Field Marketing Manager

Sonrava Health

Full-time

On-site

Orange, California, United States

📍 Field Marketing

📌 Core Information

🔹 Job Title: Field Marketing Manager

🔹 Company: Sonrava Health

🔹 Location: Orange, California, United States

🔹 Job Type: Full-Time

🔹 Category: Healthcare

🔹 Date Posted: July 18, 2025

🔹 Experience Level: Intermediate (2-5 years)

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

Strategic planning and execution of field marketing efforts within a designated region
Developing detailed and strategic plans to support regional growth goals and practice performance
Designing and implementing local marketing strategies to drive patient growth
Collaborating closely with practice managers to build territory-specific patient acquisition strategies
Planning and executing events such as community health fairs, school dental screening events, and professional networking events

ASSUMPTION: This role requires a high level of autonomy and strategic thinking, with a strong focus on driving patient acquisition and revenue growth.

📋 Key Responsibilities

✅ Strategic Planning & Execution: Take full ownership of field marketing efforts within your assigned region, developing detailed and strategic plans to support regional growth goals and practice performance. Design and implement local marketing strategies to drive patient growth aligned with network objectives. Design and implement account-based marketing (ABM) strategies for priority practice locations and high-value patient segments.

✅ Campaign Management & Community Engagement: Foster relationships with local businesses, healthcare providers, and community organizations to enhance brand presence, plan events and partnerships, and drive referrals. Build relationships with local medical associations, health publications, and community partners to expand presence and secure speaking/editorial opportunities.

✅ Event Planning & Execution: Plan and execute events such as community health fairs, school dental screening events, and professional networking events that enhance visibility and drive patient engagement. Manage vendor relationships and coordinate with local healthcare events, demonstrating strong project management skills and attention to detail.

✅ Sales & Practice Support: Make suggestions for region-specific promotional materials and campaigns that resonate with local patient demographics and preferences.

✅ Analysis & Optimization: Measure and report on campaign effectiveness, lead quality, and event ROI to both regional and executive audiences. Manage the local marketing budget and analyze campaign performance to maximize ROI and meet KPIs.

✅ Cross-functional Collaboration: Work with the broader marketing team to ensure branding consistency, message alignment, and optimal use of central assets. Contribute to building scalable processes, templates, and frameworks that will define the future of the Field Marketing organization.

ASSUMPTION: This role requires a high degree of independence and the ability to manage multiple projects simultaneously. Strong analytical skills and attention to detail are essential for success.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communications, Healthcare Administration, or related field

Experience: 3-5 years of experience in field marketing, healthcare marketing, or related role

Required Skills:

Strong understanding of healthcare regulations and patient privacy requirements
Experience with event planning and community engagement
Proficiency in analytics platforms
Excellent project management and organizational skills
Strong communication and relationship-building abilities
Experience with budget management and vendor coordination

Preferred Skills:

Knowledge of dental/medical practice operations

ASSUMPTION: Candidates with experience in healthcare marketing or a related field will have a strong understanding of the unique challenges and regulations within the industry.

💰 Compensation & Benefits

Salary Range: $65,000 - $80,000 per year (based on industry standards for a Field Marketing Manager with 2-5 years of experience in the healthcare industry)

Benefits:

Health, dental, and vision insurance
401(k) retirement plan with company match
Paid time off (vacation, sick, and holidays)
Employee assistance program
Tuition reimbursement

Working Hours: Full-time, typically Monday-Friday, 9:00 AM - 5:00 PM, with some flexibility for event planning and execution

ASSUMPTION: The salary range provided is an estimate based on industry standards for a Field Marketing Manager with the required experience level. Actual compensation may vary based on factors such as performance, skills, and market conditions.

📌 Applicant Insights

🔍 Company Context

Industry: Sonrava Health is a leading provider of dental services, focusing on accessible and affordable oral healthcare. They operate in multiple states and serve a diverse patient population.

Company Size: Sonrava Health is a mid-sized company with approximately 2,000 employees, providing a supportive and collaborative work environment.

