📌 Core Information
🔹 Job Title: Area Marketing Director
🔹 Company: Altice USA
🔹 Location: Greenville, North Carolina
🔹 Job Type: Full-time, On-site
🔹 Category: Marketing
🔹 Date Posted: May 27, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing and executing marketing strategies to drive local sales growth and minimize churn
- Collaborating with cross-functional teams to achieve business performance goals
- Leveraging data to understand market trends and develop targeted campaigns
- Managing marketing budgets and measuring return on investment
- Strengthening community and customer relationships through local events and sponsorships
ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and the ability to work effectively in a matrixed organization.
📋 Key Responsibilities
✅ Developing and implementing marketing strategies to drive local market share growth
✅ Leveraging data to understand market trends and develop acquisition, base, and retention strategies
✅ Creating hyper-local campaigns to effectively position Optimum in served communities
✅ Supporting the Area VP GM with forecasting and diagnosing consumer growth trends
✅ Developing and strengthening community and customer relationships through sponsorships and events
✅ Partnering with cross-functional teams to achieve business performance goals and ensure alignment with brand standards
✅ Overseeing marketing budgets and measuring success and return on tactics
ASSUMPTION: This role requires a high level of autonomy and the ability to balance strategic thinking with tactical execution.
🎯 Required Qualifications
Education: Bachelor's degree in marketing, communications, advertising, or equivalent experience
Experience: 5-7 years of marketing/advertising agency experience, with a strong preference for telecommunications or media/entertainment industry experience
Required Skills:
- Proven success in driving business performance through marketing strategies
- Strong business acumen, analytical ability, and relationship-building skills
- Excellent verbal and written communication skills
- Ability to navigate a matrixed organization and drive results
- Ability to excel in a highly pressured environment
Preferred Skills:
- Experience with data analysis tools and marketing automation platforms
- Fluency in Spanish (or other relevant languages) for targeted markets
ASSUMPTION: Candidates with experience in market research, consumer insights, or data analysis may have an advantage in this role.
💰 Compensation & Benefits
Salary Range: $120,000 - $160,000 per year (based on industry standards for a marketing director role with 5-7 years of experience in the telecommunications industry)
Benefits:
- Health, dental, and vision insurance
- 401(k) plan with company match
- Paid time off (vacation, sick, and holidays)
- Employee discounts on Optimum services
- Tuition reimbursement and professional development opportunities
Working Hours: Full-time, typically Monday-Friday, with some flexibility for meetings and events
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Altice USA operates in the telecommunications industry, providing internet, TV, and mobile services to residential and business customers across the United States.
Company Size: Altice USA is a mid-sized company with approximately 7,700 employees, providing a supportive and collaborative work environment.
Founded: Altice USA was founded in 2015, following the acquisition of Cablevision by Altice NV.
Company Description:
- Altice USA is committed to connecting people and transforming how they experience the world through innovative services and cutting-edge technology.
- The company is dedicated to bridging the digital divide and supporting education and emergency response efforts in local communities.
- Altice USA fosters a culture of inclusion, innovation, and impact, where every voice matters, and every team member has the opportunity to grow, lead, and make a difference.
Company Specialties:
- Optimum Fiber Internet, TV, and Mobile services
- Next-gen technology and connectivity solutions
- Community engagement and support initiatives
Company Website: http://www.optimum.com
ASSUMPTION: Altice USA is focused on growth and innovation, providing opportunities for employees to develop and advance their careers.
📊 Role Analysis
Career Level: This role is a mid-level management position, reporting directly to the Area VP General Manager.
Reporting Structure: The Area Marketing Director will oversee marketing activities within their respective region and collaborate with various cross-functional teams, including sales, customer care, and technical operations.
Work Arrangement: This role is on-site, with a focus on local market engagement and community involvement. Some flexibility may be available for remote work, depending on the specific needs of the role and the employee's performance.
Growth Opportunities:
- Potential advancement to a regional or national marketing leadership role
- Expansion of responsibilities based on performance and business needs
- Opportunities to work on special projects and initiatives
ASSUMPTION: This role offers a unique opportunity to help build out a new team structure and drive business growth in a dynamic and evolving industry.
🌍 Location & Work Environment
Office Type: Altice USA's Greenville office is a modern, collaborative workspace designed to foster creativity and productivity.
Office Location(s): 1 Court Sq, Queens, NY 11101
Geographic Context:
- Greenville, North Carolina, is located in the eastern part of the state, approximately 80 miles east of Raleigh and 30 miles west of the Atlantic coast.
- The area offers a mix of urban and rural environments, with a population of around 92,000 people.
- Greenville is home to East Carolina University and several major healthcare facilities, providing a diverse and growing economy.
Work Schedule: The work schedule for this role is typically Monday-Friday, with some flexibility for meetings and events. Occasional weekend or evening work may be required to support local events and community engagement initiatives.
