📌 Core Information
🔹 Job Title: Field Marketing Manager
🔹 Company: Navina
🔹 Location: United States (Remote)
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: May 15, 2025
🔹 Experience Level: Mid-level (2-5 years)
🔹 Remote Status: Yes
🚀 Job Overview
Key aspects of this role include:
- Planning and executing field marketing programs to drive awareness and demand generation
- Collaborating with Sales and Marketing to craft impactful themes and localized content
- Analyzing event performance to optimize engagement and ROI
- Building relationships with industry partners and influencers to elevate Navina's visibility
ASSUMPTION: This role requires a strategic and results-oriented individual who can thrive in a fast-paced environment and has a proven track record in driving pipeline and revenue growth through field marketing efforts.
📋 Key Responsibilities
✅ Plan and execute trade shows, conferences, roadshows, and partner events that align with strategic business goals
✅ Drive demand generation and support ABM initiatives through event activations, VIP dinners, exclusive sessions for key U.S. accounts, regional campaigns, and multi-channel strategies
✅ Collaborate with Sales and Marketing to craft impactful themes, targeted messaging, and localized content, ensuring brand consistency across all event experiences
✅ Map out annual event and campaign calendars aligned with business strategy, managing resources for maximum impact and strategic alignment. Analyze event performance to optimize engagement and ROI
✅ Build and maintain relationships with industry partners and influencers to elevate Navina's visibility and influence
ASSUMPTION: This role requires strong project management, communication, and collaboration skills, as well as a data-driven mindset with expertise in performance metrics, reporting, and analysis.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 3+ years of experience in field marketing, demand generation, or event marketing, preferably in health tech or SaaS
Required Skills:
- Proven track record of driving pipeline and revenue growth through field marketing efforts
- Strong project management, communication, and collaboration skills
- Data-driven mindset with expertise in performance metrics, reporting, and analysis
- Willingness to travel up to 25% to support events and field initiatives
Preferred Skills:
- Healthcare Industry experience
ASSUMPTION: While healthcare industry experience is a plus, it is not a strict requirement, as the role focuses more on field marketing strategies and execution than on healthcare-specific knowledge.
💰 Compensation & Benefits
Salary Range: $80,000 - $120,000 per year (Based on industry standards for a mid-level Field Marketing Manager in the United States)
Benefits:
- Competitive compensation package
- Professional growth opportunities
- Collaborative and fast-paced work environment
Working Hours: Full-time (40 hours/week) with flexible hours and the ability to work remotely
ASSUMPTION: The salary range provided is an estimate based on industry standards for a mid-level Field Marketing Manager in the United States. Actual compensation may vary based on experience and performance.
📌 Applicant Insights
🔍 Company Context
Industry: Navina operates in the healthcare technology industry, focusing on digital health and AI-driven solutions for clinicians and care teams
Company Size: Navina is a fast-growing startup with 51-200 employees, providing a dynamic and agile work environment
Founded: Navina was founded with the vision to create a new world where the chaos of patient data is replaced by an actionable platform for better diagnosis and care
Company Description:
- Navina transforms primary care with an intelligible, actionable platform for better diagnosis and care
- The company uses AI and machine learning to restructure disorganized data into an intelligible patient portrait
- Navina is a partner of the American Academy of Family Physicians (AAFP) Innovation Lab
Company Specialties:
- AI-driven patient data management
- Digital health solutions for clinicians
- Value-based care and quality metrics enhancement
Company Website: http://www.navina.ai
ASSUMPTION: Navina's focus on AI and data-driven solutions makes it an attractive opportunity for candidates interested in cutting-edge technology and its application in healthcare.
📊 Role Analysis
Career Level: Mid-level (2-5 years of experience)
Reporting Structure: This role reports directly to the VP of Marketing and collaborates closely with Sales and other marketing teams
Work Arrangement: This role is remote-friendly, with a requirement to travel up to 25% to support events and field initiatives
Growth Opportunities:
- As Navina continues to grow, there may be opportunities for the Field Marketing Manager to take on additional responsibilities or move into a leadership role
- The company's focus on innovation and cutting-edge technology provides ample opportunities for professional development
ASSUMPTION: The growth opportunities for this role will depend on Navina's continued success and expansion, as well as the individual's performance and initiative.
