Field Marketing Manager

📌 Core Information

🔹 Job Title: Field Marketing Manager

🔹 Company: Equinix

🔹 Location: Kowloon West, Hong Kong

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: July 9, 2025

🔹 Experience Level: 10+ years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Driving pipeline creation, acceleration, and revenue growth through tailored field marketing programs and data-driven decision-making.
• Collaborating with sales teams to align marketing efforts with sales objectives and executing events to engage high-priority accounts.
• Analyzing account behavior, supporting sales outbound activities, and optimizing bespoke events to accelerate deal velocity.
• Managing marketing budgets effectively and conducting regular reporting to key stakeholders.

ASSUMPTION: This role requires a strategic mindset, a data-oriented approach, and strong collaboration skills to deliver measurable results.

📋 Key Responsibilities

✅ Develop and execute territory-level and account-level marketing plans that achieve pipeline generation, acceleration goals, and new bookings.

✅ Work closely with sales teams to ensure alignment on target accounts, messaging, and metrics.

✅ Plan, execute, and optimize field marketing events to influence prospects and deepen account engagement.

✅ Implement a structured follow-up process for all generated leads, including calling, sales emails, strategic follow-up, and appointment setting for the sales team.

✅ Conduct marketing and database analysis on account bases to develop an understanding of engagement, intent, and behavior of accounts to support sales drives.

ASSUMPTION: This role involves a mix of strategic planning, event management, lead management, data analysis, and stakeholder communication.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business Administration, or a related field. A Master's degree is preferred.

Experience: Minimum of 10 years of marketing experience within the technology sector, preferably in B2B, SaaS, cloud services, or data center solutions.

Required Skills:

• Proven ability to develop and execute successful marketing strategies.
• Excellent communication and interpersonal skills.
• Proficiency in digital marketing tools and platforms, including CRM (Salesforce) and marketing automation tools.
• Analytical mindset with the ability to interpret data and derive insights.
• Strong project management and organizational skills.
• Proficiency in marketing automation tools, CRM platforms, and ABM tools (e.g., Demandbase).
• Fluency in English and Mandarin.

Preferred Skills:

• Experience in the cloud and telecommunications industry in Hong Kong.
• Proven success in collaborating with sales teams to execute programs that had a quantifiable impact on the pipeline.

ASSUMPTION: Candidates with relevant industry experience and a proven track record in B2B field marketing will be highly competitive for this role.

💰 Compensation & Benefits

Salary Range: HKD 800,000 - HKD 1,200,000 per annum (Estimated based on industry standards for a Marketing Manager with 10+ years of experience in Hong Kong's technology sector)

Benefits:

• Competitive benefits package, including health insurance, retirement plans, and employee stock purchase plans.
• Opportunities for professional development and career growth within the organization.
• Dynamic and inclusive work environment with a strong focus on diversity, equity, and inclusion.

Working Hours: Full-time position with standard office hours (Monday to Friday, 9:00 AM to 6:00 PM). Occasional overtime may be required to support events or projects.

ASSUMPTION: The salary range and benefits are estimates based on industry standards and may vary depending on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Equinix operates in the Internet Publishing industry, providing digital infrastructure solutions to support the growth and success of businesses worldwide.

Company Size: Equinix is a large organization with over 10,000 employees globally, offering ample opportunities for career growth and development.

Founded: Equinix was founded in 1998 and has since grown to become a leading provider of data center and interconnection services.

Company Description:

• Equinix is the world’s digital infrastructure company™, enabling digital leaders to harness a trusted platform to bring together and interconnect the foundational infrastructure that powers their success.
• The company operates over 260 data centers across the globe, providing a neutral meeting place for businesses to connect, collaborate, and grow.
• Equinix enables today’s businesses to access all the right places, partners, and possibilities they need to accelerate advantage.

Company Specialties:

• Business Ecosystems
• Cloud Services
• Colocation
• Data Exchange
• Data Security
• Enterprise
• Financial Services
• Interconnection
• International Business Exchange (IBX®) Data Centers
• Interconnection Oriented Architecture
• Hybrid cloud, multicloud, and digital infrastructure

Company Website: www.equinix.com

ASSUMPTION: Equinix's extensive global presence and diverse range of services make it an attractive employer for marketing professionals seeking international career opportunities.

📊 Role Analysis

Career Level: This role is suitable for experienced marketing professionals seeking to advance their careers in a dynamic and global organization.

Reporting Structure: The Field Marketing Manager will report directly to the Regional Marketing Director and collaborate closely with local sales teams.

Work Arrangement: This is an on-site role based in Kowloon West, Hong Kong. Occasional travel may be required to support regional events or projects.

Growth Opportunities:

• Progression to senior marketing roles within the organization, such as Senior Marketing Manager or Marketing Director.
• Expansion into regional or global marketing leadership positions.
• Development of specialized skills in areas such as account-based marketing, event management, or data analysis.

ASSUMPTION: Successful candidates will have the opportunity to grow both personally and professionally within Equinix's global organization.

🌍 Location & Work Environment

Office Type: Equinix's Hong Kong office is a modern, collaborative workspace designed to foster innovation and productivity.

Office Location(s): 1 Austin Road West, Kowloon, Hong Kong

Geographic Context:

• Hong Kong is a major global financial hub and a key market for Equinix's data center and interconnection services.
• The city offers a vibrant and multicultural environment, with a strong focus on business and innovation.
• Hong Kong's strategic location in Asia makes it an ideal base for marketing professionals seeking to engage with regional markets.

