Field Marketing Manager

📌 Core Information - Job Title: Field Marketing Manager - Company: Spring Health - Location: New York, United States (Hybrid) - Job Type: Full-time - Category: Marketing - Date Posted: 2025-07-15 - Experience Level: 5-10 years - Remote Status: Hybrid (2 days in office) 🚀 Job Overview Key aspects of this role include: - Leading strategy, execution, and measurement for out-of-home campaigns (direct mail, print, events) - Managing a small team and collaborating with cross-functional teams (creative, digital, product, customer success, sales) - Driving brand awareness and pipeline growth through innovative activations - Utilizing project management tools (Asana) to scope, schedule, track, and deliver campaigns on time and on budget - Setting up and maintaining campaign tracking frameworks, analyzing performance data, and delivering actionable reports to stakeholders ASSUMPTION: This role requires a strategic mindset, strong project management skills, and the ability to work effectively with various teams to drive successful marketing campaigns. 📋 Key Responsibilities - Campaign Management: Own end-to-end planning, execution, and reporting for direct mail and other out-of-home campaigns. - Project Management: Use Asana to scope, schedule, track, and deliver each campaign on time and on budget. - Cross-Functional Collaboration: Partner closely with customer success, creative, digital, and sales teams to define objectives, coordinate assets, and align on target audiences. - Performance Analysis: Set up and maintain campaign tracking frameworks; analyze performance data and deliver clear, actionable reports to stakeholders. - Vendor Coordination: Coordinate with vendors for print production, mailing services, and other execution partners. - Campaign Optimization: Drive continuous optimization through A/B testing of creative, messaging, channel mix, and targeting. - Communication: Communicate campaign status and results through regular updates, dashboards, and presentations. ASSUMPTION: Success in this role depends on strong organizational skills, attention to detail, and the ability to manage multiple campaigns simultaneously. 🎯 Required Qualifications - Education: Bachelor's degree in Marketing, Business, or a related field. - Experience: 4+ years of marketing experience with a strong focus on direct mail and out-of-home campaigns. - Required Skills: - Proven expertise in executing and optimizing field marketing programs - Proficiency with project management tools (Asana) - Excellent attention to detail and ability to juggle multiple campaigns simultaneously - Expert vendor and budget management capabilities - Excellent communication, presentation, and stakeholder management skills - Preferred Skills: - Experience with A/B testing and data analysis - Familiarity with the mental health industry ASSUMPTION: While a background in mental health is not required, it may be beneficial for understanding the context of the campaigns and target audiences. 💰 Compensation & Benefits - Salary Range: $97,680 - $122,100 (based on Radford Global Compensation Database) - Benefits: - Health, Dental, Vision benefits starting on the first day - Employer-sponsored 401(k) match of up to 2% - Yearly allotment of no-cost visits to the Spring Health network of therapists, coaches, and medication management providers - Competitive paid time off policies, including vacation, sick leave, and company holidays - Parental leave: 18 weeks for birthing parents and 16 weeks for non-birthing parents - Access to Noom, a weight management program - Access to fertility care support through Carrot, with a $4,000 reimbursement for related expenses - Access to Wellhub, connecting employees to fitness, mindfulness, nutrition, and sleep options - Access to BrightHorizons for sponsored child care, back-up care, and elder care - Up to $1,000 professional development reimbursement per year - $200 per year donation matching for supporting favorite causes ASSUMPTION: The salary range is estimated based on the provided target range and the Radford Global Compensation Database. Benefits are subject to individual plan requirements and eligibility criteria. 📌 Applicant Insights 🔍 Company Context - Industry: Mental Health Care - Company Size: 1,001-5,000 employees - Founded: 2016 - Company Description: Spring Health helps employers modernize their behavioral health benefits with a comprehensive solution for employee mental wellbeing. They use proprietary assessment and machine-learning technology to personalize care plans for each member, providing access to various care options, including digital exercises, EAP services, coaching, therapy, or medication. - Company Specialties: Healthcare, Artificial Intelligence, Mental Illness, Treatment Selection, Benefits, Mental Health, Therapy, Psychology, Psychiatry, Telemedicine, Health and Wellness, wellbeing, wellness, EAP, and Employee Benefits - Company Website: Spring Health ASSUMPTION: Spring Health is a rapidly growing company focused on improving mental health outcomes for employees through innovative, personalized care solutions. 📊 Role Analysis - Career Level: Senior Manager - Reporting Structure: This role reports to the Head of Member Growth and may manage a small team. - Work Arrangement: Hybrid (2 days in office per week) - Growth Opportunities: - Potential to grow into a leadership role as the team expands - Opportunities to work on diverse campaigns and collaborate with various teams - Access to professional development resources and reimbursement ASSUMPTION: This role offers opportunities for career growth and development within a dynamic, expanding team. 