📌 Core Information
🔹 Job Title: Field Marketing Manager - Central
🔹 Company: Chainguard
🔹 Location: Remote - US
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: April 9, 2025
🔹 Experience Level: Mid-Senior level (5+ years)
🔹 Remote Status: Remote OK
🚀 Job Overview
Key aspects of this role include:
- Developing and executing regional marketing plans to support pipeline and revenue goals
- Planning and executing demand generation marketing programs, including events, campaigns, and direct mail
- Forecasting and measuring the impact of marketing plans on sales cycles
- Collaborating with cross-functional teams and regional partners to align marketing programs with key business objectives
- Assisting sales leadership in understanding and participating in field marketing programs
ASSUMPTION: This role requires a strong understanding of field marketing strategies and the ability to work effectively with sales teams to drive revenue growth.
📋 Key Responsibilities
✅ Build quarterly Field Marketing plans that integrate sales and marketing requirements to support regional pipeline and revenue goals
✅ Develop and execute demand generation marketing programs, including third-party and Chainguard-hosted events, in-person and virtual experiences, regional campaigns, roadshows, and direct mail
✅ Forecast and measure the impact of marketing plans on sales cycles, optimizing as needed
✅ Own the planning and execution of programs that penetrate key accounts in the region
✅ Maintain ongoing communications and be the go-to marketing resource with regional sales leaders, sales reps, BDRs, and regional partners
✅ Assist sales leadership in understanding, participating in, and obtaining buy-in for field marketing programs
ASSUMPTION: This role requires a high level of organization, strong communication skills, and the ability to work independently and collaboratively.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 5+ years in field marketing/demand generation, with proven experience working with field teams and building regional plans
Required Skills:
- Expertise in field events: Deep experience planning and executing a variety of field events, with a track record of successful event strategies tailored to targeted accounts and regional dynamics
- Partnership mindset: Ability to collaborate with cross-functional teams and build strong relationships aligning marketing programs with key business objectives
- Analytical skills: Proficiency in using data and metrics to assess program effectiveness, with the ability to pivot strategies based on insights
- Communication & leadership: Strong leadership skills with the ability to communicate, inspire, and drive alignment across teams
Preferred Skills:
- Experience with marketing automation tools (e.g., Marketo, HubSpot)
- Fluency in Spanish or other languages
ASSUMPTION: Candidates with experience in the tech industry and familiarity with open source software may have an advantage in this role.
💰 Compensation & Benefits
Salary Range: $104,000 - $143,000 USD per year
Benefits:
- Flexible & remote-first culture: Work remotely with team meetup opportunities, bi-annual destination summits, and a $400 monthly stipend for coworking spaces, phone, and internet costs
- Stock options upon hire and promotion, with 10 years to exercise options
- 100% covered health, vision, and dental insurance premiums for you and your dependents
- Unlimited flexible time off
- 18 weeks paid parental leave
Working Hours: Full-time (40 hours per week), with the ability to work flexible hours as needed
ASSUMPTION: The salary range provided is based on industry standards for mid-senior level marketing roles in the United States.
📌 Applicant Insights
🔍 Company Context
Industry: Software security and cloud native development
Company Size: Small to mid-sized (51-200 employees)
Founded: 2022
Company Description:
- Chainguard is the secure foundation for software development and deployment, providing guarded open source software built from source and updated continuously
- The company helps organizations eliminate threats in their software supply chains by providing secure open source software
- Chainguard's mission is to be the safe source for open source
Company Specialties:
- Open source software security
- Cloud native development
- Software supply chain security
Company Website: chainguard.dev
ASSUMPTION: Chainguard is a startup focused on providing secure open source software solutions for organizations. The company values innovation, collaboration, and customer obsession.
📊 Role Analysis
Career Level: Mid-Senior level
Reporting Structure: This role reports directly to the VP of Marketing
Work Arrangement: Remote OK, with the ability to work from anywhere in the Central United States
Growth Opportunities:
- Potential to grow into a leadership role within the marketing team
- Opportunity to work on cutting-edge technology and make a significant impact on the company's growth
- Ability to learn and develop new skills in a fast-paced, innovative environment
ASSUMPTION: This role offers significant growth potential for the right candidate, with the opportunity to make a real impact on the company's success.
