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Field Marketing Manager

Calabrio
Full-time
Remote
Worldwide
πŸ“ Field Marketing

πŸ“Œ Core Information

πŸ”Ή Job Title: Field Marketing Manager

πŸ”Ή Company: Calabrio

πŸ”Ή Location: United Kingdom (Remote)

πŸ”Ή Job Type: Full-Time

πŸ”Ή Category: Marketing

πŸ”Ή Date Posted: July 4, 2025

πŸ”Ή Experience Level: Mid-Level (2-5 years)

πŸ”Ή Remote Status: Remote (Telecommute)

πŸš€ Job Overview

Key aspects of this role include:

  • Developing and executing regional marketing plans to drive pipeline growth
  • Managing event logistics and local campaigns across various marketing channels
  • Collaborating with cross-functional teams to gather inputs and support initiatives
  • Negotiating vendor contracts and managing budgets

ASSUMPTION: This role requires a strong project manager with experience in regional marketing, event management, and cross-functional collaboration. Familiarity with marketing automation tools and a complex sales cycle is beneficial.

πŸ“‹ Key Responsibilities

βœ… Execute and report on tactics within regional marketing plans to align with business and pipeline goals

βœ… Manage event logistics and execution, including pre- and post-event communications, promotions, branded swag fulfillment, on-site staffing, and internal enablement for Sales teams

βœ… Develop and oversee local campaigns across marketing channels

βœ… Manage Salesforce campaign tracking, list uploads, email, landing page, webinar, and other operational processes to ensure accurate measurement and lead handoff to Sales

βœ… Provide regular reporting of regional marketing tactics, identifying opportunities for improvement and putting them into practice

βœ… Communicate tactic follow-up with sales and BDR teams while closely monitoring progress of opportunities by tactic through sales stages

βœ… Communicate regularly with various stakeholders to gather inputs and support cross-functional initiatives

βœ… Negotiate vendor contracts and manage budget process

ASSUMPTION: This role involves a high level of organization, attention to detail, and strong communication skills. Experience in a B2B environment is crucial for success.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: Over 3 years of experience in regional, field, or event marketing within a B2B environment

Required Skills:

  • Excellent project management, time management, and organizational skills, with attention to detail
  • Hands-on experience developing and managing campaigns across different geographical markets
  • Basic understanding of a complex sales cycle and marketing funnel stages

Preferred Skills:

  • Experience marketing to enterprise Contact Center or IT departments
  • Additional language (spoken and written)
  • Marketing/CRM automation experience (Marketo, Hubspot, Eloqua, Salesforce, 6Sense)
  • Self-starter and strong sense of teamwork

ASSUMPTION: While a degree is preferred, relevant experience and proven skills may be considered equivalent. Familiarity with enterprise-level marketing automation tools is highly desirable.

πŸ’° Compensation & Benefits

Salary Range: Β£50,000 - Β£65,000 per annum (Based on industry standards for mid-level marketing roles in the UK)

Benefits:

  • Comprehensive benefits package
  • Career development opportunities
  • Work-life balance initiatives

Working Hours: Full-time (37.5 hours per week), flexible working hours available

ASSUMPTION: The salary range provided is an estimate based on industry standards for mid-level marketing roles in the UK. The actual salary may vary depending on experience and qualifications.

πŸ“Œ Applicant Insights

πŸ” Company Context

Industry: Software Development (specifically, Customer Experience Intelligence)

Company Size: Medium (501-1,000 employees) - Calabrio offers a dynamic and growing environment with ample opportunities for career development

Founded: 2007 - Calabrio has established itself as a leader in customer experience intelligence, with a strong focus on innovation and growth

Company Description:

  • Calabrio empowers businesses to elevate every interaction to new heights with its cutting-edge cloud platform and AI-driven analytics tools
  • The company specializes in transforming customer interactions into actionable insights, enabling organizations to connect with their customers more effectively
  • Calabrio fosters a culture that values open communication, clear expectations, ambition, accountability, collaboration, and consistency

Company Specialties:

  • Call Center Solutions
  • Customer Interaction Management
  • VoIP Technology
  • Call Recording and Quality Management
  • Workforce Management and Optimization
  • Speech Analytics and Performance Management
  • Workforce Engagement Management
  • Contact Center and Customer Experience Solutions
  • Employee Engagement and Analytics

Company Website: http://www.calabrio.com

ASSUMPTION: Calabrio's focus on customer experience intelligence makes it an attractive employer for marketing professionals seeking to make an impact in a growing industry.

πŸ“Š Role Analysis

Career Level: Mid-Level - This role offers opportunities for growth and career advancement within the marketing department and the broader organization

Reporting Structure: The Field Marketing Manager reports directly to the Head of International Marketing and works closely with regional sales teams, event vendors, and other internal stakeholders

Work Arrangement: Remote (Telecommute) - This role allows for flexible working hours and the ability to work from home, with occasional travel for events and meetings

Growth Opportunities:

  • Progression to a senior marketing role within the international marketing team
  • Expansion into other regions or markets as Calabrio continues to grow
  • Potential opportunities in other departments, such as sales or product management

ASSUMPTION: This role offers strong potential for career growth and development within a dynamic and expanding organization.

