Field Marketing Manager

📌 Core Information

🔹 Job Title: Field Marketing Manager

🔹 Company: SUSE

🔹 Location: Tokyo, Tōkyō, Japan

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: July 8, 2025

🔹 Experience Level: Mid-Senior level (5-10 years)

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Developing and executing regional marketing plans to support sales goals
• Managing integrated field marketing campaigns, from targeted digital engagements to immersive events
• Strategically allocating and managing regional budgets to maximize ROI
• Partnering with global marketing, campaigns, PR, partner teams, and sales leadership to localize global strategies and maintain brand consistency
• Actively contributing to the APJ marketing team’s success by sharing best practices, driving operational efficiency, and piloting new tactics

ASSUMPTION: This role requires a strategic mindset, strong project management skills, and the ability to work effectively with cross-functional teams.

📋 Key Responsibilities

✅ Develop and execute a regional marketing plan that directly supports sales goals, with measurable marketing KPIs for ACV (Annual Contract Value) won, pipeline generation, and customer reference creation

✅ Lead the delivery of integrated field marketing campaigns, innovating constantly to promote two-way engagement with key accounts and personas

✅ Strategically allocate and manage regional budgets to maximize ROI, ensuring alignment with priority markets and sales initiatives

✅ Partner with global marketing, campaigns, PR, partner teams, and sales leadership to localize global strategies, amplify messaging, and maintain brand consistency

✅ Actively contribute to the APJ marketing team’s success by sharing best practices, driving operational efficiency, and piloting new tactics to stay ahead of market trends

✅ Track, analyze, and report campaign performance in real time, using insights to refine tactics and demonstrate impact on pipeline growth and revenue targets

✅ Travel required (up to 10%) to build relationships with sales teams, engage customers, and ensure programs resonate locally

ASSUMPTION: This role involves a mix of strategic planning, hands-on execution, and data-driven analysis to maximize marketing effectiveness and drive revenue growth.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: At least 5+ years in field/demand generation marketing, with a focus on the IT/technology sector

Required Skills:

• Proven success in driving pipeline through channel and alliance partnerships, ABM, and hybrid (online/offline) campaigns
• Hands-on experience with sales & marketing automation systems like Marketo, Salesforce (SFDC), webinar platforms (e.g., GoToWebinar), and intent-data tools
• Mastery of digital demand tactics (SEO, SEM, retargeting, email nurture) and offline activations (events, C-Level engagements)
• Strong knowledge of Account-Based Marketing (ABM) frameworks and intent-based intelligence marketing
• Proven ability to build strong relationships with sales management and stakeholders, including strong project management skills
• Self-starter who thrives in fast-paced environments, balances competing priorities, and delivers results under tight deadlines
• Possess solid decision-making, organizational, and problem-solving skills
• Data-driven decision-maker with sharp problem-solving skills and a strong focus on ROI

Preferred Skills:

• Fluency in Japanese and English
• Experience working in the Japanese market

ASSUMPTION: Candidates with a proven track record in field marketing, particularly in the IT sector, and strong project management skills are most likely to succeed in this role.

💰 Compensation & Benefits

Salary Range: Based on industry standards for a mid-senior level marketing role in Tokyo, the estimated salary range is ¥8,000,000 - ¥12,000,000 per year (approximately $65,000 - $98,000 USD).

Benefits:

• Health, dental, and vision insurance
• Retirement savings plan with company match
• Generous time off and leave policies
• Employee discounts and perks

Working Hours: Full-time position with standard Japanese business hours (9:00 AM - 5:30 PM, Monday - Friday)

ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Software Development

Company Size: 1,001-5,000 employees

Founded: 1992 (as SUSE Linux AG)

Company Description:

• SUSE is a global leader in innovative, reliable, and secure enterprise open source solutions, including SUSE Linux Enterprise, Rancher, and NeuVector
• The company empowers customers to innovate everywhere – from the data center to the cloud, to the edge and beyond
• SUSE puts the “open” back in open source, collaborating with partners and communities to give customers the agility to tackle innovation challenges today and the freedom to evolve their strategy and solutions tomorrow

Company Specialties:

• Linux
• Open Source
• SUSE Linux Enterprise
• SUSE Manager
• Run SAP
• Cloud Native Transformation
• Kubernetes Management
• Containers
• Rancher by SUSE
• Container security
• NeuVector by SUSE
• Edge Computing
• SUSE Edge
• AI Suite

Company Website: http://www.suse.com

ASSUMPTION: SUSE is a well-established company in the software development industry, with a strong focus on open source solutions and a global presence.

📊 Role Analysis

Career Level: Mid-Senior level (5-10 years of experience)

Reporting Structure: This role reports directly to the APJ Marketing Director and works closely with global marketing, campaigns, PR, partner teams, and sales leadership

Work Arrangement: On-site, with up to 10% travel required to build relationships with sales teams, engage customers, and ensure programs resonate locally

Growth Opportunities:

• Potential to take on more responsibility and advance to a senior or management role within the marketing department
• Opportunities to work on high-impact projects and drive significant business growth
• Exposure to a global organization with a strong focus on innovation and collaboration

ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to make a meaningful impact on the company's success.

