Field Marketing Manager

📌 Core Information

🔹 Job Title: Field Marketing Manager

🔹 Company: OutSystems

🔹 Location: Tokyo, Tōkyō, Japan

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: 2025-07-08

🔹 Experience Level: 10+ years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Developing and implementing marketing strategies to generate leads and revenue for the NEA business in Japan and South Korea.
• Collaborating with sales and marketing teams to execute a multi-channel marketing strategy.
• Managing the regional marketing budget and tracking of program spending.
• Adapting global digital and content marketing programs to the needs of a regional sales team.
• Working closely with regional partner managers and partner marketing team to increase awareness in local markets and drive partner pipeline.

ASSUMPTION: This role requires a high level of collaboration and coordination with various teams, both locally and globally. Strong communication and stakeholder management skills are crucial for success in this position.

📋 Key Responsibilities

✅ Builds the regional marketing plan working closely with the APAC Field Marketing leader, and NEA Regional Vice President to understand the business goals and priorities, driving execution through all contributors.

✅ Executes the marketing plan by implementing persona and industry campaigns and devising local initiatives to create a multi-channel marketing strategy.

✅ Works closely with regional partner managers and partner marketing team to increase awareness in local markets, drive partner pipeline, support adoption through partner campaign tool kits.

✅ Collaborates closely with the digital marketing team to promote campaigns via digital channels (email, LinkedIn etc).

✅ Works in tandem with global programs to execute local flavor of global campaigns in the region, translates and localizes campaign messaging and assets as well as digital properties to optimize SEO.

✅ Responsible for managing regional field marketing budget and tracking of program spending alongside ongoing assessment of campaign effectiveness and ROI.

✅ Creates local customer stories by working with the Corporate Communications team and local agencies.

✅ Communicates effectively and enables the regional sales and partner teams on marketing plans, results, new marketing messages and propositions.

✅ Regular reporting on pipeline and marketing analytics (lead funnel, campaigns, account engagement) to drive corrective action to achieve demand generation targets of the region.

✅ Collaborates with regional peers, shares best practices and aligns with the extended marketing teams.

ASSUMPTION: This role requires a high degree of adaptability and flexibility, as the candidate will need to balance global marketing initiatives with local market needs and priorities.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field.

Experience: Minimum of 8+ years’ experience in field marketing or a related B2B marketing role, preferably in the software industry for Japan.

Required Skills:

• Proven experience building and executing multi-channel marketing programs to drive awareness, and generate pipeline in a specific market using a wide variety of tactics including events, webinars, third party and ABM.
• Advanced English and native Japanese language skills.
• Strong stakeholder management and collaboration skills both locally and globally.
• Highly results-focused with demonstrated analytical skills and prior experience reporting on marketing KPIs to senior leadership/stakeholders.
• Budget and end-to-end program management.
• Ability to think strategically, prioritize tasks, execute with attention to detail, and consistently meet deadlines.
• Strong presentation skills and confidence in communicating with cross-functional leaders.
• Adept at working on multiple projects simultaneously in a fast-paced environment independently, and comfortable adding new ideas.
• Energetic, positive attitude with a willingness to take initiative and be resourceful.
• Self-starter with a growth mindset and ability to act with urgency.

Preferred Skills:

• Ability to speak Korean will be a bonus.

ASSUMPTION: Given the global nature of this role, strong language skills in both English and Japanese are essential for effective communication and collaboration with both local and global teams.

💰 Compensation & Benefits

Salary Range: Based on industry standards for a Field Marketing Manager role in Japan with 10+ years of experience, the estimated salary range is ¥12,000,000 - ¥16,000,000 per year.

Benefits:

• Competitive benefits package, including health insurance and retirement plans.
• Opportunities for professional development and growth.
• Flexible work arrangements, such as remote work and flexible hours.

Working Hours: Full-time position with standard business hours, but may require occasional overtime or weekend work to support events or campaigns.

ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications. The benefits package may also vary depending on the candidate's location and employment status.

📌 Applicant Insights

🔍 Company Context

Industry: OutSystems is a global leader in low-code application development platforms, empowering IT leaders to build software that matters most. The company helps businesses innovate through software, enabling them to develop, deploy, and maintain mission-critical applications.

Company Size: OutSystems has 1,001-5,000 employees, providing a mid-sized company environment with opportunities for growth and career advancement.

Founded: OutSystems was founded in 2001 and is headquartered in Boston, Massachusetts, with offices worldwide.

Company Description:

• OutSystems provides a low-code platform that helps businesses build, deploy, and manage mission-critical applications.
• The company's platform enables businesses to deliver custom apps faster, adapt to changing requirements, and reduce technical debt.
• OutSystems is recognized as a leader by analysts, IT executives, business leaders, and developers around the world.

Company Specialties:

• Low-Code Development
• AI-Powered Low-Code Platform
• Cloud-Native Development
• DevSecOps
• DevOps
• Enterprise-Grade Applications
• Business-Critical Applications
• Full-Stack Development
• Integration
• Application Security
• Fully Automated SDLC
• Legacy Modernization
• Artificial Intelligence
• Automated Testing and QA
• Real-Time Monitoring and Testing
• Web and Mobile Development

Company Website: OutSystems

ASSUMPTION: OutSystems' focus on low-code development and AI-powered platforms makes it an attractive employer for marketing professionals looking to work in a cutting-edge and innovative industry.

📊 Role Analysis

Career Level: This role is at the senior management level, requiring a high degree of experience and expertise in field marketing and demand generation.

Reporting Structure: The Field Marketing Manager will report directly to the APAC Field Marketing leader and work closely with the NEA Regional Vice President and various marketing teams.

Work Arrangement: This role is based in Tokyo, Japan, with occasional travel to South Korea and other APAC locations as needed.

Growth Opportunities:

• Potential for career advancement within the marketing department or other functions within the organization.
• Opportunities to work on global marketing campaigns and initiatives.
• Chance to develop leadership and management skills by leading and mentoring junior marketing team members.

ASSUMPTION: Given OutSystems' global presence and growth trajectory, there are ample opportunities for career advancement and professional development within the organization.

🌍 Location & Work Environment

Office Type: OutSystems' Tokyo office is a modern, collaborative workspace with a mix of open and private workspaces.

Office Location(s): Ark Hills South Tower, 1-4-5 Roppongi, Minato-ku, Tokyo 1060032, Japan

Geographic Context:

• Tokyo is the capital and largest city of Japan, with a population of over 13 million people.
• The city is a major hub for business, finance, and technology, with a vibrant startup ecosystem.
• Tokyo is known for its rich culture, history, and diverse neighborhoods.

Work Schedule: Standard business hours with occasional overtime or weekend work to support events or campaigns.

ASSUMPTION: Tokyo's dynamic business environment and cultural richness make it an exciting place to live and work for marketing professionals.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening.
• Phone or video screening with the HR department.
• In-depth behavioral and technical interviews with the hiring manager and other marketing team members.
• Final interview with the APAC Field Marketing leader.
• Background check and offer extension.

Key Assessment Areas:

• Marketing strategy and planning skills.
• Campaign execution and project management skills.
• Stakeholder management and communication skills.
• Analytical and reporting skills.
• Language skills in English and Japanese.

Application Tips:

• Highlight relevant marketing experience and achievements in your resume.
• Tailor your cover letter to demonstrate your understanding of the role and how your skills and experience make you a strong fit.
• Prepare examples of successful marketing campaigns you've executed and the results you achieved.
• Follow up with the HR department one week after submitting your application to inquire about the status of your application.

