📌 Core Information
🔹 Job Title: Field Marketing Manager
🔹 Company: Veza Technologies, Inc.
🔹 Location: Remote (Open to anywhere in the United States/Canada)
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: April 15, 2025
🔹 Experience Level: 6+ years of high-tech field marketing experience
🔹 Remote Status: Remote (WFH)
🚀 Job Overview
Key aspects of this role include:
- Partnering with sales and marketing leadership to craft and execute regional marketing strategies
- Managing event logistics and ensuring alignment with global marketing initiatives
- Tracking, measuring, and reporting on key metrics across programs
- Customizing programs based on market trends and understanding regional needs
- Collaborating with cross-functional teams to deliver successful marketing campaigns
ASSUMPTION: This role requires a high level of autonomy and strategic thinking, with a focus on driving sales pipeline growth through targeted marketing efforts.
📋 Key Responsibilities
✅ Partner with sales and marketing leadership to craft and execute regional marketing strategies
✅ Research, recommend, and execute targeted regional marketing plans that can drive awareness and generate sales pipeline
✅ Source and prioritize investments in events, campaigns, and other marketing programs
✅ Manage event logistics from planning through follow-up
✅ Ensure alignment with global marketing programs and initiatives
✅ Track, measure, and report on key metrics across programs
✅ Understand market trends in the region and customize programs as needed
✅ Collaborate with peers across channels, including product marketing, digital media, press, and analyst relations
ASSUMPTION: This role requires a strong understanding of demand generation, exceptional communication skills, and the ability to work effectively with cross-functional teams.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
Experience: 6+ years of high-tech field marketing experience for B2B, SaaS, or cybersecurity companies
Required Skills:
- Proven success delivering, accelerating, and expanding sales pipeline via field marketing
- Strong understanding of demand generation with measurable results developing programs to drive ROI
- Exceptional written, verbal, and organizational skills
- Low ego, high intellectual curiosity
Preferred Skills:
- Experience with security or identity industries
- MBA degree
ASSUMPTION: Candidates with experience in the security or identity industries may have a better understanding of the target market and be able to hit the ground running.
💰 Compensation & Benefits
Salary Range: $120,000 - $160,000 per year (Based on experience and location)
Benefits:
- Equity
- Competitive benefits package
Working Hours: Full-time (40 hours per week)
ASSUMPTION: The salary range is estimated based on industry standards for field marketing managers with similar experience levels in the United States and Canada.
📌 Applicant Insights
🔍 Company Context
Industry: Veza is a technology company specializing in identity security, helping organizations secure access across the enterprise.
Company Size: Veza has 51-200 employees, providing a mid-sized company environment where applicants can have a significant impact.
Founded: Veza was founded in 2020, making it a relatively new company with a strong focus on growth and innovation.
Company Description:
- Veza is the identity security company, helping organizations secure access across the enterprise.
- Veza's Access Platform goes beyond identity governance and administration (IGA) tools to visualize, monitor, and control entitlements.
- Global enterprises trust Veza to manage identity security use cases, including privileged access monitoring, non-human identity (NHI) security, access entitlement management, data system access security, SaaS access security, IAM hygiene, identity security posture management (ISPM), and next-generation IGA.
Company Specialties:
- Authorization
- Cloud Security
- Identity Security
- Access Governance
- Privileged Access
- IGA, PAM, and IAM
Company Website: veza.com
ASSUMPTION: Veza's focus on identity security and access governance makes it an attractive option for candidates interested in the cybersecurity industry.
📊 Role Analysis
Career Level: This role is suitable for experienced marketing professionals looking to advance their careers in field marketing.
Reporting Structure: The Field Marketing Manager will report directly to the VP of Marketing and work closely with sales and marketing leadership.
Work Arrangement: This role is remote, with the expectation of working standard business hours in the applicant's respective time zone.
Growth Opportunities:
- As Veza continues to grow, there may be opportunities for the Field Marketing Manager to take on additional responsibilities or move into a leadership role.
- Veza's focus on innovation and cutting-edge technology provides ample opportunities for professional development.
ASSUMPTION: Given Veza's rapid growth and focus on innovation, there are likely to be numerous opportunities for career advancement within the company.
🌍 Location & Work Environment
Office Type: Remote (WFH)
Office Location(s): Open to anywhere in the United States/Canada
Geographic Context:
- The United States and Canada offer a diverse range of cultural and professional environments, allowing applicants to choose a location that best suits their personal and professional needs.
