Field Marketing Manager

📌 Core Information

🔹 Job Title: Field Marketing Manager

🔹 Company: Equinix

🔹 Location: Kowloon West, Hong Kong

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: July 9, 2025

🔹 Experience Level: 10+ years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Driving pipeline creation, acceleration, and revenue growth through tailored field marketing programs and data-driven decision-making.
• Collaborating with sales teams to align marketing efforts with sales objectives and execute events to engage high-priority accounts.
• Analyzing account behavior and supporting sales outbound activities to accelerate deal velocity.
• Managing marketing budgets effectively and conducting regular reporting to key stakeholders.

ASSUMPTION: This role requires a strategic mindset, a data-oriented approach, and strong collaboration skills to deliver measurable results and drive business growth.

📋 Key Responsibilities

✅ Strategic Planning & Collaboration: Develop territory-level and account-level marketing plans, work closely with sales teams to ensure alignment on target accounts, messaging, and metrics, and coordinate with demand generation teams for seamless integration between broader campaigns and ABM efforts.

✅ Event Planning & Execution: Plan, execute, and optimize field marketing events to influence prospects and deepen account engagement.

✅ Lead Management & Sales Enablement: Implement a structured follow-up process for all generated leads, provide communication and support for the effective launch of marketing programs to the field sales team, and support sales outbound activities.

✅ Data Analysis & Insights: Conduct marketing and database analysis on account bases to develop an understanding of engagement, intent, and behavior of accounts to support sales drives, track metrics such as pipeline influenced, deal velocity, and revenue contribution, and measure and analyze the results of field marketing to refine programs for optimal ROI.

✅ Budget & Vendor Management: Manage marketing budgets effectively to deliver maximum ROI and conduct regular reporting to key stakeholders, highlighting successes and opportunities for improvement.

ASSUMPTION: The role involves a mix of strategic planning, event management, lead management, data analysis, and budget management, requiring a well-rounded marketing professional with strong skills in various aspects of marketing.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business Administration, or a related field. A Master's degree is preferred.

Experience: Minimum of 10 years of marketing experience within the technology sector, preferably in B2B, SaaS, cloud services, or data center solutions. Extensive marketing experience in B2B, Enterprise level field marketing with international organizations. Proven success in collaborating with sales teams to execute programs that had a quantifiable impact on the pipeline.

Required Skills:

• Proven ability to develop and execute successful marketing strategies.
• Excellent communication and interpersonal skills.
• Proficiency in digital marketing tools and platforms, including CRM (Salesforce) and marketing automation tools.
• Analytical mindset with the ability to interpret data and derive insights.
• Strong project management and organizational skills.
• Proficiency in marketing automation tools, CRM platforms, and ABM tools (e.g., Demandbase).
• Fluency in English and Mandarin.

Preferred Skills:

• Industry knowledge of the cloud and telecommunications industry in Hong Kong, including market dynamics and regulatory environment.

ASSUMPTION: The required qualifications indicate that the ideal candidate should have a strong educational background in marketing, extensive experience in the technology sector, and a proven track record of driving pipeline growth through collaboration with sales teams.

💰 Compensation & Benefits

Salary Range: HKD 800,000 - 1,200,000 per annum (Based on industry standards for a Field Marketing Manager role with 10+ years of experience in Hong Kong)

Benefits:

• Competitive benefits package, including health insurance, retirement plans, and employee discounts.
• Opportunities for professional development and career growth within the organization.
• Dynamic and collaborative work environment with a global team.

Working Hours: Full-time position with standard office hours (Monday to Friday, 9:00 AM to 6:00 PM). Occasional evening and weekend work may be required to support events and campaigns.

ASSUMPTION: The salary range is estimated based on industry standards for a Field Marketing Manager role with the required experience level in Hong Kong. The benefits and working hours are based on the information provided in the job listing.

📌 Applicant Insights

🔍 Company Context

Industry: Equinix is a leading global provider of data center services, enabling digital leaders to harness a trusted platform to bring together and interconnect the foundational infrastructure that powers their success. The company operates in the Internet Publishing industry, with a focus on cloud and telecommunications services.

Company Size: Equinix has 10,001+ employees globally, providing a large and diverse work environment with ample opportunities for growth and collaboration.

Founded: Equinix was founded in 1998 and has since grown to become a publicly-traded company with a strong global presence.

