π Core Information
πΉ Job Title: Field Marketing Manager
πΉ Company: Calabrio
πΉ Location: United Kingdom (Remote)
πΉ Job Type: Full-Time
πΉ Category: Marketing
πΉ Date Posted: July 4, 2025
πΉ Experience Level: Mid-Level (2-5 years)
πΉ Remote Status: Remote (Telecommute)
π Job Overview
Key aspects of this role include:
- Developing and executing regional marketing plans to drive pipeline growth
- Managing event logistics and local campaigns across various marketing channels
- Collaborating with cross-functional teams to gather inputs and support initiatives
- Negotiating vendor contracts and managing budgets
ASSUMPTION: This role requires a strong project manager with experience in regional marketing, event management, and cross-functional collaboration. Familiarity with marketing automation tools and a complex sales cycle is beneficial.
π Key Responsibilities
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Execute and report on tactics within regional marketing plans to align with business and pipeline goals
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Manage event logistics and execution, including pre- and post-event communications, promotions, branded swag fulfillment, on-site staffing, and internal enablement for Sales teams
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Develop and oversee local campaigns across marketing channels
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Manage Salesforce campaign tracking, list uploads, email, landing page, webinar, and other operational processes to ensure accurate measurement and lead handoff to Sales
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Provide regular reporting of regional marketing tactics, identifying opportunities for improvement and putting them into practice
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Communicate tactic follow-up with sales and BDR teams while closely monitoring progress of opportunities by tactic through sales stages
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Communicate regularly with various stakeholders to gather inputs and support cross-functional initiatives
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Negotiate vendor contracts and manage budget process
ASSUMPTION: This role involves a high level of organization, attention to detail, and strong communication skills. Experience in a B2B environment is crucial for success.
π― Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: Over 3 years of experience in regional, field, or event marketing within a B2B environment
Required Skills:
- Excellent project management, time management, and organizational skills, with attention to detail
- Hands-on experience developing and managing campaigns across different geographical markets
- Basic understanding of a complex sales cycle and marketing funnel stages
Preferred Skills:
- Experience marketing to enterprise Contact Center or IT departments
- Additional language (spoken and written)
- Marketing/CRM automation experience (Marketo, Hubspot, Eloqua, Salesforce, 6Sense)
- Self-starter and strong sense of teamwork
ASSUMPTION: While a degree is preferred, relevant experience and proven skills may be considered equivalent. Familiarity with enterprise-level marketing automation tools is highly desirable.
π° Compensation & Benefits
Salary Range: Β£50,000 - Β£65,000 per annum (Based on industry standards for mid-level marketing roles in the UK)
Benefits:
- Comprehensive benefits package
- Career development opportunities
- Work-life balance initiatives
Working Hours: Full-time (37.5 hours per week), flexible working hours available
ASSUMPTION: The salary range provided is an estimate based on industry standards for mid-level marketing roles in the UK. The actual salary may vary depending on experience and qualifications.
π Applicant Insights
π Company Context
Industry: Software Development (specifically, Customer Experience Intelligence)
Company Size: Medium (501-1,000 employees) - Calabrio offers a dynamic and growing environment with ample opportunities for career development
Founded: 2007 - Calabrio has established itself as a leader in customer experience intelligence, with a strong focus on innovation and growth
Company Description:
- Calabrio empowers businesses to elevate every interaction to new heights with its cutting-edge cloud platform and AI-driven analytics tools
- The company specializes in transforming customer interactions into actionable insights, enabling organizations to connect with their customers more effectively
- Calabrio fosters a culture that values open communication, clear expectations, ambition, accountability, collaboration, and consistency
Company Specialties:
- Call Center Solutions
- Customer Interaction Management
- VoIP Technology
- Call Recording and Quality Management
- Workforce Management and Optimization
- Speech Analytics and Performance Management
- Workforce Engagement Management
- Contact Center and Customer Experience Solutions
- Employee Engagement and Analytics
Company Website: http://www.calabrio.com
ASSUMPTION: Calabrio's focus on customer experience intelligence makes it an attractive employer for marketing professionals seeking to make an impact in a growing industry.
π Role Analysis
Career Level: Mid-Level - This role offers opportunities for growth and career advancement within the marketing department and the broader organization
Reporting Structure: The Field Marketing Manager reports directly to the Head of International Marketing and works closely with regional sales teams, event vendors, and other internal stakeholders
Work Arrangement: Remote (Telecommute) - This role allows for flexible working hours and the ability to work from home, with occasional travel for events and meetings
Growth Opportunities:
- Progression to a senior marketing role within the international marketing team
- Expansion into other regions or markets as Calabrio continues to grow
- Potential opportunities in other departments, such as sales or product management
ASSUMPTION: This role offers strong potential for career growth and development within a dynamic and expanding organization.