🌍 Location & Work Environment

Office Type: Remote - This role does not require regular office attendance, allowing for a flexible work environment

Office Location(s): United Kingdom (with the possibility of occasional travel to other regions or the company's headquarters in the US)

Geographic Context:

  • The United Kingdom offers a diverse and vibrant business environment, with a strong focus on innovation and technology
  • The remote work arrangement allows for a better work-life balance and the ability to work from various locations within the UK
  • The UK's time zone (GMT) enables effective collaboration with both European and North American colleagues

Work Schedule: Full-time (37.5 hours per week), with flexible working hours available

ASSUMPTION: The remote work arrangement and flexible working hours contribute to a positive work-life balance and allow for better integration of personal and professional responsibilities.

πŸ’Ό Interview & Application Insights

Typical Process:

  • Online application submission
  • Phone or video screening with the HR department
  • Interview with the Head of International Marketing
  • Final interview with the regional sales team or other relevant stakeholders
  • Background check and offer

Key Assessment Areas:

  • Marketing strategy and campaign development
  • Event management and logistics
  • Cross-functional collaboration and stakeholder communication
  • Budget management and vendor negotiation
  • Data analysis and reporting

Application Tips:

  • Tailor your resume and cover letter to highlight your regional marketing experience, event management skills, and cross-functional collaboration abilities
  • Provide specific examples of successful marketing campaigns and events you have managed in the past
  • Demonstrate your understanding of Calabrio's products and services, as well as its position in the customer experience intelligence market

ATS Keywords: Regional Marketing, Event Management, Campaign Development, Cross-Functional Collaboration, Stakeholder Communication, Budget Management, Data Analysis, Marketing Automation, B2B Marketing, Salesforce

ASSUMPTION: Calabrio's application process is designed to assess candidates' marketing skills, strategic thinking, and ability to work effectively with cross-functional teams.

πŸ› οΈ Tools & Technologies

  • Salesforce
  • Marketing automation tools (e.g., Marketo, Hubspot, Eloqua, 6Sense)
  • Event management platforms (e.g., Cvent, Bizzabo)
  • Project management tools (e.g., Asana, Trello)
  • Data analysis and reporting tools (e.g., Tableau, Power BI)

ASSUMPTION: Familiarity with these tools is beneficial but not always required. Calabrio may provide training or onboarding for selected candidates.

πŸ‘” Cultural Fit Considerations

Company Values:

  • Open: Encourage open communication and collaboration
  • Clear: Foster clear expectations and accountability
  • Ambitious: Pursue growth and innovation
  • Accountable: Take ownership of responsibilities and outcomes
  • Collaborative: Work together to achieve common goals
  • Consistent: Maintain high standards and consistency in all aspects of the business

Work Style:

  • Dynamic and fast-paced environment
  • Strong focus on collaboration and cross-functional teamwork
  • Opportunities for growth and career development
  • Flexible work arrangements, including remote work and flexible hours

Self-Assessment Questions:

  • Do you thrive in a dynamic, fast-paced environment, and are you comfortable working with cross-functional teams?
  • Are you proactive, organized, and able to manage multiple projects and deadlines effectively?
  • Do you possess strong communication skills and the ability to build and maintain effective working relationships with various stakeholders?

ASSUMPTION: Calabrio values candidates who align with their core values and are comfortable working in a dynamic, collaborative environment.

⚠️ Potential Challenges

  • Managing multiple projects and deadlines simultaneously
  • Adapting to a fast-paced, growing environment
  • Occasional travel for events and meetings
  • Navigating a complex sales cycle and marketing funnel

ASSUMPTION: These challenges can be overcome with strong organizational skills, effective time management, and a proactive approach to project management.

πŸ“ˆ Similar Roles Comparison

  • Unlike traditional marketing roles, this position focuses heavily on regional and event marketing, requiring a unique blend of skills and experience
  • Calabrio's focus on customer experience intelligence sets it apart from other software development companies, offering a more specialized and targeted marketing approach
  • This role offers strong potential for career growth and development within a dynamic and expanding organization, with opportunities for progression to senior marketing roles or expansion into other regions or markets

ASSUMPTION: Candidates should consider their fit for this specialized role and the unique opportunities it offers within the customer experience intelligence industry.

πŸ“ Sample Projects

  • Developing and executing a regional marketing campaign to drive pipeline growth in a specific market
  • Managing an international event, including logistics, vendor negotiations, and on-site staffing
  • Analyzing regional marketing data to identify trends, optimize tactics, and improve overall campaign performance

ASSUMPTION: These sample projects provide a glimpse into the day-to-day responsibilities and challenges of the Field Marketing Manager role at Calabrio.

❓ Key Questions to Ask During Interview

  • Can you describe the typical marketing mix for regional campaigns at Calabrio?
  • How does Calabrio support and enable its sales teams to maximize the impact of regional marketing efforts?
  • What are the most significant challenges facing the international marketing team, and how can this role contribute to addressing them?
  • How does Calabrio measure the success of regional marketing campaigns, and what key performance indicators (KPIs) are most important?
  • What opportunities exist for professional development and growth within the international marketing team and Calabrio as a whole?

ASSUMPTION: These questions demonstrate a candidate's interest in the role, the company, and its marketing strategies, as well as their commitment to driving pipeline growth and contributing to the team's success.

πŸ“Œ Next Steps for Applicants

To apply for this position:

  • Submit your application through this link
  • Tailor your resume and cover letter to highlight your regional marketing experience, event management skills, and cross-functional collaboration abilities
  • Prepare examples of successful marketing campaigns and events you have managed in the past
  • Research Calabrio's products, services, and position in the customer experience intelligence market
  • Follow up with Calabrio one week after submitting your application to confirm receipt and inquire about next steps

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.