📌 Core Information
🔹 Job Title: Field Marketing Manager - DACH
🔹 Company: Pigment
🔹 Location: Germany
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: July 4, 2025
🔹 Experience Level: Mid-level (2-5 years)
🔹 Remote Status: Remote OK
🚀 Job Overview
Key aspects of this role include:
- Localizing marketing strategies for the DACH region
- Building pipeline through regional campaigns and events
- Collaborating with sales and GTM teams to drive revenue growth
- Managing regional partners and associations
- Analyzing campaign performance and reporting on ROI
ASSUMPTION: This role requires a strong understanding of the German market and local business culture. Fluency in German is essential for success in this position.
📋 Key Responsibilities
✅ Develop and execute field marketing programs to drive pipeline and revenue across the DACH region
✅ Plan and host regional events, including executive dinners, trade shows, and user group meetups
✅ Partner with content and digital teams to adapt and create German-language assets and campaigns
✅ Build and manage relationships with regional partners and associations to amplify reach
✅ Track, analyze, and report on campaign performance, pipeline influence, and ROI
✅ Collaborate with Sales, SC, BDRs, and Revenue Operations to ensure tight alignment and feedback loops
✅ Be the voice of the customer in DACH, bringing insights back to the central marketing team
✅ Localize and execute ABM campaigns, working closely with sales to identify target accounts and opportunities
ASSUMPTION: This role may require occasional travel to attend events and meet with partners and clients in the DACH region.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 3+ years of experience within field marketing in a B2B SaaS environment
Required Skills:
- Fluency in German and English, both written and spoken
- Proven experience running regional marketing programs that drive pipeline and bookings
- Strong project management and event planning skills
- Experience working with partners and building scalable partner marketing programs
- Familiarity with ABM, digital marketing tools, and CRM platforms (e.g., HubSpot, Salesforce)
- Excellent interpersonal skills and ability to collaborate cross-functionally
- Self-starter with a growth mindset and comfort working in a fast-paced, high-growth environment
Preferred Skills:
- Experience with marketing automation tools
- Knowledge of the German tech industry and local market trends
ASSUMPTION: Candidates with experience in marketing within the tech industry or a related field may have an advantage in this role.
💰 Compensation & Benefits
Salary Range: €60,000 - €80,000 per year (based on industry standards for a mid-level marketing role in Germany)
Benefits:
- Health, dental, and vision insurance
- Retirement savings plan with company match
- Generous time off and flexible work arrangements
- Professional development opportunities
- Company-sponsored events and team-building activities
Working Hours: Full-time (40 hours per week) with flexible work arrangements
ASSUMPTION: The salary range provided is an estimate based on industry standards for a mid-level marketing role in Germany. Actual compensation may vary based on factors such as experience, skills, and market conditions.
📌 Applicant Insights
🔍 Company Context
Industry: Software Development
Company Size: 201-500 employees
Founded: 2019
Company Description:
- Pigment is an AI-powered planning platform built for agility and scale
- Connects people, data, and processes in one intuitive, feature-rich solution
- Empowers teams to build, adapt, and align strategic plans in real time
Company Specialties:
- Financial planning
- Budget planning & forecasting
- Sales performance management
- FP&A
- Headcount planning
- Workforce planning
- ESG
- Corporate Performance Management
- Integrated business planning
- Decision-making
- S&OP
- Supply chain planning
Company Website: www.pigment.com
ASSUMPTION: Pigment is a fast-growing SaaS company with a strong focus on innovation and enabling every team to make more informed decisions.
📊 Role Analysis
Career Level: Mid-level (2-5 years of experience)
Reporting Structure: This role reports directly to the Head of Marketing, EMEA
Work Arrangement: Remote OK, with occasional travel to attend events and meet with partners and clients in the DACH region
Growth Opportunities:
- Potential to take on more responsibilities and advance within the marketing team
- Opportunity to work on high-impact projects and make a significant contribution to the company's growth
- Chance to learn from and collaborate with experienced marketing professionals
ASSUMPTION: This role offers a unique opportunity to gain experience in field marketing and make a significant impact on the company's growth in the DACH region.
