📌 Core Information
🔹 Job Title: Field Marketing Manager
🔹 Company: Corelight
🔹 Location: Remote (East Coast, United States)
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: May 20, 2025
🔹 Experience Level: 10+ years
🔹 Remote Status: Remote OK
🚀 Job Overview
Key aspects of this role include:
- Strategizing and executing high-impact field marketing programs and events to drive demand and pipeline
- Collaborating with cross-functional departments to create region-specific marketing plans
- Evaluating and prioritizing content, program, event, and other requests from the region
- Designing and executing account-based marketing programs
- Tracking and owning appropriate marketing metrics for campaigns in the region
ASSUMPTION: This role requires a unique blend of events, ABM, and integrated marketing experience. The ideal candidate will have a demonstrated track record of demand and pipeline generation.
📋 Key Responsibilities
✅ Work closely with cross-functional departments to create and execute region-specific event and demand generation plans based on the unique requirements of each region
✅ In conjunction with Product Marketing and other functions, create and execute region-specific product launch plans (i.e., communication, enablement, demand requirements)
✅ Evaluate and prioritize content, program, event, and other requests from the region
✅ Design and execute account-based marketing programs and implement as needed
✅ Develop, track, and own appropriate marketing metrics for campaigns in the region
ASSUMPTION: The role involves a high degree of collaboration and requires strong communication and teamwork skills.
🎯 Required Qualifications
Education: Bachelor's degree (B.A. / B.S.) or equivalent
Experience: 10+ years of marketing experience with high-tech, B2B enterprise software
Required Skills:
- Proven experience in field marketing, demand generation, and account-based marketing
- Strong integrated marketing campaign experience (digital, PR, social, events, and other channels)
- Experience working with channel marketing and partners
- Working knowledge of modern marketing technology stack
- Strong written and communication skills, with the ability to present to a wide range of audiences
- Strong teamwork and collaboration skills
- Analytical and problem-solving mindset
- Player-coach attitude, enthusiastic about developing plans and doing the work
Preferred Skills:
- Experience in the cybersecurity market, with a working knowledge of key personas and relevant content requirements
- Experience developing techniques to engage multiple personas across all aspects of the Buyer’s Journey
ASSUMPTION: While not explicitly stated, proficiency in English is likely required for this role.
💰 Compensation & Benefits
Salary Range: $134,000 - $175,000 USD per year
Benefits:
Working Hours: Full-time (40 hours per week)
ASSUMPTION: The salary range provided is an estimate based on the given compensation transparency notice and industry standards for similar roles. The actual salary may vary depending on factors such as location, skills, and experience.
📌 Applicant Insights
🔍 Company Context
Industry: Corelight operates in the computer and network security sector, focusing on network detection and response solutions.
Company Size: Corelight is a mid-sized company with 201-500 employees, providing ample opportunities for growth and collaboration.
Founded: Corelight was founded in 2013 and is headquartered in San Francisco, California, with additional offices in Worthington, Ohio.
Company Description:
- Corelight transforms network and cloud activity into evidence, enabling data-first defenders to stay ahead of ever-changing attacks
- The company's open NDR platform provides comprehensive, correlated evidence for faster investigation, expert hunting, and disruption of future attacks
- Corelight's global customer base includes Fortune 500 companies, major government agencies, and research universities
Company Specialties:
- Bro
- Intrusion Detection
- Network Security Monitoring (NSM)
- Network Traffic Analysis (NTA)
- Network Detection and Response (NDR)
- Threat Detection
Company Website: www.corelight.com
ASSUMPTION: Corelight's focus on network detection and response makes it an attractive option for candidates interested in cutting-edge cybersecurity solutions.
📊 Role Analysis
Career Level: This role is suitable for experienced marketing professionals seeking to advance their careers in a dynamic, growing company.
Reporting Structure: The Field Marketing Manager reports directly to the Senior Director of Field Marketing and works closely with cross-functional departments.
Work Arrangement: This role is remote-friendly, with the expectation of travel throughout North America as needed.
Growth Opportunities:
- As Corelight continues to grow, there may be opportunities for the Field Marketing Manager to take on additional responsibilities or move into leadership roles
- The company's commitment to fostering a collaborative, inclusive, and growth-oriented culture provides ample opportunities for professional development
ASSUMPTION: The ideal candidate will be comfortable working remotely and willing to travel as needed to support regional marketing efforts.