Company Description:

• Equinix is the world’s digital infrastructure company™, enabling digital leaders to harness a trusted platform to bring together and interconnect the foundational infrastructure that powers their success.
• The company enables businesses to access all the right places, partners, and possibilities they need to accelerate advantage.
• With Equinix, businesses can scale with agility, speed the launch of digital services, deliver world-class experiences, and multiply their value.

Company Specialties:

• Business Ecosystems
• Cloud Services
• Colocation
• Data Exchange
• Data Security
• Enterprise
• Financial Services
• Interconnection
• International Business Exchange (IBX®) Data Centers
• Interconnection Oriented Architecture
• Hybrid cloud
• Multicloud
• and Digital Infrastructure

Company Website: www.equinix.com

ASSUMPTION: Equinix is a well-established company with a strong global presence and a focus on providing digital infrastructure services to enable digital leaders to bring together and interconnect the foundational infrastructure that powers their success.

📊 Role Analysis

Career Level: This role is at the mid to senior level within the marketing function, requiring a significant amount of experience and expertise in field marketing, particularly within the technology sector.

Reporting Structure: The Field Marketing Manager will report directly to the Head of Marketing for Hong Kong and will work closely with the field sales team, demand generation teams, and other marketing stakeholders to align efforts and drive results.

Work Arrangement: This role is on-site, with the primary office location in Kowloon West, Hong Kong. Occasional travel may be required to support events and campaigns in other regions.

Growth Opportunities:

• As Equinix is a global company with a large employee base, there may be opportunities for internal transfers or promotions to other regions or functions within the organization.
• The company's focus on digital infrastructure and cloud services provides opportunities for professional development in emerging technologies.
• The role's focus on driving pipeline growth and revenue acceleration offers opportunities to make a significant impact on the business and demonstrate leadership skills.

ASSUMPTION: The Field Marketing Manager role offers opportunities for career growth and development within the organization, as well as the chance to work on cutting-edge technologies and make a significant impact on the business.

🌍 Location & Work Environment

Office Type: Equinix's Hong Kong office is a modern, collaborative workspace with a focus on fostering innovation and creativity.

Office Location(s): Kowloon West, Hong Kong

Geographic Context:

• Hong Kong is a major global financial hub with a strong focus on technology and innovation.
• The city's vibrant business ecosystem and strategic location make it an ideal base for driving pipeline growth and revenue acceleration in the Asia-Pacific region.
• Hong Kong's multicultural environment and diverse talent pool provide ample opportunities for collaboration and learning.

Work Schedule: The standard work schedule is Monday to Friday, 9:00 AM to 6:00 PM, with occasional evening and weekend work required to support events and campaigns.

ASSUMPTION: The work environment at Equinix's Hong Kong office is collaborative and innovative, with a focus on driving growth and success in the Asia-Pacific region.

💼 Interview & Application Insights

Typical Process:

• Online application submission through the Equinix careers portal.
• Phone or video screening with the HR team to assess cultural fit and basic qualifications.
• In-depth interviews with the hiring manager and other stakeholders to discuss the role's requirements, the candidate's experience, and fit for the position.
• Final round interviews, which may include case studies or presentations to assess the candidate's problem-solving skills and strategic thinking.

Key Assessment Areas:

• Strategic thinking and planning capabilities.
• Data analysis and interpretation skills.
• Collaboration and communication skills, particularly with sales teams and other stakeholders.
• Event planning and execution skills.
• Budget management and reporting skills.

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role, particularly in field marketing, data analysis, and collaboration with sales teams.
• Prepare for behavioral interview questions that focus on your problem-solving skills, strategic thinking, and ability to work effectively with cross-functional teams.
• Research Equinix's business and industry to demonstrate your understanding of the company's focus on digital infrastructure and cloud services.

ATS Keywords: Field Marketing, Account-Based Marketing, Pipeline Creation, Pipeline Acceleration, Revenue Growth, Sales Enablement, Event Planning, Data Analysis, Budget Management, Marketing Automation, CRM, Salesforce, Demandbase, Cloud Services, Telecommunications, Hong Kong

ASSUMPTION: The interview process for this role will focus on assessing the candidate's strategic thinking, data analysis skills, collaboration skills, and event planning and execution skills, as well as their cultural fit with the company.

🛠️ Tools & Technologies

• CRM: Salesforce
• Marketing Automation: Demandbase
• Data Analysis: Excel, Google Analytics, Tableau (or similar tools)
• Event Planning: Eventbrite, Cvent, or similar event management platforms
• Budget Management: Microsoft Excel, Google Sheets, or similar spreadsheet software

ASSUMPTION: The tools and technologies required for this role are standard for the marketing industry, with a focus on CRM, marketing automation, data analysis, event planning, and budget management.

