Field Marketing Manager

📌 Core Information

🔹 Job Title: Field Marketing Manager

🔹 Company: Rittal LLC

🔹 Location: Schaumburg, IL (Hybrid)

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: 2025-07-10

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site/Hybrid

🚀 Job Overview

Key aspects of this role include:

• Developing and executing regional go-to-market strategies
• Collaborating with sales, channel partners, and Rittal LLC to drive growth
• Managing marketing automation workflows and campaign execution
• Monitoring performance and reporting on campaign impact and ROI

ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and the ability to work effectively with cross-functional teams.

📋 Key Responsibilities

✅ Develop and execute regional go-to-market strategies that integrate global marketing plans with U.S. business objectives, customer insights, product knowledge, and industry trends.

✅ Identify new market opportunities, customer segments, and growth areas for existing and future products.

✅ Align with Sales, Product Management, and Training to ensure readiness for campaigns, product launches, and customer engagement.

✅ Partner with sales leaders and channel managers to tailor programs that increase engagement, enablement, and conversions.

✅ Develop and deliver sales enablement tools and partner training materials. Coordinate partner training through project and training teams.

✅ Localize global campaigns for the U.S. market; manage content creation, events, ABM programs, and webinars to address vertical and segment-specific needs.

✅ Serve as liaison to the global EPLAN marketing team to ensure alignment and knowledge sharing.

✅ Coordinate joint marketing efforts with Rittal LLC to amplify reach and impact within the industrial automation and panel building sectors.

✅ Lead regional trade show strategy and execution, including messaging, product showcases, and post-event lead follow-up.

✅ Act as the key point of contact between the events team and business stakeholders.

✅ Develop and manage marketing automation workflows, email campaigns, retargeting, SEO, and digital advertising to generate leads and support company goals.

✅ Monitor performance through analytics tools and report on campaign impact and ROI.

✅ Implement integrated communication plans to strengthen brand visibility and loyalty in the market.

✅ Ensure consistency in messaging across all marketing channels and adherence to corporate brand guidelines.

✅ Oversee agency, media, advertising, and technology partner relationships.

✅ Manage external vendors and suppliers to support marketing execution.

✅ Lead market-focused programs, such as the EPLAN Education Program, to build industry presence and awareness.

✅ Provide support for key accounts and distribution partners as needed.

✅ Track and report KPIs to measure effectiveness and optimize marketing investments.

✅ Manage the marketing budget to ensure efficient use of resources.

ASSUMPTION: This role requires a high degree of independence and self-motivation, with the ability to manage multiple projects and deadlines effectively.

🎯 Required Qualifications

Education: Bachelor's degree in marketing and/or communications.

Experience: 7+ years of experience in B2B marketing, preferably within the manufacturing or industrial sector. Software marketing a plus.

Required Skills:

• Proven experience in go-to-market strategy development, product launches, campaign management, and marketing content creation.
• Strong analytical skills with the ability to interpret market data and translate insights into actionable marketing strategies.
• Excellent communication and project management skills, with the ability to manage multiple initiatives and deadlines.
• Ability to collaborate across functions, building strong relationships with internal and external stakeholders.
• Proficiency with CRM, marketing automation, and analytics tools (e.g., HubSpot, Salesforce, Google Analytics) preferred.

Preferred Skills:

• Experience with the EPLAN software or similar products.
• Fluency in a second language, particularly Spanish or German.

ASSUMPTION: Candidates with experience in the software industry or working with channel partners will have a significant advantage in this role.

💰 Compensation & Benefits

Salary Range: $130,000 - $175,000 per year

Benefits:

• Health, dental, and vision insurance
• 401(k) plan with company match
• Paid time off and holidays
• Tuition reimbursement
• Employee assistance program

Working Hours: Full-time, hybrid work arrangement with 2-3 days per week in the office

ASSUMPTION: The salary range provided is an estimate based on industry standards for a Field Marketing Manager role with 7+ years of experience in the manufacturing or industrial sector. Actual compensation may vary based on the candidate's qualifications and the company's internal equity.

📌 Applicant Insights

🔍 Company Context

Industry: Rittal LLC operates in the Appliances, Electrical, and Electronics Manufacturing industry, focusing on enclosure solutions for various sectors, including industrial, IT, and data center applications.

Company Size: Rittal LLC is a mid-sized company with 501-1,000 employees globally, providing a structured yet agile work environment.

Founded: Rittal GmbH & Co. KG was founded in Germany in 1961, with Rittal LLC established in the U.S. in 1982.