Founded: Sonrava Health was founded in 1903, making it one of the oldest and most established dental providers in the United States.

Company Description:

Sonrava Health is committed to providing high-quality, affordable dental care to patients of all ages
The company offers a wide range of dental services, including general dentistry, orthodontics, oral surgery, pediatric dentistry, periodontics, and endodontics
Sonrava Health is dedicated to ensuring that all services are backed by a unique quality assurance system that electronically monitors all patient visits, treatments, and clinical performance to enable high-quality care

Company Specialties:

General dentistry
Orthodontics
Oral surgery
Pediatric dentistry
Periodontics
Endodontics

Company Website: https://www.westerndental.com/en-us/

ASSUMPTION: Sonrava Health's commitment to accessible and affordable oral healthcare makes it an attractive option for candidates seeking to make a positive impact on patients' lives.

📊 Role Analysis

Career Level: This role is an intermediate-level position, requiring 3-5 years of experience in field marketing or a related field. It offers opportunities for growth and advancement within the company.

Reporting Structure: The Field Marketing Manager will report directly to the Director of Field Marketing and collaborate closely with practice managers, clinical stakeholders, and the broader marketing team.

Work Arrangement: This role is on-site, with a flexible work arrangement that allows for remote work when necessary for event planning and execution.

Growth Opportunities:

As the field marketing function grows, there may be opportunities for the incumbent to take on additional responsibilities or move into a management role
Sonrava Health offers tuition reimbursement, providing opportunities for professional development and career advancement
The company's commitment to promoting from within may present additional growth opportunities

ASSUMPTION: This role offers a unique opportunity for candidates to grow both personally and professionally, with a clear path for career advancement within the company.

🌍 Location & Work Environment

Office Type: The primary office for this role is located in Orange, California, with opportunities for remote work when necessary.

Office Location(s): 530 S. Main St, Orange, CA 92868, US

Geographic Context:

Orange, California, is located in Orange County, approximately 30 miles southeast of Los Angeles
The area offers a diverse range of cultural attractions, recreational activities, and a mild Mediterranean climate
Orange County is home to a large and diverse population, providing ample opportunities for community engagement and event planning

Work Schedule: The work schedule for this role is typically Monday-Friday, 9:00 AM - 5:00 PM, with some flexibility for event planning and execution. The role may require occasional work on evenings and weekends for events and community engagement activities.

ASSUMPTION: The location and work environment for this role provide a unique opportunity for candidates to engage with the local community and make a positive impact on patients' lives.

💼 Interview & Application Insights

Typical Process:

Phone or video screen with the hiring manager to discuss qualifications and fit for the role
In-person or virtual interview with the Director of Field Marketing and other members of the marketing team
Final interview with the Vice President of Marketing or another senior leader

Key Assessment Areas:

Strategic thinking and planning skills
Event planning and execution experience
Community engagement and relationship-building abilities
Analytical skills and data-driven decision-making
Cross-functional collaboration and communication skills

Application Tips:

Highlight relevant experience in field marketing, healthcare marketing, or a related role
Demonstrate a strong understanding of healthcare regulations and patient privacy requirements
Showcase event planning and community engagement experience, with specific examples of successful events and their impact
Tailor your resume and cover letter to emphasize skills and experiences relevant to the key responsibilities and required qualifications of the role

ATS Keywords: Field Marketing, Healthcare Marketing, Event Planning, Community Engagement, Strategic Planning, Campaign Management, Patient Acquisition, Dental Practice Operations, Budget Management, Vendor Coordination, Healthcare Regulations, Analytics Platforms

ASSUMPTION: The interview process for this role will focus on assessing the candidate's strategic thinking, planning, and execution skills, as well as their ability to build relationships and engage with the local community.

