Field Marketing Manager

📌 Core Information

🔹 Job Title: Field Marketing Manager

🔹 Company: Trimble

🔹 Location: Princeton, New Jersey, United States (Remote)

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: July 15, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: Remote (US)

🚀 Job Overview

Key aspects of this role include:

• Developing and executing strategic marketing campaigns for trade shows and events to enhance brand awareness and drive revenue growth.
• Collaborating with sales, marketing, and product teams to align activities with business objectives and drive bookings in the North America market.
• Managing event logistics, budgets, and resources to ensure successful execution and maximize ROI.
• Optimizing event technology and aligning with brand and product positioning to personalize field marketing campaigns.
• Reporting on event metrics, ROI, and KPIs to stakeholders at all levels, including sector leadership.

ASSUMPTION: This role requires a high level of strategic thinking, cross-functional collaboration, and analytical skills to drive successful event marketing campaigns and achieve business objectives.

📋 Key Responsibilities

✅ Develop and implement comprehensive strategic marketing campaigns to drive brand awareness, lead generation, and revenue growth through in-person and virtual events across North America.

✅ Create, manage, and execute strategic plans, briefing documents, and personas leveraging business, brand, and market data insights to effectively drive business outcomes and ROI.

✅ Ensure in-person events align with key business objectives and our presence is aligned to the event personas.

✅ Effectively collaborate cross-functionally as a liaison between sales, partner marketing, brand, product marketing, and lifecycle marketing to ensure alignment on audience, positioning, and product development.

✅ Collaborate with marketing ops to report out on event metrics, ROI, and KPIs to stakeholders at all levels, including sector leadership.

✅ Manage, evaluate, and adjust event marketing budgets and resources.

✅ Own, optimize, and identify technology to improve events, both physical and digital.

✅ Align with brand and product to personalize field marketing campaigns based on brand positioning and product value props.

ASSUMPTION: The role requires strong project management skills, attention to detail, and the ability to manage multiple projects simultaneously and meet deadlines in a fast-paced environment.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field.

Experience: 5+ years of experience driving ROI through trade shows and events.

Required Skills:

• Proven success in developing marketing plans and campaigns.
• Excellent communication, critical thinking, and problem-solving skills.
• Highly organized with the ability to manage multiple projects simultaneously and meet deadlines in a fast-paced environment.
• Ability to think strategically and analytically to help advance the Trimble brand.
• Experience with marketing technology and CRM tools such as Hubspot, Marketo, and Salesforce.
• Experience managing and planning event logistics.
• Willingness to travel to events to support the sales and brand teams (Approx 20-25% of the time).

Preferred Skills:

• Experience with event management software and tools.
• Familiarity with the transportation industry.

ASSUMPTION: Candidates with experience in B2B marketing and a strong understanding of the event marketing lifecycle will be well-suited for this role.

💰 Compensation & Benefits

Salary Range: $79,924 - $106,000 per year (Based on industry standards for a Field Marketing Manager with 5-10 years of experience in the transportation industry)

Benefits:

• Medical, Dental, Vision, Life, and Disability insurance.
• Time off plans and retirement plans.
• Paid Parental Leave and Employee Stock Purchase Plan.
• Tax savings plans for health, dependent care, and commuter expenses.

Working Hours: Full-time (40 hours per week)

ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Trimble is a leading provider of transportation management software and solutions, enabling shippers, carriers, and logistics service providers to collaborate and optimize their supply chains.

Company Size: Trimble has over 1,000 employees across 27 countries, with a strong presence in North America, Europe, and Asia.

Founded: 2000, as a Trimble company, Transporeon has since grown to become a leading transportation management platform with over 1,400 shippers and retailers and more than 150,000 carriers and logistics service providers on its network.

Company Description:

• Transporeon's mission is to bring transportation in sync with the world by powering the largest global freight network and facilitating collaboration between shippers, carriers, and logistics service providers.
• The company's leading transportation management platform connects all actors along the supply chain, automating manual processes, and providing valuable real-time insights.
• Transporeon is headquartered in Ulm, Germany, with 18 offices around the globe and over 1,400 employees across 27 countries.

Company Specialties:

• Transport Management
• Connectivity
• E-Logistics
• Transport Optimization
• Cost reductions
• Supply Chain
• Cloud Solution
• Logistics Network
• SaaS
• Logistics
• Time Slot Management
• Visibility
• Real-time Visibility
• And Logistics Technology

Company Website: www.transporeon.com

ASSUMPTION: Trimble's acquisition of Transporeon in 2021 has expanded its transportation management offerings and strengthened its position in the global market.

📊 Role Analysis

Career Level: Mid-level to senior-level marketing role with potential for growth into a leadership position.

Reporting Structure: The Field Marketing Manager will report directly to the Revenue Marketing Director and collaborate closely with sales, marketing, and product teams.

Work Arrangement: Remote (US) with the expectation to travel to events to support the sales and brand teams (Approx 20-25% of the time).

Growth Opportunities:

• Potential to take on additional responsibilities and grow into a leadership role within the revenue marketing team.
• Opportunities to work on high-impact projects and drive significant business results.
• Access to professional development resources and training opportunities.

ASSUMPTION: The Field Marketing Manager role offers a unique opportunity to make a significant impact on Trimble's business and grow both personally and professionally.

🌍 Location & Work Environment

Office Type: Remote (US) with the option to work from one of Trimble's offices in Princeton, New Jersey; Westminster, Colorado; or Boulder, Colorado.

Office Location(s): Princeton, New Jersey; Westminster, Colorado; and Boulder, Colorado.