Company Description:

• Rittal LLC is the U.S. subsidiary of Rittal GmbH & Co. KG in Germany.
• The company offers a wide range of enclosure solutions for various industries, including industrial, IT, and data center applications.
• Rittal LLC's U.S. Headquarters in Schaumburg, Illinois, serves as a customer training center, product testing facilities, and a large-scale product showroom.
• The company's manufacturing center of excellence facility in Urbana, Ohio, ensures efficient production and stocking requirements.
• Rittal LLC's distribution centers in Georgia, Texas, and Nevada enable quick and reliable customer service.

Company Specialties:

• Enclosure Solutions for Industrial and IT Applications
• Enclosure Solutions for Oil & Gas Exploration & Production
• Enclosure Solutions for Air and Rail Transportation Infrastructure
• Enclosure Solutions for Power Generation & Renewable Energy Systems
• Enclosure Solutions for Food & Beverage
• Enclosure Solutions for Retail & Logistics
• Enclosure Solutions for Automotive
• Energy-Efficient Industrial Climate Control
• Industrial Automation Solutions

Company Website: http://www.rittal.com

ASSUMPTION: Rittal LLC's extensive product portfolio and global presence offer ample opportunities for career growth and development.

📊 Role Analysis

Career Level: This role is at the senior individual contributor level, with the potential to grow into a management position as the company expands its marketing team.

Reporting Structure: The Field Marketing Manager will report directly to the Vice President of Marketing and work closely with regional sales leadership, channel partners, and Rittal LLC.

Work Arrangement: This is a hybrid role, with 2-3 days per week in the office and the remainder of the time working remotely.

Growth Opportunities:

• As the company continues to grow, there will be opportunities to take on additional responsibilities and potentially manage a team.
• The Field Marketing Manager will have the chance to work on high-impact projects and contribute to the company's overall success.
• Rittal LLC's global presence and diverse product portfolio offer ample opportunities for career development and growth.

ASSUMPTION: Success in this role will require a strong strategic mindset, excellent communication skills, and the ability to work effectively with cross-functional teams.

🌍 Location & Work Environment

Office Type: Rittal LLC's Schaumburg, Illinois, headquarters is a state-of-the-art facility that serves as a customer training center, including expanded teaching resources, product testing facilities, and a large-scale product showroom.

Office Location(s): 425 N Martingale Rd, Suite 400, Schaumburg, IL 60173, US

Geographic Context:

• Schaumburg is a suburb of Chicago, located approximately 25 miles northwest of the city's downtown area.
• The region offers a mix of urban and suburban living, with easy access to cultural attractions, entertainment, and outdoor recreation.
• The Schaumburg area has a diverse economy, with a strong presence in manufacturing, logistics, and technology sectors.

Work Schedule: The Field Marketing Manager will work a standard full-time schedule, with 2-3 days per week in the office and the remainder of the time working remotely.

ASSUMPTION: The hybrid work arrangement offers a flexible balance between on-site collaboration and remote work, allowing employees to optimize their productivity and work-life balance.

💼 Interview & Application Insights

Typical Process:

• Online application submission through the company's careers portal
• Phone or video screening with the HR department
• In-depth behavioral and situational interviews with the hiring manager and other marketing team members
• Final round interviews with senior leadership
• Background check and offer extension

Key Assessment Areas:

• Strategic thinking and problem-solving skills
• Analytical skills and data-driven decision-making
• Communication and presentation skills
• Project management and organizational skills
• Collaboration and teamwork abilities
• Industry knowledge and familiarity with marketing automation tools

Application Tips:

• Tailor your resume and cover letter to highlight relevant experience and skills for this role.
• Demonstrate your understanding of the company, its products, and the industry by conducting thorough research before the interview.
• Prepare examples of your past marketing campaigns, their outcomes, and the lessons you learned from them.
• Be ready to discuss your approach to go-to-market strategy development, campaign management, and marketing automation.
• Showcase your ability to work effectively with cross-functional teams and manage multiple projects and deadlines.

ATS Keywords: Go-to-Market Strategy, Demand Generation, Channel Enablement, Market Awareness, Pipeline Acceleration, Campaign Management, Marketing Automation, Analytical Skills, Project Management, Collaboration, CRM Proficiency, Communication Skills, Content Creation, Event Management, Budget Management, Vendor Management

ASSUMPTION: Rittal LLC's application process is designed to assess candidates' strategic thinking, analytical skills, and ability to work effectively with cross-functional teams.

