Field Marketing Manager, Electrophysiology (Central Atlantic)

📌 Core Information

🔹 Job Title: Field Marketing Manager, Electrophysiology (Central Atlantic)

🔹 Company: Abbott Laboratories

🔹 Location: Kansas City, Missouri, United States

🔹 Job Type: Full-Time, Remote

🔹 Category: Healthcare

🔹 Date Posted: 2025-07-01

🔹 Experience Level: 5-10 years

🔹 Remote Status: Remote (US only)

🚀 Job Overview

Key aspects of this role include:

• Driving revenue, profit, and margin targets for Abbott's Electrophysiology franchise in the United States.
• Executing tailored marketing campaigns within the Central Atlantic territory.
• Collaborating with commercial leaders and field personnel to achieve national priorities.
• Training local teams on program launches and ensuring independent execution.
• Becoming the voice of Abbott US EP Marketing within the territory and championing national priorities.

ASSUMPTION: This role requires a strategic and innovative mindset, with the ability to adapt to a fast-paced, changing environment.

📋 Key Responsibilities

✅ Achieve revenue, profit, and margin targets for the EP franchise in the United States and their specific geography.

✅ Collaborate with commercial leaders and field personnel to execute marketing campaigns and measure success.

✅ Assist in content creation for marketing programs and drive product marketing campaigns.

✅ Partner with US Product Management team by providing feedback on messaging, promotions, and limited market releases.

✅ Conduct product overviews for physicians and regional sales teams, and assess competencies on a local level.

✅ Elicit customer feedback in the form of conversations and surveys.

ASSUMPTION: This role involves a high degree of multitasking, prioritization, and meeting deadlines in a timely manner.

🎯 Required Qualifications

Education: Bachelor's degree

Experience: Minimum 5+ years working in healthcare, life sciences, or technology-based products, with a focus on strategic product planning and commercial execution.

Required Skills:

• Proven leadership skills and the ability to work in a highly matrixed and geographically diverse business environment.
• Strong verbal and written communication skills, with the ability to effectively communicate at multiple levels in the organization.
• Understanding of the medical device industry, market dynamics, and functional operations across departments.
• Ability to travel up to 75%.

Preferred Skills:

• 3+ years of EP marketing or EP clinical support experience.
• Analytical fluency with Salesforce, Microsoft Excel, and PowerBI platforms.
• MBA (a plus).

ASSUMPTION: Candidates with experience in the medical device industry and a strong work ethic, self-motivation, and resourcefulness will be highly sought after.

💰 Compensation & Benefits

Salary Range: $97,300 - $194,700 per year (based on experience and location)

Benefits:

• Free medical coverage in our Health Investment Plan (HIP) PPO medical plan in the next calendar year.
• Excellent retirement savings plan with high employer contribution.
• Tuition reimbursement, Freedom 2 Save student debt program, and FreeU education benefit.

Working Hours: Full-time, typically 40 hours per week, with flexibility for remote work.

ASSUMPTION: The salary range provided is an estimate based on industry standards for this role, experience level, and location. Actual compensation may vary.

📌 Applicant Insights

🔍 Company Context

Industry: Abbott operates in the healthcare industry, focusing on diagnostics, medical devices, nutrition, and branded generic pharmaceuticals.

Company Size: Abbott is a large, global company with over 10,000 employees.

Founded: Abbott was founded in 1888 and has since grown into a leading global healthcare company.

Company Description:

• Abbott is a global healthcare leader that helps people live more fully at all stages of life.
• The company's portfolio of life-changing technologies spans the spectrum of healthcare, with leading businesses and products in diagnostics, medical devices, nutritional and branded generic medicines.
• Abbott's 114,000 colleagues serve people in more than 160 countries.

Company Specialties:

• Nutrition
• Diagnostics
• Medical Devices
• and Branded Generic Pharmaceuticals

Company Website: www.abbott.com

ASSUMPTION: Abbott's extensive experience and global presence provide a stable and supportive work environment for employees.

📊 Role Analysis

Career Level: This role is at the mid-career level, requiring a significant amount of experience and leadership skills.

Reporting Structure: The Field Marketing Manager reports directly to the US EP Marketing team and collaborates with commercial leaders and field personnel.

Work Arrangement: This role is remote, with the expectation to travel up to 75% of the time.

Growth Opportunities:

• Potential advancement to senior marketing roles within Abbott's Electrophysiology division or other business units.
• Expansion of responsibilities and team leadership opportunities as the business grows.
• Abbott's tuition reimbursement and education benefit programs can facilitate career growth and skill development.

ASSUMPTION: Success in this role can lead to increased visibility and career advancement opportunities within Abbott.

🌍 Location & Work Environment

Office Type: Remote (with occasional travel)

Office Location(s): Kansas City, Missouri, United States

Geographic Context:

• Kansas City is located in the central United States, with a population of approximately 500,000 people.
• The city is known for its vibrant arts and culture scene, as well as its proximity to outdoor recreation opportunities.
• Kansas City has a humid subtropical climate, with hot summers and cold winters.