ATS Keywords: Field Marketing, Demand Generation, Marketing Strategy, Campaign Execution, Stakeholder Management, Project Management, Analytical Skills, Japanese Language, English Language, Marketing KPIs, Marketing Analytics, Marketing Budget, Partner Marketing, Global Marketing, Localization, SEO, ABM

ASSUMPTION: OutSystems' recruitment process is designed to assess candidates' skills and cultural fit for the role and the organization.

🛠️ Tools & Technologies

• Marketing automation platforms (e.g., Marketo, Pardot, HubSpot)
• CRM software (e.g., Salesforce, HubSpot CRM)
• Project management tools (e.g., Asana, Trello, JIRA)
• Design and graphics tools (e.g., Adobe Creative Suite, Canva)
• SEO tools (e.g., SEMrush, Ahrefs, Google Search Console)
• Web analytics tools (e.g., Google Analytics, Adobe Analytics)

ASSUMPTION: Familiarity with relevant marketing tools and technologies is essential for success in this role.

👔 Cultural Fit Considerations

Company Values:

• Customer-centricity
• Innovation
• Collaboration
• Integrity
• Accountability

Work Style:

• Agile and fast-paced
• Collaborative and team-oriented
• Data-driven and results-focused
• Adaptable and flexible
• Customer-focused and customer-obsessed

Self-Assessment Questions:

• Do you thrive in a fast-paced, dynamic work environment?
• Are you comfortable working with multiple stakeholders and managing complex projects?
• Do you have strong analytical skills and a data-driven approach to marketing?
• Are you fluent in English and Japanese, with the ability to communicate effectively with both local and global teams?
• Do you have experience working with global marketing teams and adapting global campaigns for local markets?

ASSUMPTION: OutSystems' culture is fast-paced, collaborative, and data-driven, with a strong focus on customer-centricity and innovation. Candidates who thrive in this environment and align with the company's values will be most successful in this role.

⚠️ Potential Challenges

• Managing multiple projects and stakeholders simultaneously may be challenging for some candidates.
• Working with global marketing teams and adapting global campaigns for local markets may require additional effort and coordination.
• Occasional travel to South Korea and other APAC locations may be required, which could disrupt personal schedules and routines.
• Keeping up with the latest marketing trends and technologies may require continuous learning and development.

ASSUMPTION: These challenges can be overcome with strong project management skills, effective communication, and a willingness to adapt and learn.

📈 Similar Roles Comparison

• Compared to other field marketing roles, this position requires a higher level of experience and expertise in global marketing and demand generation.
• OutSystems' focus on low-code development and AI-powered platforms sets it apart from other companies in the software industry.
• Career path opportunities may vary depending on the company's size and growth trajectory.

ASSUMPTION: This role is unique in its focus on global marketing and demand generation for a cutting-edge low-code development platform.

📝 Sample Projects

• Developing and executing a multi-channel marketing campaign to generate leads and pipeline for a specific industry or vertical.
• Collaborating with global marketing teams to localize and adapt global campaigns for the Japanese market.
• Managing the regional marketing budget and tracking program spending to optimize campaign effectiveness and ROI.
• Creating local customer stories and case studies to showcase OutSystems' success in the Japanese market.

ASSUMPTION: These sample projects demonstrate the range of responsibilities and skills required for success in this role.

❓ Key Questions to Ask During Interview

• What are the key priorities for the first 90 days in this role?
• How does this role collaborate with the global marketing team and other regional marketing managers?
• What are the most significant challenges facing the marketing department, and how can this role address them?
• What opportunities are there for professional development and growth within the marketing department or other functions within the organization?
• How does OutSystems support work-life balance for its employees?

ASSUMPTION: Asking these questions will help you better understand the role, the team, and the company culture, enabling you to make an informed decision about the position.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant marketing experience and achievements.
• Prepare examples of successful marketing campaigns you've executed and the results you achieved.
• If you are selected for an interview, be prepared to discuss your marketing strategy and project management skills, as well as your ability to work with global marketing teams and adapt global campaigns for local markets.
• Follow up with the HR department one week after submitting your application to inquire about the status of your application.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.