Field Marketing Manager, Commercial

📌 Core Information

🔹 Job Title: Field Marketing Manager, Commercial

🔹 Company: Pure Storage

🔹 Location: Munich, Germany

🔹 Job Type: On-site

🔹 Category: IT Services and IT Consulting

🔹 Date Posted: 2025-08-08

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site (with travel)

🚀 Job Overview

Key aspects of this role include:

• Developing and executing strategic marketing plans to drive pipeline and bookings growth
• Collaborating with sales and partner teams to implement high-impact campaigns
• Monitoring and analyzing campaign performance to optimize results
• Managing marketing development funds (MDF) with partners and ensuring proper usage
• Fostering cross-team collaboration and driving operational excellence

ASSUMPTION: This role requires a strong background in field marketing, particularly in the tech industry, with a proven track record of driving pipeline growth and managing marketing programs.

📋 Key Responsibilities

✅ Develop and execute a strategic marketing plan in collaboration with Pure sales, Partner teams, and Regional Partner Account Managers, focusing on supporting sales pipeline and bookings goals, while driving new logo acquisition through regional resellers.

✅ Be the primary marketing resource for the Regional Commercial Sales and Regional Partner teams.

✅ Collaborate and develop relationships with all route-to-market channels, including resellers and alliance partners, to achieve scale and enhance market reach/impact.

✅ Plan the effective use of Pure’s marketing development funds (MDF) with Partner Account Managers and Focus Partners, focusing on new business growth.

✅ Implement and leverage global campaigns in collaboration with field and corporate marketing teams, and drive adoption of key marketing programs in the region.

✅ Assist partners in utilizing the MDF portal effectively, ensuring proper usage, guiding them through pre-approval and claim processes, and collaborating with finance to facilitate timely payments.

✅ Foster cross-team collaboration among all sales and marketing stakeholders, including Field Marketing, Digital, Programs, Inside Sales, Operations, Partner Marketing and Agencies.

✅ Continuously track program performance, adjust plans using data and report results to senior stakeholders and with focus partners

✅ Monitor industry trends and competitor activities in the local region.

✅ Demonstrate operational excellence in managing marketing programs, procurement processes and budget (regional marketing and MDF)

ASSUMPTION: This role requires a high level of autonomy and the ability to work effectively with multiple teams and stakeholders.

🎯 Required Qualifications

Education: Bachelor’s degree in the marketing field

Experience: 5+ years experience managing best-in-class marketing programs

Required Skills:

• Proven experience creating integrated marketing plans for a high tech company to gain new customers and build repeat business
• Experience working with and marketing with partners and alliances and in planning, executing and reporting impact on joint demand generation initiatives
• Experience organizing local and regional events for demand generation
• Proactive self-starter, strategic and analytical thinker with exceptional execution and problem-solving capabilities and a hunger to learn and grow
• Embraces change and possesses a growth mindset
• Customer-first and results-oriented
• Data-driven. Experience in using data and analytics to guide marketing strategy and measure success
• Excellent verbal and written communication skills (english and local language), with the ability to build business cases as needed to influence executive decisions
• Experience thriving in a fast-paced, high-growth, global environment
• Excellence in budget and project management
• Track record of scaling small budgets that drive quantifiable results
• Willingness and ability to travel within the region

Preferred Skills:

• Experience in the storage industry
• Fluency in German

ASSUMPTION: Candidates should have a strong background in marketing, with a focus on driving pipeline growth and managing marketing programs in the tech industry.

💰 Compensation & Benefits

Salary Range: €80,000 - €120,000 per year (based on industry standards for a Field Marketing Manager with 5-10 years of experience in Germany)

Benefits:

• Flexible Time Off
• Wellness Resources
• Company-Sponsored Team Events

Working Hours: Full-time (40 hours per week), with flexibility for work travel

ASSUMPTION: The salary range is based on industry standards for a Field Marketing Manager with the required experience level in Germany. Benefits are based on the information provided by the company.

📌 Applicant Insights

🔍 Company Context

Industry: IT Services and IT Consulting. Pure Storage specializes in enterprise storage, data center, server virtualization, desktop virtualization, Oracle database, cloud computing, solid state disk, flash memory, data storage, cybersecurity, ransomware, Kubernetes, data analytics, AI, cloud storage, artificial intelligence, data recovery, SQL Servers, SAP HANA, data backup, IT operations, IT management, storage as a service, private cloud, public cloud, and multi-cloud.

