📌 Core Information
🔹 Job Title: Field Marketing Manager
🔹 Company: PAX Labs
🔹 Location: Denver, Colorado, United States
🔹 Job Type: On-site
🔹 Category: Alternative Medicine
🔹 Date Posted: 2025-07-15
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Leading and managing partnerships to expand the brand's reach
- Fostering strategic collaborations with cannabis and adjacent industries
- Executing retail and brand partner marketing programs
- Evaluating and scaling in-store programs
- Building long-term relationships with diverse stakeholders
ASSUMPTION: This role requires a balance of operational excellence and strategic thinking to drive brand growth through partnerships.
📋 Key Responsibilities
✅ Under the leadership of the National Trade Marketing Manager, support the development of PAX’s overall retail marketing strategy to amplify the overall brand positioning across all retail channels
✅ Support the planning and execution of scalable visual merchandising and 360 promotional retail programs for PAX’s retail partners, including POS fixtures, marketing collateral and salesperson incentive programs
✅ Partner with Creative to create impactful launch “toolkits” & presentation slides, including sell sheets, product education and retail marketing kits to support PAX’s internal sales team and distributors including guides for store set-up
✅ Partner with Key Account Leads to develop and maintain master calendar for all key accounts to support new product launches, retailer exclusives and seasonal initiatives (Mother’s Day, Holiday)
✅ Help managing regional storage unit to ensure it is properly stocked for the market
✅ Understand market landscape within category, researching trends through competitive analysis and ongoing monitoring of activity at retail
✅ Help expand the PAX brand presence into non-traditional channels such as convenience stores, big-box retailers, department stores, lifestyle retailers
ASSUMPTION: This role involves a mix of strategic planning, project management, and day-to-day execution to drive brand growth and market penetration.
🎯 Required Qualifications
Education: Bachelor’s degree required
Experience: 3-5 years of experience in retail marketing (channel marketing, shopper marketing and/or visual merchandising) at a branded consumer company
Required Skills:
- Proven experience in project managing or marketing within the cannabis industry or other premium sectors (minimum 3 years preferred)
- Strong CRM skills and the ability to build long-term relationships with diverse stakeholders
- Deep understanding of cannabis market dynamics, including regulatory frameworks and consumer trends
- Proven track record of developing and executing scalable retail marketing programs
- Exceptional communication skills for presenting ideas, collaborating with teams, and engaging partners effectively
- A passion for premium branding and creating innovative collaborations that resonate with target audiences
Preferred Skills:
- Experience in the cannabis industry or related fields
- Fluency in Spanish or other languages relevant to target markets
ASSUMPTION: Given the nature of the cannabis industry and the role's focus on partnerships, experience in cannabis or related industries is highly desirable but not strictly required.
💰 Compensation & Benefits
Salary Range: $80,000 - $100,000 per year + equity. This pay range represents what the company believes, in good faith, this role will pay. The final pay will depend on many factors, including years and depth of experience, level, and location of the employee. The company only expects to pay the top of the range in rare and exceptional circumstances, for candidates that far exceed the requirements and expectations of the position.
Benefits:
- Competitive compensation, equity & bi-annual performance reviews
- Fully funded comprehensive medical, dental, and vision coverage
- 401K plan
- Generous PTO policy
- Paid Parental Leave
- Monthly wellness reimbursement
- Cell Phone reimbursement
- Employee Purchase Program for discounted PAX devices
- Weekly catered lunch, endless snacks and beverages
- Dog Friendly HQ in the Mission District of San Francisco
- Employee Assistance Program including access to online legal support
Working Hours: 40 hours per week
ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles and experience levels. The final salary may vary based on the candidate's qualifications and the company's assessment of their fit for the role.
📌 Applicant Insights
🔍 Company Context
Industry: Alternative Medicine, specifically focused on cannabis and cannabis-related products
Company Size: 51-200 employees. This size allows for a more agile and innovative work environment, with opportunities for growth and impact.
Founded: 2017. PAX Labs is a relatively young company, which can offer opportunities for growth and career development as the company expands.
Company Description:
- PAX is a leading global cannabis brand on a mission to enhance people’s lives, delivering well-being through pure products, unique experiences, and an unparalleled passion for the plant.
- The company has been recognized by various publications for its brand, culture, and products, including The New York Times’ Wirecutter, TIME, Fast Company, GQ, Gear Patrol, mg Magazine, High Times, and more.
- PAX is committed to making a positive impact through PEACE BY PAX, its purpose-driven platform supporting social reform, safe access, and sustainability.
Company Specialties:
- Technology and consumer technology
- Vaporization and vaporizers
- Portable vaporizers
- Hardware and consumer technology
Company Website: https://www.pax.com/
ASSUMPTION: PAX Labs is a well-established and respected brand in the cannabis industry, with a strong focus on innovation, sustainability, and delivering high-quality products to its customers.
📊 Role Analysis
Career Level: Mid-level to senior. This role offers opportunities for career growth and development within the marketing function.
Reporting Structure: This role reports directly to the National Trade Marketing Manager and works closely with various teams, including Creative, Key Account Leads, and internal sales teams.
Work Arrangement: On-site, with the opportunity to work from the company's headquarters in the Mission District of San Francisco.
Growth Opportunities:
- As PAX Labs continues to grow, there may be opportunities for this role to expand its scope or take on additional responsibilities.
- The company's focus on innovation and technology may present opportunities for career growth into related fields, such as product management or business development.
- The cannabis industry is rapidly evolving, presenting new opportunities for career development and advancement.
ASSUMPTION: This role offers a unique opportunity to grow both personally and professionally within a dynamic and innovative industry.
🌍 Location & Work Environment
Office Type: PAX Labs' headquarters is located in the Mission District of San Francisco, offering a vibrant and diverse work environment.
