Field Marketing Manager

📌 Core Information

🔹 Job Title: Field Marketing Manager

🔹 Company: Fooda

🔹 Location: San Francisco, California, United States

🔹 Job Type: Full-Time

🔹 Category: Food and Beverage Services

🔹 Date Posted: June 12, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: Remote OK (up to 50% travel)

🚀 Job Overview

Key aspects of this role include:

• Leading multi-channel marketing programs for Fooda's Cafeteria Replacement product
• Managing event logistics and ensuring flawless execution
• Building and maintaining relationships with key stakeholders
• Speaking to multiple levels within internal and external organizations
• Representing a "big picture" business-oriented view of program development

ASSUMPTION: This role requires a strategic mindset, strong project management skills, and the ability to work effectively with various teams and stakeholders.

📋 Key Responsibilities

✅ Lead the design and implementation of multi-channel marketing programs aligning to events, brand campaigns, and location needs

✅ Source small wares, signage, and uniforms, and establish, communicate, and maintain standards throughout the business

✅ Develop marketing and promotional plans and new strategies and tactics for promoting existing or new locations to enhance sales and customer satisfaction

✅ Coordinate with Fooda's marketing team for all social media posts, ensuring all content is aligned with company-wide branding

✅ Build relationships with clients, company department heads, as well as subgroups and community groups

✅ Plan, manage, and guide weekly and monthly seasonal marketing efforts pertaining to Fooda's Cafeteria Replacement Business across multiple markets

✅ Utilize business analysis and data-driven insights to track, analyze, and present results from marketing program implementation and report regularly on progress pertaining to company and department goals

✅ Ensure consistency in all enterprise messaging and branding across multiple locations across the United States

✅ Manage all event logistics, ensuring flawless execution by liaison with event venues pertaining to all event details

✅ Speak to multiple levels within internal and external organizations by representing a "big picture" business-oriented view of the development of programs

ASSUMPTION: This role involves a mix of strategic planning, tactical execution, and relationship management, requiring strong organizational skills and the ability to work effectively in a fast-paced environment.

🎯 Required Qualifications

Education: Bachelor's Degree and/or an MBA Degree

Experience: At least two years of experience in executing programs and events to create brand awareness

Required Skills:

• Proficient in Microsoft Office Suite, social media platforms, and analytics tools
• Proficient in Adobe Suite and/or Figma
• Ability to think creatively and strategically while staying detail-oriented
• Strong project management, time management, and execution skills
• Strong organizational skills with a strong sense of time management
• Proven success in managing field marketing programs and forming and maintaining relationships with key stakeholders
• Exceptional organizational skills and comfort working in different working environments
• Reliable and a positive self-starter

Preferred Skills:

• Experience in the food and beverage industry
• Fluency in additional languages

ASSUMPTION: Candidates should have a strong background in marketing, excellent communication skills, and the ability to thrive in a dynamic, fast-paced environment.

💰 Compensation & Benefits

Salary Range: $80,000 - $90,000 per year

Benefits:

• Competitive market salary and stock options, based on experience
• Comprehensive health, dental, and vision plans
• 401k retirement plan with company match
• Paid maternity and parental leave benefits
• Flexible spending accounts
• Company-issued laptop
• Daily subsidized lunch program
• A fulfilling, challenging adventure of a work experience

Working Hours: Full-time (40 hours per week)

ASSUMPTION: The salary range provided is based on industry standards for similar roles and experience levels. Benefits are competitive and designed to support employees' overall well-being.

📌 Applicant Insights

🔍 Company Context

Industry: Food and Beverage Services - Fooda specializes in providing workplace food programs that employees love and look forward to every day. They partner with local restaurants to deliver authentic meals within steps of employees' desks.

Company Size: 201-500 employees - Fooda is a mid-sized company with a significant presence in multiple markets. This size allows for ample growth opportunities and a diverse range of experiences for employees.

