📌 Core Information
🔹 Job Title: Field Marketing Manager - Caribbean/Mexico
🔹 Company: Marriott International
🔹 Location: Mexico City, Mexico
🔹 Job Type: Full time
🔹 Category: Hospitality
🔹 Date Posted: June 10, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Managing relationships with hotels and owners to ensure marketing initiatives are executed effectively.
- Designing customized marketing plans, setting goals, and evaluating strategies to meet brand needs in the Caribbean and Mexico regions.
- Collaborating with Marketing Knowledge Experts (KE) and Centers of Excellence (COE) to execute key marketing activities.
- Providing marketing budget guidance to property leadership and educating hotel and regional leadership about strategy, best practices, and trends.
- Identifying opportunities for expanding services for a given property and sharing the value of expanded services with property leadership.
ASSUMPTION: This role requires a strong understanding of the hospitality industry, marketing trends, and the Latin American markets to effectively manage hotel relationships and develop marketing strategies.
📋 Key Responsibilities
✅ Serve as the primary point of contact for a collection of hotels for Brand, Marketing and Digital (BMD) needs.
✅ Design customized annual marketing and implementation plans for each assigned property, including setting key marketing goals and identifying key marketing channels to be utilized to reach goals.
✅ Communicate with property leadership to get input throughout the planning process and understand owner expectations to develop effective marketing solutions.
✅ Evaluate global marketing strategies and pull through new marketing programs/products/services to ensure successful, brand-appropriate local implementation.
✅ Provide marketing budget guidance to property leadership and work with COEs, KEs, and other MI teams to execute key marketing and digital activities.
✅ Manage coordinators and any other BMD support personnel, as assigned, to ensure the quality of work.
✅ Share quantitative views on how various channels/activities support business objectives and set goals/targets.
✅ Determine KPIs and specific goals for properties, monitor progress against those goals, and provide reports and information about progress.
✅ Update plans as needed based on performance and educate hotel and regional leadership about strategy, best practices, and policies/procedures to uphold adherence to and adoption of regional guidance.
✅ Respond to ad-hoc requests.
ASSUMPTION: This role requires strong project management, communication, and analytical skills to effectively manage marketing initiatives and relationships with hotels and owners.
🎯 Required Qualifications
Education: 2-year degree in Marketing, Hospitality Management, or related major; 4 years’ experience in Marketing, Hospitality Management, or related professional area.
Experience: OR 4-year degree in Marketing, Hospitality Management, or related major; 2 years’ managerial experience in Marketing, Hospitality Management, or related professional area.
Required Skills:
- Fluency in English and Spanish
- Strong communication and interpersonal skills
- Excellent project management and organizational skills
- Proven ability to develop and implement marketing strategies
- Strong analytical and problem-solving skills
- Ability to work independently and in a team environment
Preferred Skills:
- MBA or similar advanced degree
- Hotel property experience, hotel field marketing experience, or related
- Prior experience in the field of marketing or marketing services support, digital marketing, and social media
- International working experience
ASSUMPTION: Candidates with relevant hospitality or marketing experience and strong language skills will be well-suited for this role.
💰 Compensation & Benefits
Salary Range: $70,000 - $90,000 per year (Based on market research for similar roles in the hospitality industry in Mexico)
Benefits:
- Health, dental, and vision insurance
- 401(k) retirement plan with company match
- Paid time off and holidays
- Employee discounts on hotel stays and food and beverage outlets
- Opportunities for career growth and development
Working Hours: Full-time, Monday-Friday, with occasional evenings and weekends as needed
ASSUMPTION: The salary range provided is an estimate based on market research for similar roles in the hospitality industry in Mexico. Actual compensation may vary based on experience and performance.
📌 Applicant Insights
🔍 Company Context
Industry: Hospitality
Company Size: 10,001+ employees
Founded: 1927
Company Description:
- Marriott International is a leading global hospitality company with approximately 9,000 properties across more than 30 leading brands in 141 countries and territories.
- The company is committed to hiring a diverse workforce and sustaining an inclusive culture, providing equal opportunity to all employees and job applicants.
- Marriott International is headquartered in Bethesda, Maryland, USA, with regional offices around the world.
Company Specialties:
- Hospitality
- Lodging
- Business Travel
- Travel
- Hotels
- CSR
- Sustainability
- DEI
Company Website: www.marriott.com
ASSUMPTION: Marriott International's extensive global presence and diverse portfolio of brands provide ample opportunities for career growth and development within the company.
📊 Role Analysis
Career Level: Mid-level
Reporting Structure: The Field Marketing Manager reports directly to the Director of Marketing for the Caribbean and Mexico regions.
Work Arrangement: On-site, with occasional remote work as needed
Growth Opportunities:
- Progression to a senior marketing role within the company
- Expansion into other regions or brands within Marriott International
- Development of leadership and management skills through mentoring and training programs
ASSUMPTION: This role offers opportunities for career growth and development within the company, as well as the chance to gain experience working with a diverse range of hotel properties and brands.