ASSUMPTION: The Greenville office provides a supportive and engaging work environment, with opportunities for collaboration and professional development.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with a member of the HR team
- In-depth behavioral interview with the hiring manager and/or other team members
- Case study or presentation to assess strategic thinking and problem-solving skills
- Final interview with the Area VP General Manager or another senior leader
Key Assessment Areas:
- Strategic thinking and problem-solving
- Data analysis and interpretation
- Communication and presentation skills
- Cross-functional collaboration and stakeholder management
- Adaptability and resilience in a fast-paced environment
Application Tips:
- Tailor your resume and cover letter to highlight your marketing experience, strategic thinking, and data-driven approach to problem-solving.
- Prepare examples of successful marketing campaigns you've led or contributed to, focusing on their impact on business performance.
- Research Altice USA and the telecommunications industry to demonstrate your understanding of the business and its competitive landscape.
ATS Keywords: Marketing strategy, local market growth, data analysis, cross-functional collaboration, brand standards, community engagement, budget management, consumer growth trends
ASSUMPTION: The interview process for this role may include assessments of both technical skills and cultural fit, with a focus on the candidate's ability to thrive in a matrixed organization.
🛠️ Tools & Technologies
- Marketing automation platforms (e.g., Marketo, HubSpot)
- Data analysis tools (e.g., Tableau, Power BI)
- Project management tools (e.g., Asana, Trello)
- Microsoft Office Suite (Word, Excel, PowerPoint)
ASSUMPTION: Candidates with experience using relevant marketing and data analysis tools may have an advantage in this role.
👔 Cultural Fit Considerations
Company Values:
- Be the Difference: Make a positive impact on customers, colleagues, and communities
- Innovate with Purpose: Drive progress through creativity and continuous learning
- Collaborate to Win: Work together to achieve common goals and exceed expectations
Work Style:
- Strategic and data-driven approach to decision-making
- Collaborative and inclusive team environment
- Adaptable and resilient in a fast-paced, evolving industry
Self-Assessment Questions:
- How have you demonstrated the value of "Be the Difference" in your previous roles?
- Can you provide an example of a time when you drove innovation and progress through a creative approach to a marketing challenge?
- How do you effectively collaborate with cross-functional teams to achieve common goals, and how have you handled conflicts or differing opinions in the past?
ASSUMPTION: Candidates who align with Altice USA's core values and work style will be most successful in this role.
⚠️ Potential Challenges
- Navigating a highly matrixed organization and building effective relationships with cross-functional teams
- Balancing strategic thinking with tactical execution in a fast-paced environment
- Adapting to changes in the telecommunications industry and responding to competitive pressures
- Managing marketing budgets and ensuring a strong return on investment for marketing activities
ASSUMPTION: Candidates who are adaptable, resilient, and effective communicators will be best equipped to overcome these challenges.
📈 Similar Roles Comparison
- Compared to marketing director roles in other industries, this role places a greater emphasis on data analysis and consumer insights to drive marketing strategies.
- In the telecommunications industry, this role may have more exposure to competitive dynamics and regulatory considerations than similar roles in other sectors.
- Career progression in this role may involve expanding responsibilities, taking on special projects, or moving into a regional or national marketing leadership role.
ASSUMPTION: Candidates with experience in the telecommunications industry or a related field may have an advantage in this role.
📝 Sample Projects
- Developing a targeted marketing campaign to drive customer acquisition in a specific geographic market
- Analyzing consumer growth trends to identify opportunities for base and retention strategies
- Managing a marketing budget to maximize return on investment and achieve business performance goals
ASSUMPTION: These sample projects are intended to illustrate the types of responsibilities and challenges the Area Marketing Director may face in this role.
❓ Key Questions to Ask During Interview
- How does this role fit into the overall marketing strategy for Altice USA, and how will my work contribute to the company's growth and success?
- Can you describe the team structure and dynamics within the marketing department, and how will this role collaborate with other teams and functions?
- How does Altice USA support the professional development and growth of its employees, particularly in marketing roles?
- What are the most significant challenges facing the telecommunications industry, and how can this role help address them?
- How does Altice USA engage with and support the communities it serves, and how can this role contribute to those efforts?
ASSUMPTION: These questions are designed to help candidates better understand the role, the company, and the industry, and to demonstrate their interest in and enthusiasm for the position.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your marketing experience, strategic thinking, and data-driven approach to problem-solving.
- Prepare examples of successful marketing campaigns you've led or contributed to, focusing on their impact on business performance.
- Research Altice USA and the telecommunications industry to demonstrate your understanding of the business and its competitive landscape.
- Follow up with the hiring manager or HR representative one week after submitting your application to confirm receipt and reiterate your interest in the role.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