Founded: 2011 - Fooda was founded in Chicago and has since expanded to over 20 markets across the United States.

Company Description:

• Fooda is a workplace food program people love and look forward to every day.
• They scour the streets for the best food trucks, trendy restaurants, and hidden-gem mom and pops.
• Making the connection between them and people who appreciate their food is their passion.

Company Specialties:

• Office Lunches
• Office Catering
• Corporate Catering
• Corporate Event Catering
• Office Morale
• Increased Productivity
• Community
• Quality Food
• Variety
• Recruit
• Employer Paid Lunch
• Lunch Delivery
• Staffed Catering
• Lunch Program
• Cafeteria
• and Reduced Overhead

Company Website: www.fooda.com

ASSUMPTION: Fooda's focus on local, authentic food and exceptional customer service sets it apart in the food and beverage industry. Their commitment to quality and variety in their offerings has driven their success and expansion.

📊 Role Analysis

Career Level: Mid-level - This role is suitable for candidates with 2-5 years of experience in marketing, event planning, or a related field. It offers opportunities for growth and career advancement within the company.

Reporting Structure: The Field Marketing Manager reports directly to Fooda's VP of Cafeteria Operations and indirectly to the Vice President of Marketing and Communications. This structure ensures close collaboration with both marketing and operations teams.

Work Arrangement: Remote OK (up to 50% travel) - This role requires frequent travel to manage events and maintain relationships with key stakeholders. The remote work arrangement allows for flexibility and work-life balance.

Growth Opportunities:

• Advancement within the marketing department or other departments within the company
• Expanding the role's scope as the company grows and enters new markets
• Developing leadership skills and managing a team of marketing professionals

ASSUMPTION: Fooda's rapid growth and expansion present numerous opportunities for career advancement and professional development within the company.

🌍 Location & Work Environment

Office Type: Hybrid - While this role is remote OK, it may require occasional on-site work for meetings, events, or other business needs.

Office Location(s): San Francisco, California, United States - Fooda's San Francisco office is located in the heart of the city, providing easy access to public transportation and various amenities.

Geographic Context:

• San Francisco is a major tech hub with a diverse and vibrant culture
• The city offers numerous networking opportunities and professional development resources
• San Francisco has a high cost of living, which may impact compensation and benefits packages

Work Schedule: Full-time (40 hours per week) - The work schedule for this role is typical for a full-time position, with the possibility of occasional overtime or flexible hours to accommodate events and other business needs.

ASSUMPTION: San Francisco's dynamic business environment and diverse cultural scene make it an attractive location for professionals in various industries, including food and beverage services.

💼 Interview & Application Insights

Typical Process:

• Phone or video screen with the hiring manager
• In-depth behavioral and situational interviews with the marketing team
• Final interview with the VP of Cafeteria Operations and Vice President of Marketing and Communications
• Background check and reference check

Key Assessment Areas:

• Marketing strategy and planning
• Event planning and management
• Relationship building and stakeholder management
• Communication and presentation skills
• Problem-solving and analytical skills

Application Tips:

• Highlight relevant marketing experience and achievements in your resume and cover letter
• Demonstrate your understanding of Fooda's business model and target audience
• Prepare examples of successful marketing campaigns or events you've managed in the past
• Showcase your ability to think creatively and strategically while staying detail-oriented
• Be prepared to discuss your approach to managing multiple projects and stakeholders simultaneously

ATS Keywords: Marketing Strategy, Event Planning, Brand Awareness, Relationship Building, Project Management, Stakeholder Management, Data Analysis, Adobe Suite, Figma, Microsoft Office, Social Media, Analytics Tools

ASSUMPTION: Fooda's hiring process is designed to assess candidates' skills, experience, and cultural fit for the role and the company. They value candidates who can demonstrate a strong understanding of their business and a passion for their mission.