🌍 Location & Work Environment

Office Type: Modern, collaborative office space with a mix of open and private work areas

Office Location(s): Frankenstraße 146, Nürnberg, 90461, DE (global headquarters); Tokyo, Tōkyō, Japan (APJ regional office)

Geographic Context:

• Tokyo is the capital and largest city of Japan, with a population of over 13 million people
• The city is a major hub for technology, finance, and business, with a vibrant startup ecosystem
• Tokyo offers a high standard of living, with excellent public transportation, cultural attractions, and recreational opportunities

Work Schedule: Standard Japanese business hours (9:00 AM - 5:30 PM, Monday - Friday), with flexibility for occasional remote work or adjusted hours as needed

ASSUMPTION: The Tokyo office provides a dynamic and collaborative work environment, with ample opportunities for professional growth and development.

💼 Interview & Application Insights

Typical Process:

• Online application review
• Phone or video screen with the APJ Marketing Director
• In-depth interviews with global marketing, campaigns, PR, partner teams, and sales leadership
• Final round interviews with senior leadership
• Background check and offer extension

Key Assessment Areas:

• Marketing strategy and planning
• Campaign management and execution
• Budget management and ROI optimization
• Cross-functional team collaboration
• Data analysis and reporting
• Cultural fit and alignment with SUSE's values

Application Tips:

• Tailor your resume and cover letter to highlight relevant experience and skills for this role
• Demonstrate your understanding of the Japanese market and SUSE's products and services
• Prepare examples of successful marketing campaigns you've managed, with a focus on driving pipeline and revenue growth
• Be ready to discuss your approach to data-driven decision-making and ROI optimization
• Show enthusiasm for SUSE's mission and values, and explain how you can contribute to the company's success

ATS Keywords: Field Marketing, Demand Generation, IT Marketing, Sales Collaboration, Digital Marketing, Event Management, Account-Based Marketing, Project Management, Data Analysis, ROI Optimization, Customer Engagement, Budget Management, Campaign Performance, Marketing Automation, SEO, SEM, Japanese Market, APJ Region

ASSUMPTION: The interview process for this role is designed to assess the candidate's strategic thinking, hands-on execution, and cultural fit with SUSE's values and mission.

🛠️ Tools & Technologies

• Marketo
• Salesforce (SFDC)
• GoToWebinar
• Intent-data tools (e.g., Bombora, Demandbase)
• SEO and SEM platforms (e.g., Google Ads, SEMrush)
• Event management software (e.g., Cvent, Bizzabo)
• Project management tools (e.g., Asana, Trello)
• Data analysis and visualization tools (e.g., Tableau, Power BI)

ASSUMPTION: This role requires proficiency in a range of marketing automation, project management, and data analysis tools to drive effective campaign management and execution.

👔 Cultural Fit Considerations

Company Values:

• Choice
• Innovation
• Trust
• Community

Work Style:

• Collaborative and cross-functional
• Data-driven and results-oriented
• Agile and adaptable
• Customer-focused and customer-centric

Self-Assessment Questions:

• How do you embody SUSE's values in your daily work?
• Can you provide an example of a time when you drove innovation and choice in a marketing campaign?
• How do you build and maintain strong relationships with cross-functional teams and stakeholders?
• How do you approach data-driven decision-making and ROI optimization in marketing campaigns?

ASSUMPTION: SUSE values a diverse and inclusive work environment, with a strong focus on collaboration, innovation, and customer-centricity.

⚠️ Potential Challenges

• Managing a regional marketing budget and maximizing ROI in a dynamic and competitive market
• Navigating the unique cultural and business landscape of the Japanese market
• Balancing the demands of global marketing strategies with local market needs and preferences
• Keeping up with the latest marketing trends and technologies in a rapidly evolving field

ASSUMPTION: This role presents unique challenges and opportunities for growth and development in the field of marketing.

📈 Similar Roles Comparison

• Compared to other field marketing roles, this position offers a unique opportunity to drive regional marketing strategy and execution in the APJ region
• SUSE's focus on open source solutions and collaboration with partners and communities sets it apart from other technology companies
• This role offers significant growth potential and the chance to make a meaningful impact on the company's success

ASSUMPTION: This role is well-suited to candidates with experience in field marketing, particularly in the IT sector, and a strong desire to drive revenue growth and innovation.

📝 Sample Projects

• Developing and executing a regional marketing plan to support sales goals and drive pipeline growth in the APJ region
• Managing integrated field marketing campaigns, from targeted digital engagements to immersive events, to promote two-way engagement with key accounts and personas
• Strategically allocating and managing regional budgets to maximize ROI, ensuring alignment with priority markets and sales initiatives

ASSUMPTION: These sample projects reflect the core responsibilities and key aspects of the Field Marketing Manager role at SUSE.

❓ Key Questions to Ask During Interview

• Can you describe the global marketing strategies and how this role will contribute to their localization and execution in the APJ region?
• How does SUSE support the growth and development of its marketing team members, and what opportunities are there for professional advancement in this role?
• Can you provide an example of a successful marketing campaign that SUSE has executed in the APJ region, and what made it particularly effective?
• How does SUSE approach collaboration and communication with its global marketing, campaigns, PR, partner teams, and sales leadership?
• What are the most pressing challenges facing the APJ marketing team, and how can this role help address them?

ASSUMPTION: These key questions are designed to help candidates better understand the role, the company, and the team dynamics, and to assess their fit for the position.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight relevant experience and skills for this role
• Prepare examples of successful marketing campaigns you've managed, with a focus on driving pipeline and revenue growth
• Be ready to discuss your approach to data-driven decision-making and ROI optimization
• Show enthusiasm for SUSE's mission and values, and explain how you can contribute to the company's success
• Follow up with the APJ Marketing Director one week after submitting your application to inquire about your application status

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.