π Location & Work Environment
Office Type: Remote - This role does not require regular office attendance, allowing for a flexible work environment
Office Location(s): United Kingdom (with the possibility of occasional travel to other regions or the company's headquarters in the US)
Geographic Context:
- The United Kingdom offers a diverse and vibrant business environment, with a strong focus on innovation and technology
- The remote work arrangement allows for a better work-life balance and the ability to work from various locations within the UK
- The UK's time zone (GMT) enables effective collaboration with both European and North American colleagues
Work Schedule: Full-time (37.5 hours per week), with flexible working hours available
ASSUMPTION: The remote work arrangement and flexible working hours contribute to a positive work-life balance and allow for better integration of personal and professional responsibilities.
πΌ Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the HR department
- Interview with the Head of International Marketing
- Final interview with the regional sales team or other relevant stakeholders
- Background check and offer
Key Assessment Areas:
- Marketing strategy and campaign development
- Event management and logistics
- Cross-functional collaboration and stakeholder communication
- Budget management and vendor negotiation
- Data analysis and reporting
Application Tips:
- Tailor your resume and cover letter to highlight your regional marketing experience, event management skills, and cross-functional collaboration abilities
- Provide specific examples of successful marketing campaigns and events you have managed in the past
- Demonstrate your understanding of Calabrio's products and services, as well as its position in the customer experience intelligence market
ATS Keywords: Regional Marketing, Event Management, Campaign Development, Cross-Functional Collaboration, Stakeholder Communication, Budget Management, Data Analysis, Marketing Automation, B2B Marketing, Salesforce
ASSUMPTION: Calabrio's application process is designed to assess candidates' marketing skills, strategic thinking, and ability to work effectively with cross-functional teams.
π οΈ Tools & Technologies
- Salesforce
- Marketing automation tools (e.g., Marketo, Hubspot, Eloqua, 6Sense)
- Event management platforms (e.g., Cvent, Bizzabo)
- Project management tools (e.g., Asana, Trello)
- Data analysis and reporting tools (e.g., Tableau, Power BI)
ASSUMPTION: Familiarity with these tools is beneficial but not always required. Calabrio may provide training or onboarding for selected candidates.
π Cultural Fit Considerations
Company Values:
- Open: Encourage open communication and collaboration
- Clear: Foster clear expectations and accountability
- Ambitious: Pursue growth and innovation
- Accountable: Take ownership of responsibilities and outcomes
- Collaborative: Work together to achieve common goals
- Consistent: Maintain high standards and consistency in all aspects of the business
Work Style:
- Dynamic and fast-paced environment
- Strong focus on collaboration and cross-functional teamwork
- Opportunities for growth and career development
- Flexible work arrangements, including remote work and flexible hours
Self-Assessment Questions:
- Do you thrive in a dynamic, fast-paced environment, and are you comfortable working with cross-functional teams?
- Are you proactive, organized, and able to manage multiple projects and deadlines effectively?
- Do you possess strong communication skills and the ability to build and maintain effective working relationships with various stakeholders?
ASSUMPTION: Calabrio values candidates who align with their core values and are comfortable working in a dynamic, collaborative environment.
β οΈ Potential Challenges
- Managing multiple projects and deadlines simultaneously
- Adapting to a fast-paced, growing environment
- Occasional travel for events and meetings
- Navigating a complex sales cycle and marketing funnel
ASSUMPTION: These challenges can be overcome with strong organizational skills, effective time management, and a proactive approach to project management.
π Similar Roles Comparison
- Unlike traditional marketing roles, this position focuses heavily on regional and event marketing, requiring a unique blend of skills and experience
- Calabrio's focus on customer experience intelligence sets it apart from other software development companies, offering a more specialized and targeted marketing approach
- This role offers strong potential for career growth and development within a dynamic and expanding organization, with opportunities for progression to senior marketing roles or expansion into other regions or markets
ASSUMPTION: Candidates should consider their fit for this specialized role and the unique opportunities it offers within the customer experience intelligence industry.
π Sample Projects
- Developing and executing a regional marketing campaign to drive pipeline growth in a specific market
- Managing an international event, including logistics, vendor negotiations, and on-site staffing
- Analyzing regional marketing data to identify trends, optimize tactics, and improve overall campaign performance
ASSUMPTION: These sample projects provide a glimpse into the day-to-day responsibilities and challenges of the Field Marketing Manager role at Calabrio.
β Key Questions to Ask During Interview
- Can you describe the typical marketing mix for regional campaigns at Calabrio?
- How does Calabrio support and enable its sales teams to maximize the impact of regional marketing efforts?
- What are the most significant challenges facing the international marketing team, and how can this role contribute to addressing them?
- How does Calabrio measure the success of regional marketing campaigns, and what key performance indicators (KPIs) are most important?
- What opportunities exist for professional development and growth within the international marketing team and Calabrio as a whole?
ASSUMPTION: These questions demonstrate a candidate's interest in the role, the company, and its marketing strategies, as well as their commitment to driving pipeline growth and contributing to the team's success.
π Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your regional marketing experience, event management skills, and cross-functional collaboration abilities
- Prepare examples of successful marketing campaigns and events you have managed in the past
- Research Calabrio's products, services, and position in the customer experience intelligence market
- Follow up with Calabrio one week after submitting your application to confirm receipt and inquire about next steps
β οΈ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.