🛠️ Tools & Technologies

• Microsoft Office Suite
• Adobe Suite and/or Figma
• Social media platforms (e.g., Facebook, Instagram, Twitter)
• Analytics tools (e.g., Google Analytics, social media analytics platforms)
• Event planning and management software (e.g., Eventbrite, Cvent)
• Project management tools (e.g., Asana, Trello, Microsoft Project)

ASSUMPTION: Familiarity with these tools and technologies is essential for success in this role. Candidates should be comfortable learning and utilizing new tools as needed.

👔 Cultural Fit Considerations

Company Values:

• Quality and variety in food offerings
• Exceptional customer service
• Community engagement and partnerships
• Data-driven decision-making
• Continuous improvement and innovation

Work Style:

• Collaborative and team-oriented
• Fast-paced and dynamic
• Results-driven and accountable
• Adaptable and flexible
• Creative and strategic

Self-Assessment Questions:

• How do you align with Fooda's commitment to quality and variety in food offerings?
• Can you describe a time when you went above and beyond to provide exceptional customer service?
• How do you approach continuous improvement and innovation in your work?
• How do you balance creativity and strategic thinking with attention to detail and execution?
• Can you provide an example of a successful marketing campaign or event you've managed, and how you ensured it aligned with the company's overall branding and messaging?

ASSUMPTION: Fooda values candidates who share their commitment to quality, customer service, and continuous improvement. They look for employees who can thrive in a fast-paced, collaborative environment and contribute to their mission.

⚠️ Potential Challenges

• Managing multiple projects and stakeholders simultaneously may be challenging
• Balancing strategic planning with tactical execution requires strong organizational skills
• Occasional travel may be required, which can disrupt personal schedules and routines
• Working remotely may present unique challenges, such as maintaining productivity and work-life balance
• The fast-paced nature of the role may be stressful for some candidates

ASSUMPTION: These challenges can be mitigated by strong time management, effective communication, and a proactive approach to problem-solving. Candidates should be prepared to adapt to a dynamic work environment and manage their time effectively.

📈 Similar Roles Comparison

• Field Marketing Manager vs. Event Manager - Field Marketing Managers focus on strategic planning and relationship building, while Event Managers are more involved in tactical event execution. Both roles require strong project management and communication skills.
• Food and Beverage Services Industry - Fooda's unique business model sets it apart from traditional food and beverage service providers. Candidates should be familiar with the industry and understand Fooda's competitive advantages.
• Career Path - Field Marketing Managers can advance to senior marketing roles, such as Marketing Director or Vice President of Marketing. They may also transition into other leadership roles within the company, such as General Manager or Operations Manager.

ASSUMPTION: Candidates should research similar roles and industries to understand the unique aspects of Fooda's business model and the potential career paths available to them.

📝 Sample Projects

• Developing a marketing campaign to launch a new Fooda location, including branding, promotional materials, and event planning
• Managing a rebranding effort for an existing Fooda location, including updating signage, uniforms, and marketing materials
• Creating a customer referral program to incentivize employees to refer their colleagues to Fooda's services

ASSUMPTION: These sample projects demonstrate the strategic, creative, and tactical aspects of the Field Marketing Manager role. Candidates should be prepared to discuss their approach to similar projects and how they would ensure their success.

❓ Key Questions to Ask During Interview

• How does this role fit into Fooda's overall marketing strategy?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does Fooda support the professional development and growth of its marketing team members?
• What are the most challenging aspects of this role, and how can I best prepare to address them?
• How does Fooda measure the success of its marketing campaigns and events, and how can I contribute to improving these metrics?

ASSUMPTION: These questions demonstrate a candidate's interest in the role, the company, and their commitment to driving results. They also provide valuable insights into the role's requirements and the company's culture.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Customize your resume and cover letter to highlight relevant marketing experience and achievements
• Prepare examples of successful marketing campaigns or events you've managed in the past
• Research Fooda's business model and target audience to demonstrate your understanding of their mission
• Follow up with the hiring manager one week after submitting your application to express your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.