Geographic Context:

• Princeton, New Jersey: A historic town located in the heart of the New Jersey-New York City metropolitan area, offering a mix of urban and suburban living.
• Westminster, Colorado: A city located in the Denver metropolitan area, known for its outdoor recreation opportunities and close proximity to the Rocky Mountains.
• Boulder, Colorado: A city located in the foothills of the Rocky Mountains, known for its vibrant arts and culture scene and outdoor recreation opportunities.

Work Schedule: Full-time (40 hours per week) with the expectation to work occasional evenings and weekends to support events as needed.

ASSUMPTION: Trimble's remote work policy offers employees the flexibility to work from home or from one of the company's offices, with the option to work from other locations as needed.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening.
• Phone or video screening with the hiring manager.
• In-depth behavioral and skills-based interview with the hiring manager and a member of the revenue marketing team.
• Final interview with the Revenue Marketing Director and a member of the sales team.
• Background check and offer extension.

Key Assessment Areas:

• Strategic thinking and planning skills.
• Cross-functional collaboration and communication skills.
• Event management and logistics experience.
• Analytical and problem-solving skills.
• Ability to work independently and manage multiple projects simultaneously.

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
• Be prepared to discuss your experience with event marketing, budget management, and cross-functional collaboration.
• Research Trimble and Transporeon to demonstrate your understanding of the company and its products.
• Prepare questions to ask the interviewer about the role, team, and company culture.

ATS Keywords: Field Marketing, Event Management, Strategic Planning, Collaboration, Budget Management, Marketing Technology, CRM Tools, Lead Generation, Brand Awareness, Communication, Critical Thinking, Problem Solving, Project Management, Analytical Thinking, Logistics Planning, Travel, Transportation Industry, B2B Marketing

ASSUMPTION: Trimble's application process is designed to assess candidates' skills and cultural fit, with a focus on behavioral and situational interview questions.

🛠️ Tools & Technologies

• Hubspot
• Marketo
• Salesforce
• Event management software (e.g., Cvent, Bizzabo)
• Microsoft Office Suite
• Google Workspace

ASSUMPTION: Trimble uses a variety of marketing technology tools to streamline workflows, improve collaboration, and enhance the event planning process.

👔 Cultural Fit Considerations

Company Values:

• Integrity
• Customer Focus
• Innovation
• Collaboration
• Accountability
• Sustainability

Work Style:

• Results-driven and data-informed decision-making.
• Strong focus on cross-functional collaboration and teamwork.
• Agile and adaptable to change in a fast-paced environment.
• Highly organized and detail-oriented.
• Ability to work independently and manage multiple projects simultaneously.

Self-Assessment Questions:

• Do you have experience driving ROI through trade shows and events, with a proven track record of developing and executing strategic marketing plans?
• Are you comfortable working in a fast-paced, dynamic environment and managing multiple projects simultaneously?
• Do you have strong communication, critical thinking, and problem-solving skills, with the ability to collaborate effectively with cross-functional teams?
• Are you comfortable working remotely and traveling occasionally to support events?
• Do you share Trimble's commitment to integrity, customer focus, innovation, collaboration, accountability, and sustainability?

ASSUMPTION: Trimble's company culture values diversity, inclusion, and collaboration, with a strong emphasis on employee development and growth opportunities.

⚠️ Potential Challenges

• Managing multiple projects and deadlines in a fast-paced environment.
• Occasional travel requirements to support events.
• Navigating a large, global organization with multiple teams and stakeholders.
• Keeping up with industry trends and best practices in event marketing and transportation management.

ASSUMPTION: The Field Marketing Manager role offers a unique set of challenges and opportunities for growth and development in a dynamic and evolving industry.

📈 Similar Roles Comparison

• Unlike traditional marketing roles, the Field Marketing Manager position focuses heavily on event management and logistics, requiring a unique set of skills and experiences.
• Field Marketing Managers typically have more experience in event planning and execution than traditional marketing roles, with a stronger focus on driving ROI and measuring event performance.
• Career paths for Field Marketing Managers may vary depending on the industry and company size, with opportunities for growth into leadership roles or transitions into other marketing specializations.

ASSUMPTION: The Field Marketing Manager role offers a unique blend of strategic planning, event management, and cross-functional collaboration, with a strong focus on driving business results and ROI.

📝 Sample Projects

• Developing and executing a comprehensive marketing strategy for a major industry trade show, including booth design, collateral development, and lead generation activities.
• Managing a team of event coordinators to plan and execute multiple events simultaneously, ensuring brand consistency and maximizing ROI.
• Conducting a competitive analysis of industry events and developing recommendations to improve Trimble's event strategy and positioning.

ASSUMPTION: The Field Marketing Manager role offers a wide range of projects and initiatives, with opportunities to make a significant impact on Trimble's business and growth.

❓ Key Questions to Ask During Interview

• What are the key priorities for this role in the first 30-60-90 days?
• How does this role collaborate with the sales and product teams, and what are the key objectives for the first year?
• What are the biggest challenges facing the event marketing team, and how can this role help address them?
• How does Trimble support the professional development and growth of its employees, particularly in the marketing department?
• What are the key performance indicators (KPIs) for this role, and how will success be measured?

ASSUMPTION: Asking thoughtful and insightful questions during the interview process demonstrates your interest in the role and commitment to driving success.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role, with a focus on event marketing, budget management, and cross-functional collaboration.
• Prepare questions to ask the interviewer about the role, team, and company culture.
• Research Trimble and Transporeon to demonstrate your understanding of the company and its products.
• Follow up with the hiring manager one week after your final interview to express your continued interest in the role.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.