📌 Core Information
🔹 Job Title: Field Marketing Manager
🔹 Company: Sigma Computing
🔹 Location: New York, NY
🔹 Job Type: On-site
🔹 Category: Software Development
🔹 Date Posted: May 19, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Leading field marketing strategy and execution for the East region of North America
- Collaborating with sales and marketing teams to nurture the pipeline
- Tracking and measuring the impact of marketing programs
- Managing budget to ensure a significant return on investment
ASSUMPTION: This role requires a strategic marketer with a strong track record of building and executing field marketing programs, and the ability to work in partnership with sales, business development, and marketing teams.
📋 Key Responsibilities
✅ Work creatively and collaboratively with the Marketing, Sales, and BD teams to execute a strong field marketing strategy that nurtures our pipeline from early to late stage and closed/won.
✅ Track, measure, and share the impact of every program, experiment, and failure.
✅ Manage overall budget and spend to deliver a significant return on the $ but also capture the anecdotes and engagements that we know close deals.
✅ Partner with sales leadership on territory planning.
✅ Be an advocate for the sales department and help the rest of the marketing department understand their priorities.
✅ Ensure field marketing contributes productively to the quarterly business reviews of the sales team they support.
✅ Work closely with our BD team to build strong co-marketing relationships within our Technology and System Integrator partners.
✅ Leverage data to make intelligent, informed recommendations, decisions, and forecasts regarding our demand generation strategies, target account plans, and paid investments.
✅ Drive new levels of cross-channel and integrated marketing and ensure our marketing activities are aligned and planned well in advance
ASSUMPTION: This role requires a high level of collaboration, creativity, and analytical skills to drive early-stage pipeline as well as build programs to accelerate sales cycles and close business.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 5+ years of relevant Field, Event, and/or Partner Marketing experience in the B2B SaaS space
Required Skills:
- Proven track record of executing creative, impactful field marketing programs for executive and practitioner audiences
- Ability to develop close trusting relationships with sales as well as collaborate effectively with marketing and product
- Extremely detail-oriented and organized, with the ability to meet deadlines
- Experience with supporting both direct sales and channel sales teams
Preferred Skills:
- Experience working with and supporting international sales teams
- Sense of humor, willingness to be your authentic self, and a deep believer of being human-first
ASSUMPTION: Candidates should have a strong understanding of the B2B SaaS market and be able to work effectively with cross-functional teams.
💰 Compensation & Benefits
Salary Range: $120,000 - $140,000 annually
Benefits:
- Equity
- Generous health benefits
- Flexible time off policy
- Paid bonding time for all new parents
- Traditional and Roth 401k
- Commuter and FSA benefits
- Lunch Program
- Dog friendly office
Working Hours: Full-time, 40 hours per week
ASSUMPTION: The salary range provided is based on industry standards for a Field Marketing Manager role in the B2B SaaS space in the New York area.
📌 Applicant Insights
🔍 Company Context
Industry: Software Development, specifically focused on cloud analytics and business intelligence
Company Size: 501-1,000 employees, which means there are opportunities for growth and collaboration across various teams
Founded: 2015, with a recent Series D financing round in May 2024, raising $200M at a valuation 60% higher than the company’s Series C round three years ago
Company Description:
- Sigma is the only cloud analytics and business intelligence tool empowering business teams to break free from the confines of the dashboard, explore data for themselves, and make better, faster decisions
- The award-winning software was built to capitalize on the performance power of cloud data warehouses to combine data sources and analyze billions of rows of data instantly via an intuitive, spreadsheet-like interface – no coding required
- Sigma Computing has added features such as collaboration tools and embedded analytics capabilities, with the most recent product launch including AI tools such as forecasting capabilities, an AI copilot, and a notebook interface for users who prefer a code-first environment
Company Specialties:
- Data Analytics
- Business Intelligence
- Data Visualization
- Cloud Data Warehouses
- Spreadsheet
- Analytics
- Reporting
- Data Applications
- and Data Apps
Company Website: https://www.sigmacomputing.com/
ASSUMPTION: Sigma Computing is an innovative company focused on transforming BI through its innovations in AI infrastructure, data application development, enterprise-wide collaboration, and business user adoption.
📊 Role Analysis
Career Level: Mid-level to senior, with the opportunity to grow within the marketing department and the company
Reporting Structure: This role reports directly to the Director of Field Marketing and collaborates closely with the broader marketing, sales, and business development teams
Work Arrangement: On-site, with an in-office work environment in all their offices in SF, NYC, and London
Growth Opportunities:
- Potential to take on more responsibilities and grow within the marketing department as the company continues to expand
- Opportunities to collaborate with cross-functional teams and learn from experienced professionals in the field
- Chance to work on cutting-edge technology and contribute to the company's growth and success
ASSUMPTION: This role offers a unique opportunity to work in a dynamic and growing company, with the potential for significant career growth and development.
🌍 Location & Work Environment
Office Type: On-site, with an in-office work environment
Office Location(s): 116 New Montgomery St, San Francisco, California 94105, US (Note: The job listing mentions the New York office, but the provided company location is in San Francisco. Please verify the correct office location with the employer.)
