Field Marketing Manager

📌 Core Information

🔹 Job Title: Field Marketing Manager

🔹 Company: Arctiq

🔹 Location: Toronto, Ontario (Hybrid)

🔹 Job Type: Full-Time

🔹 Category: IT Services and IT Consulting

🔹 Date Posted: 2025-07-29

🔹 Experience Level: 2-5 years

🔹 Remote Status: Hybrid (approx. 20% - 25% travel)

🚀 Job Overview

Key aspects of this role include:

• Developing and executing regional field marketing strategies that align with sales goals and corporate campaigns.
• Planning and managing events, webinars, roadshows, and sponsorships to generate qualified leads.
• Collaborating with key OEM/vendor partners on joint campaigns and MDF-funded initiatives.
• Tracking, reporting, and optimizing campaign performance, including pipeline attribution, ROI, and lead conversion metrics.
• Customizing and localizing corporate content, messaging, and demand generation tactics to suit regional market needs.

ASSUMPTION: This role requires a balance of strategic planning and tactical execution, with a strong focus on driving revenue growth through localized marketing efforts.

📋 Key Responsibilities

✅ Develop and execute regional field marketing strategies that align with sales goals and corporate campaigns.

✅ Plan and manage events, webinars, roadshows, and sponsorships to generate qualified leads.

✅ Collaborate with key OEM/vendor partners (e.g., Google, Cisco, Microsoft, Palo Alto, VMware, etc.) on joint campaigns and MDF-funded initiatives.

✅ Track, report, and optimize campaign performance, including pipeline attribution, ROI, and lead conversion metrics.

✅ Customize and localize corporate content, messaging, and demand generation tactics to suit regional market needs.

✅ Support customer advocacy programs, case study development, and reference campaigns.

✅ Manage field marketing budgets and ensure efficient use of funds (including partner MDF usage).

✅ Maintain a strong understanding of industry trends, competitive positioning, and customer personas in the IT services and reseller space.

ASSUMPTION: This role involves a mix of strategic planning, project management, and cross-functional collaboration to drive marketing success.

🎯 Required Qualifications

Education: Bachelor’s degree in Marketing, Business, or related field.

Experience: 3+ years of experience in B2B marketing, with at least 2+ years in field marketing for a VAR, systems integrator, or IT services provider.

Required Skills:

• Proven track record of planning and executing demand generation and co-marketing campaigns with measurable results.
• Experience working with major technology partners and navigating partner marketing portals and MDF processes.
• Strong collaboration skills with sales, marketing, and partner teams.
• Familiarity with CRM and marketing automation tools (e.g., HubSpot, Salesforce, Marketo).
• Excellent project management and communication skills.
• Ability to travel within the region as needed (approx. 20% - 25%).

Preferred Skills:

• Experience with specific technology partners mentioned in the job description.
• Fluency in French or other languages relevant to the Canadian market.

ASSUMPTION: While not explicitly stated, experience with specific technology partners and language skills may provide a competitive advantage in this role.

💰 Compensation & Benefits

Salary Range: CAD 80,000 - 120,000 per year (Based on industry standards for a Field Marketing Manager with 3-5 years of experience in the IT services sector in Toronto)

Benefits:

• Competitive salary and performance-based incentives
• Outstanding health, dental, and vision insurance plans
• Retirement savings plan with employer matching
• Flexible work schedule and remote work options
• Professional development and training opportunities
• Collaborative and inclusive work culture with opportunities for career growth

Working Hours: Full-time, with flexible scheduling and remote work options available.

ASSUMPTION: The salary range provided is an estimate based on industry standards and the experience level required for this role. Actual compensation may vary based on individual performance and company discretion.

📌 Applicant Insights

🔍 Company Context

Industry: Arctiq operates in the IT Services and IT Consulting sector, focusing on enterprise security, modern infrastructure, and platform engineering. The company serves clients across diverse industries, providing professional IT services and managed services.

Company Size: Arctiq has 201-500 employees, offering a mid-sized company environment with opportunities for growth and collaboration.

Founded: Arctiq was founded in 2010 and has since grown to become a leader in its industry, with a strong focus on customer-centric solutions and exceptional value delivery.