Office Location(s): San Francisco, CA
Geographic Context:
- The San Francisco Bay Area is a major hub for the cannabis industry, offering ample opportunities for networking and professional development.
- The region is known for its diverse and inclusive culture, providing a welcoming environment for individuals from all backgrounds.
- The cost of living in the Bay Area is high, but the region offers numerous amenities and cultural attractions to offset this cost.
Work Schedule: The standard workweek is Monday through Friday, with the possibility of occasional weekend or evening work to support events or initiatives.
ASSUMPTION: The work environment at PAX Labs is dynamic, innovative, and focused on delivering high-quality products and experiences to customers.
💼 Interview & Application Insights
Typical Process:
- Initial phone or video screen to assess cultural fit and basic qualifications
- In-depth behavioral interview to discuss past experiences and problem-solving skills
- Final interview with key stakeholders, such as the National Trade Marketing Manager or other senior leaders
- Background check and reference check
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Communication and collaboration skills
- Industry knowledge and market trends
- Cultural fit and alignment with PAX Labs' values
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Be prepared to discuss your experience with retail marketing, partnerships, and the cannabis industry
- Demonstrate your passion for the cannabis industry and PAX Labs' mission and values
ATS Keywords: Retail Marketing, Channel Marketing, Shopper Marketing, Visual Merchandising, Project Management, CRM, Cannabis Industry, Partnerships, Branding, Innovation
ASSUMPTION: The application process at PAX Labs is designed to assess both your qualifications and cultural fit for the role and the organization.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Project management tools (e.g., Asana, Trello, JIRA)
- CRM software (e.g., Salesforce, HubSpot)
- Marketing automation tools (e.g., Marketo, Pardot)
- Design tools (e.g., Adobe Creative Suite, Sketch)
ASSUMPTION: The tools and technologies required for this role are standard for the marketing industry and can be learned or transferred from similar roles or industries.
👔 Cultural Fit Considerations
Company Values:
- Put Consumers First - We are here to enhance their lives. We put their needs first in everything we do. We work together to deliver unique solutions for their benefit.
- Build a Community - We are active and beneficial builders of a global community. We collaborate together to support sustainability, well-being, and social equity efforts—both internally and externally—to establish cannabis as a force for good.
- Innovate with Passion - We are passionate about enhancing the cannabis experience by making it positive, accessible, and intuitive. We set the standards, innovate for consumers, and find the yes as a team.
- Be the Solution and Collaborate - We work as a team to achieve winning outcomes, knowing we each individually are the solution, but can only succeed together.
- Lead with Humility and Transparency - We stay open and humble in everything we do. We value learning from each other, and cultivate transparency in our culture and products.
Work Style:
- Collaborative and team-oriented
- Innovative and creative
- Results-driven and focused on execution
- Adaptable and responsive to change
Self-Assessment Questions:
- Do you share PAX Labs' commitment to putting consumers first and enhancing their lives through cannabis products and experiences?
- Are you passionate about building a community and driving positive change through cannabis?
- Do you thrive in a collaborative and innovative work environment, where you can contribute to and learn from a diverse team?
- Are you comfortable leading and managing partnerships, and working with stakeholders to drive brand growth and market penetration?
ASSUMPTION: PAX Labs values a diverse and inclusive work environment, where individuals from all backgrounds can thrive and contribute to the company's mission and values.
⚠️ Potential Challenges
- The cannabis industry is rapidly evolving, presenting both opportunities and challenges for growth and market penetration
- The regulatory environment for cannabis is complex and varies by region, requiring a deep understanding of market dynamics and trends
- Building and maintaining strategic partnerships requires strong communication, collaboration, and project management skills
- The cost of living in the San Francisco Bay Area is high, which may present challenges for some candidates
ASSUMPTION: These challenges can be overcome with a strong commitment to learning, adaptability, and a passion for driving growth and market penetration in the cannabis industry.
📈 Similar Roles Comparison
- This role is unique in its focus on partnerships and brand growth within the cannabis industry
- Similar roles in other industries may focus on retail marketing, channel marketing, or shopper marketing, but may not have the same level of focus on partnerships and strategic collaborations
- Career paths in this role may lead to senior marketing roles, business development roles, or other leadership positions within the cannabis industry
ASSUMPTION: This role offers a unique opportunity to grow both personally and professionally within a dynamic and innovative industry.
📝 Sample Projects
- Developing and executing a retail marketing campaign to launch a new cannabis product in a key market
- Building and maintaining strategic partnerships with key retailers and distributors to drive brand growth and market penetration
- Conducting market research and competitive analysis to identify trends and opportunities in the cannabis industry
ASSUMPTION: These sample projects are designed to give applicants a sense of the day-to-day responsibilities and challenges of the Field Marketing Manager role at PAX Labs.
❓ Key Questions to Ask During Interview
- Can you describe the company's long-term vision for the Field Marketing Manager role and how it fits into the overall marketing strategy?
- How does PAX Labs support the professional development and growth of its employees, particularly in the marketing function?
- Can you provide examples of how PAX Labs has successfully built and maintained strategic partnerships with key retailers and distributors?
- How does PAX Labs approach innovation and product development, and how does this role contribute to that process?
- What are the key challenges and opportunities facing the cannabis industry, and how does PAX Labs plan to capitalize on those opportunities?
ASSUMPTION: These questions are designed to help applicants better understand the role, the company, and the industry, and to demonstrate their interest and engagement in the interview process.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare for the interview by researching PAX Labs, the cannabis industry, and the role's key responsibilities
- Follow up with the hiring manager or recruiter after the interview to express your interest and reiterate your qualifications
- If selected for the role, be prepared to provide references and complete a background check
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