🌍 Location & Work Environment
Office Type: Remote-friendly, with offices in San Francisco, California, and Worthington, Ohio
Office Location(s): 548 Market St, PMB 77799, San Francisco, CA 94104-5401, US; 5701 North High Street, Suite 308, Worthington, OH 43085, US
Geographic Context:
- The East Coast region is home to a significant portion of Corelight's customer base and offers ample opportunities for regional marketing efforts
- The remote-friendly work environment allows for greater flexibility and work-life balance
- The company's global customer base provides opportunities to work with diverse teams and gain international experience
Work Schedule: Full-time (40 hours per week), with the expectation of travel throughout North America as needed
ASSUMPTION: The ideal candidate will be comfortable working remotely and willing to travel as needed to support regional marketing efforts.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the hiring manager
- In-depth interview with the Senior Director of Field Marketing and other team members
- Final round interview, potentially including a presentation or case study
- Background check and offer extension
Key Assessment Areas:
- Marketing strategy and planning
- Campaign execution and metrics tracking
- Collaboration and communication skills
- Problem-solving and analytical skills
- Cultural fit and alignment with Corelight's values
Application Tips:
- Tailor your resume and cover letter to highlight your relevant marketing experience and skills
- Demonstrate your understanding of Corelight's products and the cybersecurity market
- Prepare for behavioral and situational interview questions that focus on your marketing experience and problem-solving skills
- Be ready to discuss your approach to regional marketing and account-based marketing strategies
- Showcase your ability to work collaboratively and effectively with cross-functional teams
ATS Keywords: Field Marketing, Demand Generation, Account-Based Marketing, Integrated Marketing, Event Management, Content Development, Collaboration, Analytical Skills, Problem Solving, Communication Skills, Teamwork, Marketing Technology, B2B Marketing, Cybersecurity Knowledge, Buyer’s Journey, Channel Marketing
ASSUMPTION: The ideal candidate will have a strong understanding of Corelight's products, the cybersecurity market, and the unique requirements of regional marketing strategies.
🛠️ Tools & Technologies
- Marketing automation platforms (e.g., Marketo, Pardot)
- Customer Relationship Management (CRM) software (e.g., Salesforce, HubSpot)
- Event management platforms (e.g., Cvent, Bizzabo)
- Project management tools (e.g., Asana, Trello)
- Analytics and reporting tools (e.g., Google Analytics, Tableau)
- Content creation and design tools (e.g., Canva, Adobe Creative Suite)
ASSUMPTION: The ideal candidate will have experience with modern marketing technology stacks and be comfortable learning new tools as needed.
👔 Cultural Fit Considerations
Company Values:
- Customer-centric: Corelight prioritizes the needs and feedback of its customers to drive product innovation and improve customer experiences
- Inclusive: The company fosters a diverse, equitable, and inclusive work environment where everyone feels valued and respected
- Collaborative: Corelight encourages open communication, teamwork, and cross-functional collaboration to achieve common goals
Work Style:
- Data-driven: Corelight emphasizes the use of data and analytics to inform marketing strategies and measure campaign performance
- Agile: The company embraces an agile approach to marketing, allowing for quick pivots and continuous improvement
- Adaptable: Corelight values employees who are willing to learn, grow, and adapt to new challenges and opportunities
Self-Assessment Questions:
- Do you have a proven track record of driving demand and pipeline generation through regional marketing strategies?
- Are you comfortable working remotely and collaborating with cross-functional teams in a virtual environment?
- Do you possess strong analytical and problem-solving skills, with the ability to make data-driven decisions?
- Are you passionate about the cybersecurity industry and eager to learn about Corelight's products and solutions?
ASSUMPTION: The ideal candidate will be a strong cultural fit with Corelight's values and work style, with a passion for driving demand and pipeline generation through regional marketing strategies.
⚠️ Potential Challenges
- The role may require frequent travel, which could be challenging for candidates who prefer a fully remote work arrangement
- The fast-paced nature of the cybersecurity industry may present challenges in keeping up with the latest trends and technologies
- The role involves working with multiple stakeholders and managing competing priorities, which could be challenging for candidates who prefer a more structured or linear work environment
- The need to balance regional marketing strategies with global marketing objectives may present unique challenges in coordinating efforts across different teams and locations
ASSUMPTION: The ideal candidate will be comfortable working in a fast-paced, dynamic environment and able to adapt to changing priorities and market demands.
📈 Similar Roles Comparison
- Compared to other field marketing roles, this position places a greater emphasis on regional marketing strategies and account-based marketing tactics
- In the cybersecurity industry, Corelight's focus on network detection and response sets it apart from other companies, offering unique opportunities for candidates interested in cutting-edge cybersecurity solutions
- Career progression in this role may involve moving into leadership positions or specializing in specific aspects of field marketing, such as event management or account-based marketing
ASSUMPTION: The ideal candidate will be interested in the unique aspects of this role and the opportunities it presents for growth and specialization within the field marketing discipline.
📝 Sample Projects
- Developing and executing a regional marketing campaign to drive demand and pipeline for a new product launch
- Creating and implementing an account-based marketing strategy to target high-value customers in a specific region
- Collaborating with cross-functional teams to create and deliver a regional event series, featuring keynote speakers and industry experts
ASSUMPTION: The ideal candidate will have experience with similar projects and be able to provide concrete examples of their success in driving demand and pipeline generation through regional marketing strategies.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does Corelight support the growth and development of its field marketing team members?
- What are the most challenging aspects of working in a remote-friendly environment, and how does Corelight address these challenges?
- How does Corelight measure the success of its regional marketing campaigns, and what key performance indicators (KPIs) are most important to track?
- What opportunities exist for collaboration and knowledge-sharing with other marketing teams and departments within Corelight?
ASSUMPTION: The ideal candidate will be curious and proactive, asking insightful questions that demonstrate their interest in the role and the company.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant marketing experience and skills, with a focus on regional marketing strategies and account-based marketing tactics
- Prepare for behavioral and situational interview questions that focus on your marketing experience and problem-solving skills
- Be ready to discuss your approach to regional marketing and account-based marketing strategies, as well as your ability to work collaboratively and effectively with cross-functional teams
- Follow up with the hiring manager one week after submitting your application, expressing your continued interest in the role and asking about the status of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