🛠️ Tools & Technologies

Analytics platforms (e.g., Google Analytics, Tableau)
Event planning and management software (e.g., Eventbrite, Cvent)
Marketing automation and CRM tools (e.g., HubSpot, Salesforce)
Project management software (e.g., Asana, Trello)
Microsoft Office Suite (Word, Excel, PowerPoint)

ASSUMPTION: The tools and technologies required for this role are standard for field marketing and healthcare marketing professionals. Proficiency in these tools is essential for success in the role.

👔 Cultural Fit Considerations

Company Values:

Patient-centered care
Integrity and ethical behavior
Collaboration and teamwork
Continuous learning and improvement
Diversity, equity, and inclusion

Work Style:

Results-driven and focused on achieving KPIs
Collaborative and team-oriented, with a strong focus on cross-functional collaboration
Adaptable and able to manage multiple projects simultaneously
Data-driven and analytical, with a strong focus on continuous improvement

Self-Assessment Questions:

Do you have a strong commitment to patient-centered care and a passion for improving patients' lives?
Are you able to work collaboratively with a diverse range of stakeholders, including practice managers, clinical stakeholders, and community partners?
Do you have a results-driven mindset and a strong focus on achieving KPIs?
Are you adaptable and able to manage multiple projects simultaneously, with a strong attention to detail?
Do you have a strong commitment to continuous learning and improvement, with a focus on data-driven decision-making?

ASSUMPTION: Sonrava Health's commitment to patient-centered care, collaboration, and continuous improvement makes it an attractive option for candidates seeking a supportive and engaging work environment.

⚠️ Potential Challenges

Managing multiple projects simultaneously, with a high degree of autonomy and independence
Balancing the strategic planning and execution of field marketing efforts with the day-to-day management of events and community engagement activities
Navigating the unique regulations and requirements of the healthcare industry
Building and maintaining strong relationships with a diverse range of stakeholders, including practice managers, clinical stakeholders, and community partners

ASSUMPTION: The potential challenges associated with this role require a high degree of adaptability, strong project management skills, and a strong commitment to continuous learning and improvement.

📈 Similar Roles Comparison

This role is unique in its focus on strategic planning and execution within a designated region, with a high degree of autonomy and independence
Compared to other field marketing roles, this position offers a greater emphasis on event planning and community engagement, with a strong focus on driving patient acquisition and revenue growth
Career paths for this role may include advancement to a management position within the field marketing function or a transition to a related role within the company, such as practice management or clinical operations

ASSUMPTION: This role offers a unique opportunity for candidates to grow both personally and professionally, with a clear path for career advancement within the company.

📝 Sample Projects

Planning and executing a community health fair that attracts over 500 attendees and generates over 100 new patient leads
Developing a tailored go-to-market strategy for a priority practice location that drives a 20% increase in patient acquisition within the first six months
Securing a speaking engagement at a local medical association meeting that enhances the company's brand presence and drives referrals from healthcare providers

ASSUMPTION: These sample projects demonstrate the strategic planning, execution, and community engagement skills required for success in this role.

❓ Key Questions to Ask During Interview

Can you describe the typical workflow for planning and executing events, and how this role will collaborate with practice managers and clinical stakeholders?
How does Sonrava Health support the professional development and growth of its field marketing team members?
Can you provide examples of how Sonrava Health has successfully engaged with the local community to drive patient acquisition and revenue growth?
How does Sonrava Health measure the success of its field marketing efforts, and what key performance indicators (KPIs) are most important for this role?
What opportunities exist for growth and advancement within the field marketing function or related roles within the company?

ASSUMPTION: These key questions will help candidates better understand the role, the company culture, and the opportunities for professional growth and development.

📌 Next Steps for Applicants

To apply for this position:

Submit your application through the following link: https://careers-sonrava.icims.com/jobs/21932/field-marketing-manager/job
Tailor your resume and cover letter to highlight relevant experience in field marketing, healthcare marketing, or a related role, with a focus on strategic planning, event planning, and community engagement
Prepare for your interview by researching Sonrava Health's commitment to patient-centered care, collaboration, and continuous improvement
Follow up with the hiring manager one week after submitting your application to express your interest in the role and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.

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