Field Marketing Manager

📌 Core Information

🔹 Job Title: Field Marketing Manager

🔹 Company: At-Bay

🔹 Location: New York, United States

🔹 Job Type: Full-Time, Hybrid (3 days/week in NYC office)

🔹 Category: Insurance, Marketing

🔹 Date Posted: July 1, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site (NYC) with remote flexibility

🚀 Job Overview

Key aspects of this role include:

• Strategizing and executing marketing programs to drive broker engagement and support business growth
• Managing all aspects of event logistics for in-person and virtual events
• Collaborating with cross-functional teams to ensure successful event execution and sales enablement
• Developing and executing sales enablement strategies in collaboration with underwriting and sales teams
• Managing broker gifting programs and social media presence

ASSUMPTION: This role requires a high level of organization, attention to detail, and strong communication skills to manage multiple projects and stakeholders effectively.

📋 Key Responsibilities

✅ Lead the strategy, planning, and execution of in-person and virtual broker events, including At-Bay-hosted events, industry conferences, and tradeshows

✅ Manage all event logistics end-to-end, including venue selection, contract negotiation, catering, AV, speakers, branding, and onsite experience

✅ Build and manage event budgets, ensuring high-quality experiences that stay within budget and meet goals

✅ Oversee onsite execution and troubleshoot potential issues that arise

✅ Manage virtual broker events and webinar programs from ideation to completion

✅ Collaborate with cross-functional stakeholders on event strategy and secure buy-in

✅ Own event promotion, including drafting copy, building campaigns in HubSpot, and creating supporting graphics in Canva

✅ Develop and execute sales enablement strategies in collaboration with underwriting and sales teams

✅ Own broker gifting programs from strategy through fulfillment, including ideation, sourcing, and vendor management

✅ Manage all insurance-related social media, in partnership with social media manager

ASSUMPTION: This role involves frequent travel (up to 30% of time) for in-person events and requires the ability to work effectively in a fast-paced, hypergrowth startup environment.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: 5-10 years of B2B field or channel marketing experience, preferably within insurance or cybersecurity

Required Skills:

• Proven success planning and executing successful events, tradeshows, or conferences
• Excellent project management skills, with a sharp eye for detail and quality
• Comfortable working in fast-paced environments and managing multiple time-sensitive projects
• Experience presenting to senior leaders and securing stakeholder alignment
• Experience with marketing automation tools (e.g., Salesforce, Hubspot, Iterable, Marketo, Eloqua) and project management tools (e.g., Asana, Monday.com, JIRA)
• Strong writing and copy editing skills – samples welcome
• Demonstrated ability to use data to influence strategy and decision making
• Ability to report on a hybrid basis (3x per week in NYC office)
• Ability to travel for in-person events as needed (up to 30% of time)

Preferred Skills:

• Hands-on experience with CRM tools (e.g., Salesforce, Microsoft Dynamics) and gifting software (e.g., Sendoso, Reachdesk)

ASSUMPTION: Strong communication, interpersonal, and organizational skills are crucial for success in this role, as it requires working closely with various teams and managing multiple projects simultaneously.

💰 Compensation & Benefits

Salary Range: $100,000 - $125,000 per year (USD)

Benefits:

• Health, dental, and vision insurance
• 401(k) plan with company match
• Unlimited PTO
• Flexible work arrangements
• Professional development opportunities

Working Hours: Full-time (40 hours/week), with flexible hours and remote work options

ASSUMPTION: The salary range provided is an estimate based on market data and internal equity. Actual compensation may vary based on factors such as location, domain knowledge, experiences, and skills.

📌 Applicant Insights

🔍 Company Context

Industry: Insurance, focusing on cybersecurity and technology risks

Company Size: 201-500 employees, offering a mid-sized company environment with opportunities for growth and impact

Founded: 2016, with a history of rapid growth and expansion

Company Description:

• At-Bay is the world’s first InsurSec provider, combining insurance and security to help businesses tackle cyber risk head-on
• Offers multiple lines of specialty insurance, including Cyber, Tech E&O, and Miscellaneous Professional Liability (MPL)
• Committed to building a diverse and inclusive company culture, empowering employees to thrive and develop their careers

Company Specialties:

• Cyber Insurance
• Cyber
• Cyber liability
• Insurance
• IT Security
• Risk Management
• Tech E&O
• Private Enterprises
• Cyber Security
• Insurtech
• Insurtech MGA
• and InsurSec

Company Website: http://www.at-bay.com

ASSUMPTION: At-Bay's focus on InsurSec and commitment to diversity and inclusion make it an attractive employer for candidates seeking innovative and forward-thinking work environments.

📊 Role Analysis

Career Level: Mid-level to senior, with opportunities for growth and advancement within the marketing department and the broader organization

Reporting Structure: Reports directly to the Director of Insurance Marketing, with close collaboration with the entire go-to-market team

Work Arrangement: Hybrid, with 3 days per week required in the NYC office and remote work flexibility

Growth Opportunities:

• Potential to take on additional responsibilities and advance within the marketing department
• Opportunities to work on high-impact projects and contribute to the company's rapid growth
• Chance to develop skills in event planning, project management, and stakeholder communication

ASSUMPTION: This role offers a unique opportunity to work at the intersection of insurance and cybersecurity, with ample opportunities for professional growth and development.