🌍 Location & Work Environment - Office Type: Hybrid (2 days in office per week) - Office Location(s): New York City, NY - Geographic Context: New York City offers a vibrant, multicultural environment with numerous amenities and opportunities for personal and professional growth. - Work Schedule: Full-time, with flexible hours and the option to work remotely for 3 days per week ASSUMPTION: The hybrid work arrangement provides a balance between in-office collaboration and remote flexibility. 💼 Interview & Application Insights - Typical Process: 1. Phone screen with the hiring manager, 2. Technical assessment, 3. On-site interview with the team, 4. Final interview with the hiring manager and/or other stakeholders - Key Assessment Areas: Campaign management, project management, data analysis, communication skills, and cultural fit - Application Tips: - Tailor your resume and cover letter to highlight relevant experience and skills for this role - Prepare examples of successful field marketing campaigns you've managed and the results you achieved - Research Spring Health and be ready to discuss how your experience aligns with their mission and values ASSUMPTION: The interview process is designed to assess your skills, experience, and cultural fit for the role and the company. 🛠️ Tools & Technologies - Asana (project management) - Various marketing and data analysis tools (specific tools not mentioned in the job description) ASSUMPTION: Familiarity with Asana and other marketing and data analysis tools is beneficial for success in this role. 👔 Cultural Fit Considerations - Company Values: Be seen, be you, be well. Spring Health supports teams and families with personalized mental health care, fostering a culture of openness, empathy, and well-being. - Work Style: Collaborative, data-driven, and innovative. Spring Health encourages creativity, continuous learning, and a growth mindset. - Self-Assessment Questions: - How do you align with Spring Health's mission and values? - How comfortable are you working in a hybrid environment and collaborating with remote teams? - How do you approach continuous learning and improvement in your role? ASSUMPTION: Success at Spring Health depends on a strong cultural fit, with a focus on empathy, collaboration, and a growth mindset. ⚠️ Potential Challenges - Managing multiple campaigns simultaneously and meeting tight deadlines - Coordinating with various teams and stakeholders to ensure consistent messaging and branding - Staying up-to-date with industry trends and best practices in field marketing - Balancing the need for data-driven decision-making with the need for quick campaign turnaround ASSUMPTION: These challenges can be overcome with strong project management skills, effective communication, and a strategic mindset. 📈 Similar Roles Comparison - Field Marketing Manager vs. Marketing Manager: Field Marketing Manager focuses specifically on out-of-home campaigns, while Marketing Manager oversees a broader range of marketing channels and activities. - Industry Context: Mental health industry-specific knowledge may be beneficial but not required for success in this role. - Career Path Comparison: Field Marketing Manager can serve as a stepping stone to leadership roles in marketing or other related fields, such as Director of Marketing or VP of Marketing. ASSUMPTION: While this role shares some similarities with other marketing roles, it requires a specific focus on field marketing and out-of-home campaigns. 📝 Sample Projects - Developing and executing a direct mail campaign to drive brand awareness and pipeline growth for a new product launch - Coordinating with cross-functional teams to create and distribute event materials, such as brochures, posters, and digital ads - Analyzing campaign performance data to identify trends, optimize messaging, and improve future campaign results ASSUMPTION: These sample projects illustrate the range of responsibilities and the need for strategic thinking, data analysis, and effective communication in this role. ❓ Key Questions to Ask During Interview - What are the biggest challenges facing the field marketing team currently, and how can this role help address them? - How does this role collaborate with other marketing teams, such as digital and creative, to ensure consistent branding and messaging? - What opportunities are there for professional development and growth within the field marketing team and the broader marketing organization? - How does Spring Health support work-life balance for its employees, particularly those in hybrid or remote roles? ASSUMPTION: These questions demonstrate your interest in the role, the team, and the company, while also providing valuable insights into the work environment and culture. 📌 Next Steps for Applicants To apply for this position: - Submit your application through this link - Tailor your resume and cover letter to highlight relevant experience and skills for this role - Prepare examples of successful field marketing campaigns you've managed and the results you achieved - Research Spring Health and be ready to discuss how your experience aligns with their mission and values - Follow up with the hiring manager after submitting your application, expressing your interest in the role and asking about next steps in the interview process ⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.