🌍 Location & Work Environment
Office Type: Remote-first, with occasional team meetups and bi-annual destination summits
Office Location(s): Remote - Central United States
Geographic Context:
- The Central United States region includes states such as Texas, Illinois, Missouri, and Kansas
- The region is home to a diverse range of industries, including technology, finance, and healthcare
- The Central United States is a major hub for business and economic activity
Work Schedule: Full-time (40 hours per week), with the ability to work flexible hours as needed
ASSUMPTION: The remote-first work environment offers a high degree of flexibility and work-life balance, while also providing opportunities for in-person collaboration and team building.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with the HR team
- Technical interview with the VP of Marketing
- Final interview with the CEO
Key Assessment Areas:
- Field marketing experience and strategies
- Collaboration and communication skills
- Analytical skills and data-driven decision-making
- Alignment with Chainguard's company values
Application Tips:
- Highlight your experience in field marketing and demand generation, with a focus on event planning and execution
- Tailor your resume and cover letter to emphasize your relevant skills and experiences
- Prepare for behavioral interview questions that focus on your problem-solving skills, leadership, and collaboration
ATS Keywords: Field Marketing, Demand Generation, Event Planning, Cross-Functional Teams, Sales Alignment, Marketing Strategy
ASSUMPTION: Chainguard uses an Applicant Tracking System (ATS) to manage job applications, so including relevant keywords in your resume and cover letter can help your application stand out.
🛠️ Tools & Technologies
- Marketing automation tools (e.g., Marketo, HubSpot)
- CRM software (e.g., Salesforce, HubSpot CRM)
- Event management platforms (e.g., Eventbrite, Bizzabo)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: The specific tools and technologies used by Chainguard may vary, but the company values candidates with experience in marketing automation, CRM, and event management software.
👔 Cultural Fit Considerations
Company Values:
- Customer obsessed - Focus on delivering solutions to customers that create value and make their lives better
- Bias for intentional action - Prioritize, plan, try things, and fail fast
- Don't take ourselves too seriously (but do serious work) - Enjoy the journey while solving an important problem
- Trust each other and assume good intentions - Be transparent with decisions to empower team members to make well-informed decisions
Work Style:
- Collaborative and cross-functional - Work closely with other teams to align marketing programs with key business objectives
- Data-driven - Use data and metrics to assess program effectiveness and pivot strategies as needed
- Adaptable and flexible - Thrive in a fast-paced, innovative environment and adapt to changing priorities and demands
Self-Assessment Questions:
- How have you successfully planned and executed field events in the past, and how would you apply that experience to this role?
- Can you provide an example of a time when you collaborated with cross-functional teams to align marketing programs with key business objectives?
- How do you stay organized and manage your time when working remotely, and how do you maintain work-life balance?
ASSUMPTION: Chainguard values candidates who are a strong cultural fit, with a customer-obsessed mindset, a bias for intentional action, and the ability to thrive in a fast-paced, collaborative environment.
⚠️ Potential Challenges
- Working remotely may require strong self-motivation and time management skills
- The fast-paced, innovative environment may present challenges in terms of adaptability and flexibility
- Collaborating with cross-functional teams may require strong communication and leadership skills
- Working with regional partners may require a deep understanding of regional dynamics and targeted account strategies
ASSUMPTION: While Chainguard offers a high degree of flexibility and work-life balance, the role may present challenges in terms of self-motivation, adaptability, and collaboration.
📈 Similar Roles Comparison
- This role differs from other field marketing roles in its focus on regional marketing plans and targeted account strategies
- Chainguard's focus on open source software security sets it apart from other companies in the tech industry
- Career paths in field marketing may include progression to leadership roles within the marketing team or transition to other areas of the business
ASSUMPTION: While this role shares similarities with other field marketing roles, its focus on regional marketing plans and targeted account strategies sets it apart from other positions in the industry.
📝 Sample Projects
- Planning and executing a regional roadshow to generate pipeline and accelerate the sales cycle
- Developing and executing a targeted account campaign to penetrate key accounts in the region
- Analyzing the impact of marketing programs on sales cycles and optimizing strategies as needed
ASSUMPTION: These sample projects illustrate the key responsibilities and required skills for the Field Marketing Manager role at Chainguard.
❓ Key Questions to Ask During Interview
- Can you describe the company's approach to regional marketing plans and targeted account strategies?
- How does the marketing team collaborate with other departments, such as sales and product, to align marketing programs with key business objectives?
- What opportunities are there for growth and development within the marketing team and the company as a whole?
- How does Chainguard support work-life balance for remote employees?
- Can you provide an example of a time when the company's customer-obsessed mindset drove a successful marketing campaign?
ASSUMPTION: These interview questions are designed to help you better understand the role, the company, and the team dynamics, as well as assess your fit for the position.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills in field marketing and demand generation
- Prepare for behavioral interview questions that focus on your problem-solving skills, leadership, and collaboration
- Research Chainguard's company values and be prepared to discuss how your personal values align with the company's mission and culture
- Follow up with the hiring manager within one week of submitting your application to express your interest in the role and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