🌍 Location & Work Environment
Office Type: Remote-first with occasional travel
Office Location(s): Pigment's headquarters is in Paris, France, but this role can be based anywhere in Germany
Geographic Context:
- The DACH region (Germany, Austria, and Switzerland) is a key market for Pigment's growth
- Germany is the largest economy in Europe and a major hub for technology and innovation
- The DACH region is home to many of Pigment's target customers, including large enterprises and fast-growing startups
Work Schedule: Full-time (40 hours per week) with flexible work arrangements
ASSUMPTION: The remote-first work environment offers a high degree of flexibility and autonomy, allowing employees to balance their work and personal lives more effectively.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with the HR team
- Interview with the Head of Marketing, EMEA
- Interview with the hiring manager (Field Marketing Director)
- Final interview with the VP of Marketing
Key Assessment Areas:
- Language skills (German and English)
- Marketing experience and expertise
- Project management and event planning skills
- Collaboration and communication skills
- Cultural fit and alignment with Pigment's values
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills
- Be prepared to discuss your experience with field marketing and regional campaigns
- Demonstrate your understanding of the German market and local business culture
- Showcase your ability to work collaboratively and effectively with cross-functional teams
ATS Keywords: Field Marketing, B2B, SaaS, Project Management, Event Planning, ABM, Digital Marketing, CRM, Interpersonal Skills, Collaboration, Growth Mindset, Fast-Paced Environment
ASSUMPTION: The interview process may include assessments or case studies to evaluate the candidate's skills and fit for the role.
🛠️ Tools & Technologies
- HubSpot
- Salesforce
- Marketo (or similar marketing automation tools)
- Google Workspace (Gmail, Google Docs, Google Sheets, etc.)
- Project management tools (e.g., Asana, Trello, Jira)
ASSUMPTION: The tools and technologies required for this role may change or evolve over time as the company grows and adopts new solutions.
👔 Cultural Fit Considerations
Company Values:
- Smart risks
- Bold ideas
- Challenge the status quo
- Work as one team
Work Style:
- Fast-paced and dynamic
- Collaborative and cross-functional
- Data-driven and results-oriented
Self-Assessment Questions:
- Do you thrive in fast-paced, high-growth environments?
- Are you comfortable working collaboratively with cross-functional teams?
- Do you have a growth mindset and a willingness to learn and adapt?
ASSUMPTION: Pigment values diversity, inclusion, and belonging, and is committed to creating an environment where everyone can thrive.
⚠️ Potential Challenges
- Managing multiple projects and priorities simultaneously
- Working with remote teams and stakeholders across different time zones
- Adapting to a fast-paced, high-growth environment
- Occasional travel to attend events and meet with partners and clients
ASSUMPTION: These challenges can be overcome with strong project management skills, effective communication, and a willingness to adapt and learn.
📈 Similar Roles Comparison
- This role is similar to other field marketing roles in B2B SaaS companies, but with a focus on the DACH region
- Unlike some other field marketing roles, this position requires fluency in German and a deep understanding of the local market
- This role offers the opportunity to work with a fast-growing, innovative company and make a significant impact on its growth in the DACH region
ASSUMPTION: Candidates with experience in similar roles in the DACH region may have an advantage in this position.
📝 Sample Projects
- Planning and executing a regional event or trade show
- Developing and implementing an ABM campaign for a key account in the DACH region
- Building and managing a relationship with a regional partner or association
ASSUMPTION: These sample projects are intended to illustrate the types of tasks and responsibilities associated with this role, but the specific projects and priorities may vary depending on the company's needs and the candidate's skills and experience.
❓ Key Questions to Ask During Interview
- What are the biggest challenges facing the company in the DACH region, and how can this role help address them?
- How does this role fit into the company's overall marketing strategy and growth plans?
- What opportunities are there for professional development and growth within the marketing team?
- How does the company support work-life balance for its employees?
- What is the company's approach to diversity, inclusion, and belonging?
ASSUMPTION: These questions are intended to help candidates better understand the role, the company, and the team they will be working with. Candidates are encouraged to ask additional questions based on their own interests and concerns.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills
- Prepare for the interview by researching Pigment's products, services, and company culture
- Follow up with the hiring manager after the interview to express your appreciation and reiterate your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
