📌 Core Information
🔹 Job Title: Field Marketing Manager - East
🔹 Company: Chainguard
🔹 Location: United States - Remote
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: May 9, 2025
🔹 Experience Level: 5+ years
🔹 Remote Status: Remote OK
🚀 Job Overview
Key aspects of this role include:
- Developing and executing regional marketing plans to support pipeline and revenue goals
- Planning and executing demand generation programs, including events and campaigns
- Forecasting and measuring program impact, optimizing as needed
- Collaborating with cross-functional teams to align marketing programs with business objectives
- Building strong relationships with regional sales leaders and partners
ASSUMPTION: This role requires a strategic mindset, strong communication skills, and the ability to work effectively with various teams.
📋 Key Responsibilities
✅ Build quarterly Field Marketing plans that integrate sales and marketing requirements to support regional pipeline and revenue goals
✅ Develop and execute demand generation marketing programs, including third-party and Chainguard hosted events, in-person and virtual experiences, regional campaigns, roadshows, and direct mail
✅ Forecast and measure impact of marketing plan on sales cycles, optimizing as needed
✅ Own the planning and execution of programs that penetrate key accounts in the region
✅ Maintain ongoing communications and be the go-to marketing resource with the regional sales leaders, sales reps, BDRs, and regional partners
✅ Assist sales leadership in understanding, participating, and obtaining buy-in for field marketing programs
ASSUMPTION: This role requires a high level of organization, attention to detail, and the ability to manage multiple projects simultaneously.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 5+ years in field marketing/demand generation, with proven experience working with field teams and building regional plans
Required Skills:
- Expertise in field events: Deep experience planning and executing a variety of field events, with a track record of successful event strategies tailored to targeted accounts and regional dynamics
- Partnership mindset: Ability to collaborate with cross-functional teams and build strong relationships aligning marketing programs with key business objectives
- Analytical skills: Proficiency in using data and metrics to assess program effectiveness, with the ability to pivot strategies based on insights
- Communication & leadership: Strong leadership skills with the ability to communicate, inspire, and drive alignment across teams
Preferred Skills:
- Experience with marketing automation tools and CRM systems
- Fluency in additional languages
ASSUMPTION: Candidates with experience in the tech industry or related fields may have an advantage in this role.
💰 Compensation & Benefits
Salary Range: $104,000 - $143,000 USD per year. This range is based on industry standards for a Field Marketing Manager role with 5+ years of experience and takes into account the remote nature of the position.
Benefits:
- Flexible & remote-first culture
- Stock options with 10-year exercise period
- 100% covered health, vision, and dental insurance for you and your dependents
- Unlimited flexible time off
- 18 weeks paid parental leave
Working Hours: Full-time (40 hours per week), with the expectation to work occasional overtime as needed. This role requires travel up to 25% of the time for events.
ASSUMPTION: The salary range provided is an estimate and may vary based on the candidate's experience, skills, and the company's budget.
📌 Applicant Insights
🔍 Company Context
Industry: Cybersecurity and open-source software
Company Size: Chainguard is a startup with a small, agile team. This means a high level of autonomy and the opportunity to make a significant impact on the company's growth and success.
Founded: Chainguard was founded in 2023 by industry experts in open-source software, security, and cloud-native development.
Company Description:
- Chainguard provides guarded open-source software, built from source and updated continuously, to help organizations eliminate threats in their software supply chains
- The company's mission is to be the safe source for open source, ensuring that organizations can use open-source software securely and confidently
- Chainguard offers a flexible and remote-first culture, with a focus on work-life balance and employee well-being
Company Specialties:
- Open-source software security
- Cloud-native development
- Software supply chain management
Company Website: chainguard.dev
ASSUMPTION: Chainguard's focus on open-source software security and its remote-first culture may appeal to candidates interested in cutting-edge technology and flexible work arrangements.
📊 Role Analysis
Career Level: Mid-level to senior, depending on the candidate's experience and skills
Reporting Structure: This role reports directly to the VP of Marketing and works closely with the sales, product, and engineering teams
Work Arrangement: Remote, with the expectation to work occasional overtime as needed and travel up to 25% of the time for events
Growth Opportunities:
- As Chainguard grows, there may be opportunities for the Field Marketing Manager to take on additional responsibilities or move into a leadership role
- The company's focus on employee development and growth means that there are opportunities for professional development and career advancement
- The Field Marketing Manager will have the opportunity to work closely with the VP of Marketing and other senior leaders, gaining valuable insights into the company's strategy and operations
ASSUMPTION: Chainguard's focus on employee growth and development, along with its remote-first culture, makes it an attractive option for candidates looking to advance their careers in a flexible and supportive environment.
