Field Marketing Manager

📌 Core Information

🔹 Job Title: Field Marketing Manager

🔹 Company: Calabrio

🔹 Location: United Kingdom (Remote)

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: July 4, 2025

🔹 Experience Level: Mid-Level (2-5 years)

🔹 Remote Status: Remote (Telecommute)

🚀 Job Overview

Key aspects of this role include:

• Developing and executing regional marketing plans to drive pipeline growth
• Managing event logistics and local campaigns across various marketing channels
• Collaborating with cross-functional teams to gather inputs and support initiatives
• Negotiating vendor contracts and managing budgets

ASSUMPTION: This role requires a strong project manager with experience in regional marketing, event management, and cross-functional collaboration. Familiarity with marketing automation tools and a complex sales cycle is beneficial.

📋 Key Responsibilities

✅ Execute and report on tactics within regional marketing plans to align with business and pipeline goals

✅ Manage event logistics and execution, including pre- and post-event communications, promotions, branded swag fulfillment, on-site staffing, and internal enablement for Sales teams

✅ Develop and oversee local campaigns across marketing channels

✅ Manage Salesforce campaign tracking, list uploads, email, landing page, webinar, and other operational processes to ensure accurate measurement and lead handoff to Sales

✅ Provide regular reporting of regional marketing tactics, identifying opportunities for improvement and putting them into practice

✅ Communicate tactic follow-up with sales and BDR teams while closely monitoring progress of opportunities by tactic through sales stages

✅ Communicate regularly with various stakeholders to gather inputs and support cross-functional initiatives

✅ Negotiate vendor contracts and manage budget process

ASSUMPTION: This role involves a high level of organization, attention to detail, and strong communication skills. Experience in a B2B environment is crucial for success.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: Over 3 years of experience in regional, field, or event marketing within a B2B environment

Required Skills:

• Excellent project management, time management, and organizational skills, with attention to detail
• Hands-on experience developing and managing campaigns across different geographical markets
• Basic understanding of a complex sales cycle and marketing funnel stages

Preferred Skills:

• Experience marketing to enterprise Contact Center or IT departments
• Additional language (spoken and written)
• Marketing/CRM automation experience (Marketo, Hubspot, Eloqua, Salesforce, 6Sense)
• Self-starter and strong sense of teamwork

ASSUMPTION: While a degree is preferred, relevant experience and proven skills may be considered equivalent. Familiarity with enterprise-level marketing automation tools is highly desirable.

💰 Compensation & Benefits

Salary Range: £50,000 - £65,000 per annum (Based on industry standards for mid-level marketing roles in the UK)

Benefits:

• Comprehensive benefits package
• Career development opportunities
• Work-life balance initiatives

Working Hours: Full-time (37.5 hours per week), flexible working hours available

ASSUMPTION: The salary range provided is an estimate based on industry standards for mid-level marketing roles in the UK. The actual salary may vary depending on experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Software Development (specifically, Customer Experience Intelligence)

Company Size: Medium (501-1,000 employees) - Calabrio offers a dynamic and growing environment with ample opportunities for career development

Founded: 2007 - Calabrio has established itself as a leader in customer experience intelligence, with a strong focus on innovation and growth

Company Description:

• Calabrio empowers businesses to elevate every interaction to new heights with its cutting-edge cloud platform and AI-driven analytics tools
• The company specializes in transforming customer interactions into actionable insights, enabling organizations to connect with their customers more effectively
• Calabrio fosters a culture that values open communication, clear expectations, ambition, accountability, collaboration, and consistency

Company Specialties:

• Call Center Solutions
• Customer Interaction Management
• VoIP Technology
• Call Recording and Quality Management
• Workforce Management and Optimization
• Speech Analytics and Performance Management
• Workforce Engagement Management
• Contact Center and Customer Experience Solutions
• Employee Engagement and Analytics

Company Website: http://www.calabrio.com

ASSUMPTION: Calabrio's focus on customer experience intelligence makes it an attractive employer for marketing professionals seeking to make an impact in a growing industry.

📊 Role Analysis

Career Level: Mid-Level - This role offers opportunities for growth and career advancement within the marketing department and the broader organization

Reporting Structure: The Field Marketing Manager reports directly to the Head of International Marketing and works closely with regional sales teams, event vendors, and other internal stakeholders

Work Arrangement: Remote (Telecommute) - This role allows for flexible working hours and the ability to work from home, with occasional travel for events and meetings

Growth Opportunities:

• Progression to a senior marketing role within the international marketing team
• Expansion into other regions or markets as Calabrio continues to grow
• Potential opportunities in other departments, such as sales or product management

ASSUMPTION: This role offers strong potential for career growth and development within a dynamic and expanding organization.

