview by researching the company, its industry, and its competitors, as well as the specific challenges and opportunities presented by the role
• Follow up with the hiring manager after your interview to express your interest in the position and reiterate your qualifications
• If you are offered the position, consider negotiating your salary and benefits package to ensure that it meets your expectations and aligns with industry standards

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.