📌 Core Information
🔹 Job Title: Field Marketing Manager
🔹 Company: Cohesity
🔹 Location: Mumbai, Maharashtra, India
🔹 Job Type: Full-Time, Hybrid (2 days in-office per week)
🔹 Category: Marketing
🔹 Date Posted: July 30, 2025
🔹 Experience Level: 8-10 years
🔹 Remote Status: On-site (Hybrid)
🚀 Job Overview
Key aspects of this role include:
- Developing and executing marketing plans for various accounts
- Collaborating with sales and channel teams to drive pipeline generation
- Managing local vendors for effective demand-generation execution
- Planning and executing physical and virtual events
- Implementing an account-based marketing (ABM) strategy
ASSUMPTION: This role requires a strong IT background and experience in digital and channel marketing, ABM, and cross-functional team management. The ideal candidate will be results-driven, commercially focused, and able to work in a fast-paced, sales-driven environment.
📋 Key Responsibilities
✅ Develop and execute a marketing plan for Enterprise, Public Sector, and Commercial accounts, focusing on customer retention, expansion, and acquisition
✅ Collaborate with sales and channel teams to drive pipeline generation through campaigns, incentives, and aligned revenue goals
✅ Align cross-functional teams (sales, technical sales, channel) on marketing initiatives and execution
✅ Manage local vendors for effective demand-generation execution
✅ Plan and execute physical and virtual events to drive engagement pre, during, and post-event
✅ Implement an account-based marketing (ABM) strategy, utilizing Executive Briefing Centers (EBCs) and micro-briefings
✅ Strengthen channel marketing by driving demand with key partners and alliances (e.g., HPE, Cisco, AWS)
✅ Optimize budget allocation to maximize ROI and pipeline impact
✅ Measure and report on marketing program effectiveness, adjusting based on data
ASSUMPTION: The role involves a high degree of cross-functional collaboration and requires strong communication, presentation, and organizational skills.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 8-10 years of marketing experience, preferably in IT or tech
Required Skills:
- Proven track record in B2B direct and channel marketing, with ROI and pipeline management expertise
- Strong ABM and partner-based lead generation experience
- Ability to work in a fast-paced, sales-driven environment
- Excellent communication, presentation, and organizational skills
- Commercially focused, target-driven, and detail-oriented
Preferred Skills:
- Experience with marketing automation tools (e.g., Marketo, Pardot)
- Fluency in Hindi and English
ASSUMPTION: While not explicitly stated, proficiency in Hindi is likely beneficial for this role due to the location in Mumbai, India.
💰 Compensation & Benefits
Salary Range: INR 25-35 lakhs per annum (AI-estimated, based on industry standards for the role, experience level, and location)
Benefits:
- Health, dental, and vision insurance
- 401(k) matching
- Paid time off (vacation, sick, and holidays)
- Employee assistance program
- Professional development opportunities
Working Hours: Full-time (40 hours per week), with flexible hours and the option to work remotely 3 days a week
ASSUMPTION: The salary range is an AI-estimate based on industry standards for the role, experience level, and location. Actual salary may vary based on factors such as skills, experience, and market conditions.
📌 Applicant Insights
🔍 Company Context
Industry: Software Development, specifically focused on data protection, security, and resilience
Company Size: 1,001-5,000 employees (globally), with a hybrid work arrangement for most employees
Founded: 2013 (as Cohesity), with a recent merger with Veritas' enterprise data protection business
Company Description:
- A modern platform for the AI era, focused on protecting, securing, and providing insights into the world’s data
- Offers a Data Cloud solution that enables customers to recover from cyber events faster, manage and secure their data at enterprise scale, and gain valuable insights with industry-leading AI capabilities
- Works with some of the largest organizations around the globe to strengthen their business resilience
Company Specialties:
- Data Protection
- Security
- Ransomware Recovery
- Data Security
- Data Management
- SaaS
- Hybrid Cloud
- Cloud
- Multicloud
- Cyber Recovery
- Data Recovery
- Disaster Recovery
- Data Infrastructure
- Data Center
- IT
- Business Continuity
- Analytics
- Test & Dev
- Distributed Systems
- Information Technology
- Digital Transformation
- AI
- Generative AI
- Cyber Resilience
- Data Resilience
- Backup and Recovery
- Instant Mass Restore
- Long-Term Retention
- Threat Protection
- Data Classification
- Data Mobility
- Data Migration
- Data Replication
- Data Insights
- Responsible AI
- AI Conversational Search
- and Conversational AI
Company Website: http://www.cohesity.com
ASSUMPTION: Cohesity is a global leader in AI-powered data security, with a strong focus on innovation, product strength, and simplicity in design. The company's culture is recognized for its innovation and has been globally awarded for its products and services.
📊 Role Analysis
Career Level: Mid-Senior level, with the potential for growth into a leadership role
Reporting Structure: This role reports directly to the Regional Marketing Manager and collaborates closely with sales, technical sales, and channel teams
Work Arrangement: Hybrid, with 2 days in the office per week (Mumbai - India Office) and 3 days remote
Growth Opportunities:
- Potential to take on additional responsibilities and grow into a leadership role within the marketing department
- Opportunities to work on high-impact projects and initiatives that drive business growth
- Access to professional development opportunities, such as training and mentorship programs
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to make a meaningful impact on the company's success.