Company Description:

• Arctiq is renowned for its ability to architect intelligence, connecting, protecting, and transforming organizations to thrive in the digital landscape.
• The company builds on decades of industry expertise and a customer-centric ethos to deliver exceptional value to clients across diverse industries.
• Arctiq's three core Centers of Excellence – Enterprise Security, Modern Infrastructure, and Platform Engineering – enable the company to provide comprehensive IT solutions tailored to clients' unique needs.

Company Specialties:

• Cloud Solutions
• IT Security
• IT Architecture Design & Consulting
• Microsoft Platforms
• Cisco Infrastructure & Data Center Solutions
• Virtualization
• Storage
• Technical Support
• Managed Services
• Digital Transformation
• Data Center
• Digital Infrastructure
• Risk Management
• Modern Workplace
• Collaboration
• Azure
• NetApp
• Citrix Digital Workspace
• Microsoft 365
• Microsoft Teams
• Managed Security Services
• Security Operations Center
• Platform Engineering
• and DevOps

Company Website: arctiq.com

ASSUMPTION: Arctiq's extensive expertise and customer-centric approach make it an attractive employer for professionals seeking to grow in the IT services sector.

📊 Role Analysis

Career Level: This role is at the mid-level of the marketing career path, offering opportunities for growth and advancement within the company.

Reporting Structure: The Field Marketing Manager reports directly to the Director of Marketing and collaborates closely with regional sales teams and key technology partners.

Work Arrangement: This is a hybrid role, requiring approximately 20% - 25% travel within the region. The remaining work can be done remotely or from the Toronto office.

Growth Opportunities:

• Proven success in this role may lead to advancement into senior marketing or management positions within the company.
• Expanding one's knowledge of Arctiq's service offerings and industry trends can open up opportunities for career growth within the organization.
• Excelling in this role may also present opportunities to work on high-visibility projects or with key clients, further enhancing one's professional development.

ASSUMPTION: This role offers a clear path for career progression, with opportunities for growth and advancement based on individual performance and company needs.

🌍 Location & Work Environment

Office Type: Arctiq's Toronto office is a modern, collaborative workspace designed to foster productivity and innovation.

Office Location(s): 80 Richmond St W, Suite 300, Toronto, Ontario M5H 2A4, Canada

Geographic Context:

• Toronto is a multicultural city with a vibrant tech industry, offering a diverse range of professional networks and opportunities for growth.
• The city's strong economy and robust job market make it an attractive location for IT professionals.
• Toronto's central location in Canada makes it an ideal hub for regional marketing efforts.

Work Schedule: The work schedule is flexible, with a focus on results and performance rather than strict hours. The role requires occasional travel within the region.

ASSUMPTION: The hybrid work arrangement and flexible scheduling offered by Arctiq provide a good balance between work-life integration and professional growth opportunities.

💼 Interview & Application Insights

Typical Process:

• Online application submission through the Arctiq careers portal.
• Phone or video screening with the HR team to assess qualifications and cultural fit.
• In-depth interviews with the Director of Marketing and other relevant stakeholders to discuss the role's responsibilities, required skills, and company culture.
• Final round interviews may include case studies or presentations to evaluate the candidate's strategic thinking and problem-solving skills.

Key Assessment Areas:

• Marketing strategy and campaign planning skills.
• Ability to collaborate effectively with sales teams and technology partners.
• Understanding of the IT services industry and relevant market trends.
• Project management and organizational skills.
• Adaptability and cultural fit with Arctiq's values and work environment.

Application Tips:

• Tailor your resume and cover letter to highlight relevant experience and skills for this role, emphasizing your track record of successful campaign execution and lead generation.
• Demonstrate your understanding of Arctiq's business and the IT services industry in your application materials.
• Prepare thoughtful questions to ask during the interview process to showcase your interest in the role and company.

ATS Keywords: Field Marketing, B2B Marketing, Event Management, Campaign Execution, Collaboration, Project Management, CRM Tools, Marketing Automation, Lead Generation, Customer Advocacy, Budget Management, Industry Trends, Competitive Positioning, Communication Skills, Technology Partner Ecosystems, Demand Generation

ASSUMPTION: Arctiq's application process is designed to assess candidates' skills, experience, and cultural fit, with a focus on finding the best fit for both the company and the individual.

