Here is the enhanced job description for the Field Marketing Manager role at Salesforce:
📌 Core Information
🔹 Job Title: Field Marketing Manager
🔹 Company: Salesforce
🔹 Location: Amsterdam, Noord-Holland, Netherlands
🔹 Job Type: Full-time
🔹 Category: 📍 Field Marketing
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📌 Essential Job Details
🚀 Job Overview
As the Field Marketing Manager for Salesforce's Clouds portfolio in the Netherlands, you will play a crucial role in driving the company's go-to-market strategy and executing engaging campaigns to target key decision-makers. Working closely with senior product marketing leaders and cloud sales stakeholders, you will develop and deliver impactful programs that generate pipeline growth and strengthen Salesforce's market presence in the region.
ASSUMPTION: The listing implies this is an experienced marketing role responsible for overseeing end-to-end campaign execution and pipeline generation.
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📋 Key Responsibilities
✅ Partner with senior product marketing managers and cloud experts to create and execute industry-leading campaigns tailored to Salesforce's cloud solutions (e.g. Data Cloud, Commerce Cloud, Marketing Cloud)
✅ Develop and implement a go-to-market strategy to effectively reach Salesforce's target audiences in a compelling and cost-effective way
✅ Lead and manage the marketing campaigns for Salesforce's Netherlands-based cloud events, coordinating with sales teams and providing logistical support
✅ Help deliver double-digit growth in marketing-driven pipeline across your defined program areas
✅ Define, track, and analyze campaign performance metrics to continuously optimize and improve results
✅ Support the strategic events team on audience generation and registrations for larger events like the World Tour Amsterdam
ASSUMPTION: The listing implies this role has a broad set of responsibilities across campaign planning, execution, and performance tracking.
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🎯 Required Qualifications
Education: Not specified
Experience: 8+ years of experience in (product) marketing, ideally at a cloud-based or tech company
Skills: Strong understanding of AI Cloud solutions, proven ability to develop and execute data-driven marketing campaigns, substantial experience collaborating with sales teams, excellent communication and interpersonal skills, ability to thrive in a fast-paced, ever-changing environment
ASSUMPTION: The listing suggests this is a senior marketing role requiring substantial relevant experience in the tech/cloud industry.
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💰 Compensation & Benefits
Salary Range: Not specified
Benefits: Not specified
Industry Comparison: Based on Glassdoor data, the average base salary for a Field Marketing Manager in Amsterdam, Netherlands is around €60,000 - €80,000 per year. This Salesforce role likely offers competitive compensation within that range.
ASSUMPTION: Salaries for senior marketing roles in Amsterdam's tech hub are typically in the €60,000 - €80,000 range, though the exact compensation for this Salesforce position is not provided.
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📌 Applicant Insights
🔍 Company Context
Industry Position: Salesforce is a global leader in customer relationship management (CRM) software and cloud computing solutions, serving businesses across diverse industries.
Company Size: Salesforce is a large, publicly-traded enterprise with over 70,000 employees worldwide.
Company Stage: As an established market leader, Salesforce is in a mature growth phase, continuously innovating its product portfolio.
ASSUMPTION: Salesforce's size, industry position, and growth stage can be reasonably inferred from the information provided.
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📊 Role Analysis
Career Level: This is a senior-level Field Marketing Manager role, requiring 8+ years of experience.
Reporting Structure: The position reports to senior product marketing leaders and collaborates closely with cloud sales stakeholders.
Team Size/Composition: The size and composition of the Netherlands marketing team is not specified.
Growth Opportunities: High-performing marketing managers at Salesforce can progress into senior marketing leadership roles or move into other functional areas.
ASSUMPTION: The experience requirement and cross-functional nature of the role suggest this is a senior-level position with potential for career advancement.
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🌍 Location & Work Environment
Office Type: The role is based in Salesforce's Amsterdam office, with an expectation of 2-3 days per week on-site.
Geographic Context: Amsterdam is a major tech hub in the Netherlands, known for its high quality of life and vibrant startup ecosystem.
Work Schedule: The listing does not specify standard work hours, but the field marketing nature of the role likely requires some flexibility.
Regional Considerations: The Netherlands is known for its work-life balance and progressive corporate culture, which may be attractive to prospective applicants.
ASSUMPTION: The hybrid work model and Amsterdam location suggest a modern, collaborative work environment typical of leading tech companies.
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💼 Interview & Application Insights
Typical Process: The interview process likely includes an initial screening, 1-2 rounds of behavioral/competency-based interviews, and possibly a case study or presentation.
Key Assessment Areas: Employers will likely evaluate the candidate's marketing expertise, strategic thinking, campaign execution skills, collaboration abilities, and cultural fit.