- Veza's remote work arrangement provides flexibility and the opportunity to work from home or a co-working space.
Work Schedule: Full-time (40 hours per week) with standard business hours in the applicant's respective time zone
ASSUMPTION: Applicants should consider the time zone differences and potential overlap with team members in other regions when applying for this remote position.
💼 Interview & Application Insights
Typical Process:
- Initial phone or video screen with the HR team
- Interview with the VP of Marketing
- Interview with cross-functional team members
- Final interview with the CEO
Key Assessment Areas:
- Strategic thinking and planning
- Communication and presentation skills
- Understanding of demand generation and field marketing
- Cultural fit and alignment with company values
Application Tips:
- Tailor your resume and cover letter to highlight your relevant field marketing experience and achievements.
- Be prepared to discuss your understanding of the cybersecurity industry and how your skills and experience align with Veza's mission and values.
- Research Veza's competitors and be ready to discuss how your marketing strategies can help differentiate Veza in the market.
ATS Keywords: Field Marketing, B2B, SaaS, Cybersecurity, Demand Generation, Event Management, Market Research, Sales Pipeline, Collaboration, Metrics Tracking, Organizational Skills, Written Communication, Verbal Communication, Intellectual Curiosity, Program Customization
ASSUMPTION: Applicants should focus on demonstrating their strategic thinking, communication skills, and understanding of demand generation and field marketing in their application materials and interviews.
🛠️ Tools & Technologies
- Marketo
- Salesforce
- Eventbrite
- Google Workspace (Gmail, Google Docs, Google Sheets)
ASSUMPTION: Familiarity with these tools is not required but may be helpful for applicants with relevant experience.
👔 Cultural Fit Considerations
Company Values:
- Ownership Mindset
- Act with Integrity
- Guardians of our Customers
- Opinionated Humility
- Build Trust, Earn Trust
Work Style:
- Autonomous and self-driven
- Collaborative and team-oriented
- Results-focused and data-driven
Self-Assessment Questions:
- Do you have a proven track record of driving sales pipeline growth through targeted field marketing efforts?
- Are you comfortable working autonomously and managing multiple projects simultaneously?
- Do you thrive in a fast-paced, dynamic environment and enjoy working with cross-functional teams?
ASSUMPTION: Applicants should carefully consider how their work style and values align with Veza's company culture and values before applying for this position.
⚠️ Potential Challenges
- The remote work arrangement may present challenges in terms of communication and collaboration with team members in different time zones.
- The fast-paced, dynamic environment at Veza may require applicants to be adaptable and comfortable with change.
- The competitive nature of the cybersecurity industry may present challenges in terms of standing out and driving results.
- The need to customize marketing programs based on market trends and regional needs may require applicants to be flexible and proactive in their approach.
ASSUMPTION: Applicants should carefully consider these potential challenges and assess their ability to thrive in a fast-paced, dynamic, and competitive environment.
📈 Similar Roles Comparison
- Field Marketing Manager at Veza focuses more on regional marketing strategies and event management compared to similar roles at larger enterprises, which may have more specialized teams for these functions.
- Veza's focus on identity security and access governance differentiates it from other cybersecurity companies, which may focus more on perimeter security or endpoint protection.
- Career progression in field marketing may involve moving into a leadership role or transitioning into a product marketing or corporate communications role at Veza.
ASSUMPTION: Applicants should consider how their career goals align with the potential growth opportunities at Veza and how the company's focus on identity security and access governance sets it apart from other cybersecurity companies.
📝 Sample Projects
- Developing and executing a regional marketing campaign to drive awareness and generate sales pipeline for a new product launch
- Managing a virtual event or webinar, including logistics, speaker coordination, and follow-up
- Conducting market research to identify trends and opportunities in the regional cybersecurity landscape
ASSUMPTION: Applicants should be prepared to discuss their experience with similar projects and how they drove results in their previous roles.
❓ Key Questions to Ask During Interview
- How does Veza differentiate itself in the competitive cybersecurity market?
- What are the key priorities for this role in the first 90 days?
- How does Veza support the professional development and growth of its employees?
- What is the company's approach to work-life balance in a remote work environment?
- How does Veza measure the success of its field marketing efforts, and what key metrics should I focus on?
ASSUMPTION: Applicants should use the interview process to assess their fit with Veza's company culture, values, and growth opportunities.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant field marketing experience and achievements
- Prepare for your interviews by researching Veza's company culture, values, and growth opportunities
- Follow up with the hiring manager after your interview to express your interest in the role and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