🌍 Location & Work Environment
Office Type: Remote-friendly with a headquarters in New York, NY
Office Location(s): 413 W 14th St, #200, New York, NY 10014, US
Geographic Context:
- The United States offers a large market for healthcare technology solutions, with diverse regions and healthcare systems
- Navina's remote-friendly work environment allows for flexibility and work-life balance
- The company's headquarters in New York provides access to a vibrant tech and healthcare ecosystem
Work Schedule: Full-time (40 hours/week) with flexible hours and the ability to work remotely
ASSUMPTION: The remote-friendly work environment at Navina allows for greater flexibility and work-life balance, while the company's headquarters in New York provides access to a dynamic and innovative ecosystem.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video call with the HR team to discuss qualifications and fit
- In-depth interview with the hiring manager and/or team members to assess skills and cultural fit
- Final interview with the VP of Marketing to discuss the role and Navina's mission
Key Assessment Areas:
- Field marketing experience and strategies
- Data-driven mindset and analytical skills
- Communication and collaboration skills
- Cultural fit and alignment with Navina's mission
Application Tips:
- Tailor your resume and cover letter to highlight your field marketing experience and relevant skills
- Prepare examples of successful field marketing campaigns or events you've managed
- Research Navina's mission and values to demonstrate your alignment with the company's goals
ATS Keywords: Field Marketing, Demand Generation, Event Marketing, Project Management, Data Analysis, Performance Metrics, Healthcare Technology, AI, Digital Health
ASSUMPTION: The application process at Navina is designed to assess candidates' skills, experience, and cultural fit, with a focus on field marketing strategies and data-driven decision-making.
🛠️ Tools & Technologies
- Marketo or similar marketing automation platforms
- Salesforce or similar CRM systems
- Event management software (e.g., Cvent, Bizzabo)
- Data analysis and visualization tools (e.g., Tableau, Power BI)
ASSUMPTION: The specific tools and technologies used by Navina may vary, but the company's focus on data-driven marketing strategies requires proficiency in marketing automation, CRM, and data analysis platforms.
👔 Cultural Fit Considerations
Company Values:
- Patient-centric: Navina's mission is to improve patient care and outcomes through innovative technology
- Innovative: The company embraces cutting-edge technology and continuous learning
- Collaborative: Navina fosters a team-oriented work environment that values input and ideas from all team members
Work Style:
- Dynamic and fast-paced: Navina's growth and focus on innovation require employees to adapt quickly and embrace change
- Data-driven: The company values data-informed decision-making and continuous improvement
- Patient-focused: Navina's mission is to improve patient care and outcomes, so employees must be committed to this goal
Self-Assessment Questions:
- How have you demonstrated a patient-centric approach in your previous roles?
- Can you provide an example of a time when you used data to inform a marketing strategy or campaign?
- How do you stay organized and manage multiple projects in a fast-paced environment?
ASSUMPTION: Navina's focus on patient-centric care, innovation, and collaboration makes it an attractive opportunity for candidates who are passionate about improving healthcare and embracing cutting-edge technology.
⚠️ Potential Challenges
- The fast-paced and dynamic work environment at Navina may require employees to adapt quickly and manage multiple projects simultaneously
- The role requires a willingness to travel up to 25% to support events and field initiatives, which may present challenges for candidates with personal or family commitments
- The healthcare industry is subject to regulatory changes and competitive pressures, which may impact Navina's growth and success
- The remote-friendly work environment may present challenges for candidates who prefer an on-site work environment or struggle with remote work
ASSUMPTION: The potential challenges associated with this role are outweighed by the opportunity to work for a mission-driven company focused on improving healthcare through innovative technology.
📈 Similar Roles Comparison
- Field Marketing Manager vs. Event Marketing Manager: While both roles focus on event planning and execution, the Field Marketing Manager role is more strategic and focused on driving demand generation and pipeline growth
- Field Marketing Manager vs. Demand Generation Manager: Both roles focus on driving demand and pipeline growth, but the Field Marketing Manager role is more focused on event-based strategies, while the Demand Generation Manager role may encompass a broader range of marketing channels and tactics
- Field Marketing Manager vs. Marketing Manager: The Field Marketing Manager role is more focused on event planning and execution, while the Marketing Manager role may encompass a broader range of marketing responsibilities, including brand management, advertising, and content marketing
ASSUMPTION: The specific responsibilities and focus areas of the Field Marketing Manager role may vary depending on the company and its marketing strategy, but the role is generally more focused on event-based strategies and driving demand generation than other marketing roles.
📝 Sample Projects
- Planning and executing a multi-city roadshow to generate leads and raise brand awareness
- Collaborating with Sales to host exclusive events for key U.S. accounts, resulting in new business opportunities
- Analyzing event performance data to optimize engagement and ROI, and making data-driven recommendations for future events
ASSUMPTION: The specific projects and initiatives undertaken by the Field Marketing Manager will depend on Navina's business strategy and priorities, but the role is focused on driving demand generation and pipeline growth through event-based marketing strategies.
❓ Key Questions to Ask During Interview
- How does Navina differentiate itself from other healthcare technology companies?
- Can you describe the company's approach to data-driven marketing and how it informs decision-making?
- How does Navina support the professional development and growth of its employees?
- What are the key priorities for this role in the first 90 days?
- How does Navina measure the success of its field marketing efforts, and what metrics are most important?
ASSUMPTION: The key questions to ask during the interview should focus on Navina's mission, values, and approach to field marketing, as well as the specific priorities and expectations for the role.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your field marketing experience and relevant skills
- Prepare examples of successful field marketing campaigns or events you've managed
- Research Navina's mission and values to demonstrate your alignment with the company's goals
- Follow up with the HR team one week after submission to inquire about the status of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
