📌 Core Information
🔹 Job Title: Field Marketing Manager
🔹 Company: Trimble Inc.
🔹 Location: US Remote (New Jersey, New Mexico, West Virginia, New York)
🔹 Job Type: Full-Time
🔹 Category: Transportation
🔹 Date Posted: 2025-07-15
🔹 Experience Level: 5+ years
🔹 Remote Status: Remote (with occasional travel)
🚀 Job Overview
Key aspects of this role include:
- Developing and executing strategic marketing campaigns for trade shows and events
- Collaborating cross-functionally with sales, marketing, and product teams
- Managing event marketing budgets and resources
- Optimizing event technology for improved experiences
ASSUMPTION: This role requires a high level of organization, communication, and project management skills to successfully coordinate multiple events and stakeholders.
📋 Key Responsibilities
✅ Develop and implement comprehensive strategic marketing campaigns to drive brand awareness, lead generation, and revenue growth through in-person and virtual events across North America
✅ Create, manage, and execute strategic plans, briefing documents, and personas leveraging business, brand, and market data insights to effectively drive business outcomes and ROI
✅ Ensure in-person events align with key business objectives and our presence is aligned to the event personas
✅ Effectively collaborate cross-functionally as a liaison between sales, partner marketing, brand, product marketing, and lifecycle marketing to ensure alignment on audience, positioning, and product development
✅ Collaborate with marketing ops to report out on event metrics, ROI, and KPIs to stakeholders at all levels, including sector leadership
✅ Manage, evaluate, and adjust event marketing budgets and resources
✅ Own, optimize, and identify technology to improve events, both physical and digital
✅ Align with brand and product to personalize field marketing campaigns based on brand positioning and product value props
ASSUMPTION: This role involves frequent communication with various teams and stakeholders, requiring strong interpersonal and collaboration skills.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 5+ years of experience driving ROI through trade shows and events
Required Skills:
- Proven success in developing marketing plans and campaigns
- Excellent communication, critical thinking, and problem-solving skills
- Highly organized with the ability to manage multiple projects simultaneously and meet deadlines in a fast-paced environment
- Ability to think strategically and analytically to help advance the Trimble brand
- Experience with marketing technology and CRM tools such as Hubspot, Marketo, and Salesforce
- Experience managing and planning event logistics
Preferred Skills:
- Experience with virtual event platforms
- Fluency in additional languages
ASSUMPTION: Candidates with experience in the transportation industry or related fields may have an advantage in understanding the specific needs and challenges of this role.
💰 Compensation & Benefits
Salary Range: $79,924 - $106,000 (based on company-provided range)
Benefits:
- Medical, Dental, Vision, Life, Disability, Time Off Plans, and Retirement Plans
- Tax savings plans for health, dependent care, and commuter expenses
- Paid Parental Leave and Employee Stock Purchase Plan
Working Hours: Full-time, with occasional travel (approx. 20-25% of the time)
ASSUMPTION: The salary range provided is based on the company's self-reported data and may vary depending on factors such as location, experience, and performance.
📌 Applicant Insights
🔍 Company Context
Industry: Software Development, specifically Transportation Management Platforms
Company Size: 1,001-5,000 employees (according to LinkedIn)
Founded: 2000
Company Description:
- Trimble is a global technology company that provides solutions for various industries, including transportation, agriculture, and construction
- The company's transportation division, Transporeon, is a leading transportation management platform that connects shippers, carriers, and logistics service providers
- Trimble is committed to fostering an inclusive work environment and provides equal opportunities for all employees
Company Specialties:
- Transport Management
- Connectivity
- E-Logistics
- Transport Optimization
- Cost reductions
- Supply Chain
- Cloud Solution
- Logistics Network
- SaaS
- Logistics
- Time Slot Management
- Visibility
- Real-time visibility
- And logistics technology
Company Website: www.transporeon.com/en/
ASSUMPTION: Trimble's commitment to diversity, equity, and inclusion is evident in its company policies and culture.
📊 Role Analysis
Career Level: Mid-level to senior, with potential for growth within the marketing department or the broader organization
Reporting Structure: This role reports directly to the Revenue Marketing Director and collaborates with various teams, including sales, marketing, product, and lifecycle marketing
Work Arrangement: Remote, with occasional travel to events (approx. 20-25% of the time)
Growth Opportunities:
- Expanding event management skills to other marketing channels or roles
- Developing expertise in cross-functional collaboration and stakeholder management
- Advancing to a senior marketing role or leadership position within the organization
ASSUMPTION: This role offers opportunities for professional growth and development within the marketing department and the broader organization.