🛠️ Tools & Technologies

• HubSpot (Marketing Automation Platform)
• Salesforce (CRM)
• Google Analytics (Web Analytics)
• Microsoft Office Suite (Productivity Suite)
• Adobe Creative Suite (Design Tools)
• Event Management Software (e.g., Cvent, Bizzabo)

ASSUMPTION: Familiarity with these tools is preferred, but not required. The company provides training and support to help employees develop the necessary skills.

👔 Cultural Fit Considerations

Company Values:

• Customer Focus: Rittal LLC prioritizes understanding and meeting customer needs to drive business success.
• Innovation: The company encourages continuous improvement and embraces new ideas to stay ahead in the market.
• Collaboration: Rittal LLC fosters a culture of teamwork and open communication to achieve common goals.
• Integrity: The company upholds high ethical standards and expects employees to act with honesty and transparency.
• Accountability: Rittal LLC empowers employees to take ownership of their responsibilities and deliver results.

Work Style:

• Rittal LLC values a balance between structured processes and agile decision-making.
• The company encourages employees to take initiative and contribute to the decision-making process.
• Rittal LLC fosters a collaborative and inclusive work environment, where employees feel valued and empowered.
• The company offers opportunities for professional development and growth.

Self-Assessment Questions:

• Do you align with Rittal LLC's customer-focused approach, and how have you demonstrated this in your past roles?
• How do you balance innovation and continuous improvement with a structured work environment?
• Can you provide an example of a time when you successfully collaborated with cross-functional teams to achieve a common goal?
• How do you ensure accountability and deliver results in a dynamic and fast-paced work environment?

ASSUMPTION: Rittal LLC's culture values employees who are customer-focused, innovative, collaborative, and accountable, with a strong work ethic and a desire to grow professionally.

⚠️ Potential Challenges

• The role may require occasional travel to attend industry events, trade shows, and customer meetings.
• The Field Marketing Manager must be comfortable working in a fast-paced and dynamic environment, with shifting priorities and tight deadlines.
• The role may require occasional weekend or evening work to support event management and campaign execution.
• The Field Marketing Manager must be able to manage multiple projects and deadlines effectively, with a high degree of independence and self-motivation.

ASSUMPTION: Success in this role requires strong organizational skills, time management, and the ability to prioritize tasks effectively.

📈 Similar Roles Comparison

• Compared to other marketing roles, the Field Marketing Manager position at Rittal LLC offers a unique blend of strategic planning, campaign management, and cross-functional collaboration.
• The role provides an opportunity to work with a diverse range of stakeholders, including sales teams, channel partners, and Rittal LLC.
• The Field Marketing Manager role at Rittal LLC offers a clear path for career growth and development, with the potential to take on additional responsibilities and manage a team as the company expands its marketing team.

ASSUMPTION: Candidates with experience in similar roles within the manufacturing or industrial sector will have a significant advantage in this position.

📝 Sample Projects

• Developing and executing a go-to-market strategy for a new product launch, including market research, customer segmentation, and campaign planning.
• Managing a regional trade show, including vendor coordination, event logistics, and post-event lead follow-up.
• Localizing a global marketing campaign for the U.S. market, including content creation, event planning, and ABM program execution.
• Implementing a marketing automation workflow to generate leads and support company goals, including email campaign creation, retargeting, SEO, and digital advertising.

ASSUMPTION: These sample projects illustrate the diverse range of responsibilities and the strategic nature of the Field Marketing Manager role at Rittal LLC.

❓ Key Questions to Ask During Interview

• Can you describe the company's approach to go-to-market strategy development and how this role fits into that process?
• How does Rittal LLC support the growth and development of its marketing team members?
• Can you provide an example of a successful marketing campaign at Rittal LLC and the key factors that contributed to its success?
• How does Rittal LLC collaborate with channel partners to drive growth and engagement?
• What are the most significant challenges facing the marketing team in the next 12-24 months, and how can this role help address them?

ASSUMPTION: These questions are designed to help candidates better understand the role, the company's marketing strategy, and the team's priorities and challenges.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight relevant experience and skills for this role, with a focus on go-to-market strategy development, campaign management, and marketing automation.
• Prepare examples of your past marketing campaigns, their outcomes, and the lessons you learned from them.
• Be ready to discuss your approach to go-to-market strategy development, campaign management, and marketing automation during your interviews.
• Follow up with the hiring manager one week after your final interview to inquire about the status of your application.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.