📌 Core Information
🔹 Job Title: Field Marketing Manager
🔹 Company: Insight
🔹 Location: Remote (US)
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: June 2, 2025
🔹 Experience Level: 5-10 years
🚀 Job Overview
Key aspects of this role include:
- Developing and executing industry marketing campaigns, events, and activities to generate new business opportunities.
- Collaborating with Google Cloud and Insight partner marketing teams.
- Analyzing intent data and territory insights to develop actionable pipeline insights.
- Building and executing ABM 1:1 and 1:few account plans aligned to public sector sales team goals.
- Working with US Public Sector sales teams, distributors, and channel partners.
ASSUMPTION: This role requires a strong understanding of the US Public Sector and experience working with sales teams, distributors, and channel partners. Familiarity with Google Cloud and Insight's partner ecosystem is beneficial.
📋 Key Responsibilities
- Develop and deliver impactful communications to internal and external stakeholders.
- Collaborate with Google Cloud and Insight partner marketing teams.
- Analyze intent data and territory insights to develop actionable pipeline insights.
- Build and execute ABM 1:1 and 1:few account plans aligned to public sector sales team goals.
- Work with US Public Sector sales teams, distributors, and channel partners.
ASSUMPTION: Success in this role depends on strong communication skills, data analysis capabilities, and the ability to build and maintain effective working relationships with various stakeholders.
🎯 Required Qualifications
- Education: Bachelor's degree in Business, Marketing, or a related field.
- Experience: 5+ years of B2B marketing experience, especially in field marketing, with a focus in technology.
- Skills:
- Successful track record working with US Public Sector sales teams, distributors, and channel partners.
- Knowledge of state & local, Civilian, DoD, and Intelligence Community agencies.
Preferred Qualifications
- Experience with Google Cloud and Insight's partner ecosystem.
- Familiarity with ABM strategies and tools.
ASSUMPTION: While not explicitly stated, experience with Google Cloud and Insight's partner ecosystem, as well as familiarity with ABM strategies and tools, would be beneficial for success in this role.
💰 Compensation & Benefits
- Salary Range: $110,000 - $120,000 per year
- Benefits:
- Freedom to work from another location for up to 30 consecutive calendar days per year.
- Charitable contributions totaling $1.4M+ in 2023 by Insight globally.
- Career development opportunities.
ASSUMPTION: The salary range provided is competitive for the role and experience level required. The benefits package is comprehensive and reflects Insight's commitment to employee well-being and community involvement.
📌 Applicant Insights
🔍 Company Context
- Industry: IT Services and IT Consulting
- Company Size: 10,001+ employees
- Founded: 1988
- Headquarters: Chandler, Arizona
- Specialties: Cloud Computing, Managed Service Provider Solutions, Data Center Management, and more.
- Description: Insight Enterprises, Inc. is a Fortune 500 solutions integrator helping organizations accelerate their digital journey to modernize their business and maximize the value of technology.
📊 Role Analysis
- Career Level: Mid-career to senior-level marketing role.
- Reporting Structure: This role reports directly to the Marketing Director for the Public Sector vertical.
- Work Arrangement: Fully remote, with the flexibility to work from another location for up to 30 consecutive calendar days per year.
- Growth Opportunities: Potential for career advancement within Insight's marketing department and across the organization.
🌍 Location & Work Environment
- Office Type: Remote (fully virtual)
- Office Location(s): Insight's global offices, including Chandler, Arizona; Sheffield, UK; Raunheim, Germany; and more.
- Geographic Context: Insight has a global presence, with offices in North America, Europe, Asia, and Australia.
- Work Schedule: Standard full-time work hours, with flexibility for remote work.
💼 Interview & Application Insights
- Typical Process: Application review, phone/ video screen, on-site interviews, and final decision.
- Key Assessment Areas: Marketing strategy, campaign planning, data analysis, stakeholder communication, and cultural fit.
- Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences.
- Prepare for behavioral and situational interview questions related to marketing campaigns, data analysis, and stakeholder communication.
- Research Insight's company culture and values to demonstrate cultural fit.
🛠 Tools & Technologies
- Marketing automation platforms (e.g., Marketo, Pardot)
- CRM software (e.g., Salesforce, HubSpot)
- Data analysis tools (e.g., Excel, Google Analytics)
- Project management tools (e.g., Asana, Trello)
- Collaboration tools (e.g., Microsoft Teams, Slack)
👔 Cultural Fit Considerations
- Company Values: Hunger, Heart, and Harmony guide Insight's operations, from building relationships with teammates, partners, and clients to making a positive impact in communities.
- Work Style: Insight values a collaborative, data-driven, and innovative work environment. Employees should be comfortable working remotely and independently while maintaining strong communication with team members.
- Self-Assessment Questions:
- How do you align with Insight's core values of Hunger, Heart, and Harmony?
- Describe your experience working remotely and collaborating with distributed teams.
- How do you approach data analysis and using insights to inform marketing strategies?
⚠️ Potential Challenges
- Role-Specific: Balancing multiple marketing campaigns and priorities while maintaining high-quality output.
- Company-Specific: Working with a large, global organization with diverse teams and stakeholders.
- Industry-Specific: Keeping up with the fast-paced technology industry and adapting marketing strategies accordingly.
📈 Similar Roles Comparison
- Field Marketing Manager (Insight): Focuses on the Public Sector vertical, requiring experience with US Public Sector sales teams, distributors, and channel partners.
- Field Marketing Manager (Tech Company X): May focus on a different industry vertical or require experience with specific technology products.
- Senior Marketing Manager (Insight): May have broader responsibilities, including team management and strategic planning.
📝 Sample Projects
- Developing and executing a marketing campaign for a new product launch in the Public Sector vertical.
- Analyzing market trends and competitor activities to inform marketing strategy.
- Building and maintaining relationships with key industry influencers and partners.
💡 Key Questions to Ask During Interview
- What are the key priorities for this role in the first 30-60-90 days?
- How does this role fit into the broader marketing strategy for the Public Sector vertical?
- What are the most significant challenges facing the Public Sector vertical, and how can marketing support address them?
- How does Insight approach collaboration with Google Cloud and other partners in the marketing function?
- What are the key performance indicators (KPIs) for this role, and how will success be measured?
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through [this link](https://insight.eightfold.ai/careers/job/171826888109-field-marketing-manager-remote-united-states).
- Tailor your resume and cover letter to highlight relevant skills and experiences.
- Prepare for behavioral and situational interview questions related to marketing campaigns, data analysis, and stakeholder communication.
- Research Insight's company culture and values to demonstrate cultural fit.
- Follow up with Insight's hiring team after submitting your application, inquiring about next steps in the interview process.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