🌍 Location & Work Environment
Office Type: Remote, with occasional travel to events
Office Location(s): Princeton, NJ; Albuquerque, NM; Morgantown, WV; New York, NY
Geographic Context:
- Princeton, NJ: A suburban area near New York City, offering a mix of urban and rural environments
- Albuquerque, NM: A large city in the southwestern United States, known for its cultural attractions and outdoor activities
- Morgantown, WV: A mid-sized city in the Appalachian region, offering a mix of urban and rural environments
- New York, NY: One of the world's most populous cities, known for its cultural, financial, and entertainment industries
Work Schedule: Full-time, with occasional travel (approx. 20-25% of the time)
ASSUMPTION: The remote work arrangement offers flexibility and the opportunity to work from various locations, while occasional travel is required for event support.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the hiring manager
- In-depth interview with the revenue marketing director and other team members
- Final interview with the senior leadership team
Key Assessment Areas:
- Event management skills and experience
- Cross-functional collaboration and stakeholder management
- Strategic thinking and analytical skills
- Communication and presentation skills
Application Tips:
- Tailor your resume to highlight relevant event management, marketing, and cross-functional collaboration experience
- Prepare examples of successful event campaigns and their outcomes
- Demonstrate your understanding of the transportation industry and Trimble's offerings
ATS Keywords: Event Management, Marketing Campaigns, Cross-Functional Collaboration, Stakeholder Management, Strategic Planning, ROI, Budget Management, Marketing Technology, CRM Tools
ASSUMPTION: The interview process is designed to assess the candidate's event management skills, strategic thinking, and cultural fit within the organization.
🛠️ Tools & Technologies
- Hubspot, Marketo, or other marketing automation platforms
- CRM tools such as Salesforce
- Event management software (e.g., Cvent, Bizzabo, Hopin)
- Project management tools (e.g., Asana, Trello, Microsoft Project)
ASSUMPTION: Familiarity with these tools is preferred, but not required, as training will be provided.
👔 Cultural Fit Considerations
Company Values:
- Integrity
- Innovation
- Customer Focus
- One Trimble
- Excellence
Work Style:
- Collaborative and cross-functional
- Data-driven and analytical
- Results-oriented and goal-focused
Self-Assessment Questions:
- Do you thrive in a collaborative, cross-functional environment?
- Are you comfortable managing multiple projects and deadlines simultaneously?
- Do you have experience working with various stakeholders to drive business outcomes?
ASSUMPTION: Candidates who align with Trimble's values and work style will likely be a strong fit for this role and the organization.
⚠️ Potential Challenges
- Managing multiple events and stakeholders simultaneously
- Occasional travel requirements (approx. 20-25% of the time)
- Working in a fast-paced, dynamic environment
- Keeping up with industry trends and best practices in event management and marketing
ASSUMPTION: These challenges can be overcome with strong organizational skills, effective communication, and a proactive approach to learning and adaptation.
📈 Similar Roles Comparison
- Field Marketing Manager vs. Event Manager: Field Marketing Managers typically have a broader scope, including strategic planning and cross-functional collaboration, while Event Managers focus more on logistics and execution
- Industry-specific context: Transportation and logistics events may have unique requirements and challenges compared to other industries
- Career path comparison: Field Marketing Managers may progress to senior marketing roles or leadership positions within the organization
ASSUMPTION: Understanding the differences between similar roles and the specific requirements of the transportation industry can help candidates tailor their application and interview responses effectively.
📝 Sample Projects
- Planning and executing a successful trade show booth experience, including logistics, staffing, and lead generation strategies
- Developing and implementing a virtual event strategy to engage attendees and drive ROI
- Collaborating with sales and product teams to create targeted event campaigns that align with business objectives and product launches
ASSUMPTION: These sample projects demonstrate the range of responsibilities and required skills for the Field Marketing Manager role.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics within the revenue marketing department?
- How does this role collaborate with other departments, such as sales and product?
- What are the key priorities for this role in the first 90 days?
- How does Trimble support the growth and development of its employees?
- What are the most challenging aspects of this role, and how can I best prepare for them?
ASSUMPTION: Asking thoughtful questions demonstrates your interest in the role and provides valuable insights into the work environment and company culture.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume to highlight relevant event management, marketing, and cross-functional collaboration experience
- Prepare a cover letter that demonstrates your understanding of the role and your qualifications
- Prepare examples of successful event campaigns and their outcomes
- Follow up with the hiring manager one week after your final interview to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