🌍 Location & Work Environment
Office Type: Hybrid (2 days in-office, 3 days remote)
Office Location(s): Mumbai - India (Office)
Geographic Context:
- Mumbai is the capital city of the Indian state of Maharashtra and is the most populous city in India
- The city is a major commercial and financial hub, with a strong focus on technology and innovation
- Mumbai offers a diverse cultural experience, with a mix of traditional and modern influences
Work Schedule: Full-time (40 hours per week), with flexible hours and the option to work remotely 3 days per week
ASSUMPTION: The hybrid work arrangement allows for a balance between in-office collaboration and remote work flexibility, catering to different work styles and preferences.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the HR team
- Technical interview with the hiring manager
- Final interview with the Regional Marketing Manager
Key Assessment Areas:
- Marketing strategy and planning
- Cross-functional team collaboration
- Event planning and execution
- ABM strategy and execution
- Budget management and ROI optimization
- Data analysis and reporting
Application Tips:
- Tailor your resume and cover letter to highlight your relevant marketing experience and skills
- Be prepared to discuss your marketing strategy and approach to driving pipeline generation and customer retention
- Demonstrate your ability to work effectively in a matrix organization and collaborate with cross-functional teams
- Showcase your strong communication, presentation, and organizational skills
ATS Keywords: Field Marketing, ABM, Digital Campaigns, Channel Marketing, Event Planning, Stakeholder Engagement, Data Analysis, Pipeline Generation, Customer Retention, Sales Collaboration, Budget Management, Lead Generation, Communication, Presentation, Organizational Skills, Technical Sales
ASSUMPTION: The application process may vary based on the specific needs of the hiring team and the volume of applicants. It is essential to stay informed about the latest updates and communicate openly with the HR team throughout the process.
🛠️ Tools & Technologies
- Marketing automation tools (e.g., Marketo, Pardot)
- CRM software (e.g., Salesforce, HubSpot)
- Event planning and management tools (e.g., Eventbrite, Cvent)
- Data analysis and reporting tools (e.g., Google Analytics, Tableau)
ASSUMPTION: The specific tools and technologies used may vary based on the company's preferences and the role's requirements.
👔 Cultural Fit Considerations
Company Values:
- Innovation
- Customer-centricity
- Collaboration
- Integrity
- Accountability
Work Style:
- Fast-paced and dynamic
- Data-driven and results-oriented
- Collaborative and cross-functional
- Adaptable and resilient
Self-Assessment Questions:
- Do you thrive in a fast-paced, sales-driven environment?
- Are you comfortable working in a matrix organization and collaborating with cross-functional teams?
- Do you have strong communication, presentation, and organizational skills?
- Are you able to work effectively in a hybrid work arrangement, balancing in-office collaboration and remote work?
ASSUMPTION: Cohesity values a strong work ethic, a customer-centric approach, and a commitment to innovation and collaboration. Candidates who align with these values and work styles are more likely to succeed in this role.
⚠️ Potential Challenges
- The role requires a strong IT background and experience in digital and channel marketing, ABM, and cross-functional team management
- The role involves a high degree of cross-functional collaboration and requires strong communication, presentation, and organizational skills
- The role may require occasional travel to attend events and meet with clients and partners
- The role is based in Mumbai, India, and may require proficiency in Hindi and English
ASSUMPTION: While this role offers many opportunities for growth and success, it also presents unique challenges that require a strong skill set and a commitment to continuous learning and development.
📈 Similar Roles Comparison
- This role is similar to other Field Marketing Manager positions, but with a stronger focus on ABM and channel marketing
- The role requires a higher degree of cross-functional collaboration and a stronger IT background than similar roles in other industries
- This role offers significant growth potential and the opportunity to work with a global leader in AI-powered data security
ASSUMPTION: While this role shares similarities with other Field Marketing Manager positions, its unique focus on AI-powered data security and the opportunity to work with a global leader set it apart from other roles in the industry.
📝 Sample Projects
- Developing and executing a marketing plan for a major enterprise account, focusing on customer retention, expansion, and acquisition
- Collaborating with the sales team to drive pipeline generation through a targeted digital campaign and event series
- Implementing an ABM strategy for a key partner, utilizing Executive Briefing Centers (EBCs) and micro-briefings to drive engagement and demand
ASSUMPTION: These sample projects illustrate the key responsibilities and required skills for the Field Marketing Manager role at Cohesity.
❓ Key Questions to Ask During Interview
- Can you describe the company's approach to AI-powered data security and how this role contributes to that mission?
- How does the company support the growth and development of its marketing team members?
- What are the key priorities for this role in the first 90 days?
- How does the company measure the success of its marketing initiatives, and how will my performance be evaluated?
- What is the company's approach to work-life balance, and how does this role fit into that framework?
ASSUMPTION: Asking these questions demonstrates your interest in the role and the company, and shows that you have thought critically about the responsibilities and requirements of the position.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant marketing experience and skills
- Prepare for your interviews by researching the company, its products, and its competitors
- Follow up with the HR team after your interviews to express your interest in the role and ask any remaining questions
- If selected for the position, be prepared to provide references and complete a background check
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