Company Size: 5,001-10,000 employees. As a large company, Pure Storage offers a wide range of opportunities for career growth and development.

Founded: 2009. Pure Storage has been in operation for over a decade and has established itself as a leader in the enterprise storage industry.

Company Description:

• Pure Storage uncomplicates data storage, forever. It delivers a cloud experience that empowers every organization to get the most from their data while reducing the complexity and expense of managing the infrastructure behind it.
• Pure’s commitment to providing true storage as-a-service gives customers the agility to meet changing data needs at speed and scale, whether they are deploying traditional workloads, modern applications, containers, or more.
• Pure believes it can make a significant impact in reducing data center emissions worldwide through its environmental sustainability efforts, including designing products and solutions that enable customers to reduce their carbon and energy footprint.

Company Specialties:

• Enterprise Storage
• Data Center
• Server virtualization
• Desktop virtualization
• Oracle database
• Cloud computing
• Solid State Disk
• Flash memory
• Data Storage
• Cybersecurity
• Ransomware
• Kubernetes
• Data Analytics
• AI
• Cloud Storage
• Artificial Intelligence
• Data Recovery
• SQL Servers
• SAP HANA
• Data Backup
• IT Operations
• IT Management
• Storage As A Service
• Private Cloud
• Public Cloud
• Multi Cloud

Company Website: http://www.purestorage.com

ASSUMPTION: Pure Storage is a well-established company with a strong focus on innovation and growth. It offers a wide range of products and services, making it an attractive employer for marketing professionals looking to gain experience in the enterprise storage industry.

📊 Role Analysis

Career Level: Mid-level to senior. This role requires a significant amount of experience and offers opportunities for career growth and development.

Reporting Structure: The Field Marketing Manager reports directly to the Regional Lead of Field Marketing.

Work Arrangement: On-site, with travel required within the region.

Growth Opportunities:

• Potential to advance to a leadership role within the marketing department
• Opportunities to work on high-impact campaigns and programs
• Chance to gain experience in a fast-paced, high-growth environment

ASSUMPTION: This role offers significant opportunities for career growth and development, particularly for candidates with a strong background in field marketing and a proven track record of driving pipeline growth.

🌍 Location & Work Environment

Office Type: On-site, with a primary office in Munich, Germany

Office Location(s): 2555 Augustine Drive, Santa Clara, CA 95054, US; 1 London Road, Staines, Middlesex TW18 4EX, GB; 148 Neil Road, Singapore, 088877, SG

Geographic Context:

• The Munich office is located in the heart of Bavaria, Germany, offering a vibrant and dynamic work environment
• The region is home to a thriving tech industry, with numerous opportunities for networking and professional development
• Munich offers a high quality of life, with a rich cultural scene, excellent dining options, and easy access to outdoor activities

Work Schedule: Full-time (40 hours per week), with flexibility for work travel

ASSUMPTION: The on-site work environment offers opportunities for collaboration and networking with colleagues and industry professionals. The Munich office is located in a vibrant and dynamic region, with a thriving tech industry and a high quality of life.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• In-depth behavioral and skills-based interviews
• Final round with hiring manager or panel

Key Assessment Areas:

• Marketing strategy and planning
• Campaign management and execution
• Data analysis and reporting
• Budget management and procurement
• Cross-team collaboration and stakeholder management

Application Tips:

• Tailor your resume and cover letter to highlight your experience in field marketing, particularly in the tech industry
• Be prepared to discuss your approach to strategic marketing planning and campaign management
• Demonstrate your ability to work effectively with multiple teams and stakeholders
• Showcase your data-driven approach to marketing and your ability to analyze and report on campaign performance

ATS Keywords: Field Marketing, Strategic Planning, Campaign Management, Data Analysis, Customer Relationship Management, Budget Management, Event Organization, Collaboration, Communication, Problem Solving, Sales Support, Market Research, Growth Mindset, Proactive Thinking, Execution Excellence

ASSUMPTION: The interview process for this role is likely to be comprehensive, with a focus on assessing the candidate's strategic marketing planning and campaign management skills, as well as their ability to work effectively with multiple teams and stakeholders.