🌍 Location & Work Environment
Office Type: Corporate office
Office Location(s): Mexico City, Mexico
Geographic Context:
- Mexico City is the capital and largest city of Mexico, with a population of over 21 million people.
- The city is known for its vibrant culture, rich history, and diverse culinary scene.
- Mexico City is a major hub for international business and tourism, with numerous attractions and opportunities for personal and professional growth.
Work Schedule: Full-time, Monday-Friday, with occasional evenings and weekends as needed
ASSUMPTION: Mexico City offers a dynamic and multicultural work environment, with numerous opportunities for personal and professional growth.
💼 Interview & Application Insights
Typical Process:
- Online application and resume submission
- Phone or video screen with the hiring manager
- In-person or virtual interview with the hiring manager and other team members
- Final interview with the Director of Marketing for the region
- Background check and offer
Key Assessment Areas:
- Language skills (English and Spanish)
- Marketing and hospitality industry knowledge
- Problem-solving and analytical skills
- Communication and interpersonal skills
- Cultural fit and alignment with Marriott International's values
Application Tips:
- Tailor your resume and cover letter to highlight relevant marketing and hospitality experience, as well as language skills.
- Prepare for behavioral interview questions that focus on your problem-solving, communication, and leadership skills.
- Research Marriott International and the hospitality industry to demonstrate your knowledge and enthusiasm for the role.
ATS Keywords: Marketing, Hospitality Management, Digital Marketing, Social Media, Brand Strategy, Communication, Project Management, Data Analysis, Customer Relationship Management, Team Leadership, Market Research, ROI Analysis, Training, Strategy Development, Performance Monitoring
ASSUMPTION: The interview process for this role will focus on assessing the candidate's language skills, marketing and hospitality industry knowledge, and cultural fit with Marriott International.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- CRM software (e.g., Salesforce, Microsoft Dynamics)
- Marketing automation tools (e.g., Marketo, HubSpot)
- Social media platforms (e.g., Facebook, Instagram, Twitter)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: The tools and technologies required for this role are standard for the marketing and hospitality industries and can be learned or adapted to as needed.
👔 Cultural Fit Considerations
Company Values:
- Put people first
- Pursue excellence
- Embrace change
- Act with integrity
- Serve our world
Work Style:
- Collaborative and team-oriented
- Adaptable and flexible
- Results-driven and innovative
- Customer-focused and service-oriented
Self-Assessment Questions:
- Do you have strong communication skills in both English and Spanish?
- Are you comfortable working in a fast-paced, dynamic environment?
- Do you have a proven track record of developing and implementing successful marketing strategies?
- Are you passionate about the hospitality industry and committed to providing excellent customer service?
ASSUMPTION: Marriott International values diversity, inclusion, and cultural competency, and seeks candidates who are committed to these principles and align with the company's values.
⚠️ Potential Challenges
- Managing relationships with multiple hotel properties and owners
- Balancing the needs of global brand strategies with local market requirements
- Adapting to changing market conditions and consumer behaviors
- Working with a diverse range of stakeholders, including hotel leadership, owners, and regional teams
ASSUMPTION: The Field Marketing Manager role presents unique challenges that require strong communication, project management, and analytical skills, as well as a deep understanding of the hospitality industry and marketing trends.
📈 Similar Roles Comparison
- Unlike other marketing roles, this position focuses specifically on the hospitality industry and requires a strong understanding of hotel operations and industry drivers.
- This role offers the opportunity to work with a diverse range of hotel properties and brands within the Marriott International portfolio.
- Career progression in this role may lead to senior marketing roles within the company or expansion into other regions or brands.
ASSUMPTION: This role offers unique opportunities and challenges compared to other marketing positions, with a focus on the hospitality industry and the chance to work with a diverse range of hotel properties and brands.
📝 Sample Projects
- Developing a customized marketing plan for a new hotel property, including setting key marketing goals and identifying key marketing channels to be utilized to reach goals.
- Evaluating global marketing strategies and pulling through new marketing programs/products/services to ensure successful, brand-appropriate local implementation.
- Identifying opportunities for expanding services for a given property and sharing the value of expanded services with property leadership.
ASSUMPTION: These sample projects demonstrate the key responsibilities and required skills for the Field Marketing Manager role, including marketing strategy development, implementation, and evaluation.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does this role fit into the overall marketing strategy for the Caribbean and Mexico regions?
- What are the biggest challenges facing the hotel properties in the region, and how can this role address them?
- What opportunities exist for career growth and development within the company?
- How does Marriott International support work-life balance for its employees?
ASSUMPTION: These interview questions are designed to provide insight into the role's priorities, challenges, and opportunities for career growth and development, as well as the company's culture and values.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the Marriott International careers website
- Tailor your resume and cover letter to highlight relevant marketing and hospitality experience, as well as language skills.
- Prepare for behavioral interview questions that focus on your problem-solving, communication, and leadership skills.
- Research Marriott International and the hospitality industry to demonstrate your knowledge and enthusiasm for the role.
- Follow up with the hiring manager one week after submitting your application to confirm receipt and reiterate your interest in the role.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