🛠️ Tools & Technologies

• CRM and marketing automation tools (e.g., HubSpot, Salesforce, Marketo)
• Event planning and management software (e.g., Eventbrite, Cvent)
• Project management tools (e.g., Asana, Trello, Microsoft Project)
• Marketing analytics and reporting tools (e.g., Google Analytics, Tableau)

ASSUMPTION: Familiarity with these tools is not explicitly required but may be beneficial for success in this role.

👔 Cultural Fit Considerations

Company Values:

• Customer-centric: Arctiq prioritizes understanding and meeting the unique needs of its clients.
• Innovative: The company encourages creativity and continuous learning to stay at the forefront of the IT services industry.
• Collaborative: Arctiq fosters a culture of teamwork and open communication to drive success.
• Expertise-driven: The company values deep technical knowledge and a commitment to delivering exceptional solutions.

Work Style:

• Results-oriented: Arctiq focuses on outcomes and performance rather than strict hours or processes.
• Adaptable: The company values employees who can thrive in a dynamic, fast-paced environment and adapt to changing market conditions.
• Data-driven: Arctiq makes informed decisions based on data and analytics to optimize marketing efforts and drive revenue growth.

Self-Assessment Questions:

• Do you have a proven track record of executing successful marketing campaigns in the B2B IT services sector?
• Are you comfortable working in a hybrid environment, balancing remote work and occasional travel?
• Do you thrive in a fast-paced, dynamic work environment and enjoy collaborating with cross-functional teams?

ASSUMPTION: Arctiq's culture values adaptability, collaboration, and a customer-centric mindset, making it an attractive workplace for professionals who share these priorities.

⚠️ Potential Challenges

• Managing multiple stakeholders, including regional sales teams, technology partners, and internal marketing teams, may present coordination and communication challenges.
• Balancing strategic planning and tactical execution may require strong time management and prioritization skills.
• Occasional travel within the region may be required, which could disrupt work-life balance for some individuals.
• Keeping up with industry trends and competitive positioning may necessitate continuous learning and adaptation.

ASSUMPTION: These challenges can be mitigated with strong project management skills, effective communication, and a commitment to continuous learning and growth.

📈 Similar Roles Comparison

• Compared to other field marketing roles in the IT services sector, this position offers a unique blend of strategic planning and tactical execution, with a strong focus on driving revenue growth through localized marketing efforts.
• Arctiq's mid-sized company environment provides opportunities for growth and advancement that may not be available in larger enterprises or smaller startups.
• Career progression in this role may lead to senior marketing or management positions within the company, offering a clear path for professional development.

ASSUMPTION: This role offers a compelling blend of strategic and tactical responsibilities, with a strong focus on driving revenue growth and a clear path for career progression within the company.

📝 Sample Projects

• Developing and executing a regional marketing campaign to generate qualified leads and drive revenue growth in a specific territory.
• Collaborating with a key technology partner to plan and execute a joint event or webinar, managing all logistics and ensuring successful lead generation.
• Conducting market research and analysis to identify trends and opportunities in the regional IT services market and developing targeted marketing strategies to capitalize on these insights.

ASSUMPTION: These sample projects illustrate the strategic and tactical responsibilities of the Field Marketing Manager role, with a focus on driving revenue growth and optimizing marketing efforts.

❓ Key Questions to Ask During Interview

• Can you describe the company's marketing strategy and how this role fits into that overall plan?
• How does Arctiq support the professional development and growth of its marketing team members?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does Arctiq measure the success of its field marketing campaigns, and what metrics are most important for this role?
• What is the company's approach to work-life balance, and how does this role fit into that philosophy?

ASSUMPTION: Asking thoughtful questions during the interview process demonstrates your interest in the role and company, and provides valuable insights into the work environment and expectations.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link.
• Tailor your resume and cover letter to highlight relevant experience and skills for this role, emphasizing your track record of successful campaign execution and lead generation.
• Prepare thoughtful questions to ask during the interview process to showcase your interest in the role and company.
• If selected for an interview, be prepared to discuss your marketing strategy and campaign planning skills, as well as your ability to collaborate effectively with sales teams and technology partners.
• Follow up with the hiring manager within one week of your interview to express your continued interest in the role and reiterate your qualifications.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.