🌍 Location & Work Environment

Office Type: Remote - This role does not require regular office attendance, allowing for a flexible work environment

Office Location(s): United Kingdom (with the possibility of occasional travel to other regions or the company's headquarters in the US)

Geographic Context:

• The United Kingdom offers a diverse and vibrant business environment, with a strong focus on innovation and technology
• The remote work arrangement allows for a better work-life balance and the ability to work from various locations within the UK
• The UK's time zone (GMT) enables effective collaboration with both European and North American colleagues

Work Schedule: Full-time (37.5 hours per week), with flexible working hours available

ASSUMPTION: The remote work arrangement and flexible working hours contribute to a positive work-life balance and allow for better integration of personal and professional responsibilities.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening with the HR department
• Interview with the Head of International Marketing
• Final interview with the regional sales team or other relevant stakeholders
• Background check and offer

Key Assessment Areas:

• Marketing strategy and campaign development
• Event management and logistics
• Cross-functional collaboration and stakeholder communication
• Budget management and vendor negotiation
• Data analysis and reporting

Application Tips:

• Tailor your resume and cover letter to highlight your regional marketing experience, event management skills, and cross-functional collaboration abilities
• Provide specific examples of successful marketing campaigns and events you have managed in the past
• Demonstrate your understanding of Calabrio's products and services, as well as its position in the customer experience intelligence market

ATS Keywords: Regional Marketing, Event Management, Campaign Development, Cross-Functional Collaboration, Stakeholder Communication, Budget Management, Data Analysis, Marketing Automation, B2B Marketing, Salesforce

ASSUMPTION: Calabrio's application process is designed to assess candidates' marketing skills, strategic thinking, and ability to work effectively with cross-functional teams.

🛠️ Tools & Technologies

• Salesforce
• Marketing automation tools (e.g., Marketo, Hubspot, Eloqua, 6Sense)
• Event management platforms (e.g., Cvent, Bizzabo)
• Project management tools (e.g., Asana, Trello)
• Data analysis and reporting tools (e.g., Tableau, Power BI)

ASSUMPTION: Familiarity with these tools is beneficial but not always required. Calabrio may provide training or onboarding for selected candidates.

👔 Cultural Fit Considerations

Company Values:

• Open: Encourage open communication and collaboration
• Clear: Foster clear expectations and accountability
• Ambitious: Pursue growth and innovation
• Accountable: Take ownership of responsibilities and outcomes
• Collaborative: Work together to achieve common goals
• Consistent: Maintain high standards and consistency in all aspects of the business

Work Style:

• Dynamic and fast-paced environment
• Strong focus on collaboration and cross-functional teamwork
• Opportunities for growth and career development
• Flexible work arrangements, including remote work and flexible hours

Self-Assessment Questions:

• Do you thrive in a dynamic, fast-paced environment, and are you comfortable working with cross-functional teams?
• Are you proactive, organized, and able to manage multiple projects and deadlines effectively?
• Do you possess strong communication skills and the ability to build and maintain effective working relationships with various stakeholders?

ASSUMPTION: Calabrio values candidates who align with their core values and are comfortable working in a dynamic, collaborative environment.

⚠️ Potential Challenges

• Managing multiple projects and deadlines simultaneously
• Adapting to a fast-paced, growing environment
• Occasional travel for events and meetings
• Navigating a complex sales cycle and marketing funnel

ASSUMPTION: These challenges can be overcome with strong organizational skills, effective time management, and a proactive approach to project management.

📈 Similar Roles Comparison

• Unlike traditional marketing roles, this position focuses heavily on regional and event marketing, requiring a unique blend of skills and experience
• Calabrio's focus on customer experience intelligence sets it apart from other software development companies, offering a more specialized and targeted marketing approach
• This role offers strong potential for career growth and development within a dynamic and expanding organization, with opportunities for progression to senior marketing roles or expansion into other regions or markets

ASSUMPTION: Candidates should consider their fit for this specialized role and the unique opportunities it offers within the customer experience intelligence industry.

📝 Sample Projects

• Developing and executing a regional marketing campaign to drive pipeline growth in a specific market
• Managing an international event, including logistics, vendor negotiations, and on-site staffing
• Analyzing regional marketing data to identify trends, optimize tactics, and improve overall campaign performance

ASSUMPTION: These sample projects provide a glimpse into the day-to-day responsibilities and challenges of the Field Marketing Manager role at Calabrio.

❓ Key Questions to Ask During Interview

• Can you describe the typical marketing mix for regional campaigns at Calabrio?
• How does Calabrio support and enable its sales teams to maximize the impact of regional marketing efforts?
• What are the most significant challenges facing the international marketing team, and how can this role contribute to addressing them?
• How does Calabrio measure the success of regional marketing campaigns, and what key performance indicators (KPIs) are most important?
• What opportunities exist for professional development and growth within the international marketing team and Calabrio as a whole?

ASSUMPTION: These questions demonstrate a candidate's interest in the role, the company, and its marketing strategies, as well as their commitment to driving pipeline growth and contributing to the team's success.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your regional marketing experience, event management skills, and cross-functional collaboration abilities
• Prepare examples of successful marketing campaigns and events you have managed in the past
• Research Calabrio's products, services, and position in the customer experience intelligence market
• Follow up with Calabrio one week after submitting your application to confirm receipt and inquire about next steps

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.