Work Schedule: Full-time, typically 40 hours per week, with flexibility for remote work.

ASSUMPTION: The remote work arrangement offers a high degree of flexibility and work-life balance, with the expectation of occasional travel.

💼 Interview & Application Insights

Typical Process:

• Online application submission through the Abbott careers website.
• Phone or video screen with the HR department.
• In-depth behavioral and technical interviews with the hiring manager and other members of the EP marketing team.
• Final round interviews, potentially including a presentation or case study.
• Background check and offer extension.

Key Assessment Areas:

• Strategic thinking and problem-solving skills.
• Communication and presentation skills.
• Industry knowledge and understanding of Abbott's products and services.
• Leadership and teamwork abilities.
• Adaptability and resilience in a fast-paced environment.

Application Tips:

• Tailor your resume and cover letter to highlight relevant experience and skills for this role.
• Prepare for behavioral and situational interview questions that focus on your problem-solving skills, leadership experience, and industry knowledge.
• Research Abbott's Electrophysiology division and be prepared to discuss your understanding of the business and its products.
• Demonstrate your ability to work effectively in a remote and matrixed organization.

ATS Keywords: Medical Device, Healthcare, Marketing, Strategic Planning, Commercial Execution, Leadership, Sales, Customer Feedback, Data Analysis, Salesforce, PowerBI

ASSUMPTION: Abbott's application process is designed to assess candidates' skills, experience, and cultural fit for the role and the organization.

🛠️ Tools & Technologies

• Salesforce
• Microsoft Excel
• PowerBI
• Microsoft Office Suite (Word, PowerPoint, etc.)

ASSUMPTION: Proficiency in these tools and technologies is essential for success in this role, as they are used daily for data analysis, reporting, and communication.

👔 Cultural Fit Considerations

Company Values:

• Invent. Improve. Inspire.
• Patients are at the center of all we do.
• Integrity is the foundation of our company.
• We foster an inclusive and diverse environment.

Work Style:

• Abbott values a collaborative and team-oriented work environment.
• The company encourages innovation, continuous learning, and professional development.
• Abbott's remote work arrangement requires strong self-motivation, time management, and communication skills.

Self-Assessment Questions:

• Do you have a proven track record of driving results in a remote and matrixed work environment?
• Are you comfortable working with complex data sets and analyzing trends to inform marketing strategies?
• Can you effectively communicate and collaborate with multiple stakeholders, both internally and externally?
• Do you possess strong leadership skills and the ability to influence others without direct authority?

ASSUMPTION: Candidates who align with Abbott's values and work style, and who can demonstrate strong self-assessment skills, will be well-suited for this role.

⚠️ Potential Challenges

• The remote nature of this role may present challenges in building and maintaining relationships with local teams and customers.
• Occasional travel requirements may disrupt work-life balance.
• The fast-paced and changing nature of the healthcare industry may present unexpected challenges and require adaptability.
• Managing a complex product portfolio and multiple stakeholders may require strong organizational and time management skills.

ASSUMPTION: Success in this role requires strong communication, adaptability, and time management skills to navigate potential challenges.

📈 Similar Roles Comparison

• Compared to other marketing roles in the medical device industry, this role places a greater emphasis on strategic planning, commercial execution, and leadership skills.
• Abbott's global presence and extensive product portfolio offer unique opportunities for career growth and development.
• This role may require more frequent travel than similar roles at other companies, due to Abbott's large and diverse territory structure.

ASSUMPTION: Candidates should consider their personal preferences and career goals when comparing this role to similar positions in the industry.

📝 Sample Projects

• Developing and executing a targeted marketing campaign to increase product adoption among a specific customer segment.
• Conducting a competitive analysis and market research to inform product positioning and messaging strategies.
• Creating and delivering product overviews and training sessions for physicians and regional sales teams.

ASSUMPTION: These sample projects demonstrate the strategic and tactical nature of the Field Marketing Manager role and the diverse range of responsibilities required for success.

❓ Key Questions to Ask During Interview

• Can you describe the most challenging marketing campaign you've led and how you overcame any obstacles?
• How do you approach collaborating with remote teams and stakeholders to ensure alignment and successful execution of marketing programs?
• Can you provide an example of a time when you had to adapt to a significant change in the market or business environment, and how you responded?
• How do you prioritize and manage multiple projects and deadlines in a fast-paced, changing environment?
• Can you discuss your experience with data analysis and how you've used it to inform marketing strategies and measure success?

ASSUMPTION: These interview questions are designed to assess candidates' problem-solving skills, leadership experience, and adaptability in a dynamic work environment.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the Abbott careers website.
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
• Prepare for behavioral and situational interview questions that focus on your problem-solving skills, leadership experience, and industry knowledge.
• Research Abbott's Electrophysiology division and be prepared to discuss your understanding of the business and its products.
• Demonstrate your ability to work effectively in a remote and matrixed organization.
• Follow up with the hiring manager one week after your final interview to express your continued interest in the role.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.