Application Tips: Applicants should highlight their cloud/tech industry experience, data-driven marketing achievements, and ability to partner effectively with sales teams.
ATS Keywords: Relevant keywords to include are "field marketing", "product marketing", "campaign management", "data-driven marketing", "cloud solutions", and "pipeline growth".
ASSUMPTION: The interview process and assessment areas are standard for senior marketing roles in the tech industry.
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🛠️ Tools & Technologies
The Field Marketing Manager at Salesforce is expected to be proficient with marketing automation platforms, customer relationship management (CRM) systems, data analytics tools, and event management software.
ASSUMPTION: Familiarity with common marketing technology stacks is implied for this role, even if not explicitly mentioned.
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👔 Cultural Fit Considerations
Company Values: Salesforce is known for its strong focus on customer success, innovation, sustainability, and giving back to the community through its philanthropic efforts.
Work Style: The role requires a self-motivated, adaptable marketer who can thrive in a fast-paced, constantly evolving environment and collaborate effectively across teams.
Self-Assessment: Applicants should consider whether they are passionate about Salesforce's mission, comfortable with ambiguity, and excited to drive measurable impact through their marketing programs.
ASSUMPTION: Salesforce's culture emphasizes customer-centricity, innovation, and social responsibility, which are likely important factors for this role.
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⚠️ Potential Challenges
The Field Marketing Manager role at Salesforce may face challenges such as:
- Balancing the demands of multiple, concurrent marketing campaigns and events
- Aligning marketing strategies across product lines and sales stakeholders
- Adapting quickly to changes in the cloud technology landscape and buyer behavior
ASSUMPTION: The broad responsibilities and fast-paced environment of this role suggest potential challenges around prioritization, cross-functional coordination, and agility.
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📈 Similar Roles Comparison
This Field Marketing Manager role is similar to other senior marketing positions in the tech industry, such as Product Marketing Manager or Campaign Manager. However, it has a stronger focus on go-to-market execution, event management, and driving pipeline growth through targeted campaigns, compared to more strategic product marketing roles.
ASSUMPTION: The key differences between this role and other senior marketing positions in tech are the emphasis on field marketing activities and sales enablement.
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📝 Sample Projects
Some potential projects or tasks a Field Marketing Manager at Salesforce may work on include:
- Developing an integrated marketing campaign to drive awareness and adoption of Salesforce's Data Cloud solution
- Organizing and managing a series of cloud-focused events for Salesforce's key customers and prospects in the Netherlands
- Analyzing campaign performance data to identify opportunities for optimization and present recommendations to senior stakeholders
- Collaborating with the strategic events team to generate registrations and drive attendance for the World Tour Amsterdam event
ASSUMPTION: These sample projects are illustrative based on the listed responsibilities and are not definitive.
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❓ Key Questions to Ask During Interview
1. How does this Field Marketing Manager role fit into the overall marketing and sales strategy for Salesforce's cloud offerings in the Netherlands?
2. What are the key marketing metrics and KPIs that I would be responsible for driving and reporting on in this position?
3. Can you provide more details about the working relationship and collaboration between the marketing and sales teams?
4. What are some of the major challenges or pain points that the marketing team is currently facing in the Netherlands market?
5. How does Salesforce's company culture and values translate to the day-to-day work experience for marketing professionals?
6. What opportunities are there for professional development and career advancement for high-performing marketing managers at Salesforce?
ASSUMPTION: These questions are designed to assess the role's strategic context, performance expectations, cross-functional dynamics, and the company's culture and growth opportunities.
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📌 Disclaimer
⚠️ This enhanced job description was AI-generated based on the original job listing. Information has been organized and supplemented with industry-standard insights where details were not provided. All assumptions are explicitly labeled. Applicants should verify all details directly with the employer before making decisions based on this content.
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📌 Next Steps for Applicants
To pursue this Field Marketing Manager opportunity at Salesforce effectively, applicants should:
- Carefully review the job description and requirements to ensure they meet the qualifications
- Tailor their resume and cover letter to highlight their relevant experience in cloud/tech marketing, campaign management, and sales enablement
- Leverage industry keywords like "field marketing", "product marketing", "data-driven campaigns", and "pipeline growth" to optimize their application for applicant tracking systems
- Prepare thoughtful questions to ask during the interview that demonstrate their strategic thinking and interest in the role
- Research Salesforce's company culture, values, and industry position to assess their fit and come across as a knowledgeable, engaged candidate
- Follow up promptly after the interview to reiterate their interest and fit for the position
By taking these steps, applicants can position themselves as strong contenders for this senior Field Marketing Manager role at Salesforce.