Geographic Context:
- The San Francisco office is located in the heart of the city's financial district, offering easy access to public transportation and various amenities
- The New York office, if applicable, would likely offer similar benefits in terms of location and accessibility
- Both cities offer vibrant cultural scenes, diverse communities, and a wide range of housing options
Work Schedule: Full-time, with a flexible time off policy
ASSUMPTION: The work environment is collaborative, creative, and fast-paced, with a strong focus on driving results and continuous improvement.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the hiring manager
- On-site or virtual interview with the marketing team
- Final interview with the Director of Field Marketing
- Background check and offer extension
Key Assessment Areas:
- Marketing strategy and execution
- Collaboration and communication skills
- Analytical and problem-solving abilities
- Cultural fit and alignment with company values
Application Tips:
- Tailor your resume and cover letter to highlight your relevant field marketing experience and skills
- Demonstrate your understanding of Sigma Computing's products and services, and how your experience aligns with the company's mission and values
- Prepare examples of successful field marketing campaigns you've executed in the past, highlighting your creativity, analytical skills, and ability to drive results
ATS Keywords: Field Marketing, B2B SaaS, Sales Collaboration, Pipeline Management, Data Analysis, Event Marketing, Partner Marketing, Campaign Execution, Budget Management, Relationship Building, Creativity, Detail-Oriented, Organizational Skills, Customer Focus, Outcome Driven, Team Collaboration
ASSUMPTION: The application process may vary, and it's essential to follow the instructions provided by the employer and monitor your application status regularly.
🛠️ Tools & Technologies
- Marketing automation platforms (e.g., Marketo, Pardot)
- CRM software (e.g., Salesforce, HubSpot)
- Data analysis tools (e.g., Excel, Google Analytics)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: The specific tools and technologies required for this role may vary depending on the company's tech stack and marketing preferences.
👔 Cultural Fit Considerations
Company Values:
- Customer-first approach
- Collaboration and teamwork
- Innovation and continuous learning
- Integrity and transparency
- Work-life balance
Work Style:
- Fast-paced and dynamic
- Data-driven and analytical
- Creative and strategic
- Collaborative and team-oriented
- Results-focused and accountable
Self-Assessment Questions:
- How do you approach building relationships with internal and external stakeholders to drive early-stage pipeline and accelerate sales cycles?
- Can you provide an example of a successful field marketing campaign you've executed in the past, and how you measured its impact?
- How do you balance creativity and data-driven decision-making in your marketing strategies?
ASSUMPTION: Sigma Computing values candidates who are passionate about their work, customer-focused, and able to thrive in a fast-paced, collaborative environment.
⚠️ Potential Challenges
- Managing a large territory and multiple stakeholders simultaneously
- Keeping up with the fast-paced nature of the B2B SaaS industry and Sigma Computing's rapid growth
- Balancing the need for creativity and innovation with data-driven decision-making and budget constraints
- Ensuring effective collaboration and communication with remote sales teams and international partners
ASSUMPTION: These challenges can be overcome with strong organizational skills, effective time management, and a proactive approach to problem-solving.
📈 Similar Roles Comparison
- Field Marketing Manager vs. Event Marketing Manager: Field Marketing Managers typically have a broader scope, focusing on both events and other marketing channels, while Event Marketing Managers specialize in planning and executing events
- B2B SaaS vs. B2C: B2B SaaS marketing requires a deep understanding of the target audience's pain points and how the product addresses them, while B2C marketing focuses on broad consumer appeal and brand awareness
- Field Marketing Manager vs. Product Marketing Manager: Field Marketing Managers focus on driving demand and pipeline, while Product Marketing Managers focus on positioning and launching new products, as well as competitive analysis and market research
ASSUMPTION: Each role has its unique focus and requirements, and the ideal candidate will have experience and skills relevant to the specific role they are applying for.
📝 Sample Projects
- Developing and executing a regional field marketing campaign to drive awareness and demand for a new product launch
- Collaborating with the sales team to create targeted account-based marketing (ABM) campaigns for key accounts
- Partnering with the business development team to build and execute co-marketing campaigns with technology and system integrator partners
ASSUMPTION: These sample projects illustrate the range of responsibilities and collaborative nature of the Field Marketing Manager role at Sigma Computing.
❓ Key Questions to Ask During Interview
- Can you describe the current field marketing strategy for the East region, and how this role will contribute to its evolution?
- How does the marketing team collaborate with the sales and business development teams to ensure alignment and effectiveness in our go-to-market strategy?
- What are the key priorities for the first 30, 60, and 90 days in this role, and how will my success be measured?
- How does Sigma Computing support the professional development and growth of its marketing team members?
- What are the most significant challenges facing the field marketing team currently, and how can this role help address them?
ASSUMPTION: Asking thoughtful and insightful questions demonstrates your interest in the role and commitment to driving success at Sigma Computing.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant field marketing experience and skills, and explain how your background aligns with Sigma Computing's mission and values
- Prepare examples of successful field marketing campaigns you've executed in the past, and be ready to discuss your approach to strategy, execution, and measurement
- Follow up with the hiring manager one week after submitting your application to inquire about the status of your application and express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