🛠️ Tools & Technologies

• Marketing automation platforms (e.g., Marketo, Pardot)
• Customer relationship management (CRM) software (e.g., Salesforce)
• Data analysis and visualization tools (e.g., Tableau, Power BI)
• Project management tools (e.g., Asana, Trello)
• Event management platforms (e.g., Eventbrite, Cvent)

ASSUMPTION: The specific tools and technologies required for this role may vary depending on the company's marketing technology stack.

👔 Cultural Fit Considerations

Company Values:

• Innovation: We celebrate those who think critically, like a challenge, and aspire to be trailblazers.
• Growth: We give you the space and support to grow along with us and to contribute to something meaningful. We have been Named Fortune's Best Large Workplaces in the Bay Area™, Fortune's Best Workplaces for Millennials™ and certified as a Great Place to Work®!
• Team: We build each other up and set aside ego for the greater good.

Work Style:

• Fast-paced and dynamic, with a focus on driving results and continuous improvement
• Collaborative and inclusive, with a strong emphasis on cross-team collaboration and stakeholder management
• Data-driven, with a focus on using data and analytics to guide marketing strategy and measure success

Self-Assessment Questions:

• Do you thrive in a fast-paced, high-growth environment?
• Are you comfortable working with multiple teams and stakeholders, and managing complex projects?
• Do you have a data-driven approach to marketing, and are you comfortable using data and analytics to guide strategy and measure success?

ASSUMPTION: Pure Storage values innovation, growth, and teamwork, and seeks candidates who are comfortable working in a fast-paced, high-growth environment and who have a data-driven approach to marketing.

⚠️ Potential Challenges

• Managing multiple campaigns and projects simultaneously, with tight deadlines and high expectations
• Working with a wide range of stakeholders, including sales teams, partner teams, and external agencies
• Keeping up with industry trends and competitor activities in a rapidly evolving market
• Balancing the need for strategic planning with the need for quick execution and adaptation

ASSUMPTION: This role requires strong project management skills, the ability to work effectively with multiple teams and stakeholders, and a high level of adaptability and flexibility.

📈 Similar Roles Comparison

• Compared to other field marketing roles, this position places a greater emphasis on strategic planning and campaign management, with a focus on driving pipeline growth and managing marketing development funds (MDF) with partners
• In the tech industry, field marketing roles often require a strong background in marketing, with a focus on driving pipeline growth and managing marketing programs
• Career paths for field marketing professionals may vary depending on the company's size and structure, but typically offer opportunities for advancement to leadership roles within the marketing department

ASSUMPTION: This role is similar to other field marketing roles in the tech industry, with a focus on strategic planning and campaign management, but places a greater emphasis on managing marketing development funds (MDF) with partners and driving pipeline growth.

📝 Sample Projects

• Developing and executing a regional marketing plan to drive pipeline growth and support sales goals
• Managing a marketing development fund (MDF) with a focus partner, including pre-approval, claim processes, and timely payments
• Collaborating with sales and partner teams to implement a global campaign in the region, and driving adoption of key marketing programs

ASSUMPTION: These sample projects are based on the core responsibilities and required qualifications for the role, and are intended to provide an example of the types of projects the Field Marketing Manager may be expected to manage.

❓ Key Questions to Ask During Interview

• Can you describe the marketing technology stack used by the company, and how it supports the field marketing team's goals?
• How does the company approach cross-team collaboration and stakeholder management, particularly with regard to field marketing?
• What are the key priorities for the first 90 days in this role, and how can I best support the team in achieving these goals?
• How does the company measure the success of field marketing campaigns, and what key performance indicators (KPIs) are most important?
• What opportunities are there for professional development and career growth within the field marketing team?

ASSUMPTION: These key questions are designed to help candidates better understand the role, the company's marketing technology stack, and the opportunities for professional development and career growth within the field marketing team.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your experience in field marketing, particularly in the tech industry, and your ability to drive pipeline growth and manage marketing programs
• Prepare for the interview by researching the company's marketing technology stack and approach to cross-team collaboration and stakeholder management
• Follow up with the hiring manager or recruiter after the interview to express your interest in the role and ask any remaining questions
• If you are offered the position, consider negotiating salary and benefits, particularly if you have relevant experience and skills that make you a strong fit for the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.