Work Schedule: Standard office hours with occasional overtime required to support events or projects. The role may involve working flexible hours to accommodate regional time zones and event schedules.

ASSUMPTION: The dynamic and fast-paced work environment at Equinix offers marketing professionals the opportunity to work on high-impact projects and engage with a diverse range of stakeholders.

💼 Interview & Application Insights

Typical Process:

• Online application submission through the Equinix careers portal.
• Phone or video screening with the hiring manager to assess cultural fit and basic qualifications.
• In-depth interviews with cross-functional stakeholders to evaluate skills, experience, and alignment with Equinix's values.
• Final interviews with senior leadership to discuss career growth opportunities and next steps.

Key Assessment Areas:

• Strategic thinking and problem-solving skills.
• Ability to collaborate effectively with cross-functional teams and stakeholders.
• Data analysis and interpretation skills.
• Event planning and management experience.
• Fluency in English and Mandarin.

Application Tips:

• Tailor your resume and cover letter to highlight relevant experience and skills for this role.
• Demonstrate your understanding of Equinix's business and the role's key responsibilities in your application materials.
• Prepare examples of successful marketing campaigns or projects that showcase your ability to drive pipeline creation and acceleration.

ATS Keywords: Account-Based Marketing, Field Marketing, Data Analysis, Lead Management, Sales Enablement, Event Planning, Collaboration, Project Management, Digital Marketing, Communication, Interpersonal Skills, Analytical Mindset, CRM Proficiency, Marketing Automation, B2B Marketing, Cloud Services Knowledge, Telecommunications Knowledge

ASSUMPTION: Applicants should emphasize their relevant experience, skills, and cultural fit with Equinix's values to increase their chances of success in the interview process.

🛠️ Tools & Technologies

• Salesforce CRM
• Marketing automation tools (e.g., Marketo, Pardot)
• ABM tools (e.g., Demandbase)
• Event management platforms (e.g., Cvent, Eventbrite)
• Data analysis and visualization tools (e.g., Tableau, Power BI)

ASSUMPTION: Familiarity with these tools and platforms will be beneficial for candidates seeking to excel in this role.

👔 Cultural Fit Considerations

Company Values:

• Customer Obsessed
• Inclusive
• One Team
• Accountable
• Innovative

Work Style:

• Collaborative and team-oriented
• Data-driven and analytical
• Adaptable and responsive to change
• Results-oriented and focused on delivering measurable impact

Self-Assessment Questions:

• How have you demonstrated a customer-obsessed mindset in your previous roles?
• Can you provide an example of a time when you successfully collaborated with cross-functional teams to achieve a common goal?
• How do you approach data analysis and interpretation to inform your marketing strategies?

ASSUMPTION: Candidates who align with Equinix's values and demonstrate a strong cultural fit will be well-positioned for success in this role.

⚠️ Potential Challenges

• Managing multiple priorities and stakeholders in a fast-paced, dynamic environment.
• Adapting to regional market differences and cultural nuances in Hong Kong and the broader Asia-Pacific region.
• Balancing strategic planning and execution with day-to-day tactical tasks and responsibilities.
• Ensuring seamless integration and collaboration between global campaigns and local market-specific initiatives.

ASSUMPTION: Successful candidates will be able to navigate these challenges effectively and contribute to Equinix's continued growth and success.

📈 Similar Roles Comparison

• Compared to other field marketing roles, this position places a greater emphasis on data analysis and account-based marketing strategies.
• In the technology industry, Equinix's global presence and extensive data center footprint set it apart from competitors, offering unique opportunities for marketing professionals.
• Career progression in this role may involve expanding into regional or global marketing leadership positions, providing opportunities for professional growth and development.

ASSUMPTION: Applicants should consider the unique aspects of this role and how their skills and experience align with Equinix's specific needs and opportunities.

📝 Sample Projects

• Developing and executing a targeted account-based marketing campaign to engage high-priority accounts and accelerate deal velocity.
• Planning and managing a regional event series to showcase Equinix's data center and interconnection solutions and drive brand awareness.
• Conducting a comprehensive analysis of Equinix's customer data to identify trends, insights, and opportunities for targeted marketing campaigns.

ASSUMPTION: These sample projects illustrate the strategic and tactical aspects of the Field Marketing Manager role at Equinix.

❓ Key Questions to Ask During Interview

• Can you describe the current marketing strategies and campaigns for Equinix's Hong Kong office, and how this role will contribute to their evolution?
• How does the Field Marketing Manager collaborate with local sales teams to ensure alignment on target accounts, messaging, and metrics?
• What opportunities exist for professional development and career growth within Equinix's global organization?
• How does Equinix support work-life balance for its employees, particularly in a fast-paced and dynamic role like this one?
• Can you provide an example of a successful marketing campaign or initiative that Equinix has implemented in the Hong Kong market, and what lessons can be learned from that experience?

ASSUMPTION: These questions will help applicants better understand the role, the company, and the opportunities for growth and development.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role, emphasizing your understanding of Equinix's business and the key responsibilities.
• Prepare examples of successful marketing campaigns or projects that showcase your ability to drive pipeline creation and acceleration.
• Follow up with the hiring manager one week after submitting your application to inquire about the status of your application and express your continued interest in the role.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.