🌍 Location & Work Environment
Office Type: Remote-first, with no physical office location
Office Location(s): N/A
Geographic Context:
- The Eastern Time Zone covers a large geographic area, including major cities such as New York, Atlanta, and Miami
- The region has a diverse cultural and economic landscape, with a mix of urban, suburban, and rural areas
- The Eastern Time Zone is home to many major tech hubs, including Boston, New York, and the Research Triangle in North Carolina
Work Schedule: Full-time (40 hours per week), with the expectation to work occasional overtime as needed and travel up to 25% of the time for events
ASSUMPTION: The remote nature of this role means that candidates can work from anywhere within the Eastern Time Zone, providing a high degree of flexibility and work-life balance.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video screen with the HR team
- Technical interview with the VP of Marketing
- Final interview with the VP of Marketing and other senior leaders
- Background check and offer
Key Assessment Areas:
- Marketing strategy and planning
- Event planning and execution
- Analytical skills and data-driven decision-making
- Communication and leadership skills
- Cultural fit and alignment with Chainguard's values
Application Tips:
- Highlight your experience with field marketing and demand generation, with a focus on regional planning and event execution
- Include specific examples of your ability to analyze data and optimize marketing programs
- Tailor your resume and cover letter to emphasize your fit with Chainguard's remote-first culture and focus on open-source software security
ATS Keywords: Field Marketing, Demand Generation, Event Planning, Analytical Skills, Communication, Leadership, Sales Support, Regional Marketing, Pipeline Generation, Revenue Growth
ASSUMPTION: Chainguard's focus on open-source software security and its remote-first culture may make the interview process more casual and flexible than traditional corporate environments.
🛠️ Tools & Technologies
- Marketing automation tools (e.g., Marketo, HubSpot)
- CRM systems (e.g., Salesforce, HubSpot CRM)
- Event planning and management tools (e.g., Eventbrite, Bizzabo)
- Data analysis and visualization tools (e.g., Google Analytics, Tableau)
ASSUMPTION: The specific tools and technologies used may vary depending on the candidate's experience and the company's needs.
👔 Cultural Fit Considerations
Company Values:
- Customer obsession
- Bias for intentional action
- Not taking ourselves too seriously (but doing serious work)
- Trusting each other and assuming good intentions
Work Style:
- Flexible and remote-first
- Data-driven and results-oriented
- Collaborative and team-focused
- Adaptable and open to change
Self-Assessment Questions:
- Do you have experience working remotely and managing your time effectively?
- Are you comfortable using data and analytics to inform your marketing strategies and measure program success?
- Do you thrive in a collaborative, team-based environment and enjoy working with cross-functional teams?
ASSUMPTION: Chainguard's remote-first culture and focus on open-source software security may appeal to candidates who value flexibility, autonomy, and a strong sense of purpose in their work.
⚠️ Potential Challenges
- The remote nature of the role may require additional effort to build and maintain relationships with regional sales leaders and partners
- The fast-paced and dynamic nature of the tech industry may require the Field Marketing Manager to adapt quickly to changes in strategy and priorities
- The need to travel occasionally for events may be a challenge for candidates who prefer to work entirely remotely
- The focus on open-source software security may require the Field Marketing Manager to develop a deep understanding of the company's products and services, as well as the broader cybersecurity landscape
ASSUMPTION: Chainguard's focus on open-source software security and its remote-first culture may present unique challenges and opportunities for the Field Marketing Manager.
📈 Similar Roles Comparison
- Field Marketing Manager vs. Demand Generation Manager: Both roles focus on driving pipeline and revenue growth, but the Field Marketing Manager role is more focused on regional planning and execution, while the Demand Generation Manager role may have a broader scope and more strategic focus
- Industry-specific context: Chainguard's focus on open-source software security means that the Field Marketing Manager will need to have a deep understanding of the company's products and services, as well as the broader cybersecurity landscape
- Career path comparison: The Field Marketing Manager role is a mid-level to senior role, with opportunities for growth and advancement within the company
ASSUMPTION: Chainguard's focus on open-source software security and its remote-first culture may make the Field Marketing Manager role unique compared to similar roles in other industries or companies.
📝 Sample Projects
- Planning and executing a regional roadshow to generate pipeline and accelerate the sales cycle for a new product launch
- Developing and implementing a targeted account marketing campaign to penetrate key accounts in the region
- Analyzing the impact of a marketing program on sales cycles and optimizing strategies based on data-driven insights
ASSUMPTION: The specific projects and initiatives undertaken by the Field Marketing Manager will vary depending on the company's priorities and the regional market dynamics.
❓ Key Questions to Ask During Interview
- Can you describe the company's strategy for growing its customer base in the Eastern Time Zone?
- How does the Field Marketing team collaborate with the sales, product, and engineering teams to align marketing programs with business objectives?
- What is the company's approach to employee development and growth, and how does that apply to the Field Marketing Manager role?
- How does the company support its remote employees and foster a strong company culture?
- What are the key priorities for the Field Marketing Manager in the first 90 days in the role?
ASSUMPTION: Asking thoughtful and insightful questions during the interview process can help demonstrate your interest in the role and your fit with Chainguard's culture and values.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your experience with field marketing and demand generation, with a focus on regional planning and event execution
- Prepare examples of your ability to analyze data and optimize marketing programs
- Prepare for the interview by researching Chainguard's products, services, and focus on open-source software security
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