🌍 Location & Work Environment

Office Type: Hybrid, with a focus on in-person collaboration and remote work flexibility

Office Location(s): New York, NY (with remote work options)

Geographic Context:

• New York, NY is a major hub for the insurance and cybersecurity industries
• The city offers a vibrant professional network and ample opportunities for industry engagement
• At-Bay's office is located in a dynamic and convenient urban area, with easy access to public transportation and amenities

Work Schedule: Full-time (40 hours/week), with flexible hours and remote work options

ASSUMPTION: The hybrid work arrangement and central location of At-Bay's NYC office provide an ideal balance between in-person collaboration and remote work flexibility.

💼 Interview & Application Insights

Typical Process:

• Online application submission and review
• Phone or video screen with the hiring manager
• In-person or virtual interview with the marketing team
• Final interview with senior leadership

Key Assessment Areas:

• Event planning and management skills
• Project management and organizational skills
• Communication and stakeholder alignment abilities
• Cultural fit and alignment with At-Bay's values

Application Tips:

• Tailor your resume and cover letter to highlight relevant experience and skills for this role
• Provide examples of successful events you've planned and executed, emphasizing your ability to manage logistics, budgets, and stakeholders
• Demonstrate your understanding of At-Bay's unique InsurSec approach and how your skills and experience make you a strong fit for the company

ATS Keywords: Field Marketing, Event Planning, Project Management, Stakeholder Alignment, Marketing Automation, Copywriting, Data Analysis, CRM Tools, Social Media Management, Sales Enablement, Budget Management, Virtual Events, Vendor Management, Gifting Programs, Collaboration, Troubleshooting

ASSUMPTION: At-Bay's interview process is designed to assess candidates' skills and cultural fit, with a focus on event planning, project management, and communication abilities.

🛠️ Tools & Technologies

• Marketing automation tools: Salesforce, Hubspot, Iterable, Marketo, Eloqua
• Project management tools: Asana, Monday.com, JIRA
• CRM tools: Salesforce, Microsoft Dynamics
• Gifting software: Sendoso, Reachdesk
• Design tools: Canva
• Event planning and management tools: Various, depending on the specific event and venue

ASSUMPTION: Familiarity with the listed tools and technologies is preferred but not required. Candidates should be willing to learn and adapt to new tools as needed.

👔 Cultural Fit Considerations

Company Values:

• Customer-centric
• Innovative
• Collaborative
• Accountable
• Inclusive

Work Style:

• Fast-paced and dynamic
• Collaborative and team-oriented
• Data-driven and results-focused
• Adaptable and responsive to change

Self-Assessment Questions:

• Do you thrive in fast-paced, dynamic environments, and are you comfortable managing multiple projects simultaneously?
• Are you an effective communicator, able to work collaboratively with various teams and stakeholders?
• Do you have a strong attention to detail and a commitment to delivering high-quality work?
• Are you passionate about the intersection of insurance and cybersecurity, and do you share At-Bay's commitment to innovation and customer-centricity?

ASSUMPTION: At-Bay values candidates who are adaptable, collaborative, and committed to delivering high-quality work in a fast-paced, dynamic environment.

⚠️ Potential Challenges

• Managing multiple projects and stakeholders simultaneously, requiring strong organizational and communication skills
• Frequent travel for in-person events, which may disrupt personal schedules and routines
• Working in a rapidly growing and evolving company, which may present unexpected challenges and require adaptability
• Managing event budgets and ensuring high-quality experiences while staying within budgetary constraints

ASSUMPTION: These challenges are inherent to the role and require candidates with strong organizational, communication, and adaptability skills to succeed.

📈 Similar Roles Comparison

• Field Marketing Manager vs. Event Planner: While both roles involve event planning, the Field Marketing Manager role at At-Bay requires a broader skill set, including project management, stakeholder communication, and sales enablement
• Insurance industry context: At-Bay's unique InsurSec approach sets it apart from traditional insurance companies, offering candidates the opportunity to work at the intersection of insurance and cybersecurity
• Career path comparison: This role offers a unique opportunity to work in a fast-growing, innovative company, with potential for growth and advancement within the marketing department and the broader organization

ASSUMPTION: Candidates should consider their career goals and preferences when comparing this role to similar positions in the industry.

📝 Sample Projects

• Planning and executing a successful At-Bay-hosted event, including venue selection, speaker coordination, and onsite experience management
• Developing and executing a virtual event series, including ideation, speaker selection, and promotion
• Creating and implementing a broker gifting program, including ideation, sourcing, and vendor management

ASSUMPTION: These sample projects illustrate the key responsibilities and required skills for the Field Marketing Manager role at At-Bay.

❓ Key Questions to Ask During Interview

• Can you describe the typical event planning process and how my role would fit into that?
• How does At-Bay's InsurSec approach differentiate it from traditional insurance companies, and how does this role contribute to that differentiation?
• What opportunities are there for professional growth and development within the marketing department and the broader organization?
• How does At-Bay support work-life balance for employees, particularly for those working in a hybrid arrangement?
• Can you provide examples of successful events At-Bay has hosted, and what made them successful?

ASSUMPTION: These questions are designed to help candidates better understand the role, the company, and the work environment, enabling them to make informed decisions about their application and potential fit.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight relevant experience and skills for this role, emphasizing your event planning, project management, and communication abilities
• Prepare examples of successful events you've planned and executed, demonstrating your ability to manage logistics, budgets, and stakeholders
• Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.