👔 Cultural Fit Considerations

Company Values:

• Customer Obsessed
• Inclusive
• One Team
• Performance Driven
• Innovative

Work Style:

• Collaborative and cross-functional, with a focus on driving results through teamwork.
• Data-driven and analytical, with a focus on using data to inform decision-making and strategy.
• Agile and adaptable, with a focus on responding to changing market conditions and customer needs.

Self-Assessment Questions:

• Do you have a proven track record of driving pipeline growth and revenue acceleration through collaboration with sales teams and data-driven decision-making?
• Are you comfortable working in a fast-paced, dynamic environment and adapting to changing priorities and market conditions?
• Do you thrive in a collaborative, cross-functional work environment and enjoy working with diverse teams to drive results?

ASSUMPTION: Equinix values a customer-obsessed, inclusive, and collaborative work environment, with a focus on driving performance through innovation and teamwork. Candidates should assess their fit with these values and work style preferences before applying.

⚠️ Potential Challenges

• The role requires a significant amount of collaboration with sales teams and other stakeholders, which may present challenges in terms of aligning expectations and priorities.
• The role involves managing marketing budgets and conducting regular reporting, which may require strong project management and organizational skills to ensure maximum ROI and effective communication with key stakeholders.
• The role may require occasional evening and weekend work to support events and campaigns, which may present challenges in terms of work-life balance.
• The role is based in Hong Kong, which may present challenges in terms of cultural fit and understanding of the local market dynamics and regulatory environment.

ASSUMPTION: The Field Marketing Manager role presents several potential challenges, including the need for strong collaboration and communication skills, effective project management and budget management, and a willingness to work flexible hours as needed. Candidates should carefully consider these challenges and assess their fit with the role's requirements before applying.

📈 Similar Roles Comparison

• Compared to other field marketing roles, this position places a greater emphasis on data-driven decision-making and collaboration with sales teams to drive pipeline growth and revenue acceleration.
• Compared to other marketing roles within the technology sector, this position requires a more strategic and analytical mindset, with a focus on using data to inform marketing strategies and tactics.
• Compared to other roles within Equinix, this position offers opportunities for career growth and development within the marketing function, as well as the chance to work on cutting-edge technologies and make a significant impact on the business.

ASSUMPTION: The Field Marketing Manager role at Equinix is unique in its focus on data-driven decision-making, collaboration with sales teams, and driving pipeline growth and revenue acceleration. Candidates should carefully consider the role's requirements and compare them to other similar roles within the industry before applying.

📝 Sample Projects

• Developing and executing a targeted account-based marketing (ABM) campaign to engage high-priority accounts and accelerate deal velocity.
• Conducting a comprehensive analysis of account behavior and engagement data to inform marketing strategies and tactics, and support sales outbound activities.
• Planning and executing a series of field marketing events, such as roundtables, roadshows, and account-specific activities, to influence prospects and deepen account engagement.

ASSUMPTION: The Field Marketing Manager role at Equinix involves a range of projects, from strategic planning and data analysis to event planning and execution. Candidates should be prepared to demonstrate their experience and skills in these areas during the interview process.

❓ Key Questions to Ask During Interview

• Can you describe the typical pipeline creation and acceleration process for high-priority accounts, and how this role fits into that process?
• How does the field marketing team collaborate with the sales team to ensure alignment on target accounts, messaging, and metrics?
• What are the key performance indicators (KPIs) used to measure the success of field marketing programs, and how are these KPIs tracked and reported?
• How does the company support the professional development and career growth of marketing team members?
• What is the company's approach to work-life balance, and how does this role fit into that approach?

ASSUMPTION: The interview process for the Field Marketing Manager role at Equinix will focus on assessing the candidate's strategic thinking, data analysis skills, collaboration skills, and event planning and execution skills, as well as their cultural fit with the company. Candidates should prepare thoughtful questions to demonstrate their interest in the role and the company.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the Equinix careers portal.
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role, particularly in field marketing, data analysis, and collaboration with sales teams.
• Prepare for behavioral interview questions that focus on your problem-solving skills, strategic thinking, and ability to work effectively with cross-functional teams.
• Research Equinix's business and industry to demonstrate your understanding of the company's focus on digital infrastructure and cloud services.
• Follow up with the hiring manager or HR team within one week of submitting your application to express your interest in the role and inquire about the status of your application.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.